Non esiste veleno senza antidoto. Non esiste inizio senza fine. La storia di Thomas e Vanessa è giunta al capolinea. Bugie e tradimenti li hanno allontanati, e non sempre è possibile riparare quello che si è rotto. Quando le loro strade si dividono, la ragazza decide di allontanarsi da Corvallis. Ma il viaggio non basta a restituirle la serenità, in lei cova ancora un sordo risentimento verso l’uomo che le ha spezzato il cuore. Nel frattempo, Thomas si è rimesso in riga, buttandosi alle spalle gli eccessi e impegnandosi ad affrontare i demoni che lo tormentano una volta per tutte. Dopo essere tornati all’università, la rabbia che entrambi provano l’uno per l’altra sfocia in una guerra fatta di scontri e provocazioni. L’attrazione che li lega, però, resta bruciante, come un fuoco che cova sotto la cenere e aspetta una scintilla per divampare. Basta poco a farli esplodere, soprattutto quando nei paraggi c’è Logan, una presenza ormai costante al fianco di Vanessa. Dopo la tempesta può tornare a splendere il sereno? Un grande amore può bastare a salvarci? Thomas e Vanessa stanno per scoprirlo.ISBN : 9791259573537I miei tag : NarrASL

Essentials of marketing : a marketing strategy planning approach

Essentials of Marketing- LOOSELEAF

Perreault, William D., Jr., Joseph P. Cannon, E. Jerome McCarthy

William D. Perreault, Jr.; E. Jerome McCarthy; Joseph P. Cannon

Perreault Jr, William

Adriano Salani Editore srl a Socio unico

McGraw-Hill Higher Education

McGraw Hill

United States, United States of America

15th ed, Boston, Mass, cop. 2017

15. edition, New York, NY, 2017

15th ed, New York, NY, 2017

15, PS, 2016

Italy, Italy

Marketing's pillar "Four Ps" framework was first introduced by Jerome McCarthy in the 1960s. Its managerial orientation and practical "How-To-Do-It" strategy planning approach continues wit this newest 15th edition of Essentials of Marketing: A Marketing Strategy Planning Approach.
Essentials of Marketing prepares students for success by teaching skills through examples, explanations, frameworks, models, classification systems, cases, and practical "how-to" techniques geared toward increasing analytical abilities and helping students figure out how to do a superior job of satisfying customers. Special topics like relationship marketing, international marketing, services marketing, marketing and the Internet, marketing for nonprofit organizations, ethics, social issues, and business-to-business marketing are integrated throughout.
Additional resources further enhance learning, including an online Marketing Plan Coach that helps students create meaningful marketing plans, updated instructor supplements, and Perreault/Cannon's regularly updated teachthe4ps.com and learnthe4ps.com blogs.
Perreault/Cannon's Essentials of Marketing is available through McGraw-Hill Connect(R), a subscription-based learning service accessible online through personal computer or tablet. A subscription to Connect includes the following:
- SmartBook(R) - an adaptive digital version of the course textbook that personalizes the reading experience based on how well students are learning the content.
- Access to homework assignments, quizzes, syllabus, notes, reminders, and other important files for the course. Auto-graded assignments in Connect Marketing include iSeeIt! concept animations, video cases, and other application exercises. Contact your Learning Technology Representative for a complete list of assignments by chapter and learning outcome.
- Progress dashboards that quickly show students how they are performing on assignments, with tips for improvement.
- The option to purchase (for a small fee) a print version of the book. This binder-ready, loose-leaf version includes free shipping.
Complete system requirements to use Connect can be found here.

2025-02-14