Samuel "Roxy" Rothafel (1882–1936) built an influential and prolific career as film exhibitor, stage producer, radio broadcaster, musical arranger, theater manager, war propagandist, and international celebrity. He helped engineer the integration of film, music, and live performance in silent film exhibition; scored early Fox Movietone films such as Sunrise (1927); pioneered the convergence of film, broadcasting, and music publishing and recording in the 1920s; and helped movies and moviegoing become the dominant form of mass entertainment between the world wars.
The first book devoted to Rothafel's multifaceted career, __American Showman__ examines his role as the key purveyor of a new film exhibition aesthetic that appropriated legitimate theater, opera, ballet, and classical music to attract multi-class audiences. Roxy scored motion pictures, produced enormous stage shows, managed many of New York's most important movie houses, directed and/or edited propaganda films for the American war effort, produced short and feature-length films, exhibited foreign, documentary, independent, and avant-garde motion pictures, and expanded the conception of mainstream, commercial cinema. He was also one of the chief creators of the radio variety program, pioneering radio broadcasting, promotions, and tours.
The producers and promoters of distinct themes and styles, showmen like Roxy profoundly remade the moviegoing experience, turning the deluxe motion picture theater into a venue for exhibiting and producing live and recorded entertainment. Roxy's interest in media convergence also reflects a larger moment in which the entertainment industry began to create brands and franchises, exploit them through content release "events," and give rise to feature films, soundtracks, broadcasts, live performances, and related consumer products. Regularly cited as one of the twelve most important figures in the film and radio industries, Roxy was instrumental to the development of film exhibition and commercial broadcasting, musical accompaniment, and a new, convergent entertainment industry.

lgli/American Showman. Samuel Roxy Rothafel and the Birth of the Entertainment Industry, 1908-1935.epub

lgrsnf/American Showman. Samuel Roxy Rothafel and the Birth of the Entertainment Industry, 1908-1935.epub

zlib/History/American Studies/Ross Melnick/American Showman: Samuel "Roxy" Rothafel and the Birth of the Entertainment Industry, 1908-1935_2885405.epub

Melnick, Ross

Columbia Business School Publishing

King's Crown Paperbacks

Film and culture, New York, New York State, 2012

Film and culture, New York, United States, 2012

Lightning Source Inc. (Tier 3), New York, 2012

United States, United States of America

Illustrated, US, 2012

0

lg1642667

{"edition":"1","isbns":["0231159048","9780231159043"],"last_page":576,"publisher":"Columbia University Press","series":"Film and Culture Series"}

Includes bibliographical references and index.

РГБ

Russian State Library [rgb] MARC:
=001 005465798
=005 20120823105311.0
=008 111209s2012\\\\xxu\\\\\\b\\\\001\0\eng\\
=017 \\ $a И5277-12
=020 \\ $a 9780231159043 (cloth : alk. paper)
=040 \\ $a DLC $c DLC $d RuMoRGB
=041 0\ $b eng
=043 \\ $a n-us---
=044 \\ $a xxu
=084 \\ $a Щ303(7США)6-89Ротафель С.Л.2,0 $2 rubbk
=100 1\ $a Melnick, Ross
=245 00 $a American showman $h [Текст] : $b Samuel "Roxy" Rothafel and the birth of the entertainment industry, 1908-1935 $c Ross Melnick
=260 \\ $a New York $b Columbia univ. press $c 2012
=300 \\ $a XIV, 538 с. $b ил., портр. $c 24 см
=490 0\ $a Film and culture
=504 \\ $a Includes bibliographical references and index.
=600 14 $a Rothafel, Samuel Lionel $d 1881-1936
=650 \7 $a Искусство. Искусствознание -- Музыка и зрелищные искусства -- История музыки и зрелищных искусств -- Музыка и зрелищные искусства США -- 20 в. -- Ротафель Самьюэл Лайонель (1882 - 1936) - продюсер -- Биографии $2 rubbk
=651 \7 $a США $2 rubbk
=653 \\ $a театр
=653 \\ $a кино
=653 \\ $a эстрада
=852 4\ $a РГБ $b FB $j 5 12-6/197 $x 90

<p>Samuel "Roxy" Rothafel (1882--1936) built an influential and prolific career as film exhibitor, stage producer, radio broadcaster, musical arranger, theater manager, war propagandist, and international celebrity. He helped engineer the integration of film, music, and live performance in silent film exhibition; scored early Fox Movietone films such as Sunrise (1927); pioneered the convergence of film, broadcasting, and music publishing and recording in the 1920s; and helped movies and moviegoing become the dominant form of mass entertainment between the world wars.</p>
<p>The first book devoted to Rothafel's multifaceted career, <i>American Showman</i> examines his role as the key purveyor of a new film exhibition aesthetic that appropriated legitimate theater, opera, ballet, and classical music to attract multi-class audiences. Roxy scored motion pictures, produced enormous stage shows, managed many of New York's most important movie houses, directed and/or edited propaganda films for the American war effort, produced short and feature-length films, exhibited foreign, documentary, independent, and avant-garde motion pictures, and expanded the conception of mainstream, commercial cinema. He was also one of the chief creators of the radio variety program, pioneering radio broadcasting, promotions, and tours.</p>
<p>The producers and promoters of distinct themes and styles, showmen like Roxy profoundly remade the moviegoing experience, turning the deluxe motion picture theater into a venue for exhibiting and producing live and recorded entertainment. Roxy's interest in media convergence also reflects a larger moment in which the entertainment industry began to create brands and franchises, exploit them through content release "events," and give rise to feature films, soundtracks, broadcasts, live performances, and related consumer products. Regularly cited as one of the twelve most important figures in the film and radio industries, Roxy was instrumental to the development of film exhibition and commercial broadcasting, musical accompaniment, and a new, convergent entertainment industry.</p>
<p> Columbia University Press</p>

Introduction
Roxy and silent film exhibition (1908-1922). A new art for a new art form: Roxy and the development of motion picture exhibition (1908-1913)
Broadway melody: Roxy, Riesenfeld, and the deluxe theater movement (1913-1917)
The movie house as recruiting center: Roxy, World War I documentaries, and the engineering of consent (1917-1918)
"The man who gave the movies a college education": Roxy, Rapee, and motion pictures at the Capitol Theatre (1919-1922)
Roxy and the birth of media convergence (1922-1936). A capitol idea: Roxy and the birth of media convergence (1922-1925)
"It's the Roxy and I'm Roxy": building the brand and the Roxy Theatre (1925-1927)
It's all playing in Sheboygan: Roxy, Rapee, and the emergence of convergence (1928-1931)
The prologue is past: Roxy, media divergence, and Radio City Music Hall (1931-1936)
Conclusion.

This biography of Samuel "Roxy" Rothafel tells the story of a seminal figure in the early film and radio industries who was said to be instrumental to the development of film exhibition and commercial broadcasting, the development of movie scores, and a convergent entertainment industry

2017-04-11