反馈文件质量
nexusstc/Advertising age handbook of advertising/e95ed784828557770fee603b2df55711.epub
The Advertising age handbook of advertising 🔍
Herschell Gordon Lewis, Carol Nelson; foreword by Rance Crain McGraw-Hill Professional, 1, 1999
英语 [en] · EPUB · 2.3MB · 1999 · 📘 非小说类图书 · 🚀/lgli/lgrs/nexusstc/zlib · Save
描述
"Think of Advertising Age Handbook of Advertising as your handy guide through the bumps and curves of the new advertising landscape. . . . Whether you're already in advertising or thinking of making this fascinating and dynamic field your career . . . you'll be glad to have our guide on your bookshelf." --Rance Crain, Editor-in-Chief, Advertising Age From the most authoritative publication in the advertising industry comes this definitive guide to understanding and making the most of your advertising opportunities--Advertising Age Handbook of Advertising by Herschell Gordon Lewis and Carol Nelson with a foreword by Rance Crain, editor-in-chief of Advertising Age. The ultimate guide for navigating the dizzying array of opportunities and media available to today's marketers, Advertising Age Handbook of Advertising offers practical, useful advice and insight from one of the most well-respected publications serving the business community.
备用文件名
lgli/_411492.e95ed784828557770fee603b2df55711.epub
备用文件名
lgrsnf/_411492.e95ed784828557770fee603b2df55711.epub
备用文件名
zlib/Reference/Writing/Herschell Gordon Lewis, Carol Nelson/Advertising age handbook of advertising_1118219.epub
备选作者
Lewis, Herschell Gordon; Nelson, Carol
备用出版商
McGraw-Hill/Contemporary
备用出版商
NTC Business Books
备用出版商
Contemporary Books
备用出版商
NTC Contemporary
备用出版商
Jamestown
备用版本
NTC Contemporary, Lincolnwood, Ill, 1999
备用版本
United States, United States of America
备用版本
Lincolnwood, Ill, Illinois, 1999
备用版本
Lincolnwood, Ill, 1998
备用版本
1, 1998
元数据中的注释
до 2011-08
元数据中的注释
lg679342
元数据中的注释
{"edition":"1","isbns":["0844236705","9780844236704"],"publisher":"McGraw-Hill"}
元数据中的注释
Includes index.
备用描述
Writing In A Friendly, Engaging Style, Authors Herschell Gordon Lewis And Carol Nelson Cover Every Facet Of A Modern Advertising Campaign With Authority, Including Determining The Objectives Of Your Ad Campaign; Planning And Strategizing Your Approach; Allocating The Appropriate Budget In Order To Get The Results You Want; Identifying Your Product's Unique Selling Proposition (usp); Choosing The Most Efficient Media (from The Ever-increasing Number Of Options, Including Print, Television, Online, And Alternative Media); Testing An Advertisement's Potential Effectiveness; And Evaluating Your Campaign's Results. Foreword / Rance Crain -- 1. The Purpose Of Advertising -- 2. Planning The Communication -- Interview With Cliff Einstein -- Interview With C. Michael Palmer -- 3. Budgeting -- Interview With Valentine Zammit -- 4. Creative Strategy -- Interview With A. Keith Mccracken -- 5. Media -- 6. Production -- Interview With Tom Veazey -- 7. Testing And Research -- 8. Evaluation: Relating Results To The Message -- And To The Objectives -- 9. Poised At The Edge Of The Springboard -- Interview With Charles D. Peebler, Jr. -- App. A. Marketing To African Americans: New Realities Today, New Visions For Tomorrow, By Stedman Graham -- App. B. A Classic Agency Approach To The Question Of Compensation. Herschell Gordon Lewis, Carol Nelson ; Foreword By Rance Crain. Includes Index.
备用描述
NTC Business Books offer cutting-edge insights and time-tested, proven marketing, advertising, and sales promotion strategies from the leading practitioners in the industry. There's expert advice in every NTC Business Book.
开源日期
2011-08-31
更多信息……

🚀 快速下载

成为会员以支持书籍、论文等的长期保存。为了感谢您对我们的支持，您将获得高速下载权益。❤️
如果您在本月捐款，您将获得双倍的快速下载次数。

🐢 低速下载

由可信的合作方提供。 更多信息请参见常见问题解答。 （可能需要验证浏览器——无限次下载！）

所有选项下载的文件都相同，应该可以安全使用。即使这样，从互联网下载文件时始终要小心。例如，确保您的设备更新及时。
显示外部下载
  • 对于大文件，我们建议使用下载管理器以防止中断。
    推荐的下载管理器：JDownloader
  • 您将需要一个电子书或 PDF 阅读器来打开文件，具体取决于文件格式。
    推荐的电子书阅读器：Anna的档案在线查看器、ReadEra和Calibre
  • 使用在线工具进行格式转换。
    推荐的转换工具：CloudConvert和PrintFriendly
  • 您可以将 PDF 和 EPUB 文件发送到您的 Kindle 或 Kobo 电子阅读器。
    推荐的工具：亚马逊的“发送到 Kindle”和djazz 的“发送到 Kobo/Kindle”
  • 支持作者和图书馆
    ✍️ 如果您喜欢这个并且能够负担得起，请考虑购买原版，或直接支持作者。
    📚 如果您当地的图书馆有这本书，请考虑在那里免费借阅。