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lgli/Ian Ruskin-Brown - Mastering Marketing (2° Edition) (2006, Thorogood).lit
Mastering Marketing (2° Edition) 🔍
Ian Ruskin-Brown Thorogood Publishing Ltd, Thorogood Publishing Ltd., London, 2006
英语 [en] · LIT · 7.8MB · 2006 · 📘 非小说类图书 · 🚀/lgli/zlib · Save
描述
"This is the ideal book for anyone seeking an introduction to marketing that is both comprehensive and accessible. Ian Ruskin-Brown takes you through all the key concepts, skills and techniques, backed up by a wealth of examples and real-life case studies which make the concepts instantly meaningful." "Whether you have recently taken on marketing responsibilities or whether you are an entrepreneuer in a small or medium-sized business, you will find this book logical and easy to follow, from why marketing is important, through a general overview of how it works to an examination of each of its main pillars." "This new edition has been considerably rewritten, examples have been updated where appropriate and the book is now fully indexed. It includes valuable new material on the Value Chain and Routes to Market. In particular, it now incorporates the fifth 'P' of the Marketing Mix, recently endorsed by Philip Kotler."--BOOK JACKET
备用文件名
zlib/Business & Economics/Sales & Marketing/Ian Ruskin-Brown/Mastering Marketing (2° Edition)_11847580.lit
备选标题
Mastering Marketing : A Comprehensive Introduction to the Skills of Developing and Defending Your Company's Revenue
备选作者
Ruskin-Brown, Ian
备用出版商
Thorogood Stylus Pub., LLC [distributor
备用出版商
Angus & Robertson (UK)
备用出版商
Eden Paperbacks
备用版本
United Kingdom and Ireland, United Kingdom
备用版本
2nd ed., rev, London, Herndon, Sept. 2006
备用版本
Second Edition edition, September 2006
备用版本
2nd, US, 2006
备用描述
Mastering Marketing provides a clearly written explanation of the core skills and concepts needed to market a business profitably. Offering more than just short-term selling tricks, it provides techniques for building and maintaining a long-term profitable market position.
It is ideal for those working in marketing for the first time, managers in other functionsi.e. finance, HR, productionwho need to understand this crucial role in the organization, in-company training courses, and business degree and MBA courses.
开源日期
2021-03-24
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