Proven techniques for coming up with creative and profitable ideas—every time
Everyone is naturally creative; the key lies in knowing how to tap into that inner creativity anytime, anywhere, and for any reason. Secrets from the Innovation Room explains how the creative process is learnable, just like any other skill. It debunks long-held myths and mysteries, replacing them with a step-by-step process for coming up with innovative, hero-making, and profitable ideas on demand.
Author Kay Allison has years of firsthand experience drawing creativity from others. She uses this knowledge to deliver a results-focused book that stops the "I'm not creative" argument in its tracks. Work sheets, self-tests, examples, and more show you how to consistently come up with ideas that make money—and drive careers forward— as you:
Recognize and avoid the 10 Enemies of Ideas and Innovation Learn and use proven problem-solving techniques in any situation Loosen up creative juices to get ideas flowing

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Kay Allison; art by David Buscher

Kay Allison; NetLibrary, Inc

McGraw-Hill School Education Group

Irwin Professional Publishing

McGraw Hill LLC

Oracle Press

McGraw Hill LLC Professional Division, New York, 2005

United States, United States of America

New York, New York State, 2005

1 edition, October 22, 2004

New York ; London, 2005

New York, NY, c 2005

1, FR, 2004

lg2580056

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BSC

<p><P><b>Learn how to generate innovative ideas with "break the board" thinking</b><P> Whether you believe it or not, you are naturally creative; the secret lies in knowing how to tap into your inner creativity. <i>Secrets from the Innovation Room</i> takes the mystery out of the creative process, describing a new way of thinking you can use to produce fresh, practical, money-making ideas guaranteed to revolutionize your firm's strategies and products and drive its growth.<P> <i>Secrets from the Innovation Room</i> details proven techniques for producing high-voltage concepts from your right brain, then using your left brain to shape them into useful solutions. This thought-stimulating guidebook features&#58;<P><ul> <li>Pages meant to be scribbled on, ripped out, rearranged&#151;whatever it takes to get your creative juices flowing <li>Self-tests, exercises, and other tools designed to help you isolate and eliminate your barriers to creativity <li>The 10 Enemies of Innovation&#173;&#173;&#151;How to recognize and avoid them <P></ul><P>You've spent your entire life struggling against the notion that only other people are creative and the time has come to break away. Let <i>Secrets from the Innovation Room </i> show you how to bring your natural creativity to the forefront by implementing a step-by-step process for producing profitable, hero-making ideas&#151;whenever, wherever, and "whyever" you need them.<P><b>Kay Allison</b> is founder of The Energy Annex, a marketing innovation and consulting firm that shows clients including Avon, Kraft Foods, Nestle, and others how to create new, revenue-generating ideas. Allison is the executive in residence for Northwestern University's graduate Integrated Marketing Communications program, and has been quoted in leading publications including the <i>Los Angeles Times</i>, <i>Investor's Business Daily</i>, the <i>Chicago Sun-Times</i>, and the <i>Economist</i>.</p> <h3>Soundview Executive Book Summaries</h3> <p>What makes an idea a good idea? How do you make an idea stand out? How do you consistently generate good ideas? To help readers answer these questions, marketing consultant Kay Allison has written <i>Secrets From the Innovation Room</i>. In it, she shows readers how to develop creative solutions by fostering a positive attitude toward creativity and taking action. By providing a number of lessons from creativity experts and presenting many exercises that encourage creativity, Allison offers many ways to turn logic, emotion and energy into exciting new ideas. Copyright &copy; 2005 Soundview Executive Book Summaries</p>

Whether you believe it or not, you are naturally creative; the secret lies in knowing how to tap into your inner creativity. Secrets from the Innovation Room takes the mystery out of the creative process, describing a new way of thinking you can use to produce fresh, practical, money-making ideas guaranteed to revolutionize your firm's strategies and products and drive its growth.Secrets from the Innovation Room details proven techniques for producing high-voltage concepts from your right brain, then using your left brain to shape them into useful solutions. This thought-stimulating guidebook features: The 10 Enemies of Innovation-how to recognize and avoid them, Brainstorming techniques for "graphing" proposals and ideas in order to evaluate which address the stated problem and which fall by the wayside, Tangible steps for going beyond market research to determine what could be-and what you could do to help your organization make it happen, A new innovation process for identifying valuable brand imagery and then for coming up with tangible product features that bring it to life.Secrets from the Innovation Room shows you how to bring your natural creativity to the forefront by implementing a step-by-step process for producing exceptional and profitable ideas-whenever, wherever, and "whyever" you need them.

Annotation Proven techniques for coming up with creative and profitable ideas--every time Everyone is naturally creative; the key lies in knowing how to tap into that inner creativity anytime, anywhere, and for any reason. Secrets from the Innovation Roomexplains how the creative process is learnable, just like any other skill. It debunks long-held myths and mysteries, replacing them with a step-by-step process for coming up with innovative, hero-making, and profitable ideas on demand. Author Kay Allison has years of firsthand experience drawing creativity from others. She uses this knowledge to deliver a results-focused book that stops the "I'm not creative" argument in its tracks. Work sheets, self-tests, examples, and more show you how to consistently come up with ideas that make money--and drive careers forward-- as you: Recognize and avoid the 10 Enemies of Ideas and Innovation Learn and use proven problem-solving techniques in any situation Loosen up creative juices to get ideas flowing

Defining the undefinable
Enemies of ideas and innovation
Asking questions
Releasing potential energy
Open the aperture
Break the board
Measuring the voltage.

2020-07-26