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lgli/未知 - Marketing Demystified.epub
Marketing demystified : a self-teaching guide 🔍
Donna Anselmo McGraw-Hill Contemporary Learning ; McGraw-Hill [distributor, Demystified, 1, 2010
英语 [en] · 中文 [zh] · EPUB · 1.0MB · 2010 · 📘 非小说类图书 · 🚀/duxiu/lgli/zlib · Save
描述
The goal of marketing is simple: attract customers who will purchase your product. Getting there, though, isn't so easy. Real marketing success involves a strong foundation in everything from planning, advertising, and publicity to Internet strategies, database management, and more. Enter Marketing DeMystified . Addressing every step of the process in plain English, it helps you master all the tools at your disposal to cultivate strong brand awareness, maximize profits, and build lasting customer loyalty. Featuring realworld examples, end-of-chapter quizzes, and a final exam, Marketing DeMystified is the fuel you need to power up your marketing machine and start producing results.
This fast and easy guide covers:
Marketing's four Ps . . . plus three—planning, positioning, and people Tactics for organizing a research-driven campaign Strategies for leading a marketing team Techniques for branding from the inside out Case studies of marketing successes and failures Simple enough for a novice or student, but challenging enough for a veteran marketing manager, Marketing DeMystified is the most thorough and simple shortcut to decoding key marketing concepts and principles.
备用文件名
zlib/no-category/未知/Marketing Demystified_18222712.epub
备选作者
Anselmo, Donna
备选作者
未知
备用出版商
McGraw-Hill School Education Group
备用出版商
Irwin Professional Publishing
备用出版商
McGraw Hill LLC
备用出版商
Oracle Press
备用版本
Demystified series, McGraw-Hill "Demystified" series, New York, New York State, 2010
备用版本
McGraw Hill LLC Professional Division, New York, 2010
备用版本
McGraw-Hill Demystified series, New York, NY, c2010
备用版本
United States, United States of America
备用版本
Dubuque, Iowa, London, 2010
备用版本
1, PT, 2010
元数据中的注释
lg755165
元数据中的注释
Includes index.
Description based on print version record.
备用描述
Addressing various steps of the marketing process, this title explains how to cultivate basic brand awareness and develop an integrated approach using many different marketing tools. It provides: coverage of the 4 'P's of Marketing - product, price, place, and promotion; and case studies illustrating how marketers operate in the real world.
备用描述
Explains marketing concepts such as branding, placement, online advertising, and trends in order to create an effective marketing plan and build a loyal customer base.
开源日期
2021-11-29
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