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Principles of Retailing 🔍
Fernie, John, Fernie, Suzanne, Moore, Christopher Routledge, Taylor & Francis (Unlimited), Amsterdam, 2003
英语 [en] · PDF · 23.2MB · 2003 · 📗 未知类型的图书 · 🚀/ia · Save
描述
referring Widely To Real Examples Of Change And Best Practice In Modern Retail Management, It Gives Students A Thorough Grounding In: * The Changing Retail Environment
* Managing Change In The Retail Sector
* Understanding The Supply Chain
* Mastering Retail Operations written By An Author Team With An Expert Knowledge Of The Sector And Experience Of Communicating The Key Concepts To All Kinds Of Students, principles Of Retailing Is An Essential Text And Reference. * Reflects The Increasingly Global Nature Of The Field By Taking An International/pan-european Approach.
* Addresses The Serious Issues Created By The 'wired Consumer' And The Effects Of The Interactive Shopping Revolution.
* Supported By A Full Online Teacher's Resource Pack.
备选作者
Fernie, John, 1948-; Moore, Christopher, 1937-; Fernie, Sue
备选作者
John Fernie; Suzanne Fernie; Christopher Moore; Sue Fernie
备选作者
John Fernie, Christopher Moore, Suzanne Fernie
备用出版商
Oxford, UK ; Boston, MA: Butterworth-Heinemann
备用出版商
Elsevier Butterworth-Heinemann
备用出版商
Butterworth-Heinemann Ltd
备用出版商
Architectural Press
备用出版商
Focal Press
备用版本
United Kingdom and Ireland, United Kingdom
备用版本
Oxford, UK, Boston, MA, England, 2003
备用版本
Amsterdam, 2004
备用版本
Oxford, 2004
备用版本
1, PT, 2003
元数据中的注释
Includes bibliographical references.
备用描述
Referring widely to real examples of change and best practice in modern retail management, it gives students a thorough grounding
* The changing retail environment
* Managing change in the retail sector
* Understanding the supply chain
* Mastering retail operations
Written by an author team with an expert knowledge of the sector and experience of communicating the key concepts to all kinds of students, Principles of Retailing is an essential text and reference.
备用描述
Principles of Retailing is a comprehensive text covering the core aspects of modern retail management and operations in a fast-moving, competitive sector. The authors take an international approach, reflecting the increasingly global nature of the field, and address the serious issues created by the 'wired consumer' and the interactive shopping revolution.
备用描述
This book takes an international approach reflecting the increasingly global nature of the field, and addresses the serious issues created by the 'wired consumer' and the interactive shopping revolution
开源日期
2023-06-28
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