Advertising media sourcebook media sourcebook and workbook Advertising 🔍
Barban, Arnold M., Jugenheimer, Donald W., Turk, Peter B.
NTC Business Books, Lincolnwood, Ill, 3rd ed., Lincolnwood, Ill., USA, Illinois, 1989
英语 [en] · PDF · 7.9MB · 1989 · 📗 未知类型的图书 · 🚀/ia · Save
描述
v, 122 p. : 28 cm
Rev. ed. of: Advertising media sourcebook and workbook / Arnold M. Barban ... [et al.]. 2nd ed. c1981
Rev. ed. of: Advertising media sourcebook and workbook / Arnold M. Barban ... [et al.]. 2nd ed. c1981
备选标题
Advertising media : strategy and tactics
备选作者
Donald W. Jugenheimer; Arnold M. Barban; Peter B. Turk
备选作者
Arnold M. Barban; Donald W. Jugenheimer; Peter B. Turk
备用出版商
Lincolnwood, Ill., USA: NTC Business Books
备用出版商
McGraw-Hill/Contemporary
备用出版商
Natl Textbook Co Trade
备用出版商
Contemporary Books
备用出版商
Brown & Benchmark
备用出版商
Jamestown
备用版本
United States, United States of America
备用版本
Dubuque, IA, ©1992
元数据中的注释
Rev. ed. of: Advertising media sourcebook and workbook / Arnold M. Barban ... [et al.]. 2nd ed. c1981.
备用描述
Provides actual examples of some of the many media sources that exist in the U.S. advertising industry, along with thorough descriptions and explanations of those resources. Practical assignments and exercises that help you master the skills you need to better evaluate various media
开源日期
2024-07-01
ISBN-13978-0-697-11791-5
ISBN-13978-0-8442-3159-4
ISBN-100-697-11791-X
ISBN-100-8442-3159-2
OCLC1391172802
OCLC20693718
OCLC26566367
OCLC961257943
AacIdaacid__gbooks_records__20240920T051416Z__47NRf9rvwzBBFHvu2uiF8u
AacIdaacid__gbooks_records__20240920T051416Z__bek6dB3WiNEcBvzLXBG6WS
AacIdaacid__ia2_acsmpdf_files__20240701T023247Z__khZadxsBQodTb3JzsKw5Zt
AacIdaacid__ia2_records__20240126T065126Z__NS96LdvYrAWPQ4w6GPzjbf
AacIdaacid__isbngrp_records__20240920T194930Z__GeuswhH8fqphKrMc5unu8s
AacIdaacid__isbngrp_records__20240920T194930Z__Rix3HffKp6hQVXGB6ZWEgF
AacIdaacid__isbngrp_records__20240920T194930Z__Ywh8juLA2VJjZdqaA3GxUr
AacIdaacid__worldcat__20250804T000000Z__44rMxdCo9dYyM9fxRXQoXL
AacIdaacid__worldcat__20250804T000000Z__G4oTsiijBKWzADbGsigD3Q
AacIdaacid__worldcat__20250804T000000Z__GZVHmN4tVtUfn5S3Y4FyQg
AacIdaacid__worldcat__20250804T000000Z__HM3AucWEqGV2UaZFWKq7dJ
AacIdaacid__worldcat__20250804T000000Z__LN8mFVWCFy9izVgHWrEMt2
AacIdaacid__worldcat__20250804T000000Z__R9np3AUJB9g3y7c5bLGhr6
AacIdaacid__worldcat__20250804T000000Z__RBMdaRoDLdxzeXHVKyXz6g
AacIdaacid__worldcat__20250804T000000Z__VUXoUDnb59DeWaE3ssSSLd
AacIdaacid__worldcat__20250804T000000Z__XbxyFopToJtXWi5yQWT3GD
AacIdaacid__worldcat__20250804T000000Z__Zkc4Su8vhVdqhM7q2eKonE
AacIdaacid__worldcat__20250804T000000Z__cjtftrTXfJK94HfA2TyYuU
AacIdaacid__worldcat__20250804T000000Z__gGvJ9iJDjU5anDj4UqgFL7
AacIdaacid__worldcat__20250804T000000Z__nHmD4a88YYugYQYYp7aUkK
AacIdaacid__worldcat__20250804T000000Z__nPPJ3nenBsSmDCuFME4DvC
AacIdaacid__worldcat__20250804T000000Z__nfPS3WzBpDeVswPWNHJRhk
AA Record IDmd5:fc8d37adfa698d3b1f3285783fdc14d9
Collectionia
Content Typebook_unknown
Google Books Source Scrape Date2024-09-20
IA File Scraped2024-07-01
IA Record Scraped2024-01-26
IA 'publicdate' Date2023-05-18
ISBNdb Scrape Date2022-09-01
ISBN GRP Source Scrape Date2024-09-20
OCLC Scrape Date2025-01-01
OpenLib 'created' Date2008-04-01
DDC659.1/0973
Filepathia/advertisingmedia0000barb.pdf
Filesize7893102
Google BooksjiaDQgAACAAJ
Google BooksmJlFpwAACAAJ
Goodreads5802979
IA Collectioninlibrary
IA Collectioninternetarchivebooks
IA Collectionprintdisabled
ISBN GRP ID0ca910793762e182c1a26e7b26b63ed3
ISBN GRP ID2f1cc41df0aa8e92c9c5314af17809cc
ISBN GRP IDea47b2b215eb7b413d6481884d7c297c
Languageen
LCCHF5826.5 .A38 1989
LCCN88062120
MD5fc8d37adfa698d3b1f3285783fdc14d9
IAadvertisingmedia0000barb
OCLC Editions19
OCLC Editions (from search_holdings_summary_all_editions)19
OCLC 'From Filename'2023_04_v3/5892/58923923
OCLC 'From Filename'2023_04_v3/7310/73102792
OCLC 'From Filename'2023_04_v3/9568/956828286
OCLC 'From Filename'2023_05_v4_type123/3120/31205082
OCLC 'From Filename'search_editions_response/1363911
OCLC 'From Filename'search_editions_response/5564873
OCLC 'From Filename'search_editions_response/807186183
OCLC 'From Filename'search_holdings_all_editions_response/2025-03-19_18.tar/20693718
OCLC 'From Filename'search_holdings_all_editions_response_type/20693718
OCLC 'From Filename'search_holdings_summary_all_editions/20693718/index/2482892
OCLC 'From Filename't123/1157/1157869190
OCLC 'From Filename'worldcat_2022_09_titles_1_backup_2022_10_12/002/0020693
OCLC 'From Filename'worldcat_2022_09_titles_1_backup_2022_10_12/002/0026566
OCLC 'From Filename'worldcat_2022_09_titles_1_backup_2022_10_12/v3/0641/64111702
OCLC 'From Filename'worldcat_2022_09_titles_1_backup_2022_10_12/v3/0961/96152126
OCLC Holdings (from library_ids)10
OCLC Library ID148878
OCLC Library ID18356
OCLC Library ID18599
OCLC Library ID21145
OCLC Library ID41334
OCLC Library ID45080
OCLC Library ID48942
OCLC Library ID51399
OCLC Library ID87551
OCLC Library ID98699
Open LibraryOL2065398M
Open LibraryOL4286691W
Open Library Source Recordia:advertisingmedia0000barb
Open Library Source Recordmarc_loc_2016/BooksAll.2016.part18.utf8:184107743:876
Open Library Source Recordpromise:bwb_daily_pallets_2022-04-01
Open Library SubjectAdvertising media planning -- United States.
Server Pathg3/ia2_acsmpdf_files/20240701/annas_archive_data__aacid__ia2_acsmpdf_files__20240701T023247Z--20240701T023248Z/aacid__ia2_acsmpdf_files__20240701T023247Z__khZadxsBQodTb3JzsKw5Zt
Torrentmanaged_by_aa/annas_archive_data__aacid/annas_archive_data__aacid__ia2_acsmpdf_files__20240701T023247Z--20240701T023248Z.torrent
Year1989
Year1992
ISBN-13:
978-0-697-11791-5 / 9780697117915
ISBN-13:
978-0-8442-3159-4 / 9780844231594
ISBN-10:
0-697-11791-X / 069711791X
代码浏览器： 在代码浏览器中查看“isbn10:069711791X”
ISBN-10:
0-8442-3159-2 / 0844231592
代码浏览器： 在代码浏览器中查看“isbn10:0844231592”
AacId:
aacid__gbooks_records__20240920T051416Z__47NRf9rvwzBBFHvu2uiF8u
Anna’s Archive Container identifier.
AacId:
aacid__gbooks_records__20240920T051416Z__bek6dB3WiNEcBvzLXBG6WS
Anna’s Archive Container identifier.
AacId:
aacid__ia2_acsmpdf_files__20240701T023247Z__khZadxsBQodTb3JzsKw5Zt
Anna’s Archive Container identifier.
AacId:
aacid__ia2_records__20240126T065126Z__NS96LdvYrAWPQ4w6GPzjbf
Anna’s Archive Container identifier.
AacId:
aacid__isbngrp_records__20240920T194930Z__GeuswhH8fqphKrMc5unu8s
Anna’s Archive Container identifier.
AacId:
aacid__isbngrp_records__20240920T194930Z__Rix3HffKp6hQVXGB6ZWEgF
Anna’s Archive Container identifier.
AacId:
aacid__isbngrp_records__20240920T194930Z__Ywh8juLA2VJjZdqaA3GxUr
Anna’s Archive Container identifier.
AacId:
aacid__worldcat__20250804T000000Z__44rMxdCo9dYyM9fxRXQoXL
Anna’s Archive Container identifier.
AacId:
aacid__worldcat__20250804T000000Z__G4oTsiijBKWzADbGsigD3Q
Anna’s Archive Container identifier.
AacId:
aacid__worldcat__20250804T000000Z__GZVHmN4tVtUfn5S3Y4FyQg
Anna’s Archive Container identifier.
AacId:
aacid__worldcat__20250804T000000Z__HM3AucWEqGV2UaZFWKq7dJ
Anna’s Archive Container identifier.
AacId:
aacid__worldcat__20250804T000000Z__LN8mFVWCFy9izVgHWrEMt2
Anna’s Archive Container identifier.
AacId:
aacid__worldcat__20250804T000000Z__R9np3AUJB9g3y7c5bLGhr6
Anna’s Archive Container identifier.
AacId:
aacid__worldcat__20250804T000000Z__RBMdaRoDLdxzeXHVKyXz6g
Anna’s Archive Container identifier.
AacId:
aacid__worldcat__20250804T000000Z__VUXoUDnb59DeWaE3ssSSLd
Anna’s Archive Container identifier.
AacId:
aacid__worldcat__20250804T000000Z__XbxyFopToJtXWi5yQWT3GD
Anna’s Archive Container identifier.
AacId:
aacid__worldcat__20250804T000000Z__Zkc4Su8vhVdqhM7q2eKonE
Anna’s Archive Container identifier.
AacId:
aacid__worldcat__20250804T000000Z__cjtftrTXfJK94HfA2TyYuU
Anna’s Archive Container identifier.
AacId:
aacid__worldcat__20250804T000000Z__gGvJ9iJDjU5anDj4UqgFL7
Anna’s Archive Container identifier.
AacId:
aacid__worldcat__20250804T000000Z__nHmD4a88YYugYQYYp7aUkK
Anna’s Archive Container identifier.
AacId:
aacid__worldcat__20250804T000000Z__nPPJ3nenBsSmDCuFME4DvC
Anna’s Archive Container identifier.
AacId:
aacid__worldcat__20250804T000000Z__nfPS3WzBpDeVswPWNHJRhk
Anna’s Archive Container identifier.
AA Record ID:
md5:fc8d37adfa698d3b1f3285783fdc14d9
Anna’s Archive record ID.
Collection:
ia
The collection on Anna’s Archive that provided data for this record.
URL: /datasets/ia
网站: /datasets
代码浏览器： 在代码浏览器中查看“collection:ia”
Content Type:
book_unknown
Content type, determined by Anna’s Archive.
Google Books Source Scrape Date:
2024-09-20
Date Anna’s Archive scraped the Google Books collection.
网站: /datasets/gbooks
IA File Scraped:
2024-07-01
Date Anna’s Archive scraped the file from the Internet Archive.
网站: /datasets/ia
IA Record Scraped:
2024-01-26
Date Anna’s Archive scraped the record from the Internet Archive.
网站: /datasets/ia
IA 'publicdate' Date:
2023-05-18
The 'publicdate' metadata field on the Internet Archive website, which usually indicates when they published the file, usually shortly after scanning.
网站: /datasets/ia
ISBNdb Scrape Date:
2022-09-01
The date that Anna’s Archive scraped this ISBNdb record.
网站: /datasets/isbndb
ISBN GRP Source Scrape Date:
2024-09-20
Date Anna’s Archive scraped the ISBN GRP collection.
OCLC Scrape Date:
2025-01-01
The date that Anna’s Archive scraped this OCLC/WorldCat record.
网站: /datasets/oclc
OpenLib 'created' Date:
2008-04-01
The 'created' metadata field on the Open Library, indicating when the first version of this record was created.
网站: /datasets/ol
Filepath:
ia/advertisingmedia0000barb.pdf
Browse collections using their original file paths (particularly 'upload' is interesting)
Filesize:
7893102
Filesize in bytes.
Google Books:
jiaDQgAACAAJ
网站: /datasets/gbooks
Google Books:
mJlFpwAACAAJ
网站: /datasets/gbooks
IA Collection:
inlibrary
Internet Archive collection which this file is part of.
IA Collection:
internetarchivebooks
Internet Archive collection which this file is part of.
IA Collection:
printdisabled
Internet Archive collection which this file is part of.
ISBN GRP ID:
0ca910793762e182c1a26e7b26b63ed3
ISBN GRP ID.
ISBN GRP ID:
2f1cc41df0aa8e92c9c5314af17809cc
ISBN GRP ID.
ISBN GRP ID:
ea47b2b215eb7b413d6481884d7c297c
ISBN GRP ID.
LCC:
HF5826.5 .A38 1989
Library of Congress Classification
MD5:
fc8d37adfa698d3b1f3285783fdc14d9
IA:
advertisingmedia0000barb
OCLC Editions:
19
Number of editions (unique OCLC IDs) reported by OCLC/WorldCat metadata. 'many' means 20 or more.
网站: /datasets/oclc
代码浏览器： 在代码浏览器中查看“oclc_editions:19”
OCLC Editions (from search_holdings_summary_all_editions):
19
网站: /datasets/oclc
OCLC 'From Filename':
2023_04_v3/5892/58923923
网站: /datasets/oclc
OCLC 'From Filename':
2023_04_v3/7310/73102792
网站: /datasets/oclc
OCLC 'From Filename':
2023_04_v3/9568/956828286
网站: /datasets/oclc
OCLC 'From Filename':
2023_05_v4_type123/3120/31205082
网站: /datasets/oclc
OCLC 'From Filename':
search_editions_response/1363911
网站: /datasets/oclc
OCLC 'From Filename':
search_editions_response/5564873
网站: /datasets/oclc
OCLC 'From Filename':
search_editions_response/807186183
网站: /datasets/oclc
OCLC 'From Filename':
search_holdings_all_editions_response/2025-03-19_18.tar/20693718
网站: /datasets/oclc
OCLC 'From Filename':
search_holdings_all_editions_response_type/20693718
网站: /datasets/oclc
OCLC 'From Filename':
search_holdings_summary_all_editions/20693718/index/2482892
网站: /datasets/oclc
OCLC 'From Filename':
t123/1157/1157869190
网站: /datasets/oclc
OCLC 'From Filename':
worldcat_2022_09_titles_1_backup_2022_10_12/002/0020693
网站: /datasets/oclc
OCLC 'From Filename':
worldcat_2022_09_titles_1_backup_2022_10_12/002/0026566
网站: /datasets/oclc
OCLC 'From Filename':
worldcat_2022_09_titles_1_backup_2022_10_12/v3/0641/64111702
网站: /datasets/oclc
OCLC 'From Filename':
worldcat_2022_09_titles_1_backup_2022_10_12/v3/0961/96152126
网站: /datasets/oclc
OCLC Holdings (from library_ids):
10
网站: /datasets/oclc
OCLC Library ID:
148878
OCLC/WorldCat partner library, from which they ingest metadata. Only added for records with less than 10 total holdings.
网站: /datasets/oclc
OCLC Library ID:
18356
OCLC/WorldCat partner library, from which they ingest metadata. Only added for records with less than 10 total holdings.
网站: /datasets/oclc
OCLC Library ID:
18599
OCLC/WorldCat partner library, from which they ingest metadata. Only added for records with less than 10 total holdings.
网站: /datasets/oclc
OCLC Library ID:
21145
OCLC/WorldCat partner library, from which they ingest metadata. Only added for records with less than 10 total holdings.
网站: /datasets/oclc
OCLC Library ID:
41334
OCLC/WorldCat partner library, from which they ingest metadata. Only added for records with less than 10 total holdings.
网站: /datasets/oclc
OCLC Library ID:
45080
OCLC/WorldCat partner library, from which they ingest metadata. Only added for records with less than 10 total holdings.
网站: /datasets/oclc
OCLC Library ID:
48942
OCLC/WorldCat partner library, from which they ingest metadata. Only added for records with less than 10 total holdings.
网站: /datasets/oclc
OCLC Library ID:
51399
OCLC/WorldCat partner library, from which they ingest metadata. Only added for records with less than 10 total holdings.
网站: /datasets/oclc
OCLC Library ID:
87551
OCLC/WorldCat partner library, from which they ingest metadata. Only added for records with less than 10 total holdings.
网站: /datasets/oclc
OCLC Library ID:
98699
OCLC/WorldCat partner library, from which they ingest metadata. Only added for records with less than 10 total holdings.
网站: /datasets/oclc
Open Library:
OL2065398M
代码浏览器： 在代码浏览器中查看“ol:OL2065398M”
Open Library:
OL4286691W
代码浏览器： 在代码浏览器中查看“ol:OL4286691W”
Open Library Source Record:
ia:advertisingmedia0000barb
The code for a source record that Open Library imported from.
网站: /datasets/ol
Open Library Source Record:
marc_loc_2016/BooksAll.2016.part18.utf8:184107743:876
The code for a source record that Open Library imported from.
网站: /datasets/ol
Open Library Source Record:
promise:bwb_daily_pallets_2022-04-01
The code for a source record that Open Library imported from.
网站: /datasets/ol
Open Library Subject:
Advertising media planning -- United States.
Tag in Open Library.
网站: /datasets/ol
Server Path:
g3/ia2_acsmpdf_files/20240701/annas_archive_data__aacid__ia2_acsmpdf_files__20240701T023247Z--20240701T023248Z/aacid__ia2_acsmpdf_files__20240701T023247Z__khZadxsBQodTb3JzsKw5Zt
Path on Anna’s Archive partner servers.
Torrent:
managed_by_aa/annas_archive_data__aacid/annas_archive_data__aacid__ia2_acsmpdf_files__20240701T023247Z--20240701T023248Z.torrent
Bulk torrent for long-term preservation.
网站: /torrents
🚀 快速下载
成为会员以支持书籍、论文等的长期保存。为了感谢您对我们的支持，您将获得高速下载权益。❤️
如果您在本月捐款，您将获得双倍的快速下载次数。
今日下载剩余 XXXXXX 次。感谢您成为会员！❤️
你已经用完了今日的高速下载次数。
你最近下载过此文件。链接在一段时间内仍然有效。
🐢 低速下载
由可信的合作方提供。 更多信息请参见常见问题解答。 （可能需要验证浏览器——无限次下载！）
- 低速服务器（合作方提供） #1 （稍快但需要排队）
- 低速服务器（合作方提供） #2 （稍快但需要排队）
- 低速服务器（合作方提供） #3 （稍快但需要排队）
- 低速服务器（合作方提供） #4 （稍快但需要排队）
- 低速服务器（合作方提供） #5 （无需排队，但可能非常慢）
- 低速服务器（合作方提供） #6 （无需排队，但可能非常慢）
- 低速服务器（合作方提供） #7 （无需排队，但可能非常慢）
- 低速服务器（合作方提供） #8 （无需排队，但可能非常慢）
- 低速服务器（合作方提供） #9 （无需排队，但可能非常慢）
- 下载后： 在我们的查看器中打开
所有选项下载的文件都相同，应该可以安全使用。即使这样，从互联网下载文件时始终要小心。例如，确保您的设备更新及时。
外部下载
- 从互联网档案馆借阅
- 批量种子下载 （仅限专家） 馆藏 “ia” → 种子 “annas_archive_data__aacid__ia2_acsmpdf_files__20240701T023247Z--20240701T023248Z.torrent” → file “aacid__ia2_acsmpdf_files__20240701T023247Z__khZadxsBQodTb3JzsKw5Zt”
-
对于大文件，我们建议使用下载管理器以防止中断。
推荐的下载管理器：JDownloader -
您将需要一个电子书或 PDF 阅读器来打开文件，具体取决于文件格式。
推荐的电子书阅读器：Anna的档案在线查看器、ReadEra和Calibre -
使用在线工具进行格式转换。
推荐的转换工具：CloudConvert和PrintFriendly -
您可以将 PDF 和 EPUB 文件发送到您的 Kindle 或 Kobo 电子阅读器。
推荐的工具：亚马逊的“发送到 Kindle”和djazz 的“发送到 Kobo/Kindle” -
支持作者和图书馆
✍️ 如果您喜欢这个并且能够负担得起，请考虑购买原版，或直接支持作者。
📚 如果您当地的图书馆有这本书，请考虑在那里免费借阅。
下面的文字仅以英文继续。
总下载量：
“文件的MD5”是根据文件内容计算出的哈希值，并且基于该内容具有相当的唯一性。我们这里索引的所有影子图书馆都主要使用MD5来标识文件。
一个文件可能会出现在多个影子图书馆中。有关我们编译的各种数据集的信息，请参见数据集页面。
有关此文件的详细信息，请查看其JSON 文件。 Live/debug JSON version. Live/debug page.