How do you bridge the large knowledge gap between user experience design and business strategy? This practical book introduces lightweight strategy tools and techniques that will help both your design team and your client come to a shared understanding of the digital product you want to build. With this step-by-step guide, you'll learn how to achieve online success by focusing on customer discovery techniques and disruptive innovation that offers more value than existing market alternatives. You'll get several case studies, including Airbnb, along with interviews with UX strategists from different work environments (startup, agency, and enterprise) about their roles and experience. With this book, UX designers, product stakeholders, and startup founders will learn how to: • Conduct a competitive analysis on the online marketplace• Perform guerrilla user research for your MVP• Design for conversion and develop a funnel matrix for understanding customer acquisition• Extract innovative online opportunities from market research• Validate customer research with continuous feedback loops• Adapt traditional and contemporary business approaches (such as Lean Startup) to implement a successful strategywords : 85900

zlib/no-category/Levy, Jaime/UX Strategy_30504054.epub

Jaime Levy; foreword by Jason Calacanis

Oreilly & Associates Inc

First edition, Beijing ; Sebastopol, 2015

United States, United States of America

First edition, Sebastopol, CA, 2015

First edition., California, 2015

First, US, 2015

1, 2015

Includes bibliographical references and index.

How do you bridge the large knowledge gap between user experience design and business strategy? This practical book introduces lightweight strategy tools and techniques that will help both your design team and your client come to a shared understanding of the digital product you want to build.
With this step-by-step guide, you'll learn how to achieve online success by focusing on customer discovery techniques and disruptive innovation that offers more value than existing market alternatives. You'll get several case studies, including Airbnb, along with interviews with UX strategists from different work environments (startup, agency, and enterprise) about their roles and experience.
With this book, UX designers, product stakeholders, and startup founders will learn how to:
• Conduct a competitive analysis on the online marketplace
• Perform guerrilla user research for your MVP
• Design for conversion and develop a funnel matrix for understanding customer acquisition
• Extract innovative online opportunities from market research
• Validate customer research with continuous feedback loops
• Adapt traditional and contemporary business approaches (such as Lean Startup) to implement a successful strategy
COMPUTERS / User Interfaces,Business

"User experience (UX) strategy requires a careful blend of business strategy and UX design, but until now, there hasn't been an easy-to-apply framework for executing it. This hands-on guide introduces lightweight strategy tools and techniques to help you and your team craft innovative digital products that people want"--Back cover.

What Is UX Strategy?; The Four Tenets of UX Strategy; Validating the Value Proposition; Conducting Competitive Research; Conducting Competitive Analysis; Storyboarding Value Innovation; Creating Prototypes for Experiments; Conducting Guerrilla User Research; Designing for Conversion; Strategists in the Wild; Dénouement.

2024-06-27