Dr. David A. Kessler, the dynamic and controversial former FDA commissioner known for his crusade against the tobacco industry, is taking on another business that's making Americans sick: the food industry. In The End of Overeating, Dr. Kessler shows us how our brain chemistry has been hijacked by the foods we most love to eat: those that contain stimulating combinations of fat, sugar, and salt.Drawn from the latest brain science as well as interviews with top physicians and food industry insiders, The End of Overeating exposes the food industry's aggressive marketing tactics and reveals shocking facts about how we lost control over food—and what we can do to get it back. For the millions of people struggling with their weight as well as those of us who simply can't seem to eat our favorite foods in moderation, Dr. Kessler's cutting-edge investigation offers valuable insights and practical answers for America's largest-ever public health crisis. There has never been a more thorough, compelling, or in-depth analysis of why we eat the way we do.

The end of overeating: controlling the insatiable American appetite

Kessler, David A., 1951-

Emmaus, Pa.: Rodale ; New York: Distributed to the trade by Macmillan

Rodale Press, Incorporated

New York Times best sellers, Emmaus, Pa. : New York, ©2009

United States, United States of America

Emmaus, Pa, Pennsylvania, 2009

1, FR, 2009

Includes index.

<p><P>Drawn from the latest brain science as well as interviews with top physicians and food industry insiders, The End of Overeating uncovers the food industry's aggressive marketing tactics and reveals shocking facts about how we lost control over food-and what we can do to get it back. For the millions of people struggling to lose weight as well as those of us who simply can't seem to eat our favorite foods in moderation, Dr. Kessler's cutting-edge investigation offers valuable insights and practical answers for America's largest-ever public health crisis. There has never been a more thorough, compelling, or in-depth analysis of why we eat the way we do.</p> <h3>Publishers Weekly</h3> <p><P>"Conditioned hypereating is a biological challenge, not a character flaw," says Kessler, former FDA commissioner under presidents Bush and Clinton). Here Kessler (<I>A Question of Intent</I>) describes how, since the 1980s, the food industry, in collusion with the advertising industry, and lifestyle changes have short-circuited the body's self-regulating mechanisms, leaving many at the mercy of reward-driven eating. Through the evidence of research, personal stories (including candid accounts of his own struggles) and examinations of specific foods produced by giant food corporations and restaurant chains, Kessler explains how the desire to eat-as distinct from eating itself-is stimulated in the brain by an almost infinite variety of diabolical combinations of salt, fat and sugar. Although not everyone succumbs, more people of all ages are being set up for a lifetime of food obsession due to the ever-present availability of foods laden with salt, fat and sugar. A gentle though urgent plea for reform, Kessler's book provides a simple "food rehab" program to fight back against the industry's relentless quest for profits while an entire country of people gain weight and get sick. According to Kessler, persistence is all that is needed to make the perceptual shifts and find new sources of rewards to regain control. <I>(May)</I></P>Copyright &copy; Reed Business Information, a division of Reed Elsevier Inc. All rights reserved.</p>

Most of us know what it feels like to fall under the spell of foodwhen one slice of pizza turns into half a pie, or a handful of chips leads to an empty bag. But its harder to understand why we can't seem to stop eatingeven when we know better. When we want so badly to say "no," why do we continue to reach for food?
Dr. David Kessler, the dynamic former FDA commissioner who reinvented the food label and tackled the tobacco industry, now reveals how the food industry has hijacked the brains of millions of Americans. The result? Americas number-one public health issue. Dr. Kessler cracks the code of overeating by explaining how our bodies and minds are changed when we consume foods that contain sugar, fat, and salt. Food manufacturers create products by manipulating these ingredients to stimulate our appetites, setting in motion a cycle of desire and consumption that ends with a nation of overeaters. The End of Overeating explains for the first time why it is exceptionally difficult to resist certain foods and why its so easy to overindulge.
Dr. Kessler met with top scientists, physicians, and food industry insiders. The End of Overeating uncovers the shocking facts about how we lost control over our eating habitsand how we can get it back. Dr. Kessler presents groundbreaking research, along with what is sure to be a controversial view inside the industry that continues to feed a nation of overeatersfrom popular brand manufacturers to advertisers, chain restaurants, and fast food franchises.
For the millions of people struggling with weight as well as for those of us who simply don't understand why we can't seem to stop eating our favorite foods, Dr. Kesslers cutting-edge investigation offers new insights and helpful tools to help us find a solution.
There has never been a more thorough, compelling, or in-depth analysis of why we eat the way we do.

Crack the code to overeating. Find out the reason why we 've suddenly lost control over our own eating habits and how the food industry benefits from it. For millions of people struggling with weight, as well as those of us who simply don't understand why we can't seem to stop eating our favorite foods, Dr. Kessler's cutting-edge investigation offers new insights and useful tools to help us break our unhealthy eating habits. In The End of Overeating, Dr. Kessler cracks the code of overeating by explaining how our bodies and minds are changed when we consume foods that contain sugar, fat and salt. Food manufacturers create products by manipulating these ingredients to stimulate our appetites, setting in motion a cycle of desire and consumption that ends with a nation of overeaters. The End of Overeating explains for the first time why it is exceptionally difficult to resist certain foods and why it's so easy to overindulge

Most of us know what it feels like to fall under the spell of food--when a handful of chips leads to an empty bag. But it's harder to understand why we can't seem to stop eating, even when we know better. Dr. David Kessler, the dynamic former FDA commissioner who reinvented the food label and tackled the tobacco industry, now cracks the code of overeating by explaining how our bodies and minds are changed when we consume foods that contain sugar, fat, and salt. Food manufacturers create products by manipulating these ingredients to stimulate our appetites, setting in motion a cycle of desire and consumption that ends with a nation of overeaters. This book explains for the first time why it is exceptionally difficult to resist certain foods and why it's so easy to overindulge. Dr. Kessler's cutting-edge investigation offers new insights and helpful tools to help us find a solution.--From publisher description.

xvi, 320 p. ; 24 cm
Includes bibliographical references (p. 252-304) and index

2023-06-28