User experience (UX) strategy requires a careful blend of business strategy and UX design, but until now, there hasn’t been an easy-to-apply framework for executing it. This hands-on guide introduces lightweight strategy tools and techniques to help you and your team craft innovative multi-device products that people want to use.
Whether you’re an entrepreneur, UX/UI designer, product manager, or part of an intrapreneurial team, this book teaches simple-to-advanced strategies that you can use in your work right away. Along with business cases, historical context, and real-world examples throughout, you’ll also gain different perspectives on the subject through interviews with top strategists.
• Define and validate your target users through provisional personas and customer discovery techniques
• Conduct competitive research and analysis to explore a crowded marketplace or an opportunity to create unique value
• Focus your team on the primary utility and business model of your product by running structured experiments using prototypes
• Devise UX funnels that increase customer engagement by mapping desired user actions to meaningful metrics

nexusstc/UX Strategy: How to Devise Innovative Digital Products that People Want/b64d1d5a49d30d09c6f9f943d8602950.pdf

lgli/UX Strategy.pdf

lgrsnf/UX Strategy.pdf

zlib/Computers/Applications & Software/Jaime Levy/UX Strategy_2581851.pdf

Levy, Jaime

Oreilly & Associates Inc

First edition, Beijing ; Sebastopol, 2015

United States, United States of America

First edition, Sebastopol, CA, 2015

First edition., California, 2015

First, US, 2015

True PDF

0

lg1387818

producers:
Adobe PDF Library 10.0.1

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Includes bibliographical references and index.

[ Foreword ] 7
[ Preface ] 9
Chapter 1: What Is UX Strategy? 15
Misinterpretations About UX Strategy 17
So What the Hell Is UX Strategy? 21
Why a UX Strategy Is Crucial 22
Chapter 2: The Four Tenets of UX Strategy 25
How I Discovered My UX Strategy Framework 26
Tenet 1: Business Strategy 29
Tenet 2: Value Innovation 36
Tenet 3: Validated User Research 41
Tenet 4: Killer UX Design 44
Recap 49
Chapter 3: Validating the Value Proposition 51
The Blockbuster Value Proposition 52
What Is a Value Proposition? 54
Recap 74
Chapter 4: Conducting Competitive Research 77
Learning Lessons, the Hard Way 78
Using the Competitive Analysis Matrix Tool 80
Understanding the Meaning of Competition 82
Recap 102
Chapter 5: Conducting Competitive Analysis 103
The Blockbuster Value Proposition, Part 2 104
What Is an Analysis? 106
Recap 130
Chapter 6: Storyboarding Value Innovation 131
Timing Really Is Everything 132
Techniques for Value Innovation Discovery 136
Business Models and Value Innovation 153
Recap 156
Chapter 7: Creating Prototypes for Experiments 157
Giving It Your Best Shot 158
How I Became an Experiment Addict 161
Testing Product/Market Fit by Using Prototypes 173
Recap 188
Chapter 8: Conducting Guerrilla User Research 189
Guerrilla User Research: Operation Silver Lake Café 190
User Research versus Guerrilla User Research 194
Recap 218
Chapter 9: Designing for Conversion 219
Seeding Growth Hackers 220
Using the Funnel Matrix Tool 223
Conducting Suspect Stage Experiments with
Landing Pages 240
Recap 249
Chapter 10: Strategists in the Wild 251
Holly North 252
Peter Merholz 262
Milana Sobol 274
Geoff Katz 283
Chapter 11: Dénouement 295
[ Index ] 301
[ Foreword ] 7
[ Preface ] 9
Chapter 1: What Is UX Strategy? 15
Misinterpretations About UX Strategy 17
So What the Hell Is UX Strategy? 21
Why a UX Strategy Is Crucial 22
Chapter 2: The Four Tenets of UX Strategy 25
How I Discovered My UX Strategy Framework 26
Tenet 1: Business Strategy 29
Tenet 2: Value Innovation 36
Tenet 3: Validated User Research 41
Tenet 4: Killer UX Design 44
Recap 49
Chapter 3: Validating the Value Proposition 51
The Blockbuster Value Proposition 52
What Is a Value Proposition? 54
Recap 74
Chapter 4: Conducting Competitive Research 77
Learning Lessons, the Hard Way 78
Using the Competitive Analysis Matrix Tool 80
Understanding the Meaning of Competition 82
Recap 102
Chapter 5: Conducting Competitive Analysis 103
The Blockbuster Value Proposition, Part 2 104
What Is an Analysis? 106
Recap 130
Chapter 6: Storyboarding Value Innovation 131
Timing Really Is Everything 132
Techniques for Value Innovation Discovery 136
Business Models and Value Innovation 153
Recap 156
Chapter 7: Creating Prototypes for Experiments 157
Giving It Your Best Shot 158
How I Became an Experiment Addict 161
Testing Product/Market Fit by Using Prototypes 173
Recap 188
Chapter 8: Conducting Guerrilla User Research 189
Guerrilla User Research: Operation Silver Lake Caf茅 190
User Research versus Guerrilla User Research 194
Recap 218
Chapter 9: Designing for Conversion 219
Seeding Growth Hackers 220
Using the Funnel Matrix Tool 223
Conducting Suspect Stage Experiments with
Landing Pages 240
Recap 249
Chapter 10: Strategists in the Wild 251
Holly North 252
Peter Merholz 262
Milana Sobol 274
Geoff Katz 283
Chapter 11: D茅nouement 295
[ Index ] 301 (as-gbk-encoding)

How do you bridge the large knowledge gap between user experience design and business strategy? This practical book introduces lightweight strategy tools and techniques that will help both your design team and your client come to a shared understanding of the digital product you want to build.
With this step-by-step guide, you'll learn how to achieve online success by focusing on customer discovery techniques and disruptive innovation that offers more value than existing market alternatives. You'll get several case studies, including Airbnb, along with interviews with UX strategists from different work environments (startup, agency, and enterprise) about their roles and experience.
With this book, UX designers, product stakeholders, and startup founders will learn how to:
Conduct a competitive analysis on the online marketplace
Perform guerrilla user research for your MVP
Design for conversion and develop a funnel matrix for understanding customer acquisition
Extract innovative online opportunities from market research
Validate customer research with continuous feedback loops
Adapt traditional and contemporary business approaches (such as Lean Startup) to implement a successful strategy

"User experience (UX) strategy requires a careful blend of business strategy and UX design, but until now, there hasn't been an easy-to-apply framework for executing it. This hands-on guide introduces lightweight strategy tools and techniques to help you and your team craft innovative digital products that people want"--Back cover.

2015-08-23