Mobile MBA distills years of MBA management theory into bite-size solutions for 101 critical,'in the trenches'business challenges. From start to finish, this book focuses on what really works in practice, giving managers focused answers that can make them dramatically more effective, instantly. Along the way, leading global business consultant Jo Owen demystifies the MBA, illuminating the simple, common-sense principles that underlie the grand theory (and the even grander MBA hype). Owen reveals what managers need to learn in order to perform at an MBA level, while also giving them the practical skills that an MBA doesn't. Each of Mobile MBA's eleven chapters is packaged with a Skill Pill, short video briefings that can be delivered directly to mobile devices and computers, offering powerful insights and lessons to managers wherever they are.

For years, China has served as the'factory floor'for global production, driving down prices for consumers worldwide. But, unfortunately, China's rapid and chaotic industrialization has put it on a collision course with the rest of the world. The Coming China Wars was the first book to systematically cover all those conflicts: political, economic, and environmental. Now, in this new edition, Dr. Peter Navarro has thoroughly updated the entire book. You'll find new chapters on the danger posed by China's flood of defective products and contaminated food; China's dramatic military expansion and the rising threat of a'hot war'; China's space program and its profound strategic implications; China's growing suppression of human rights and free speech; and much more. The coming China Wars will be fought over everything from decent jobs, livable wages, and advanced technologies to strategic resources...and eventually to our most basic of all needs: bread, water, and air. Unless all nations immediately address these impending conflicts, the results may be catastrophic. Like the First Edition, this book demands that we think much more deeply about how to stop the coming China Wars, laying out hard choices that must be made sooner rather than later. This new edition offers even more policy recommendations, including original contributions from several of the world's most important China experts.

If you're trying to build wealth, sharp market downturns are your worst enemy. And today, they're happening far more often: in the last 18 years, the S&P 500 has experienced sixteen violent market declines. Institutions and professional investors have mastered powerful hedging strategies for dramatically reducing the risks of market volatility. Now, you can do it, too--and you can't afford not to. In Buy and Hedge , two leading investment experts show how to apply hedging as part of a long-term program for growing and preserving your assets. CNBC Fast Money guest Jay Pestrichelli and seasoned financial industry veteran Wayne Ferbert show how to systematically protect yourself against violent downward moves while giving your portfolio maximum room to run in upward markets. The authors' techniques are easy to use, can be applied to most investment vehicles, and require surprisingly little "care and feeding" once implemented. You'll discover how to: · Take advantage of the hedge-building mechanisms built into low-cost index funds · Invest in your ideas with confidence, because you've hedged the downside · Systematically manage portfolios for risk as well as return · Master and apply the "5 Iron Rules of Buy & Hedge" · Use options to manage risk, not to create excess leverage · Generate more dividends · Effectively manage cash.

Competing in Tough Times brings together the powerful new strategies that world-class retailers, like Trader Joe's, Costco, and Nordstrom, are using today to survive--and thrive--in a brutally unforgiving retail environment. Internationally respected retail management expert Barry Berman shows retailers and their suppliers exactly how to build effective strategies based on cost and differentiation, plan and implement those strategies, and measure the results. Berman offers detailed coverage of implementing strategies based on becoming the low-cost provider and minimizing product proliferation; enhancing the service experience; developing and maintaining a strong private label program; and more. To support each approach, he presents full-length examples from retailers covering every market sector, from consumer goods to apparel to technology. He thoroughly examines top retailers such as Aldi, Amazon.com, L.L. Bean, Publix, Stew Leonard's, Wegman's, and Whole Foods, and shares powerful insights drawn from the experiences of other leaders--from Au Bon Pain to Best Buy, Family Dollar to Target, Tesco to Walgreen.

<p><p>&ldquo;in This Compelling Book, Gerald Appel Distills A Lifetime Of Learning About What Works On Wall Street Into Key Principles Of Investment Success. Whether You Are New To The World Of Finance Or You&rsquo;re A Veteran Portfolio Manager, You Will Gain From Gerald&rsquo;s Innovative Research And His Discerning Insights Into Price Behavior.&rdquo;<p> <p>nelson Freeburg, Editor And Publisher, Formula Research<p> <p> <p> <p>&ldquo;this New Book By Gerald Appel Follows The Rich Legacy He Has Established Over The Years; It Is A Treasure Chest Of Valuable Advice Which Bestows On The Reader The Benefit Of His Decades Of Investment Experience. It Receives My Highest Recommendation.&rdquo;<p> <p>edward D. Dobson, President, Traders Press<p> <p> <p> <p>you Can Clearly Outperform The Stock Market Indexes And A &ldquo;buy And Hold&rdquo; Approach To Investing. Leading Investment Expert Gerald Appel Shows You How. Appel Introduces The Weekly Stock Market Power Gauge That Employs Three Specific Market Timing Indicators That Have Had Excellent Performance Histories Going Back As Far As 1970. These Timing Indicators Enable You To Gauge The Market Strength And Can Be Maintained By Almost Any Investor In Only A Few Minutes Per Week.<p> <p> <p> <p>using Appel&rsquo;s Techniques, You&rsquo;ll Learn How To Forecast The Likely Direction Of The Market, And Its Relative Strength Compared With Fixed Income And Other Investments. The Book Provides Exact Buy-sell Indicators, With Specific Signal Generators And Track Records For Readers To Follow. In Addition, Appel&rsquo;s Techniques Help You Identify The Specific Mutual Funds, Exchange-traded Funds, And Market Sectors That Are Likely To Be Most Profitable.<p> <p> <p> <p>simply Put, Appel Shows You What Information You Need To Forecast The Direction Of Stock Prices With High Probabilities Of Success, Where To Readily Locate That Information, How To Interpret That Information, And When To Enter And When To Exit The Stock Market.<p> <ul> <li>gauge The Market&rsquo;s True Inner Pulse...<br>...and Identify Major Market Shifts In Time To Leverage Them <li>optimize Your Portfolio&rsquo;s Blend Of Risk And Reward<br>use Proven Timing Models To Systematically Reduce Risk And Maximize Profit Opportunities <li>master Powerful Momentum Investing Techniques<br>win By Going With The Flow, Not Against It <li>select The Right Equities, Etfs, And Mutual Funds <br>objectively Choose The Best Investments In Any Market Environment</li></ul></p>

"The Wall Street Professional's Survival Guide: The Secrets of a Career Coach "is the only complete, up-to-date, and practical guide for financial industry professionals seeking new or better jobs in today's brutally competitive environment. Author Roy Cohen spent more than 10 years providing outplacement services to Goldman Sachs' employees. In this book, he shares finance-specific job-hunting insights you simply won't find anywhere else. Drawing on his immense experience helping financial industry professionals find and keep outstanding positions, Cohen tells you what to do when and if you're fired (or ready to move), how to develop a "game plan" and search targets, how to build your "story," how to move from the sell-side to the buy side, and much more. You'll find industry-specific guidance on interview strategy, resumes, follow-up, references, and even negotiation with real examples drawn from Cohen's own practice.

<p>The story of shrimp is as delicious as the creatures themselves. Renowned nature writers Jack and Anne Rudloe tell that story with passion, revealing a hidden history that has spanned millennia. You’ll discover the human stories and heritage behind centuries of shrimping, around the world; meet the most remarkable of the world’s 4,000 species of shrimp; come aboard ragged old shrimp boats, and spy on high-tech shrimp tanks; discover why shrimp may be a restaurant’s best friend, and a land speculator’s worst nightmare. You’ll meet people who love to eat shrimp, the fishermen who roam the seas catching them, and the aquaculturists who raise them in ponds, selling them more cheaply than fishermen ever could. You’ll gain powerful new insights into a conflict that’s as old as humanity itself: the conflict between hunter-gatherers and farmers. You’ll discover the vastness and diversity of both nature and humanity, as you travel from abandoned Mayan tombs to the California Gold Rush; from the heart of Cajun country to the English Channel. You will learn things you never imagined about microbiology and real estate, about economics and ecosystems. And, as you meet the people around the world who’ve caught, sold, cooked, and loved shrimp, you might just meet your own ancestors. Read this book, and you’ll never feel the same way about shrimp again: <i>you’ll love it even more</i>.</p>

In this first comprehensive guide to Internet B2B marketing in emerging markets, the authors introduce their proprietary ebocube (“Emerging Business Online”) approach: a comprehensive, applications-oriented method that covers every stage of the marketing process. Using their framework and methodology, business leaders can implement a low-risk, high-reward business model, penetrate the world's fastest-growing markets, and create significant value where it never existed before. The authors begin with an up-to-date introduction to emerging markets, including economic potential, languages, culture, time zones, economies, politics, and Internet/mobile penetration. Next, they review emerging market best practices for branding, distribution, segmentation, and collaboration. Then, in the heart of the book, they introduce the powerful, three-phase Internet-based ebocube B2B marketing and sales model. Readers will learn how to establish metrics and dashboards to stay on track through the entire commercial cycle; how to plan and manage campaigns, from selling propositions to media mix; how to utilize email, webcasts, websites, and banner ads in emerging markets; how to mix in offline media and channels; how to budget and manage marketing operations; and much more. Emerging Business Online concludes with detailed case studies showing ebocube at work driving real profits.

<p>“Marvin Appel is a discerning and highly regarded money manager. In this concise but compelling text, he shows how individual investors can use a range of fixed-income strategies to gain superior returns while ably managing risk.” --Nelson Freeburg, Editor, Formula Research</p> <p>“This book is a great source of knowledge. While reading I found myself learning things I didn’t know, and I’ve been in this business for over 20 years. Marvin Appel has done an excellent job; I am truly impressed.” --Ike Iossif, President and Chief Investment Officer, Aegean Capital Group, Inc., and Executive Producer of “MarketViews.tv”</p> <p>Today, many risk-averse investors simply can’t meet their income needs with conventional bank CDs, money market funds, or bonds. This book reveals how you can earn more, without exposing yourself to excessive risk or the costs of a highly active trading strategy.</p> <p>Dr. Marvin Appel shows how to take advantage of high-yield bond funds and income-producing equity strategies...when to purchase individual bonds, when to use bond mutual funds, and which bond funds are best...how to finally make diversification work again.</p> <p>Step by step, you’ll build a master portfolio for the coming years: one that can deliver attractive long-term returns <i>more safely than you ever thought possible!</i></p> <ul> <li><b>Safer strategies for boosting fixed income returns<br> </b> <i>Smarter ways to mix bond ladders, investment-grade taxable bonds, municipal bonds, and high-yield bond mutual funds</i></li> <li><b>Stock strategies that create new income streams at lower risk<br> </b> <i>Simple ways to use high-dividend stocks and covered call writing</i></li> <li><b>Building the right income portfolio for your situation<br> </b> <i>Practical choices that reflect your temperament, goals, and needs</i></li> </ul> <p>You can’t survive on what CDs and money markets are paying these days--but you can’t live with high risk, either. Fortunately, with this book’s powerful, proven strategies, you <i>can</i> earn more income without losing sleep! Dr. Marvin Appel reveals smarter, safer ways to use bonds and bond funds...derive more cash from stocks at surprisingly low risk...safely supplement your returns with preferred shares and options...<i>plan for income you can actually live on!</i></p>

“An essential, enlightening guide to an area rapidly expanding beyond garish MySpace pages into an essential business component. This is a vital reference at just the right time!” Mark A. Kellner, “On Computers” Columnist, The Washington Times'Smart business people are using social networking to support their marketing and overall business strategies. But it is hard to do it right without understanding both social networks and the community norms you'll find there. Rutledge's book not only gives smart advice on how to navigate those waters, but does so with examples that are easy to understand and translate for use in your business.'Jason Falls, Social Media Explorer Blog'This book could help your business make money and sales using social networking. From using MySpace and Facebook to using an internal social networking system, it covers it all.'Linda Roeder, Social Networking Weblog, and Personal Web Pages Guide, About.com'Social media takes community effort. As such, networking is of utmost importance on social networking sites. To become a successful contributor, you need to be a team player. Don't be afraid to reach out to anyone, big or small. Making that connection and maintaining that connection is critical; everything else will fall into place from there. Rutledge uncovers all the necessary skills to use these tools in this easy-to-understand book.'Tamar Weinberg, Techipedia'Using online social networks for business and professional advancement requires more than just understanding the technology. Social networks are all about human interaction. This book provides numerous examples, ample advice, and easy-to-follow guidelines for those looking to navigate the previously uncharted waters of technology-enabled social networking.'Amanda G. Watlington, Ph.D., A.P.R., Owner, Searching for Profit'With The Truth About Profiting from Social Networking, Rutledge provides deep insights into social networking and how to profit from its proper usage, both financially and in your career.'Allen Stern, Editor, Center Networks'There is a right way and a wrong way to use social networks. Rutledge uncovers these truths and makes understanding the difference between them clear so you can achieve success and avoid failure.'Jason Bean, Blogger, b5media Facebook, LinkedIn, YouTube, & beyond: “social network” your way to success, step by step! • The truth about using social networks to supercharge your career • The truth about building your business through social networks • The truth about social networking privacy, safety, and security This book reveals 50 Proven Social Networking Principles and bite-size, easy-to-use techniques t

Following in the footsteps of the web, Web 2.0, and the iPod, Ubiquitous Computing ('UbiComp') is the next game-changing technology. Leading expert Bo Begole, the director of PARC's UbiComp Center, shows executives, technology managers, and entrepreneurs how to successfully incorporate UbiComp into their own products, services, and strategies. Begole introduces the technologies of UbiComp, shows how they fit together, and identifies the challenges and opportunities they present. Next, he answers the key questions decision-makers and strategists ask most often about UbiComp, including: What is it, why does it matter, and how will it impact my business? What industries will be most affected first? Which parts of my organization will UbiComp change most? What UbiComp solutions should we consider for our internal business processes? How should I position my company for these transformations? What barriers must we overcome and which barriers can we erect for our competitors? What should I build, partner, or buy? What barriers does my company need to overcome to adopt a UbiComp-based business?

Praise for The Truth About Confident Presenting "O'Rourke goes beyond the typical list of speaking tips and packs a lot of wisdom into his 51 truths. He explains the critical link between the content of a speech and its ultimate effectiveness, illuminating the powerful connection between preparation and performance. Speakers who follow his winning formula are sure to find a grateful audience." R. Jeep Bryant , Executive Vice President, Chief Communications Officer, The Bank of New York Mellon "From strategy to tactics, the 51 common-sense 'truths' in this book are useful, practical, and easy to adapt. Even reading just a few chapters will help to make you a better speaker. I wouldn't hesitate to recommend it to the executive speakers I work with." Jan Botz , Executive Director, Chief Communications Officer, Dow Corning Corporation Whether you are speaking to a large audience, your boss, your employees, or your kids, you will feel more confident and prepared, and be far more effective, after reading this book. ORourke provides simple, doable tips that really make a difference. From caring to preparing, youll learn what it takes to engage your audience and make your message count!" Patty Blackburn , Senior Vice President, Corporate Communications, RSM McGladrey, Inc. The Truth About Confident Presenting is an excellent, practical guide for anyone who aspires to deliver effective and engaging presentations. It is a valuable resource for the novice as well as veteran speakers. Catherine V. Babington , Vice President, Public Affairs, Abbott Laboratories Years of successful presentation experience condensed into an easily digestible but invaluable checklist for anyone wishing to channel natural anxiety over public speaking into improving their presentation skills. Filled with real-world examples and anecdotes, ORourke focuses on the essentials of great presenting. Tim Andree , Chief Executive Officer, Dentsu America All you need to know to make winning presentations--fearlessly and painlessly The truth about preparing quickly, efficiently, and well The truth about managing anxiety and handling hostile audiences The truth about nonverbal signals, PowerPoint, microphones, and more This book reveals 51 proven and bite-size, easy-to-use presenting techniques that work. This book brings together everything you need to know to prepare well, manage anxiety, deliver effectively, connect with your audience, and succeed! Authored by top business consultant James ORourke, this book offers real solutions for the obstacles and fears faced by every presenter. You'll discover what makes people listen, and what instantly turns them off. Youll learn how to prepare effectively, not obsessively; how to scope out your audience and muster evidence that'll convince them; when and how to listen; how to manage anxiety and establish a great first impression; how to make nonverbal cues work for you; how to use PowerPoint well; how to handle hostile questions confidently; and much more. This isn't someone's it's a definitive guide to effective presentinga set of bedrock principles you can rely on to help you win with any audience.

<p><P><b>Praise for <i>Wired to Care</i> <P></b>&nbsp;</P> <P>&ldquo;<i>Wired to Care</i> will convince you that businesses succeed with their hearts as much as their heads. Dev Patnaik has given us just what we need for the lean years ahead.&rdquo;</P> <P><b>MALCOLM GLADWELL</b>, author of <i>Outliers, Blink,</i> and<i> The Tipping Point</i></P> <P>&nbsp;</P> <P>&ldquo;<i>Wired to Care</i> describes how to recover the basic human abilities of empathy that may be buried by your day-to-day business routines. Dev Patnaik shows how you can create a more empathic&#151;and much more successful&#151;business.&rdquo;</P> <P><b>CHIP HEATH</b>, author of<i> Made to Stick</i></P> <P>&nbsp;&nbsp;</P> <P>&ldquo;Dev Patnaik&rsquo;s <i>Wired to Care</i> maps a path to innovation fueled by &lsquo;seeing the world with new eyes.&rsquo; On numerous occasions, Dev and his colleagues at Jump helped us break through to those most critical insights.&rdquo;</P> <P><b>BETH COMSTOCK</b>, Chief Marketing Officer, GE</P> <P>&nbsp;</P> <P>&ldquo;<i>Wired to Care</i> offers a roadmap to success paved with empathy. The bottom line is better profits, better products, and happier employees. There is a better day for business (thankfully) when companies are wired to care.&rdquo;</P> <P><b>ROBYN WATERS</b>, former VP of Trend, Target Stores, and author of <i>The Hummer and the Mini</i> </P><P>&nbsp;</P> <P><b>Blurring the Line Between Inside and Out</b></P> <P>&nbsp;</P> <P>What&rsquo;s the critical difference between Nike and every other shoe company on the planet? Why do some airline executives continue to insist that air travel is great, when we all know better? What has enabled Zildjian, a family business foundedoutside Istanbul, to thrive for almost 400 years?</P> <P>&nbsp;</P> <P>In this essential and illuminating book, top business strategist Dev Patnaik tells the story of how organizations of all kinds prosper when they tap into a power each of us already has&#58; empathy, the ability to reach outside of ourselves and connect with other people. When people inside a company develop a shared sense of what&rsquo;s going on in the world, they see new opportunities faster than their competitors. They have the courage to take a risk on something new. And they have the gut-level certitude to stick with an idea that doesn&rsquo;t take off right away. People are Wired to Care, and many of the world&rsquo;s best organizations are, too.</P> <P>&nbsp;</P> <P>In pursuit of this idea, Patnaik takes readers inside big companies like IBM, Target, and Intel to see widespread empathy in action. But he also goes to farmers&#39; markets and a conference on world religions. He dives deep into the catacombs of the human brain to find the biological sources of empathy. And he spends time on both sides of the political aisle, with James Carville, the Ragin&rsquo; Cajun, and John McCain, a national hero, to show how empathy can give you the acuity to cut through a morass of contradictory information.</P> <P>&nbsp;</P> <P><i>Wired to Care </i>is a compelling tale of the power that people have to see the world through each other&rsquo;s eyes, told with passion for the possibilities that lie ahead if leaders learn to stop worrying about their own problems and start caring about the world around them. As Patnaik notes, in addition to its considerable economic benefits, increasing empathy for the people you serve can have a personal impact, as well&#58; It just might help you to have a better day at work.</P> <P>&nbsp;</P></p> <h3>Publishers Weekly</h3> <p>Starred Review. <P>A veteran business strategist and adjunct faculty member at Stanford Univ., Patnaik explores the role of empathy in successful companies, producing a thoughtful, practical meditation on the power of walking in someone else's shoes. Though he utilizes examples from his work with Harley Davidson, Cisco and Nike, his skills in the classroom get a good showcase too, with lessons on history and biology, as well as revealing exercises from his class (called Needfinding) with aha revelations like: For thousands of years, people made things for other people they knew; it was the Industrial Revolution that divided producer from consumer. Essentially, Patnaik proposes that a successful company must cross that divide and learn about their customers' needs by interacting with, understanding and, in some cases, hiring them. Incorporating some familiar ideas-the power of framing, the golden rule-Patnaik manages to keep his text fresh and brisk, making this a cagey but compassionate guide for execs and business students. <BR>Copyright &copy; Reed Business Information, a division of Reed Elsevier Inc. All rights reserved.</p>

8 POWERFUL WAYS TO INSPIRE TODAY'S TOUGH CUSTOMERS IN TOUGH TIMES AND MAKE THEM STICK! "With Jim Champy's well-proven gift for keen management analysis, today's essential notions of business transparency, channel and customer alignment, and enduring cultural values become palpable, memorable, and-most important-usable." Alan Spoon, Managing General Partner, Polaris Venture Partners "If you love the game of business, you'd be hard pressed to find a book with more 'good moves' per page than INSPIRE! " Paal Gisholt, President and CEO, SmartPak "Full of insightful ideas, this book is for those who like winning, who embrace innovation, and who wish to transform how they lead. It is not for the defenders of the status quo." Michael Dowling, President and CEO, North Shore-Long Island Jewish Health System " INSPIRE! provides 'food for thought' and insightful guidance for all companies. This is particularly important in today's economy where even established companies are looking for ways to maintain the growth they have enjoyed in better times." Chiquita White, Section Head, Product Development, Procter & Gamble Jim Champy revolutionized business with Reengineering the Corporation . Now, in Inspire!, the second book in a series about what's new and really works in business, he takes on the challenge of inspiring customers--even in tough times. In an era of commoditization and ever less loyal customers, this book shows how to keep customers coming back. Drawing on dozens of original case studies from companies in a variety of industries, new and old, Champy reveals how to define a consistent value proposition your customers will be passionate about--and will stay passionate about. You'll learn how to engage a new generation of customers who value transparency and authenticity above all ... how to reinvigorate your company in the face of brutally tough and creative competition ... how to go beyond mere marketing campaigns to lead crusades customers want to join. Once again, Jim Champy has given businesses actionable solutions to one of the most challenging problems they currently face: making customers stick. How to reignite customer loyalty by ..." Bringing authenticity to everything you do " Creating new products that reflect the best of what you really are " Delivering new value based on convenience, simplicity, and honesty " Nurturing your mystique " Choosing the right channel partners " Doing well by doing good Want more? Check out the e-b ..

Apply Six Sigma to Your #1 Business Pricing Six Sigma is well known for having helped companies save billions of dollars. This book is the first to show us how to use it on the revenue side of the equation to generate profitable growth. This step-by-step guide will be an instant classica seminal book on a topic critical to profitability. Robert Cross, Chairman and CEO, Revenue Analytics Inc. and author of Revenue Management Six Sigma Pricing provides companies with a practical toolkit to improve their price management. The authors show executives how to use Six Sigma tools in their pricing processes and instantly improve profits and their bottom-line. This is a truly must-have resource for managers everywhere. Eric Mitchell, President, Professional Pricing Society Many companies have developed solid sales strategies but without equally good pricing operations, those strategies alone will not add a dime to the bottom line. The goal of pricing operations is to consistently control price deviations in transactions and contracts over time and across customer segments. This goal of ensuring the prices are not too low or too high in different transactions relative to guidelines lends itself perfectly to Six Sigma. Using the authors breakthrough Six Sigma-based approach, you can systematically eliminate pricing-related revenue leaks, driving higher profits without alienating customers. Youll learn how to define pricing defects, gather and analyze relevant pricing data, review pricing-agreement processes, identify and control failures, implement improvements, and then ensure continuous, ongoing improvement in price, profits and customer satisfaction. The book reflects the authors pioneering experience implementing Six Sigma pricing. Whether youre a business leader, strategist, manager, consultant, or Six Sigma specialist, it will help you or your client recover profits that have been slipping through the cracks in pricing operations. Learn why Six Sigma Pricing makes sense Why you should target pricing operations, and how to do it Identify profit leaks from inefficient pricing operations Why sloppy pricing occurs, how to find it, and how to root it out Illuminate your current pricing processes, so you can improve them Understand your market-facing and internally focused pricing processes pertaining to product launch and lifecycle price management, price increases due to escalation in costs of raw materials, promotions, and discounting Set up your pricing operations for continuous improvement in line with your pricing and sales strategy Use Six Sigma to improve and control processes, ensuring alignment

<p><p><b>All you need to know about every IRA, every 401(k)&hellip;even HSAs, and more!</b></P> <P>&nbsp;</P> <P>&middot;&nbsp;&nbsp;&nbsp;The truth about getting the most benefits at the lowest cost</P> <P>&middot;&nbsp;&nbsp;&nbsp;The truth about avoiding the pitfalls that can kill your retirement</P> <P>&middot;&nbsp;&nbsp;&nbsp;The truth about choosing the best strategies for you&#151;<i>and your kids</i></P> <P>&nbsp;</P> <P><i>The Truth About Protecting Your IRAs and 401(k)s</i> arms you with the up-to-the-minute knowledge you need to build your retirement income, as you reduce your costs, taxes, and risks! Consumer finance expert and nationally syndicated radio host Steve Weisman offers 48 quick, bite-size, just-the-facts information about every type of tax-advantaged retirement investments&#58; self-directed, stretch, SIMPLE, SEP, Roth, and spousal IRAs, 401(k)s, and more. You&#39;ll find up-to-the-minute guidance on avoiding pitfalls that can cost you a fortune&hellip;choosing the right retirement strategies for both you and your heirs&hellip;planning retirement investments when you&rsquo;re a married or unmarried couple&hellip;widening your 401(k) investment options&hellip;and much more. Like every book in <i>The Truth About</i> Series, this book distills all the essential knowledge you need on a topic...presents it clearly, simply, and quickly, with an &ldquo;a-ha!&rdquo; on every page...and shows exactly how to put it to work in your daily life. Easy to read, easy to use, it&rsquo;s all you need to gain retirement security&#151;and protect it for the rest of your life!</P> <P>&nbsp;</P></p>

Thank God It's Monday! is about loving what you're doing and creating massive results. Roxanne Emmerich introduces you to two CEOs: one desperately struggling to stay afloat and another who's discovered a better route to growth and profitability. As you join them both on their journey, you'll gain valuable insights for jumpstarting positive change from anywhere in the organization, replacing dysfunctional organizational behaviors with passion and creativity, overcoming setbacks and making vision and values actually work! Whether you're on the front line, in an office, or running the show, you'll see how to: • Replace dysfunctional behaviors with passion and creativity • Overcome setbacks with a “bring it on” attitude • Breathe results-generating life into vision and values • Think big and make big things happen Thank God It's Monday! presents a unique approach that makes an impact on three groups at once: • Employees discover how to win at work and love their work • Companies turn around results quickly and profoundly • Customers experience a powerful and visible commitment to their success You will shift from a “why we can't” to a “how we can” workplace...in one day! Your customers will go crazy about you. You will find yourself loving to go to work where everyone exclaims, Thank God It's Monday!

If you can change the way you think, you can change the world. That's the theme of Now You're Thinking! as it tells the story of how a 2-year old Iraqi girl's life was saved through determination, courage, and critical thinking. The book begins with the heroic story of how a Marine battalion beat the odds to save this little girl, and ends with a model of critical thinking that will help you STOP and THINK to recognize your emotions, evaluate arguments, and draw conclusions to make better life decisions. This book also provides the opportunity for you to take the My Thinking Styles assessment for free to learn your natural thinking preferences, strengths, and biases. This short read will give you a real-life example of great thinking plus tons of resources to guide your further interest in effective thinking.

Bacteria are invisible, mysterious, deadly, self-sufficient...and absolutely essential for all life, including yours. No other living things combine their elegant simplicity with their incredibly complex role: Bacteria keep us alive, supply our food, and regulate our biosphere. We can't live a day without them, and no chemical, antibiotic, or irradiation has ever successfully eradicated them. They're our partners, like it or not--even though some of them will happily kill us. Allies and Enemies tells the story of this amazing, intimate partnership. Authored by Anne Maczulak, a microbiologist who's hunted and worked with an extraordinary array of bacteria, this book offers a powerful new perspective on Earth's oldest creatures. You'll discover how bacteria work, how they evolve, their surprising contributions and uses, the roles they've played in human history, and why you can't survive without them. No form of life is more important, and in Maczulak's hands, none is more fascinating. Outlasted, outnumbered, outsmarted They've been here four billion years--and they even outnumber you in your own body How bacteria keep you alive... ...and how to keep them from killing you “Humans Defeat Germs!” But not for long... The Invisible Universe The stunning hidden relationships between bacteria and the rest of nature

"Forget the "pitch": Yesterday's PR techniques just don't work anymore. That's the bad news. Here's the great news: Social Media and Web 2.0 offer you an unprecedented opportunity to make PR work better than ever before. This book shows how to reinvent PR around two-way conversations, bring the "public" back into public relations and get results that traditional PR people can only dream about. Drawing on their unparalleled experience making Social Media work for business, PR 2.0.com's Brian Solis and industry leader Deirdre Breakenridge show how to transform the way you think, plan, prioritize, and deliver PR services. You'll learn powerful new ways to build the relationships that matter, and reach a new generation of influencers ... leverage platforms ranging from Twitter to Facebook ... truly embed yourself in the communities that are shaping the future. Best of all, you won't just learn how to add value in the Web 2.0 world: You'll learn how to prove how new, intelligent, and socially rooted PR will transform your organization into a proactive, participatory communication powerhouse that is in touch and informed with its community of stakeholders." "Learn how to add value in the Web 2.0 world and prove that PR is a valuable resource in your organization. Integrate PR 2.0 strategies into traditional outreach to create best practices for communication. Learn to use the new tools of social networking for building relationships, breaking your news, and shaping brands. Written by two top industry experts who are recognized for their thinking and their work in both PR and technology circles."--Jacket

xii, 268 p. : 24 cm, Relevance of neuroscience to the business environment -- How does positive thinking affect the business brain? -- The neuroscience of social intelligence : guiding leaders and managers to effective relationships -- Of innovation, intuition and impostors : intangible vulnerabilities in the brains of great leaders -- The challenge prior to change : how brain science can bring managers and leaders from idea to action-orientation -- From action orientation to change : how brain science can bring managers and leaders from action-orientation to action -- Coaching brain regions -- Coaching brain processes

In this book, project management expert Dr. Alexander Laufer leads an all-star team of practitioners and thought leaders in presenting a powerful project leadership framework. Laufer’s framework addresses the toughest challenges of new product development: large, complex projects composed of many diverse, geographically distributed, and highly interdependent components; organizational change; and repeated and risky tasks. Laufer reveals core leadership principles that are crucial to successful project leadership in dynamic and complex environments, regardless of industry, project goals, or stakeholders. Then, together with his contributors, he presents eight chapter-length case studies covering exceptionally challenging projects in a wide spectrum of industries and products – from developing missiles to reorganizing companies, building spacecraft and dairy plants to flying solar-powered airplanes. Readers will discover new ways to unleash the power of autonomy and learning; adapt to change on a timely basis; “give up” control without “losing” control; use face-to-face interaction to maximize alignment; manage “no fun” missions in hostile environments; deliver on bold ideas through sheer preparation; learn from practice – and unlearn lessons that need to be unlearned. <i>Mastering the Leadership Role in Project Management</i> will be invaluable to executives, project leaders, and aspiring project leaders in all organizations – regardless of their project goals, backgrounds, or experience.

Looking ahead to retirement? Depending on your circumstances and your age, you may no longer have any margin for error. And your emotions and irrational behavior could be perpetuating a dangerous cycle of overspending and rising debt that may shatter whatever vision of retirement you still have. Welcome to the world of Retirementology. Retirementology bridges retirement planning with investor psychology and the market Meltdown of 2008 to produce an entirely new way of thinking about how we spend, how we save, how we borrow, and how we invest. Financial mistakes are deeply rooted in human nature, but you may be able to overcome them--if you understand the breakthrough principles of behavioral economics and apply them in your own retirement planning. Dr. Gregory Salsbury identifies some of the classic cognitive biases and behavioral mistakes most of us keep making when it comes to retirement planning. For example: Why will people drive 45 minutes to use a $2.00 coupon? Why won't people sell a poor performing stock just because they inherited it from grandma? Why do people spend differently with a credit card than they do with cash? Why do people believe that they paid no income taxes because they received a refund? You'll learn why the financial meltdown has amplified the impact of these all-too-human cognitive mistakes and discover ideas for addressing them. The bottom line for your bottom line is that retirement can no longer be ignored, viewed as a single event, relegated to a “zone,” or romanticized. Instead, you must understand how every spending and financial decision you make from here on can impact the way you will spend your golden years. Retirementology attempts to help you do just that. Retirement planning: right brain versus left brain Why these different areas of the brain impact financial decisions--and what to do about it It's real money! “De-layering” your finances How to overcome the psychological tricks that separate you from your money Family matters: managing financial support decisions for your extended family Choosing between your family or your retirement Get “long-term smart” How longevity, inflation, volatility, and your own expectations impact your retirement goals

How do you go about improving leadership team performance, strengthening the connections between leaders, and strengthening the leadership team's connections with the rest of the enterprise? This book tells you how. Leadership teams, working together, create the culture and set the tone for the entire organization. When leadership teams fail to connect with employees, their organizations fail. Expensive leadership meetings often accomplish nothing, and clashing leadership styles can disrupt the entire business. What do these issues have in common? Simply this: The way leaders work together is crucial, and enormous organization-wide performance improvements can be achieved when they work together more effectively. Readers will first learn how to define what leadership team excellence looks like, and clarify the organizational impact you want your leadership team to have. Next, they'll learn how to systematically optimize the 5% of time your leaders spend working together–in person, electronically, and through subordinates. This book will help readers magnify their impact, whether they're already at the top of the organization, or aspiring to a future leadership role.

Earn consistent profits trading commodities, even if you're a newcomer to the commodities markets! Carley Garner's <i>A Trader’s First Book on Commodities, Second Edition</i> is today's most practical and realistic introduction to successful commodities trading. More than any other primer, it recognizes that the most important trading decisions are made long before the first trade is executed. Drawing on years of dealing with retail traders from all walks of life, experience levels, and amounts of risk capital, Garner answers the most pressing questions newcomers ask -- and the questions they haven't realized they need to ask. This extensively updated Second Edition reflects major changes in the market over the past three years, including new trading challenges, platforms, tools, data resources, and risks. Garner presents a hard-eyed look at the collapses of MF Global and PFGBEST, their failure to honor the sanctity of 'Customer Segregated Funds' accounts, the implications for investors, and techniques for mitigating these new risks. She has added new charts and example trades throughout; new coverage of commodity impacts arising from recent events in Europe; important information about new technological improvements and competitive intraday position margin standards; and much more.

<p><P>A Logical, Proven Framework for Understanding the Economic Value of Human Resources Investments<p><ul> <li>How to choose Human Resources investments that deliver optimal strategic value&mdash;<i>and eliminate those that don&rsquo;t</i> <li>Best-practice metrics and analysis techniques for talent management, performance management, health and wellness programs, and much more</ul><p><i>Investing in People</i> introduces a breakthrough approach to Human Resources (HR) measurement that systematically aligns HR investments with organizational goals and helps make HR the true strategic partner it needs to be. Wayne F. Cascio and John W. Boudreau show exactly how to choose, implement, and use metrics to improve decision-making, optimize organizational effectiveness, and maximize the value of HR investments.<p>You&rsquo;ll master crucial foundational principles such as risk, return, and economies of scale&mdash;and use them to evaluate investments objectively in everything from work/life programs to training. Cascio and Boudreau also introduce powerful ways to integrate HR with enterprise strategy and budgeting and for gaining commitment from business leaders outside the HR function.<p>If you truly want &ldquo;a seat at the table&rdquo;&mdash;or if you want to <i>keep</i> the one you have&mdash;you&rsquo;ll find this book utterly indispensable.<p>Free software available online<p>You don&rsquo;t need to be a math wizard to get results from <i>Investing in People</i>! Visit www.shrm.org/publications/books to access software that automates virtually all of this book&rsquo;s key formulas and calculations.<p>Foreword xi<p>Acknowledgments xiii<p>About the Authors xiv<p>Preface xv<p>Plan for the Book xvii<p>Chapter 1&#58; Making HR Measurement Strategic 1<p>Chapter 2&#58; Analytical Foundations of HR Measurement 21<p>Chapter 3&#58; The Hidden Costs of Absenteeism 43<p>Chapter 4&#58; The High Cost of Employee Separations 67<p>Chapter 5&#58; Employee Health, Wellness, and Welfare 99<p>Chapter 6&#58; Employee Attitudes and Engagement 125<p>Chapter 7&#58; Financial Effects of Work-Life Programs 151<p>Chapter 8&#58; Staffing Utility&#58; The Concept and Its Measurement 171<p>Chapter 9&#58; The Economic Value of Job Performance 195<p>Chapter 10&#58; The Payoff from Enhanced Selection 223<p>Chapter 11&#58; Costs and Benefits of HR Development Programs 245<p>Chapter 12&#58; Talent-Investment Analysis&#58; Catalyst for Change 271<p>Appendix A&#58; The Taylor-Russell Tables 285<p>Appendix B&#58; The Naylor-Shine Table for Determining the Increase in Mean Criterion Score Obtained by Using a Selection Device 297<p>Index 309</p>

As usual these two future-finders have their fi ngers on the pulse of whats happening--and what we need to know about. In every business, in every organization, the seven most important words these days But wait! A story goes with it! You need to read this book to fi nd out why. Alan Webber, Co-founder, Fast Company magazine A great story sparks our imagination, challenges us to think, and resonates with our collective conscience. Ryan Mathews and Watts Wackers story about telling stories does exactly this. It is an essential guidebook for capturing and conveying the essence of corporate identities and enriching brands. Paul A. Laudicina, Managing Officer and Chairman of the Board, A.T. Kearney Storytelling is the universal human activity.Every society, at every stage of history, has told storiesand listened to them intently, passionately. Stories are how people tell each other who they are, where they came from, how theyre unique, what they believe. Stories capture their memories of the past and their hopes for the future. Stories are one more thing, They are your most powerful, most underutilized tool for competitive advantage.Whether you know it or not, your business is already telling stories. Whats Your Story? will help you take control of those stories and make them work for you. Legendary business thinkers Ryan Mathews and Watts Wacker reveal how to craft an unforgettable storycreate the back story that makes it believablemake sure your story cuts through todays relentless bombardment of consumer messagesand gets heard, remembered, and acted on. Use Storytelling to Gain Powerful Competitive Advantage in Todays Increasingly Skeptical Marketplace

<p><b>What It Really Takes to Get to the Top, Stay There, and Thrive</b></p> <ul> <li>Inside the life of the top-level leader: a candid view from the CEO of one of the world’s top executive search firms</li> <li>What top executives do, how they do it, and how great leaders keep improving</li> <li>Covers all the toughest issues--from driving change to balancing work and personal life</li> </ul> <p>At the very top, everything is different: the lifestyle, the decisions, the relentless, nonstop pressure. What’s it really like up there? There’s only one way to know: ask another top-level leader. In <i>Top Jobs</i>, the CEO of one of the world’s top executive search firms shares the no-holds-barred lessons he’s learned in his own career and the most powerful insights learned from hundreds of leaders he’s worked with. Discover how to grab the reins and start delivering from day one...how to cope with brutally tough stakeholders...how to continually improve at everything from strategy to top-level team-building...how to keep your personal life from imploding while you’re working 24/7!</p> <p>In <i>Top Jobs</i>, Kevin Kelly takes you inside the life of the top-level leader and shows you exactly what it takes to thrive at the top.</p> <p>Never before has the reality of top-level leadership been brought home with this much clarity, candor, and passion. Kelly writes from personal experience as CEO of one of the world’s top executive search firms, Heidrick &amp; Struggles. He doesn’t just lead his own company: He works personally with hundreds of fellow leaders and board-level leaders.</p> <p>Kelly discusses what to do in your first 100 days...how to lead in a global environment...how to preserve your family life when you’re working and traveling nonstop...even how to prepare for life beyond the corner office.</p> <p>This is the one book you’ll need to succeed in your top job--whether you’re already in it or not!</p> <ul> <li><b>Finding your own path to the top<br> </b>What it will take for you, personally, to get there</li> <li><b>Your first 100 days leading the organization</b><br> Crucial first decisions and first impressions</li> <li><b>The nuts and bolts of top-level leadership</b><br> Winning at strategy, execution, communication, and global leadership</li> <li><b>Me, myself, and I</b><br> Staying sane and balanced in your 24/7 job</li> </ul> <p>Introduction xv</p> <p>Chapter 1 Why Top Jobs Matter 1</p> <p>Chapter 2 Getting There 17</p> <p>Chapter 3 My First 100 Days 35</p> <p>Chapter 4 The Job: Leadership, Strategy, and Execution 63</p> <p>Chapter 5 The Job: Communication and People 85</p> <p>Chapter 6 The Rise and Rise of the Global Leader 109</p> <p>Chapter 7 Me, Myself, and I 127</p> <p>Chapter 8 Trials, Tribulations, and Triumphs 153</p> <p>Chapter 9 Tomorrow’s Leaders 165</p> <p>Chapter 10 The Life Beyond 175</p>

Corporate Governance Matters gives corporate board members, officers, directors, and other stakeholders the full spectrum of knowledge they need to implement and sustain superior governance. Authored by two leading experts, this comprehensive reference thoroughly addresses every component of governance. The authors carefully synthesize current academic and professional research, summarizing what is known, what is unknown, and where the evidence remains inconclusive. Along the way, they illuminate many key topics overlooked in previous books on the subject. Coverage includes: International corporate governance. Compensation, equity ownership, incentives, and the labor market for CEOs. Optimal board structure, tradeoffs, and consequences. Governance, organizational strategy, business models, and risk management. Succession planning. Financial reporting and external audit. The market for corporate control. Roles of institutional and activist shareholders. Governance ratings. The authors offer models and frameworks demonstrating how the components of governance fit together, with concrete examples illustrating key points. Throughout, their balanced approach is focused strictly on two goals: to “get the story straight,” and to provide useful tools for making better, more informed decisions.

<p><P>Trust is a combination of the value that others perceive in you, and their willingness to harmonize with and accept your advice to help them succeed. It&#39;s people seeking and taking your advice both as a counselor and a confidante. Someone who trusts you to a point where they call at some critical stage, because they know you are the ONE who can help them in a way that others cannot. But how do you develop trust? Follow the advice of Jeffrey Gitomer, bestselling author of the Little Books, which have now sold more than two million copies worldwide. As the world&#39;s foremost expert on selling, Gitomer is uniquely qualified to speak on the issue of trust, having earned a position of trust, both to his customers and readers. Gitomer advises that trust is not the product of any secret formula. It&#39;s not something you can lay there and wait for it to happen to you. Gaining, building, and maintaining a high level of trust involves thinking, and requires reading, a clear mind, a focus on becoming a world-class expert, studying, risking, failing, the right attitude, and lacing your boots straps tighter when times are tough. But you can do it and when you do, it will lead you to wealth beyond money. It&#39;s not success, it&#39;s fulfillment - both to you and the people who trust you.This book provides the insights and answers to all of these elements of trust, and gives the reader a solid understanding of the process, and a step-by-step game plan to achieve it.</p>

<p><p>praise For The Truth About Identity Theft <p>&ldquo;this Book Will Open Your Eyes, Scare You Smart, And Make You Think Twice. Identity Theft Can Happen To You And This Book Is A Must Read. Jim Stickley Tells You Why And How You Need To Protect Yourself.&rdquo; <p>matt Lauer, Anchor, Today Show <p>nowadays, Identity Theft Is An All-too-common Occurrence That Puts More Than Just Your Finances In Jeopardy. Fortunately, Jim Stickley&#39;s Easy-to-understand Advice Can Teach You How To Spot And Stay Ahead Of Security Threats. In Short, This Book Is A Must Read. <p>wes Millar, Senior Vice President Of Cuna Strategic Services <p>in An Age When Identity Theft Will Affect Everyone Sooner Or Later, This Book Is Simply A Must-read. Jim Stickley Teaches You To Spot The Danger Signs And Offers Smart Solutions For Everything From Banking Security And Online Shopping Scams To Medical Identity Theft. Whether It&#39;s You, Your Parents&#39;, Or Your Kids&#39; Identities, Everyone Has Something To Protect. This Book Tells You What You Need To Know. <p>jim Bell, Executive Producer, Today Show <p>jim Stickley Shares His Amazing Experiences As A Professional Hacker In The Most Entertaining Manner. He&rsquo;s A Great Storyteller And Captures Your Attention With His Experiences, Which Will Make You Want To Upscale Your Efforts Protect Your Firm&rsquo;s Data And Your Own Id. Jim&rsquo;s Stories Are Fascinating. Most Of Us Can&rsquo;t Imagine How Simple It Is For Him To Succeed As A Conman In Situations We Think Are Safe. The Trade Secrets Of Hackers He Shares With Us Are Mind Boggling! You Won&rsquo;t Let Your Guard Down After Learning What Jim Has Actually Done To Get Companies And Individuals&#39;private Information. He&rsquo;s The Updated Version Of &#39;to Catch A Thief&#39;[el]but He&rsquo;s A Good Guy! <p>nancy E. Sheppard, President &amp; Ceo Of Western Independent Bankers (a Trade Association Of 350 Banks) <p>if You&rsquo;re Not Worried About Identity Theft, You Should Be[el]and Stickley Tells You Exactly Why. His Engaging Writing Style, Coupled With Real-life Stories About Identity Theft And Concrete Actions To Help You Prevent Identity Theft Are Exactly What&rsquo;s Needed To Make People Take Notice Of This Growing Crime. I&rsquo;ll Recommend This Book Again And Again! <p>jerri L. Ledford, About.com Guide To Identity Theft <p>everything You Must Know To Protect Yourself And Your Business From Identity Thieves! <p>&bull; The Truth About Real-world Identity Theft Attacks <p>&bull; The Truth About How Easy It Is For Thieves To Make Off With Your Identity <p>&bull; The Truth About Stopping Identity Thieves In Their Tracks <p>jim Stickley Has Stolen Credit Cards, Hacked Social Security Numbers, Robbed Banks, And Created Fake Atms. He Has Broken Into Armed Government Facilities And Has Stolen From Teenagers. He Is An Identity Thief, But He Is No Criminal. Fortunately For All Victims Involved, Jim Was Hired To Perform These Attacks By Corporations Testing Their Security, News Agencies Investigating Security Concerns, And Other Media Outlets Interested In Knowing Just How Easy It Is To Commit Identity Theft. His Job Is To Find Security Flaws Before The Real Criminals Find Them. This Book Has Been Designed To Give You The Insight That Most People Only Experience After Becoming Victims Of Identity Theft. Each Truth Walks You Through A Different Type Of Attack, Explaining The Complete Process In A Very Simple And Straight-forward Way. Like A Magician Actually Revealing What Happens Behind The Curtain, Jim Takes You Through The Attacks To Reveal How People At Home, Work, And On The Road Become Victims. Prepare Yourself. What You Read Here Might Be Disturbing, But You Will Never Be Truly Safe From Identity Thieves Until You Learn To Think Like One. <p>&nbsp;</p>

<p><br>for Generations, Buying A Home Has Been The Best Investment Americans Could Make. But, Now, Some So-called &ldquo;experts&rdquo; Claim That It&rsquo;s Foolish To Be A Homeowner. They&rsquo;re Wrong. <i>houseonomics</i> Explains Why A Home Is Still An Excellent Investment For Most People In Most Places&hellip;and Helps You Make Smarter Housing Decisions Wherever You Are. This Book Isn&rsquo;t For Aspiring Slumlords Or Flippers&#58; It&rsquo;s For Anyone Who Wants To Move Toward Financial Security, With A Roof Over Their Heads, And A Home To Call Their Own. You Won&rsquo;t Find &ldquo;too Good To Be True&rdquo; Schemes Here&#58; You&rsquo;ll Find A Sensible, Intelligent, And Totally Up-to-date Explanation Of The Real Economics Of Homeownership. Discover How To Develop An Achievable Vision For Financial Prosperity Via Homeownership, And Treat Housing Decisions As The Investment Decisions They Really Are. Then, Learn How To Negotiate More Effectively When Purchasing, Selling, Financing, Refinancing, Or Remodeling; Decide Whether To Prepay Your Mortgage&hellip;even Intelligently Evaluate Rental/vacation Properties. It&rsquo;s Never Been More Important To Get Clear&macr;headed, Sensible, Objective Advice On Homeownership&mdash;and That&rsquo;s Exactly What Houseonomics Delivers.<b> <br> <br>your Home&#58; An Investment, Not A Speculation</b> <br>understanding And Calculating Your &ldquo;home Dividend&rdquo;<b> <br> <br>why Now Is Still A Good Time To Own A Home</b> <br>&hellip;even If Home Prices Don&rsquo;t Increase In The Coming Years<b> <br> <br>choosing The Right House&mdash;and The Right Mortgage</b> <br>sensible Advice That Cuts Through The Lies, Hype, And Fear<b> <br> <br>refinancing, Home Equity Loans, And Remodeling</b> <br>the Right Ways To Make The Right Decisions</p>

From piracy to counterfeiting to cargo theft, organized retail crime has exploded into a $38 billion industry. Synchronized global teams of thieves are pilfering immense volumes of high-value products, counterfeiting even more--and using the profits to support the worlds most vicious terrorists and criminal gangs. In this eye-opening piece of investigative journalism, top business reporter Hitha Prabhakar connects the dots and follows the money deep into the worlds fastest-growing criminal industry. You'll learn how the Internet, social media, and disposable cell phones have opened the floodgates for a new generation of criminals--and how buying something as innocent as a counterfeit handbag or discounted cigarettes actually funds terrorist groups from Al-Qaeda to Central Americas drug lords. Black Market Billions draws on extensive first person interviews with law enforcement, industry, and the criminals themselves to reveal how retail crime rings impact the security in every country in which they operate. Prabhakar goes "inside" to reveal why the piracy economy has exploded...why preventive measures have failed...and what to expect next, as organized retail crime reaches a terrifying critical mass.

<p>“Cagan and Vogel offer examples, case studies, and inspiration to guide a new generation of open-minded, actionable innovation drivers.”</p> <p>–<b>Jeff Weedman,</b> Vice President Global Business Development, Procter &amp; Gamble</p> <p>“To create profitable, breakthrough products that transform markets, you need real global innovation skills. Cagan and Vogel reveal how world-class companies leverage both to create impact through design.”</p> <p>–<b>David Kelley</b>, Founder of IDEO and the Stanford d.school</p> <p>“This new edition retains all the basic wisdom of the first, but brings it up-to-date with fresh case studies that reflect the changing world of global innovation.”</p> <p>–<b>Henry Petroski</b>, Aleksandar S. Vesic, Professor of Civil Engineering; author of To Engineer Is Human and To Forgive Design</p> <p>“This book has been the most influential integrated design book in China for 10 years.”</p> <p>–<b>He Renke</b>, Dean and Professor of School of Design, Hunan University, China</p> <p>“In Cagan and Vogel’s widely referenced, landmark first book, they reached across disciplines to create a common understanding of useful, usable, and desirable products. This second edition adds a global view, services, and a look into healthcare, further establishing them as the grandmasters of the recipe for empathic innovation.”</p> <p>–<b>Robert T. Schwartz,</b> General Manager, Global Design &amp; User Experience, GE Healthcare</p> <p>“The second edition is a brilliant book that will move your company to success with less wear and tear and lower risk for all involved in creating and managing products.”</p> <p>–<b>Lorraine Justice</b>, Dean, CIAS, Rochester Institute of Technology; author, China’s Design Revolution</p> <p>“I wouldn’t dream of commercializing a new product or service without infusing the Creating Breakthrough Products design culture into my company and development teams.”</p> <p>–<b>Eric Close</b>, President and CEO, RedZone Robotics, Inc.(</p> <p>“This book has helped greatly to expand the innovative use of design in many areas of industry.”</p> <p>–<b>Yrjö Sotamaa</b>, Advisory Dean and Professor, College of Design and Art, Tongji University, Shanghai;Executive Vice Director, Sino-Finnish Centre at Tongji University; President Emeritus, University of Art and Design Helsinki</p> <p>“The authors’ approach to product development unleashed the collective creative genius of our designers and engineers, and helped us move beyond a typical competitive benchmarking approach, to create something unique, appealing and functional for our customers.”</p> <p>–<b>Paul Prichard</b>, Innovation Ventures Engineering, Kennametal, Inc.</p> <p>“Navistar has made strides in learning the iNPD techniques from this book and applying them to our everyday development process.”</p> <p>–<b>David Allendorph</b>, Director of Design, Navistar International Truck Group</p> <p>For years, <i>Creating Breakthrough Products</i> has offered an indispensable roadmap for uncovering new opportunities, identifying what customers really value, and building products and services that redefine or create markets. Now, Jonathan Cagan and Craig M. Vogel have thoroughly updated their classic book, adding brand-new chapters on service design and global innovation, plus new insights, best practices, and a new selection of case studies that highlight the current state-of-the-art in product and service design.</p> <p>This Second Edition shows how companies like Apple and Disney manage evolutionary and revolutionary innovation, helping you choose between them and make your best strategy work in your organization. You’ll find important new insights into identifying Product Opportunity Gaps that can lead to enormous success; effectively navigating the “Fuzzy Front End” of product development; and leveraging contributions from diverse product teams. Cagan and Vogel present powerful new case studies ranging from Navistar’s latest long-haul truck to P&amp;G’s reinvention of Herbal Essences, and offer insightful updates to the First Edition’s pioneering cases.</p> <p>More than ever, <i>Creating Breakthrough Products</i> will help you deliver the right innovations and products: offerings that succeed powerfully because they are laser-focused on your customers’ values and lifestyles.</p> <p class="null1">Moving to the “value quadrant” in product/service development</p> <p>Understand the seven key attributes of value and focus R&amp;D on maximizing some or all of them</p> <p class="null1">Uncovering huge Product Opportunity Gaps nobody else has exploited</p> <p>Find immense opportunities in the hidden connections among social change, economic trends, and technical innovation</p> <p class="null1">Crafting tomorrow’s dominant product-service ecosystems</p> <p>Integrate products, interaction, and service to drive value competitors can’t match</p> <p class="null1">Winning innovation everywhere: new cases, remarkable lessons across the globe</p> <p>From metal cutting to packaging, elementary school classrooms to the Dallas Cowboys Stadium</p>

In "Psych Yourself Rich," TV's newest personal finance star shows how to develop the mindset, discipline, and spirit you need to build a strong financial foundation so you can grow wealth "on your own terms," without fear, anxiety, misery, boredom, or even advanced math! Farnoosh Torabi (as seen on NBC's Today Show, Yahoo! Finance, and SoapNet's" Bank of Mom & Dad) "combines the latest behavioral psychology with real attitude, without lectures! Psych Yourself Rich shows young professionals how to build a healthy view of money, investing, wealth, and aspirations. Torabi discusses how to get beyond "lend-and-spend" to a deeper, more holistic view of money, how to map out a plan of action that matches your needs and goals, and how to put that plan into action! You'll learn how to stop agonizing and start organizing; become your own biggest "money advocate;" assert yourself to stop getting ripped off by financial institutions; make your money count; build momentum; embrace an entrepreneurial spirit; and "get where you want to go, while others spend decades running in place.""

Master option trading strategies one step at a time! Options for the Beginner and Beyond, Second Edition teaches options through brief, carefully-paced lessons on option concepts and trading strategies, crystal-clear definitions, and plenty of real trading examples. Every lesson builds on the one preceding it, explaining options in plain English, and guiding you all the way to advanced strategies covered in no other introductory tutorial. Drawing on his extensive experience teaching options trading to beginners -- and five years editing a leading options newsletter -- W. Edward Olmstead shows how to systematically control your risk, protect your investments, and maximize your profits. This new Second Edition integrates new coverage of weekly options throughout, and presents updated tax strategies every options trader needs to know. Olmstead shows you how to do all this, and much more: Select options with high profit potential Enter and exit trades Choose brokers Work with the Greeks, risk graphs, and LEAPs Use vertical, event producing, and calendar spreads Trade covered calls, straddles, strangles, married puts, and collars Master these and other sophisticated strategies: naked options, stock substitutes, backspreads, butteryfly spreads, iron condors, and double diagonals Implement effective end-of-year tax strategies Day trade indexes with options Use delta-neutral trading Leverage the theory of maximum pain; implied volatility, and Black-Scholes

Neuroscientists once believed your brain was essentially "locked down" by adulthood. No new cells. No major changes. If you grew up depressed, angry, sad, aggressive, or nasty, you'd be that way for life. And, as you grew older, there'd be nowhere to go but down, as disease, age, or injury wiped out precious, irreplaceable brain cells. But over the past five, ten, twenty years, all that's changed. Using fMRI and PET scanning technology, neuroscientists can now look deep inside the human brain and they've discovered that it's amazingly flexible, resilient, and plastic. Pictures of the Mind: What the New Neuroscience Tells Us About Who We Are shows you what they've discovered and what it means to all of us. Through author Miriam Boleyn-Fitzgeralds masterfully written narrative and use stunning imagery, you'll watch human brains healing, growing, and adapting to challenges. You'll gain powerful new insights into the interplay between environment and genetics, begin understanding how people can influence their own intellectual abilities and emotional makeup, and understand the latest stunning discoveries about coma and "locked-in" syndrome. You'll learn about the tantalizing discoveries that may lead to cures for traumatic brain injury, stroke, emotional disorders, PTSD, drug addiction, chronic pain, maybe even Alzheimer's. Boleyn-Fitzgerald shows how these discoveries are transforming our very understanding of the "self", from an essentially static entity to one that can learn and change throughout life and even master the art of happiness.

This year, America's enormous, poorly regulated debt collection industry will make more than 1,000,000,000 collection calls. They will threaten. They will lie and mislead. They will intimidate. Over the past five years, they've racked up more than 300,000 complaints to the Federal Trade Commission: more than any other industry regulated by the FTC. Financial reporter Fred Williams knows more about the industry than anyone else. Not only has investigated America's debt collection agencies, he spent three months working for one of the largest firms in the business. In Fight Back Against Unfair Debt Collection Practices Williams reveals what he learned and shows you exactly how to fight back and protect your rights. Williams weaves indispensable practical advice together with stories straight from his collection agency cubicle. You'll learn what to do first if a collector calls; what collectors can and can't do; which debts you are and aren't responsible for; how collectors choose accounts to focus on; how to stop harassing or abusive calls; how to keep the advantage in a negotiation for a lucrative debt settlement; even how to take the offensive with a lawsuit that can halt collection and win yourself a $1,000 penalty!

<p>“Rebecca’s book is chapter-by-chapter gold for anyone who needs to understand how we find information on the Web.”</p> <p>Kevin M. Ryan, Motivity Marketing, Inc., and Chairman of Search Engine Strategies Advisory Board</p> <p>In this book, leading search optimization expert Rebecca Lieb brings together more than 50 absolutely crucial facts and insights decision-makers must know to drive more web traffic through better search engine placement. The Truth About Search Engine Optimization doesn't deliver abstract theory: it delivers quick, bite-size, just-the-facts information and plain-English explanations that executives, decision-makers, and even small business owners can actually use, no matter what kind of sites you're running, or what your goals are.</p> <p>You will learn how to set realistic goals for search optimization... attract qualified traffic, not just "any" site visitors... incorporate search engine optimization into both new sites and redesigns... write for users... implement search-friendly content management... avoid problems with rich content technologies such as Flash and AJAX... create metatags that actually work... use public relations, blogging, and other techniques to drive traffic... budget and manage search optimization projects... and much more.</p> <p>This book reveals <b>51 PROVEN SEARCH ENGINE OPTIMIZATION TECHNIQUES</b> and bite-size, easy-to-use advice that gets results including</p> <ul> <li>The truth about page rankings</li> <li>The truth about best SEO practices and SEO no-no’s</li> <li>The truth about link love, keywords, and tags</li> </ul> <p>Introduction vii</p> <p>Foreword by Fredrick Marckini ix</p> <p><b>Part I: The Basics of Search</b></p> <p>Truth 1: Getting noticed by spiders, robots, and crawlers 1</p> <p>Truth 2: Learn to do the Google dance 5</p> <p>Truth 3: It's not about traffic—it's about qualified traffic 9</p> <p>Truth 4: Your reputation is on the line 13</p> <p><b>Part II: The Truth About Being Site-Specific</b></p> <p>Truth 5: SEO is an ongoing project, not set-it-and-forget-it 17</p> <p>Truth 6: SEO is not an afterthought 21</p> <p>Truth 7: SEO results aren't immediate or lasting 25</p> <p>Truth 8: You don't have a homepage anymore 29</p> <p>Truth 9: Think like a publisher, even if you're not 33</p> <p>Truth 10: Site and page design count 37</p> <p>Truth 11: Write for users and search engines will follow 41</p> <p>Truth 12: Keywords are key 45</p> <p>Truth 13: Use analytics and keyword research tools 49</p> <p>Truth 14: Site stats share the bad news, too 53</p> <p>Truth 15: Think twice about hot new technologies 57</p> <p>Truth 16: Content management systems matter—a lot 67</p> <p><b>Part III: Tag, You're It!</b></p> <p>Truth 17: What's in a title? Everything… 65</p> <p>Truth 18: The relative importance of meta tags 71</p> <p>Truth 19: Tag images, audio, video, and other media 75</p> <p><b>Part IV: The Truth About Links</b></p> <p>Truth 20: Some links are more equal than others 79</p> <p>Truth 21: Building links through online directories 83</p> <p>Truth 22: Using SEO PR as a link strategy 87</p> <p>Truth 23: The jury is out on paid links 91</p> <p>Truth 24: Share and share alike: Reciprocal linking 95</p> <p>Truth 25: Ads are links, too 99</p> <p>Truth 26: Build your site in a good neighborhood 103</p> <p>Truth 27: Blogs are a terrific link strategy 107</p> <p>Truth 28: Putting the kibosh on link love with nofollow links 111</p> <p><b>Part V: You Call That a Search Engine?</b></p> <p>Truth 29: Search is going vertical 115</p> <p>Truth 30: Everyone is local somewhere 119</p> <p>Truth 31: Get listed to get vertical 125</p> <p>Truth 32: Optimize off-site searches 129</p> <p>Truth 33: Universal search and personalized search 133</p> <p><b>Part VI: Get a Social Life</b></p> <p>Truth 34: Blogs are built for SEO 137</p> <p>Truth 35: RSS feeds "feed" SEO efforts 141</p> <p>Truth 36: Users will create content for you 145</p> <p>Truth 37: Tag images, video, links, and other media 149</p> <p><b>Part VII: Search Ranking</b></p> <p>Truth 38: Being #1 ain't what it used to be 153</p> <p>Truth 39: Don't live and die by PageRank 157</p> <p>Truth 40: Wag the long tail 161</p> <p><b>Part VIII: The Truth About SEO Management</b></p> <p>Truth 41: In-house or outsource? 165</p> <p>Truth 42: Hiring a great search professional 169</p> <p>Truth 43: Great SEOs sweat the small stuff 173</p> <p><b>Part IX: Don't Be Evil</b></p> <p>Truth 44: Beware blackhat SEO 177</p> <p>Truth 45: Search engines frown on keyword stuffing and spam 181</p> <p>Truth 46: Don't cultivate link farms 185</p> <p>Truth 47: It's very difficult to get unbanned 189</p> <p>Truth 48: Moving to a new domain is stressful 193</p> <p><b>Part X: Going Beyond</b></p> <p>Truth 49: Global SEO 197</p> <p>Truth 50: Mobile SEO is more important than ever 201</p> <p>Truth 51: Sometimes you don't want to be found 205</p> <p>About the Author 208</p> <p><b>Note:</b> Appendix A is available for free and located online at www.informit.com/title/9780789738318 within the Downloads tab.</p>

This is the first comprehensive, authoritative, and easy-to-understand introduction to modern epigenetics. Authored by two active researchers in the field, it introduces key concepts one step at a time, enabling students at all levels to benefit from it. The authors begin by presenting a historical overview that places epigenetics in context, and makes it clear that the field is not (as some presume) completely new. Next, they introduce and explain key epigenetic mechanisms, and discuss the roles these mechanisms may play in inheritance, organism development, health and disease, behavior, evolution, ecology, and the interaction of individual organisms with their environments. Coverage includes: non-coding RNAs in each kingdom; allelic interactions; CRYSPR; gene silencing; epigenetics of germline and epigenetic memory; epigenetic regulation of genome stability and plant stress response; and much more. The authors conclude by offering significant new insights into how knowledge of epigenetics and epigenomics may promote the development of technologies and solutions in areas ranging from behavioral neuroscience to cancer treatment, toxicology to the development of hardier crops.

Moshe Milevsky offers an original and clear re-thinking of the most fundamental concept in ones financial lifetime: the management of risk, in all of its not-so-obvious dimensions.Nick Murray, author, Simple Wealth, Inevitable Wealth This book is another example of Moshe Milevskys ability to make the complex understandable...an excellent primerfor both advisors and their clients alikeon the How Tos of effective retirement income planning.Jim Rogers, CFP, 2008 President, The Million Dollar Round Table (MDRT) In this new book, the author presents a holistic framework for investors and advisors to think about critical issues that impact investment decisions, such as human capital, mortality risk, and longevity risk. But even more importantly, Milevsky presents practical solutions that we can all follow to achieve financial security throughout our lives. This book is a must-read for everyone in the financial services industry.Peng Chen, CFA, Ibbotson Associates This is an extremely timely and valuable book. Our financial lives have never been more complex, and the challenges for many are daunting. Milevsky provides a new perspective that can really help people make better financial decisions and attain a greater level of financial security.Matt Greenwald, President, Mathew Greenwald & Associates The author has written an instant classic that will help people become better-educated retirement customers and also help financial advisors improve their professional skills.Francois Gadenne, Chairman of the Board and Executive Director, Retirement Income Industry Association (RIIA) Milevsky delivers one of the best books to date on personal financial planninga refreshing blend of content, conceptual correctness, and clarity. Buy it. Read it. Do it.Richard M. Ennis, Chairman, Ennis Knupp & Associates; Editor, Financial Analysts Journal In an era when traditional corporate pensions are disappearing, Social Security s sustainability is in question, healthcare costs are skyrocketing, and society is dumping more and more financial risk squarely onto your shoulders, Moshe Milevsky helps you comprehensively integrate all the opportunities and risks in your life: your career risks, your portfolio risks, your housing risks, and even your personal inflation and longevity risks that could lead you to financial regret and a ruined retirement. Then, he introduces a powerful, new framework for thinking about and managing your financial future that you can use to systematically reduce your vulnerability to each of these risks and, thus, generate long-term financial security. To maximize your investment returns and protect yourself and your family, you must learn to think of yourself as a small company, with assets, liabilities, a balance sheet, an income statement, and real shareholder equity. The composition and choices you make with your financial capital should reflect the nature and security of your career or job, which is your unique human capital. So, for example, if You, Inc. is like a stock, make sure your retirement savings are tilted toward bonds. If your job is more secure and You, Inc. is essentially a bond, then make sure your retirement savings are tilted toward stocks. Get personal with your investments and make your financial capital serve and protect your human capital. Factoring in your unique human capital adds a new dimension to financial planning which is a critical next step for sound and effective investing.

A top team needs top players, but successful managers also know how to get the best possible performance out of every member of their team, whatever their personality or skill set. To build a high performance team you need to know your team members individually and be able to motivate them to work together to deliver the results you need. This book will teach you the key skills you need to create, develop and manage a high performance team and, at the same time, accelerate your career development.

Dr. Doug Peredniareveals how government and insurance company-created complexity is tearing apart the U.S. healthcare system and presents a new model for healthcare reform that will actually work. Leading physician, healthcare expert, and entrepreneur Perednia identifies specific inefficiencies and worthless administrative overhead that is making healthcare inaccessible or unaffordable for millions, driving providers from practice, and adding over half a trillion dollars annually to healthcare spending. Next, he shows how to design a far simpler system: one that delivers care to everyone by drawing on the best of both market efficiency and public "universality." Recent "health care reform" involved 2,000+ pages of complex, special interest-friendly legislation--including 168 new federal committees, program cuts, and higher taxpayer costs. Perednia offers a better way: a logical, comprehensive, and non-partisan and apolitical approach that gives providers and their patients more medical and financial security, enhances competition, would save some $570 billion annually--and still gives individual patients real freedom. This plan isn't wishful thinking: Overhauling America's Healthcare Machine backs it up with detailed logic and objective calculations. Even after the recent endless debate about healthcare, the system is still broken--and unless it's fixed, it will break us all. Perednia shows how to finally fix it: once and for all.

Real Solutions for Saving Your Retirement... No Matter Where You Stand Right Now! Step-by-step plans you can use if you're planning to retire in... 5 years | 10 years | 15 years | over 20 years | or tomorrow! “The market meltdown has all of us worrying about whether we will ever be able to retire. Worrying doesn't help you. Planning does. Save Your Retirement by Frank Armstrong, III and Paul B. Brown can—and should—serve as your battle plan.” —John A. Byrne, Executive Editor, BusinessWeek “Convinced the sinking economy has dragged your retirement plans down with it? Save Your Retirement shows there's still treasure inside that wreckage— and provides a map to help you find it.” —Josh Hyatt, Money Magazine “Whether you're just beginning a career or you're five years from retiring, the authors show you how to take a realistic look at your current financial status and your retirement goals. With a refreshingly positive approach, they give all of us, no matter our life stage, a blueprint for successful retirement.” —Professor Larry Meiller, Talk Show Host, Wisconsin Public Radio “Frank Armstrong, III and Paul B. Brown heal your retirement anxiety and show you exactly how to achieve financial security for the golden years. You'll actually be excited to save!” —Farnoosh Torabi, Author of You're So Money: Live Rich Even When You're Not Terrified about retirement? Stop losing sleep, and take action! This book gives you specific, step-by-step plans you can use to save your retirement. Forget “one-size-fits-all” solutions that don't fit your life. Here are personal plans focused on your unique situation—whether you're 5, 10, 15, or 20-plus years away from retirement or are scheduled to retire now. (There's even a detailed plan for people who've already retired and want to make sure their money lasts!) No matter what the market meltdown did to your portfolio or how little you've saved, you can save your retirement—if you start now. Get this book, and get started! All the help you need to save your retirement: Where to move your savings How to recalculate what you'll really need to retire How to assess when you can now afford to retire How to change your approach to investing How to use the federal tax system to save more What to expect from Social Security now

This is the eBook version of the printed book. If the print book includes a CD-ROM, this content is not included within the eBook version. “Gene Marcial provides iconoclastic insights into the art of successful investing while exploding the mythology of the conventional wisdom. His 7 Commandments of Stock Investing is scintillating reading for both individual and institutional investors who seek an advantage in their moneymaking endeavors.” --Scott Black, President of Delphi Management Inc. and a member of the Barron's Roundtable “It is well understood that trading in the stock market is full of risks. But if you are ready to take the plunge, I guarantee that there will be a time when being familiar with Gene Marcial's 7 Commandments of Stock Investing will be extremely important. Over the years, I have followed many of the same commandments.” --Carl Icahn, Chairman, Icahn Associates “This book begins with one of the wisest investment observations I've ever encountered: ‘There are plenty of ways to make money in the stock market, but clinging to mainstream thinking or so-called conventional wisdom is not one of them.'The author's discussion on avoiding the diversification trap is alone worth many times the price of this book.” --Bernie Schaeffer, Chairman, Schaeffer's Investment Research, Inc., www.SchaeffersResearch.com “Gene Marcial has been guiding literally millions of investors to better financial performance over his more than 30 years as a leading financial journalist. He consistently has demonstrated a rare instinct for knowing when to follow a trend and when to think like a contrarian. In today's turbulent times, his new book, 7 Commandments of Stock Investing, is essential reading for all investors and could well add precious percentage points to the performance of any who take his words to heart.” --Stephen Leeb, President, Leeb Capital Management Inc. Every week, the investment world turns to Gene Marcial's BusinessWeek column. Here's why: Marcial knows how to pick winners. Apple at 15. US Steel at 19. But Marcial's track record isn't limited to just one or two picks. In fact, recent analysis reveals that he's beaten the indexes for a full decade. You can't get results like that following the “conventional wisdom”! You need to know what Gene Marcial has learned about stock investing--and this book will tell you. Marcial has distilled 35 years of experience into seven powerful, counterintuitive “commandments”: rules that are simple and practical enough for every investor to profit from. Marcial reveals why diversification is not an optimal investment strategy...why you need to focus on finding big winners, and how you can...how to profit from panic, and how to lock in your profits when everyone else is “fat and happy.” Along the way, he opens up the secret, mysterious world of corporate and market insiders--showing how to track them down, emulate their approaches, and profit from their lucrative strategies. <DIV style='MARGIN:

Two experienced HR communications consultants show how to dramatically improve the effectiveness of every HR message. HR professionals know their programs are pivotal to organizational success, but they also know how difficult it is to communicate those programs effectively. Hampered by legal restrictions, highly complex policies and programs, corporate politics, and old-fashioned notions about business communication, they create communications their audiences simply ignore. It needn't be that way! Alison Davis and Jane Shannon present simple, powerful principles and techniques every HR professional can use, even those who've never been comfortable as writers. Davis and Shannon demonstrate how to treat employees as customers, and use the same strategies, tools, and care your company uses to sell its products or services. The authors help HR professionals understand their customers'(and executives') needs and motivations more clearly; package information to promote faster, better decision-making; and measure their effectiveness. They present specific solutions for safely eliminating unnecessary detail and jargon; explaining benefits, pay, and policies; improving recruiting, orientation, and outplacement communications; supporting retirement planning; and improving performance management.

<p>Master the #1 Principle for Long-Term Market Dominance! The Phoenix Principle</p> <p>“Create Marketplace Disruption is as thought-provoking as it is entertaining. Adam Hartung offers business managers and leaders new insights to long-term success that apply across markets and industries.”<br> —Steve Burke, President, Comcast Cable Communications, Philadelphia, PA</p> <p>"Talking innovation is easier than practicing innovation. Adam offers an excellent approach for corporations to identify how to innovate to gain competitive advantage. A must read.”<br> —Praveen Gupta, Editor-in-Chief, International Journal of Innovation Science and Chairman, Accelper Consulting, Schaumburg, IL</p> <p>Some companies can’t change in response to market disruptions. Those companies die. Other companies do respond...eventually. They survive, but they see their profits squeezed, their growth flattened. Then,there are the long-term winners: companies that create their own disruptions and thrive on change. In Create Marketplace Disruption, Adam Hartung shows how to become one of those rare companies, creating lasting growth and profits.</p> <p>This book reveals why so many companies behave in ways that are utterly incompatible with long-term success...and why even “good to great” companies are struggling for air. You’ll discover how to reposition your organization away from the Flats and Swamps of traditional Defend and Extend Management and back into the Rapids of accelerated growth. Hartung demonstrates how to attack competitors’ Lock-ins, make their Success Formulas obsolete, and create the White Space needed to invent your own new formulas for success.</p> <p>Create Marketplace Disruption shows how disrupting yourself is critical to reaping the benefits of market changes, and part of a process that executives and strategists can reproduce over and over again for improved results.</p> <p>How we got into this mess–and how to get out of it</p> <p>The myth of perpetuity and the dark side of success</p> <p>Reinventing success: no more Defend and Extend<br> Creating your new Success Formulas and keeping them competitively advantaged</p> <p>Why “thinking outside the box” doesn’t work<br> First, get outside the box. Then, think!</p> <p>Maintaining ”The Phoenix Principle” for long-term success<br> Practicing Disruption until it comes naturally</p>

<p><P>Everything you need to know to green your business and grow your profit. </P> <P>&bull; The truth about what climate change means for your business</P> <P>&bull; The truth about running lean and green</P> <P>&bull; The truth about future proofing your business</P> <P>&nbsp;</P> <P>Simply the best thinking</P> <P>THE TRUTH AND NOTHING BUT THE TRUTH</P> <P>&nbsp;</P> <P>This book reveals 52 PROVEN GREEN STRATEGIES and bite-size, easy-to-use techniques that get results. </P> <P>&nbsp;</P> <P>&nbsp;&ldquo;This little book is inspiring in its range and practicality&mdash;not just for CEOs, but for every member of the enterprise&hellip;an exceptionally useful guide for &lsquo;going green&rsquo; at any scale of enterprise.&rdquo;</P> <P>CHIP CONLEY, CEO, Joie de Vivre Hospitality</P> <P>&nbsp;</P> <P>&ldquo;In a world where green business advice is rampant, this is the one resource you need&#58; a field guide that combines insight and inspiration with a solid, actionable path forward.&rdquo;</P> <P>JOEL MAKOWER, Executive Editor, GreenBiz.com</P> <P>&nbsp;</P> <P>Introduction&nbsp;&nbsp;&nbsp;&nbsp; ix</P> <P><b>Part I&#58; The Truth About Green Business</b></P> <P>TRUTH 1<b>&#58;</b> What is a green business?&nbsp;&nbsp;&nbsp;&nbsp; &nbsp;1</P> <P>TRUTH 2<b>&#58;</b> Why green your business?&nbsp;&nbsp;&nbsp;&nbsp; &nbsp;5</P> <P>TRUTH 3<b>&#58;</b> How to approach greening your business&nbsp;&nbsp;&nbsp;&nbsp; 9</P> <P>TRUTH 4<b>&#58;</b> Why now?&nbsp;&nbsp;&nbsp;&nbsp; &nbsp;13</P> <P>TRUTH 5<b>&#58;</b> Climate change and your business&nbsp;&nbsp;&nbsp;&nbsp; 17</P> <P><b>Part II&#58; The Truth About Green Strategy</b></P> <P>TRUTH 6<b>&#58;</b> Profit andpurpose&nbsp;&nbsp;&nbsp;&nbsp; 23</P> <P>TRUTH 7<b>&#58;</b> How green is good enough?&nbsp;&nbsp;&nbsp;&nbsp; &nbsp;27</P> <P>TRUTH 8<b>&#58;</b> Green regulations&nbsp;&nbsp;&nbsp;&nbsp; 31</P> <P><b>Part III&#58; The Truth About Green Operations</b></P> <P>TRUTH 9<b>&#58;</b> Secrets hiding in plain sight&nbsp;&nbsp;&nbsp;&nbsp; 35</P> <P>TRUTH 10<b>&#58;</b> Eco-efficiency&#58; Good for business and the environment&nbsp;&nbsp;&nbsp;&nbsp; 39</P> <P>TRUTH 11<b>&#58;</b> Waste? Not! Eliminating non-product &nbsp;&nbsp;&nbsp;&nbsp;&nbsp;43</P> <P>TRUTH 12<b>&#58;</b> EcoAudits can guide your course&nbsp;&nbsp;&nbsp;&nbsp; 47</P> <P>TRUTH 13<b>&#58;</b> Running lean and green&nbsp;&nbsp;&nbsp;&nbsp; 53</P> <P>TRUTH 14<b>&#58;</b> Carbon footprinting&nbsp;&nbsp;&nbsp;&nbsp; 57</P> <P>TRUTH 15<b>&#58;</b> Reducing your carbon footprint&nbsp;&nbsp;&nbsp;&nbsp; 63</P> <P><b>Part IV&#58; The Truth About Green Marketing</b></P> <P>TRUTH 16<b>&#58;</b> Green branding and messaging&nbsp;&nbsp;&nbsp;&nbsp; 67</P> <P>TRUTH 17<b>&#58;</b> Creating strong EcoLabels&nbsp;&nbsp;&nbsp;&nbsp; 71</P> <P>TRUTH 18<b>&#58;</b> Green marketing claims&nbsp;&nbsp;&nbsp;&nbsp; 77</P> <P>TRUTH 19<b>&#58;</b> Reaching conscious consumers&nbsp;&nbsp;&nbsp;&nbsp; 81</P> <P><b>Part V&#58; The Truth About Green Products and Services</b></P> <P>TRUTH 20<b>&#58;</b> What makes a product green?&nbsp;&nbsp;&nbsp;&nbsp; &nbsp;85</P> <P>TRUTH 21<b>&#58;</b> Product take-back&nbsp;&nbsp;&nbsp;&nbsp; 89</P> <P>TRUTH 22<b>&#58;</b> Product to service&nbsp;&nbsp;&nbsp;&nbsp; 93</P> <P>TRUTH 23<b>&#58;</b> What makes a service green?&nbsp;&nbsp;&nbsp;&nbsp; &nbsp;97</P> <P><b>Part VI&#58; The Truth About Green Design</b></P> <P>TRUTH 24<b>&#58;</b> Biomimicry&ndash;learning from life&nbsp;&nbsp;&nbsp;&nbsp; </P> <P>TRUTH 25<b>&#58;</b> Reducing your product footprints&nbsp;&nbsp;&nbsp;&nbsp; 105</P> <P>TRUTH 26<b>&#58;</b> Cradle to cradle&nbsp;&nbsp;&nbsp;&nbsp; 109</P> <P>TRUTH 27<b>&#58;</b> Design with nature&nbsp;&nbsp;&nbsp;&nbsp; 113</P> <P>TRUTH 28<b>&#58;</b> Innovation is at the heart of greening&nbsp;&nbsp;&nbsp;&nbsp; 117</P> <P><b>Part VII&#58; The Truth About Green Procurement</b></P> <P>TRUTH 29<b>&#58;</b> Environmentally preferable purchasing&nbsp;&nbsp;&nbsp;&nbsp; 121</P> <P>TRUTH 30<b>&#58;</b> Supply chain management and partnerships&nbsp;&nbsp;&nbsp;&nbsp; 125</P> <P>TRUTH 31<b>&#58;</b> Supplier scorecards&nbsp;&nbsp;&nbsp;&nbsp; 129</P> <P>TRUTH 32<b>&#58;</b> Clearing the rising bar&nbsp;&nbsp;&nbsp;&nbsp; 133</P> <P><b>Part VIII&#58; The Truth About Green Buildings</b></P> <P>TRUTH 33<b>&#58;</b> LEED standards for green buildings&nbsp;&nbsp;&nbsp;&nbsp; 137</P> <P>TRUTH 34<b>&#58;</b> The cost of green building&nbsp;&nbsp;&nbsp;&nbsp; 141</P> <P>TRUTH 35<b>&#58;</b> Green buildings improve productivity&nbsp;&nbsp;&nbsp;&nbsp; 145</P> <P>TRUTH 36<b>&#58;</b> Integrative design for green building&nbsp;&nbsp;&nbsp;&nbsp; 149</P> <P><b>Part IX&#58; The Truth About Green IT</b></P> <P>TRUTH 37<b>&#58;</b> Computers and electronics&nbsp;&nbsp;&nbsp;&nbsp; 153</P> <P>TRUTH 38<b>&#58;</b> Creating more effi cient data centers&nbsp;&nbsp;&nbsp;&nbsp; 157</P> <P>TRUTH 39<b>&#58;</b> How IT can drive greening&nbsp;&nbsp;&nbsp;&nbsp; 161</P> <P><b>Part X&#58; The Truth About Green Management</b></P> <P>TRUTH 40<b>&#58;</b> Engaging employees&nbsp;&nbsp;&nbsp;&nbsp; 165</P> <P>TRUTH 41<b>&#58;</b> Engaging stakeholders&nbsp;&nbsp;&nbsp;&nbsp; 169</P> <P>TRUTH 42<b>&#58;</b> Keeping score&nbsp;&nbsp;&nbsp;&nbsp; 173</P> <P>TRUTH 43<b>&#58;</b> Employee incentives&nbsp;&nbsp;&nbsp;&nbsp; 177</P> <P>TRUTH 44<b>&#58;</b> Environmental management systems&nbsp;&nbsp;&nbsp;&nbsp; 181</P> <P><b>Part XI&#58; The Truth About Green Finance</b></P> <P>TRUTH 45<b>&#58;</b> Profit, value, and risk&nbsp;&nbsp;&nbsp;&nbsp; 185</P> <P>TRUTH 46<b>&#58;</b> Reality-based accounting&nbsp;&nbsp;&nbsp;&nbsp; 189</P> <P>TRUTH 47<b>&#58;</b> Investing in green and attracting green investment&nbsp;&nbsp;&nbsp;&nbsp; 193</P> <P>TRUTH 48<b>&#58;</b> Carbon trading and offsets&nbsp;&nbsp;&nbsp;&nbsp; 197</P> <P>TRUTH 49<b>&#58;</b> Fiduciary duty&nbsp;&nbsp;&nbsp;&nbsp; 201</P> <P><b>Part XII&#58; The Truth About Green Futures</b></P> <P>TRUTH 50<b>&#58;</b> Certainty in the face of uncertainty&nbsp;&nbsp;&nbsp;&nbsp; 207</P> <P>TRUTH 51<b>&#58;</b> Scenario planning&nbsp;&nbsp;&nbsp;&nbsp; 211</P> <P>TRUTH 52<b>&#58;</b> Future proofing&nbsp;&nbsp;&nbsp;&nbsp; 215</P> <P>APPENDIX A<b>&#58;</b> References&nbsp;&nbsp;&nbsp;&nbsp; 219</P> <P>Acknowledgments&nbsp;&nbsp;&nbsp;&nbsp; 228</P> <P>About the Author&nbsp;&nbsp;&nbsp;&nbsp; 229</P> <P>&nbsp;</P> <P><b>Note&#58; Appendix B is available online at no charge at www.informit.com/title/9780789739407.</b></P> <P>APPENDIX B<b>&#58;</b> Resources</P><P>&nbsp;</P> <P></P></p> <h3>Library Journal</h3> <p>In offering his own take on the strategies and issues involved for a company going green, Friend (president & founder, Natural Logic, Inc.) writes that it's about "the hard nosed realities of business&mdash;and about the innovative new course being set by some of the world's best companies large and small." Drawing on his own consulting experience&mdash;notably with Hewlett Packard, Conair, and Levi Strauss&mdash;he examines issues including the impact of climate change, why a business should go green, green regulations, carbon footprinting, reducing emissions, green branding, engaging employees, and preparing contingency plans. This source can be read from cover to cover, but readers will easilly be able to skip to the sections that most interest them. VERDICT With useful bibliographical references for further reading, this readable and practical book is recommended to neophytes, while experienced green business practitioners will appreciate an office copy as well.</p>

Effective managers now recognize that most operational activities aimed at achieving key team objectives can and should be considered projects and managed accordingly. Typically these projects will range from: complex operational tasks, one-off initiatives such as moving offices or installing a new IT system, to the development of new products and services. However, while many of the traditional project management principles still apply, most tools and techniques need to be adapted and simplified to make them relevant to modern businesses. For those that master these new skills, exciting career opportunities lie ahead that will accelerate functional managers into new areas.

<p>“Rebecca’s book is chapter-by-chapter gold for anyone who needs to understand how we find information on the Web.”</p> <p>Kevin M. Ryan, Motivity Marketing, Inc., and Chairman of Search Engine Strategies Advisory Board</p> <p>In this book, leading search optimization expert Rebecca Lieb brings together more than 50 absolutely crucial facts and insights decision-makers must know to drive more web traffic through better search engine placement. The Truth About Search Engine Optimization doesn't deliver abstract theory: it delivers quick, bite-size, just-the-facts information and plain-English explanations that executives, decision-makers, and even small business owners can actually use, no matter what kind of sites you're running, or what your goals are.</p> <p>You will learn how to set realistic goals for search optimization... attract qualified traffic, not just "any" site visitors... incorporate search engine optimization into both new sites and redesigns... write for users... implement search-friendly content management... avoid problems with rich content technologies such as Flash and AJAX... create metatags that actually work... use public relations, blogging, and other techniques to drive traffic... budget and manage search optimization projects... and much more.</p> <p>This book reveals <b>51 PROVEN SEARCH ENGINE OPTIMIZATION TECHNIQUES</b> and bite-size, easy-to-use advice that gets results including</p> <ul> <li>The truth about page rankings</li> <li>The truth about best SEO practices and SEO no-no’s</li> <li>The truth about link love, keywords, and tags</li> </ul> <p>Introduction vii</p> <p>Foreword by Fredrick Marckini ix</p> <p><b>Part I: The Basics of Search</b></p> <p>Truth 1: Getting noticed by spiders, robots, and crawlers 1</p> <p>Truth 2: Learn to do the Google dance 5</p> <p>Truth 3: It's not about traffic—it's about qualified traffic 9</p> <p>Truth 4: Your reputation is on the line 13</p> <p><b>Part II: The Truth About Being Site-Specific</b></p> <p>Truth 5: SEO is an ongoing project, not set-it-and-forget-it 17</p> <p>Truth 6: SEO is not an afterthought 21</p> <p>Truth 7: SEO results aren't immediate or lasting 25</p> <p>Truth 8: You don't have a homepage anymore 29</p> <p>Truth 9: Think like a publisher, even if you're not 33</p> <p>Truth 10: Site and page design count 37</p> <p>Truth 11: Write for users and search engines will follow 41</p> <p>Truth 12: Keywords are key 45</p> <p>Truth 13: Use analytics and keyword research tools 49</p> <p>Truth 14: Site stats share the bad news, too 53</p> <p>Truth 15: Think twice about hot new technologies 57</p> <p>Truth 16: Content management systems matter—a lot 67</p> <p><b>Part III: Tag, You're It!</b></p> <p>Truth 17: What's in a title? Everything… 65</p> <p>Truth 18: The relative importance of meta tags 71</p> <p>Truth 19: Tag images, audio, video, and other media 75</p> <p><b>Part IV: The Truth About Links</b></p> <p>Truth 20: Some links are more equal than others 79</p> <p>Truth 21: Building links through online directories 83</p> <p>Truth 22: Using SEO PR as a link strategy 87</p> <p>Truth 23: The jury is out on paid links 91</p> <p>Truth 24: Share and share alike: Reciprocal linking 95</p> <p>Truth 25: Ads are links, too 99</p> <p>Truth 26: Build your site in a good neighborhood 103</p> <p>Truth 27: Blogs are a terrific link strategy 107</p> <p>Truth 28: Putting the kibosh on link love with nofollow links 111</p> <p><b>Part V: You Call That a Search Engine?</b></p> <p>Truth 29: Search is going vertical 115</p> <p>Truth 30: Everyone is local somewhere 119</p> <p>Truth 31: Get listed to get vertical 125</p> <p>Truth 32: Optimize off-site searches 129</p> <p>Truth 33: Universal search and personalized search 133</p> <p><b>Part VI: Get a Social Life</b></p> <p>Truth 34: Blogs are built for SEO 137</p> <p>Truth 35: RSS feeds "feed" SEO efforts 141</p> <p>Truth 36: Users will create content for you 145</p> <p>Truth 37: Tag images, video, links, and other media 149</p> <p><b>Part VII: Search Ranking</b></p> <p>Truth 38: Being #1 ain't what it used to be 153</p> <p>Truth 39: Don't live and die by PageRank 157</p> <p>Truth 40: Wag the long tail 161</p> <p><b>Part VIII: The Truth About SEO Management</b></p> <p>Truth 41: In-house or outsource? 165</p> <p>Truth 42: Hiring a great search professional 169</p> <p>Truth 43: Great SEOs sweat the small stuff 173</p> <p><b>Part IX: Don't Be Evil</b></p> <p>Truth 44: Beware blackhat SEO 177</p> <p>Truth 45: Search engines frown on keyword stuffing and spam 181</p> <p>Truth 46: Don't cultivate link farms 185</p> <p>Truth 47: It's very difficult to get unbanned 189</p> <p>Truth 48: Moving to a new domain is stressful 193</p> <p><b>Part X: Going Beyond</b></p> <p>Truth 49: Global SEO 197</p> <p>Truth 50: Mobile SEO is more important than ever 201</p> <p>Truth 51: Sometimes you don't want to be found 205</p> <p>About the Author 208</p> <p><b>Note:</b> Appendix A is available for free and located online at www.informit.com/title/9780789738318 within the Downloads tab.</p>