E-mail is today's most powerful marketing medium. It is also the most misunderstood. This dynamic book dispenses with incomprehensible theories and conflicting rules to explore real-life examples of e-mail campaign successes and failures — explaining exactly why each soared or sank. Over-mailing * Under-testing * Poorly constructed messages * Effective E-Mail Marketing shows marketers how to avoid these and hundreds of other problems, and how to craft messages that build rapport — and sales — to consumers worldwide. All marketers using the Web will want to look here first to learn the truth about: * Adapting mass-market messages to this one-to-one medium * Strategies for increasing mailing frequency without increasing "opt-outs" * Techniques that reach through the screen to grab the reader * Words and phrases that drive response — and those that guarantee rejection At last, a book full of hard-boiled e-marketing tips to replace unproven theories! Author Biography: Herschell Gordon Lewis (Fort Lauderdale, FL) is the author of over two dozen books, including On The Art of Writing Copy and The Complete Advertising and Marketing Handbook . He is currently head of Lewis Enterprises, and is former chairman of Communicomp, a global full-service direct marketing service agency.
Money Maker's Monthly A goldmine of quick and easy rules that have already been proven to maximize results

zlib/no-category/Tony [Tony]/Effective E-mail Marketing : The Complete Guide to Creating Successful Campaigns_6127729.epub

Lewis, Herschell Gordon

Herschell Gordon Lewis

Presidents Association

Amacom Books

United States, United States of America

1st, First Edition, FR, 2008

1st edition, May 2002

E-mail is today's most powerful marketing medium. It is also the most misunderstood. This dynamic book dispenses with incomprehensible theories and conflicting rules to explore real-life examples of e-mail campaign successes and failures -- explaining exactly why each soared or sank. Over-mailing * Under-testing * Poorly constructed messages * Effective E-Mail Marketing shows marketers how to avoid these and hundreds of other problems, and how to craft messages that build rapport -- and sales -- to consumers worldwide. All marketers using the Web will want to look here first to learn the truth * Adapting mass-market messages to this one-to-one medium * Strategies for increasing mailing frequency without increasing ""opt-outs"" * Techniques that reach through the screen to grab the reader * Words and phrases that drive response -- and those that guarantee rejection At last, a book full of hard-boiled e-marketing tips to replace unproven theories!

Let's start with a quick question: "How many different media do you need to personalize, adapt to individual groups, test price, determine whether straight text generates more response than a produced message, test message lenght, be able to read results within one or two days, test incentives, differentiate messages to business from messages to consumers, and provide hundreds of demographic splits?"

This marketing text provides proven strategies and tools for increasing response - and revenue - with every e-mail message

2020-11-03