Two experienced HR communications consultants show how to dramatically improve the effectiveness of every HR message. HR professionals know their programs are pivotal to organizational success, but they also know how difficult it is to communicate those programs effectively. Hampered by legal restrictions, highly complex policies and programs, corporate politics, and old-fashioned notions about business communication, they create communications their audiences simply ignore. It needn't be that way! Alison Davis and Jane Shannon present simple, powerful principles and techniques every HR professional can use, even those who've never been comfortable as writers. Davis and Shannon demonstrate how to treat employees as customers, and use the same strategies, tools, and care your company uses to sell its products or services. The authors help HR professionals understand their customers'(and executives') needs and motivations more clearly; package information to promote faster, better decision-making; and measure their effectiveness. They present specific solutions for safely eliminating unnecessary detail and jargon; explaining benefits, pay, and policies; improving recruiting, orientation, and outplacement communications; supporting retirement planning; and improving performance management.

The definitive guide to HR communication : engaging employees in benefits, pay, and performance

Davis, Alison (Alison Bonnie), 1957-; Shannon, Jane, 1943-

Financial Times/Prentice Hall ; Pearson Education [distributor

Globe Fearon Educational Publishing

Longman Publishing

Cengage Gale

Upper Saddle River, N.J, New Jersey, 2011

Upper Saddle River, N.J., London, ©2011

United States, United States of America

Upper Saddle River, N.J, c2011

Illustrated, PT, 2011

1, 2011-02-25

Two experienced HR communications consultants show how to dramatically improve the effectiveness of every HR message. HR professionals know their programs are pivotal to organizational success, but they also know how difficult it is to communicate those programs effectively. Hampered by legal restrictions, highly complex policies and programs, corporate politics, and old-fashioned notions about business communication, they create communications their audiences simply ignore. It neednt be that way! Alison Davis and Jane Shannon present simple, powerful principles and techniques every HR professional can use, even those whove never been comfortable as writers. Davis and Shannon demonstrate how to treat employees as customers, and use the same strategies, tools, and care your company uses to sell its products or services. The authors help HR professionals understand their customers (and executives) needs and motivations more clearly; package information to promote faster, better decision-making; and measure their effectiveness. They present specific solutions for safely eliminating unnecessary detail and jargon; explaining benefits, pay, and policies; improving recruiting, orientation, and outplacement communications; supporting retirement planning; and improving performance management.

xx, 295 p. : 24 cm
Includes bibliographical references (p. 279-280) and index
Know your employees -- Treat your employees like customers -- Plan and manage communication -- Frame your message -- Write simply and clearly -- Leverage visuals -- Use the right tool for the right job -- Make meetings meaningful and support managers -- Measure effectiveness -- Recruiting -- Orientation -- Policies -- Benefits -- Compensation -- Performance management -- Saving for retirement -- Leaving the company

"This book will help you dramatically improve the effectiveness of every message you create. Renowned HR communications experts Alison Davis and Jane Shannon present simple, powerful principles and techniques every HR professional can use ... even those who hate to write"--Page 2 of cover

2023-06-28