How do you bridge the large knowledge gap between user experience design and business strategy? This practical book introduces lightweight strategy tools and techniques that will help both your design team and your client come to a shared understanding of the digital product you want to build.
With this step-by-step guide, you'll learn how to achieve online success by focusing on customer discovery techniques and disruptive innovation that offers more value than existing market alternatives. You'll get several case studies, including Airbnb, along with interviews with UX strategists from different work environments (startup, agency, and enterprise) about their roles and experience.
With this book, UX designers, product stakeholders, and startup founders will learn how to:
Conduct a competitive analysis on the online marketplace
Perform guerrilla user research for your MVP
Design for conversion and develop a funnel matrix for understanding customer acquisition
Extract innovative online opportunities from market research
Validate customer research with continuous feedback loops
Adapt traditional and contemporary business approaches (such as Lean Startup) to implement a successful strategy

Levy, Jaime, author; Calacanis, Jason, author of foreword

O'Reilly Media, Incorporated

Sebastopol, CA: O'Reilly

United States, United States of America

First edition, Sebastopol, CA, 2015

First edition., California, 2015

First, US, 2015

1, 2015

Includes bibliographical references and index.

xii, 298 pages : 23 cm
"User experience (UX) strategy requires a careful blend of business strategy and UX design, but until now, there hasn't been an easy-to-apply framework for executing it. This hands-on guide introduces lightweight strategy tools and techniques to help you and your team craft innovative digital products that people want"--Back cover
What Is UX Strategy?; The Four Tenets of UX Strategy; Validating the Value Proposition; Conducting Competitive Research; Conducting Competitive Analysis; Storyboarding Value Innovation; Creating Prototypes for Experiments; Conducting Guerrilla User Research; Designing for Conversion; Strategists in the Wild; Dénouement
Includes bibliographical references and index

2023-06-28