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lgli/D:\!genesis\library.nu\cf\_119940.cf30a810ee2da0da222a8372bddb48db.pdf
Public Relations Techniques that Work (Business Action Pocketbook series) 🔍
Jim Dunn Thorogood ; National Book Network Distributor, Business Action Pocketbook Ser, London : Blue Ridge Summit, Sept. 2001
英语 [en] · PDF · 0.4MB · 2001 · 📘 非小说类图书 · 🚀/lgli/lgrs/nexusstc/zlib · Save
描述
Written with wit and insight, this collection of pocket-sized business strategy books leads managers and workers on a trek to success. Designed in an easy-to-navigate format similar to a travel book, each Pocketbook gives an introductory overview of a single topic, followed by 15-20 sections describing particular aspects of that topic in detail. Each section is punctuated with helpful checklists to keep readers on track. Both the businessperson with experience as well as the manager just starting out will benefit from these thoughtful and well-researched guides.
备用文件名
lgrsnf/D:\!genesis\library.nu\cf\_119940.cf30a810ee2da0da222a8372bddb48db.pdf
备用文件名
nexusstc/Public Relations Techniques That Work (Business Action Pocketbooks)/cf30a810ee2da0da222a8372bddb48db.pdf
备用文件名
zlib/Business & Economics/Sales & Marketing/Jim Dunn/Public Relations Techniques That Work (Business Action Pocketbooks)_904555.pdf
备选作者
Dunn, Jim
备用出版商
Thorogood Publishing; Hawksmere
备用出版商
UNKNO
备用版本
United Kingdom and Ireland, United Kingdom
备用版本
Business action pocketbook, London, ©1999
备用版本
September 25, 2001
备用版本
FR, 2001
元数据中的注释
до 2011-01
元数据中的注释
lg479864
元数据中的注释
{"isbns":["1854181874","9781854181879"],"last_page":137}
备用描述
Business Action Pocketbooks......Page 5
The author......Page 9
Contents......Page 11
Introduction......Page 15
1 The nature of public relations......Page 17
2 The role and function of a PRO......Page 27
3 Costing PR......Page 39
4 How to deal with the media – Dunn’s golden rules......Page 45
5 Setting up and operating the PR office......Page 55
6 Preparing feature articles......Page 77
7 Public relations photography......Page 87
8 Press conferences, media events and interviews......Page 97
9 Be effective on radio or television......Page 111
10 PR on a small budget......Page 123
11 New product launches......Page 129
12 Crisis public relations: How to handle emergencies......Page 135
备用描述
This pocketbook offers advice on effective public relations. From the role of the PR officer to fees and costs and the effective use of PR in radio and television, the text details the "rules" and steps to be taken in order to develop successful media relations.
备用描述
Written with wit and insight, this collection of pocket-sized business strategy books was designed in an easy-to-navigate format similar to a travel guide. Each book gives an introductory overview of a single topic, followed by 15-20 sections describing p
开源日期
2011-06-04
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