201 p. ; 24 cm

Preface Organization Conference Title Contents Augmented Reality Applied to Journalism 1 Introduction 2 Emotional Computer 3 Emotion Functions 4 Multidisciplinary Emotions 5 Feelings of Leadership and Management 6 Quality Communication 7 Conclusion References The Challenges of New Central Banks Crypto-Currencies: CDBC 1 Introduction 2 Literature Review: Crypto-Currency and Currency as a Sovereignty Issue 2.1 The Concept of Digital Currency 2.2 CBDC 2.3 The Challenges of CBDCs 2.4 What Are the Conditions for Switching to CDBC 2.5 The Impact of CDBC 3 Conclusion References Police Professionalism Branding on Youtube Account @86CustomProtectionNET 1 Introduction 2 Literature Review 3 Methods 4 Results and Discussion 5 Conclusion References A Comprehensive Framework, Review for Virtual Reality to Unlock Their Marketing Potential 1 Introduction 2 Objectives 3 Research Methodology 4 Understanding Virtual Reality 4.1 Definition and Basic Concepts of VR 4.2 Key Elements of a VR Experience 4.3 Types of VR Devices and Technologies 4.4 A Comparative Timeline of Virtual Reality in Marketing (VEM) 5 Virtual Reality in Marketing 5.1 Applications of Virtual Reality (VR) in Marketing 5.2 Examples of Successful Virtual Reality Marketing Campaigns in 2023 5.3 Challenges and Limitations of VR in Marketing 6 Framework for Utilizing VR in Marketing 6.1 Setting Clear Marketing Objectives and Target Audience 6.2 Designing Immersive and Engaging VR Experiences 6.3 Integrating VR with Other Marketing Channels 6.4 Leveraging User-Generated Content and Social Sharing 6.5 Tracking and Measuring the Impact of VR Marketing Campaigns 7 Reviewing VR Marketing Potential 7.1 Assessing the Effectiveness of VR Campaigns 7.2 Analyzing Customer Feedback and Engagement Metrics 7.3 Identifying Areas of Improvement and Optimization 8 Recommended Techniques and Strategies for VR Marketing 8.1 Key Considerations for VR Content Creation 8.2 Strategies for Maximizing User Engagement and Interaction 8.3 Ensuring Accessibility and Inclusivity in VR Marketing 8.4 Collaboration with VR Developers and Agencies 9 Future VR Marketing Trends and Challenges 9.1 How Emerging Technologies Will Shape VR Marketing in the Future 9.2 Potential Difficulties and Moral Issues 9.3 Opportunities for Creativity and Distinction 10 Conclusion References Finance in the Digital Age: The Challenges and Opportunities 1 Introduction 2 Methodology 3 Digitalized Finance, from Constraint to Opportunity 3.1 The Changing Value Chains of the Financial Industry Through Digitalization 3.2 The Digitization Initiated but not Completed of the Banking Business 3.3 Big Data Changes the Underlying Assumptions in Financial Markets 3.4 Artificial Intelligence and Machine Learning Are Reshaping the Financial Sphere 3.5 Black Rock: The New Giant of the Financial World 3.6 The Emergence of New Risks in the Financial Sphere 4 For a Sustainable Finance 4.1 From Sustainable Development to Sustainable Finance 4.2 Sustainable Finance: Some Achievements 4.3 Sustainable Finance, the Challenge of National and International Standardization 5 Conclusion References Optimisation of Resources and Profitability for Gastronomic Companies: Implementation of a Logistics Management System 1 Introduction 2 Literature Review 2.1 Cost Management System 2.2 Purchasing and Warehouse Management System 2.3 Service Quality Management System 2.4 Human Resources Management 3 Methodology 4 Results 5 Discussion 6 Conclusions References Academic Performance of Staff and Leadership Style to Assess the Mediating Role of Job Satisfaction 1 Introduction 2 Literature Review 3 Research Methodology 4 Data Analysis 5 Discussion and Conclusion References Women Leadership Challenges: Evidence from Healthcare Sector 1 Background of the Study 2 Literature Review 2.1 Challenges Faced by Women in Leadership: Limited Career Advancement Opportunities 2.2 Family Balance 2.3 Working Conditions 2.4 Lack of Family or Spousal Support 2.5 Lack of Social Support 2.6 Lack of Role Models 2.7 Unequal Pay 3 Methodology 3.1 Analysis 3.2 Results 4 Discussion and Conclusions 4.1 Implications of the Findings 4.2 Implications for the Healthcare Sector 4.3 Limitations of the Research 4.4 Conclusion References Revisit Intention Post Covid-19: Destination Social Responsibility, Destination Image, and Perceived Health Risk at the Five Super Priority Destination 1 Introduction 2 Theoretical Background 2.1 Theory 2.2 Hypothesis 3 Materials and Methods 3.1 Subject 3.2 Methodology 4 Outcome 4.1 Evaluation of the Measurement Model: Approvedity and Reliability 4.2 Assessment of the Structural Model 5 Conclusions and Recommendations 5.1 Conclusions 5.2 Recomendations References An Empirical Investigation of Customer Satisfaction in the Relationship Between Service Quality and Customer Loyalty 1 Background of the Study 2 Literature Review 2.1 Theoretical Background 2.2 Service Quality with Dimensions 2.3 Service Quality and Customer Loyalty 2.4 Service Quality and Customer Satisfaction 2.5 Customer Satisfaction and Customer Loyalty 3 Methodology 3.1 Analysis and Results 3.2 Mean Values of Service Quality, Customer Satisfaction, and Customer Loyalty 3.3 Confirmatory Factor Analysis (CFA) 4 Discussion of Findings 4.1 Conclusions and Recommendations 4.2 Potential Implications 4.3 Future Research Direction 4.4 Limitations References Quality Management Practices and Their Impact on Exploitative and Explorative Innovations: An Exploratory Analysis 1 Background of the Study 2 Literature Review 2.1 Organization Ambidexterity 2.2 Quality Management 2.3 Quality Management Principle 2.4 Quality Management Principles and Organizational Ambidexterity 3 Methodology 4 Analysis and Interpretation 4.1 Does Customer Focus Contribute to Exploitative and Explorative Innovations? 4.2 Does Leadership Contribute to Exploitative and Explorative Innovations? 4.3 Does Engagement of People Contribute to Exploitative and Explorative Innovations? 4.4 Does the Process Approach Contribute to Exploitative and Explorative Innovations? 4.5 Does Improvement Contribute to Exploitative and Explorative Innovations? 4.6 Does Evidence-Based Decision Making Contribute to Exploitative and Explorative Innovations? 4.7 Does Relationship Management Contribute to Exploitative and Explorative Innovations? 5 Discussion 6 Conclusion and Implications 6.1 Limitation and Future Directions References Efficiency Comparison Between Non-profit and Commercial Microfinance: Empirical Evidence from Akhuwat Microfinance and Grameen Bank Using Data Envelopment Analysis 1 Introduction 1.1 Problem Statement 1.2 Structure of the Paper 2 Literature Review 2.1 The Concept of Efficiency 2.2 Application of DEA in Microfinance 3 Methodology 3.1 Data Sample Selection 3.2 Data Collection and Analysis Methods 3.3 Specification of Inputs and Outputs 4 Discussion and Findings 4.1 Data Variables 4.2 Results of DEA 5 Recommendations and Conclusion References The Impact of Supply Chain Strategies on Enhancing Organizational Performance: Mediating Role of Teamwork in Jordanian Government Hospitals 1 Introduction 2 Theoretical Framework 3 Literature Review 3.1 Supply Chain Strategies 3.2 Enhancing Organizational Performance 4 Methodology 5 Result 5.1 Averages and Standard Deviations in Arithmetic 5.2 Hypothesis Results 5.3 Discussion 6 Conclusion References The Impact of Institutional Governance in Performance Enhancement of the Jordanian National Assembly Members 1 Introduction 2 Theoretical Framework 3 Literature Review 3.1 Institutional Governance 3.2 Performance Enhancement 4 Methodology 5 Result 5.1 Arithmetic Averages and Standard Deviations 5.2 Hypothesis Results 6 Discussions 7 Conclusion 7.1 Study Limitations and Future Implications References Basel III Liquidity Regulations and Financial Intermediation in Pakistan 1 Introduction 2 Literature Review 2.1 Theory of Financial Intermediation 2.2 Cost of Financial Intermediation 2.3 Liquidity Risk Management and Liquidity Regulations 3 Data and Research Methodology 3.1 Variables of the Study 4 Findings 5 Conclusion References Factors Affecting the Determinants of Green Purchase Behavior Among Employed Adults in Malaysia 1 Introduction 2 Literature Review 2.1 Theoretical Framework 2.2 Hypotheses 3 Research Methodology 4 Data Analysis 4.1 Measurement Model Assessment 4.2 Structural Model Assessment 5 Conclusion and Discussion 5.1 Implication of the Study 5.2 Limitations and Recommendations for Further Research References A Methodological and Comparative Analysis of a Financial Inclusion Index of Guangxi, China 1 Introduction 2 Research Methodology 2.1 Index Selection 2.2 Inclusive Finance Index (IFI) Indicators 2.3 Indicator Calculation Method 2.4 Sample Frame 2.5 Sources of Data 2.6 Computation and Analysis of Financial Inclusion Index 3 Data Analysis 3.1 Results of Financial Inclusion Index of 79 Counties from 2010 to 2016 4 Conclusion and Discussion References Informational Support for Communication of Reinvestment Recovery of the Economy 1 Formulation of the Problem 2 Literature Review and Methodology 3 Methodology 4 Research Results 5 Conclusions References Impact of Selected Corporate Social Responsibility Activities on Consumer Interest in the Brand. CSR as a Factor Minimizing Competitive Risk 1 Introduction 2 Theoretical Background 3 Methodology 4 Results and Discussion 5 Summary References Financial Education for University Students: A Personal Leadership Tool 1 Introduction 2 Methodology 3 Results 4 Results and Discussion 5 Conclusion References The Dynamics of Human Resource Development in the UAE 1 Introduction 2 Brief Literature Review 3 Methodology 4 Data and Empirical Results 5 Conclusion References The Effects of Public Service Motivation on Employees’ Intention to Stay 1 Introduction 2 PSM and Intention to Stay 2.1 Intention to Stay 2.2 Job Satisfaction: As a Mediator 3 Affective Commitment: Mediator 4 Conclusion 4.1 Limitations and Future Research References Leveraging Business Adaptability for Financial and Non-financial Performance in the COVID-19 Era: An Analysis of Micro, Small and Medium-Sized Enterprises in Saudi Arabia 1 Introduction 2 Literature Review 2.1 Demand and Supply Sides Impact on Business Adaptability 2.2 Management and Operational Sides Impact on Business Adaptability 2.3 Policy Initiatives’ Impacts on Business Adaptability 2.4 Adaptability and Performance of Business 3 Methodology 3.1 Data Collection 4 Result and Analysis 4.1 Measurement Model 4.2 Structural Model: Hypotheses Testing 5 Discussion 6 Conclusion References A Literature Review on Incremental Innovations in Small and Medium-Sized Enterprises: Bridging Knowledge Gaps and Future Research Avenues 1 Introduction 2 Characteristics of Incremental Innovations in SMEs 3 Types of Incremental Innovations in SMEs 3.1 Technological Innovation 3.2 Product Innovation 3.3 Process Innovation 3.4 Managerial Innovation 3.5 Marketing Innovation 4 Performance and Benefits of Incremental Innovations in SMEs 5 Factors Influencing Performance and Benefits of Incremental Innovations in SMEs 6 Management Challenges of Incremental Innovations in SMEs 7 Conclusion References Indigenous Knowledge (IK) as a Paradigm Shift in Entrepreneurship Development and Poverty Alleviation: Issues and Policy Recommendations 1 Introduction 2 Exploration of Existing Literature 3 Methodology of the Research 4 Examining Research Issues and Findings 4.1 Indigenous Knowledge and Indigenous Innovation: Relationship to Entrepreneurial Activities and Poverty Reduction 5 Discussion of Research Findings 5.1 Indigenous Knowledge and Its Potency for Enhanced Entrepreneurship Development, Employment Generation and Poverty Alleviation: Global Examples 6 Conclusion and Policy Recommendations for Achieving IK Renaissance and Entrepreneurship Development for Poverty Alleviation References Chief Marketing Officer (CMO) Positions in Top Management Teams (TMTs): Just Another Copycat Behavior? 1 Introduction 2 Theoretical Background and Literature Review 2.1 Theoretical Background 2.2 Top Management Team (TMT) 2.3 Chief Marketing Officer (CMO) 2.4 CMO and Firm Performance 3 Research Propositions and Conceptual Model 4 Discussion 5 Conclusion, Limitations, and Future Research References Do Women Consider Purchasing Eco-Friendly Beauty Products? An Examination of Personal Motivations and Perceived Social Media Marketing 1 Introduction 2 Review of Literature and Development of Hypothesis 2.1 Perceived Social Media Marketing 2.2 Personal Motivation 3 Methods 4 Results and Discussion 5 Conclusion, Limitations, and Recommendation References The Moderating Role of Self-Confidence Bias in Conservatism Among Investors in Retirement Planning 1 Introduction 2 Policy Implications 3 Methodology/Material 3.1 Participants 3.2 Variables 3.3 Instruments 3.4 Procedures 3.5 Research Framework 4 Results and Discussion 5 Conclusion References Assessment of Innovation Types and Business Performance Among MSMEs in Eastern Province of Saudi Arabia 1 Introduction 2 Literature Review 2.1 Innovation and R&D Status in Kingdom of Saudi Arabia 2.2 Empirical Literature on Innovation and Firm’s Performance 3 Methodology 4 Results and Discussion 4.1 The Status and Types of Innovation Among MSMEs 4.2 Impact of Innovation Types and Business Performance 5 Conclusion References Development of Human Capital Embedded in Socially Innovative Educational Practices 1 Introduction 1.1 Experiential Learning and Entrepreneurial Mindset 1.2 Empowering Marginalized Groups, Particularly Women 1.3 Enhancing Human Capital Development 1.4 Socio-economic Inclusivity and Innovation-Driven Entrepreneurship 2 Literature Review 3 Methodology 4 Results and Discussions 5 Conclusions and Recommendations References The Relationship Between Ownership Structure (OS) and the Quality of Corporate Social and Environmental Responsibility Disclosure (CSERD) with the Moderating Effect of the Industry Type 1 Introduction 2 Literature Review and Hypothesis Development 2.1 CSER and CSER Disclosure 2.2 OS and CSERD 2.3 The Moderating Role of Industry Type (IT) 3 Research Methodology 3.1 The Variables 4 Results and Discussion 5 Conclusion References Driver Factors of Successful Woman Entrepreneurs Go Green: A Systematic Literature Review and Future Research Agenda 1 Introduction 2 Method 2.1 Determination of Search Keywords 2.2 Result Generation and Improvement of Search Results 2.3 Preliminary Data Collection 2.4 Data Analysis 3 Results and Discussions 3.1 Factors Affecting Women's Success in Entering Green Economy-Based Businesses 3.2 Future Research Agenda 4 Conclusions and Recommendations References Social Aspects of Insurance Coverage in Ukraine in Conditions of Martial Law 1 Introduction 2 Relevant Research 3 Current Trends in the Development of Ukrainian Insurance Market in Conditions of Martial Law 4 Insurance Instruments Against War Risks 5 Conclusion References Enhancing Public Satisfaction: The Impact of Interactive Marketing in Social Institutions (the UAE Ministry of Community Development) 1 Introduction 2 Theoretical Framework 2.1 Dimensions of Interactive Marketing 3 Research Methodology 4 Results 5 Conclusion 6 Limitations and Future Research References The Development of Low-Emission Public Urban Transport in Europe 1 Environmental, Social, and Economic Challenges to the Public Transport System 2 Electromobility as an Instrument for Achieving the Goals of Sustainable Development of Public Transport in Europe 3 Barriers to the Development of Low-Emission Public Transport in Europe References Analysis of the Dynamics of Revenues of Selected National Economies from the Export of Energy Resources 1 Introduction 2 Literature Review 3 Methods 4 Discussion 5 Conclusion References The Mediating Effect of Strategic Improvisation on the Relationship Between Strategic Awareness and Organizational Excellence in Anbar's General Company for Copper 1 Introduction 2 Theoretical Framework 2.1 Strategic Awareness 2.2 Strategic Awareness and Organizational Excellence 2.3 Strategic Awareness and Improvisation 2.4 Strategic Improvisation and Organizational Excellence 2.5 The Intermediary Effect of Strategic Improvisation 3 Methodology 3.1 Research Model 3.2 Hypothesis 3.3 Sample and Data Collection 4 Analysis 4.1 Factor Analysis 4.2 Correlations and Availability of Research Variables 4.3 Hypothesis Testing 4.4 Path Analysis to Investigate a Connection Between an Improvisational Organization that Mediates Awareness Strategy and Organizational Excellence 5 Discussion 6 Limitations and Future Direction References The Role of Ukraine in Ensuring Global Food Security 1 Introduction 2 Literature Review 3 Research Methodology 4 Results 5 Conclusions References Impact of Happiness at Work, Work-Life Balance on Employee’s Citizenship Behaviours 1 Introduction 2 Literature Review 2.1 Happiness at Work 3 Happiness at Work, Work-Life Balance and Organizational Citizenship Behavior 3.1 Happiness at Work and Organizational Citizenship Behavior 3.2 Work-life Balance and Organisational Citizenship Behavior 4 Research Methodology 4.1 Measurement 4.2 Population and Sample 4.3 Respondents Demographic Profile 4.4 Reliability Measures 4.5 Means, Standard Deviation and Correlation Analysis of the Variables 4.6 Multicollinearity 4.7 Hypotheses Testing Results 5 Discussion 6 Implications 7 Limitations 8 Future Research Directions References Ponzi Schemes in the FinTech World: Emerging Threat for the Economic Globalization 1 Formulation of the Research Problem 2 Literature Review and Methodology 3 Discussion and Results 3.1 FinTech: Definition, Advantages and Vulnerabilities 3.2 Ponzi Schemes and the Complicated World of Digital Finance 3.3 Fighting Ponzi Schemes by Means of Criminal Law: the Case of Ukraine 3.4 Prosecution of FinTech Ponzi Schemes in the United States: Enforcing Compliance Climate 3.5 FTX’s Investor Fraud: Vulnerabilities of Cryptocurrency Business 4 Conclusions References Borobudur Without Borobudur: An Alternative Tourism Development Based on Tourist Perspective 1 Introduction 2 Literature Review 3 Methodology 4 Result and Discussion 5 Conclusion and Further Study References Bajamba Traditional Dining Culture of Nagari Jawi-Jawi West Sumatera as a Potential Sustainable Gastronomy Tourism Attraction 1 Introduction 2 Research Method 3 Result and Discussion 4 Conclusion References Halal Awareness and Lifestyle on Purchase Intention 1 Introduction 2 Research Method 3 Result and Discussion 3.1 Variant Analysis (R2) or Determination Test 3.2 Hypothesis Testing Direct Effect 4 Discussion 5 Conclusion References A Comparative Financial Analysis Between Islamic and Conventional Financial Institutions in Kuwait 1 Introduction 2 Literature Review 3 Empirical Studies 4 Effects of the Crisis on Stock Performance 5 Effect of the COVID-19 Pandemic on Stock Performance 6 Emerging Issues 7 Conceptual Framework 8 Study’s Hypotheses 9 Research Methodology 9.1 Research Design 9.2 Target Population 9.3 Sample 9.4 Data Collection 9.5 Data Analysis 10 Results 10.1 Descriptive Statistics 11 Inferential Statistics 11.1 Before the 2007/08 Financial 11.2 During the Crisis 11.3 Performance Post Crisis 11.4 Performance During the COVID-19 Pandemic 11.5 Single Factor Model/CAPM 11.6 The Fama French 3-Factor Model 11.7 The Carhart 4 Factor Model 11.8 The Fama French 5-Factor Model 12 Discussion 12.1 Effects of the COVID-19 12.2 Study’s Limitation 13 Conclusion 14 Recommendations References Toolkit for Multi-vector Adaptation and Development of Corporate Culture of International Companies 1 Formulation of the Problem 2 Literature Review and Methodology 3 Results of the Investigation 3.1 Hofstede 6-D Model as a Tool for Clustering Countries Along Cultural Dimensions 3.2 Typing of Corporate Culture Based on the Organizational Culture Assessment Method (OCAI) 3.3 The Forms of Foreign Operations as a Factor in Adapting the Company Corporate Culture 3.4 Justification of Vectors of Adaptation and Development of Corporate Culture of an International Company 4 Conclusions References The Impact of Covid-19 on Refugees in the Hosting Country Case Study – Jordan 1 Introduction 2 Research Questions 3 The Significance of the Research 4 Objectives of the Research 5 Research Design 6 Research Hypotheses 7 Research Methodology 8 Sample and Population 9 Data Sources 10 Data Collection Procedure 11 Instrument Validity and Reliability 12 Statistical Methods 13 Theoretical Framework 14 Impact of COVID-19 in the Global Economy 15 Small Business Outcomes and Expectations 16 Research on Information Management and Practice 17 The Problems of the World of Education 18 On the Undergraduate Medical Curriculum Medical Education Online 19 Challenges and Opportunities for Entrepreneurship Education in the Transition from Offline to Online 20 Treatment 21 Description and Analysis of the Study Variables 21.1 Personal and Demographic Data 22 Description and Analysis of the Study Variables 23 Testing of Hypotheses 24 Conclusion References Author Index