Message-Attitude-Behavior Relationship explores the relationship between messages, attitudes, and behaviors. Emphasis is on alternative conceptualizations of various message strategies, cognitive and information processing models, and their relevance to the study of behavior. Innovative mathematical models are discussed to highlight stochastic and deterministic mathematical operators case in coextensive, sequential, and multidimensional arrays of systems state. Message strategies are cast in terms of social, psychological, and information processing constructs. Comprised of 11 chapters, this book begins with an overview of the research tradition dealing with messages, attitudes, and behaviors. The following chapters provide in-depth justification, supported by data analysis, for the use of various theoretical and methodological approaches to the message-attitude-behavior relationship. An atomized, stochastic model of the behavioral effects of message campaigns is then described, along with the foundations of cognitive theory and a constructivist analysis of the relationship between attitudes and behavior. An information-processing explanation of attitude-behavior inconsistency is also outlined. The link between mental states and social action is analyzed with respect to Ludwig Wittgenstein's 1953 book Philosophical Investigations. This monograph should be a valuable resource for both social and behavioral scientists engaged in behavioral research.

Marine biology

[edited] by Donald P. Cushman, Robert McPhee

Donald P. Cushman; Robert D. McPhee

Robert Mcphee; Donald Peter Cushman

Cushman, Donald P; McPhee, Robert

Conference on Marine Biology

Academic Press, Incorporated

Morgan Kaufmann Publishers

New York: Academic Press

Brooks/Cole

Human communication research series, New York, New York State, 1980

United States, United States of America

January 1981

FR, 1980

Includes bibliographies and indexes.

For Many Years, There Has Been A Need In The Social And Behavioral Sciences For A Single Volume Providing A Precise And Careful Treatment Of Axiomatic, Causal Processes, And Sets-of-laws Approaches To Theory Construction. In This Volume, We Have Brought Together Applications Of Stochastic, Path Analytic, And Multidimensional Scaling Research Methodologies To Advance Understanding Of One Of The Behavioral Sciences' Most Troublesome Problems: The Defining Of The Relationship Between Messages, Attitudes, And Behaviors. Specifically, The Material Presented Here Has Important Implications For Ongoing Controversies In Communication, Psychology, Social Psychology, Sociology, And Anthropology Regarding The Relationship Of Alternative Methods Of Theory Construction And Mathematical Modeling Techniques. This Volume Will Advance Understanding Of Alternative Conceptualizations Of Various Message Strategies, Cognitive And Information Processing Models, And Their Relevance To The Study Of Behavior. Social Scientists Engaged In Behavioral Research Will Find This Comparative And Integrative Approach Both Interesting And Powerful. Attitudes, Behaviors, And Messages : An Introductory Overview / Robert D. Mcphee And Donald P. Cushman -- An Atomized, Stochastic Model Of The Behavioral Effects Of Message Campaigns / Dean E. Hewes -- Foundations Of Cognitive Theory : A Multidimensional Model Of The Message-attitude-behavior Relationship / Joseph Woelfel -- The Relationship Of Attitudes And Behavior : A Constructivist Analysis / Daniel J. O'keefe -- An Information-processing Explanation Of Attitude-behavior Inconsistency / Joseph N. Cappella And Joseph P. Folger -- Attitude-verbal Report-behavior Relationships As Casual Processes : Formalization, Test, And Communication Implications / David R. Seibold -- Behavior And Hierarchies Of Attitudes : A Deterministic Model / Marshall Scott Poole And John E. Hunter -- The Message-attitude-behavior Relationship From The Point Of View Of The Actor / Robert T. Craig -- Wittgenstein's Philosophical Investigations And The Relationship Between Mental States And Social Action / Thomas J. Larkin -- A Structural-functional Model Of The Message-attitude-behavior Relationship / Norman E. Fontes, Jennifer L. Shelby, And Barbara O'connor -- Afterword / Gerald L. Miller. [edited] By Donald P. Cushman, Robert Mcphee. Includes Bibliographies And Indexes.

xii, 339 pages : 24 cm
Includes bibliographies and indexes

2024-07-01