This book is devoted to the dynamic development of retailing. The focus is on various strategy concepts adopted by retailing companies and their implementation in practice. This is not a traditional textbook or collection of case studies; it aims to demonstrate the complex and manifold questions of retail management in the form of twenty lessons, where each lesson provides a thematic overview of key issues and illustrates them via a comprehensive case study. The examples are all internationally known retail companies, to facilitate an understanding of what is involved in strategic retail management and illustrate best practices. In the third edition, all chapters were revised and updated. Two new chapters were added to treat topics like corporate social responsibility as well as marketing communication. All case studies were replaced by new ones to reflect the most recent developments. Well-known retail companies from different countries, like Tesco, Zalando, Hugo Boss, Carrefour, Amazon, Otto Group, are now used to illustrate particular aspects of retail management. Contents Functions, Formats and Players in Retailing Strategic Marketing in Retailing Marketing Mix in Retailing Buying, Logistics and Performance Measurement Target Groups Advanced undergraduate students and graduate students majoring in Business Administration, Marketing or Management Practitioners who wish to obtain compact and practice-oriented information on current concepts The Authors Joachim Zentes is Professor Emeritus of Management and Marketing at the Saarland University, Saarbrücken, Germany. Dirk Morschett is Professor of International Management at the University of Fribourg, Switzerland. Hanna Schramm-Klein is Professor of Marketing at the University of Siegen, Germany

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zlib/Business & Economics/Joachim Zentes; Dirk Morschett; Hanna Schramm-Klein/Strategic Retail Management: Text and International Cases_5551003.pdf

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Zentes, Joachim, Morschett, Dirk, Schramm-Klein, Hanna

Неизв.

Springer Fachmedien Wiesbaden : Imprint : Springer Gabler

Springer Spektrum. in Springer Fachmedien Wiesbaden GmbH

Gabler-Verlag. in Springer Fachmedien Wiesbaden GmbH

Springer Nature (Textbooks & Major Reference Works), Wiesbaden, 2017

Lehrbuch, Third edition, Wiesbaden, 2017

Lehrbuch, 3rd ed. 2017, Wiesbaden, 2017

Lehrbuch, 3rd Edition, Wiesbaden, 2017

Third edition 2017, Wiesbaden, 2017

3rd revised ed. 2017, 2016

Germany, Germany

Oct 08, 2016

pdfsam-console (Ver. 2.4.1e)

lg2532617

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Source title: Strategic Retail Management: Text and International Cases

This book is devoted to the dynamic development of retailing. The focus is on various strategy concepts adopted by retailing companies and their implementation in practice. This is not a traditional textbook or collection of case studies; it aims to demonstrate the complex and manifold questions of retail management in the form of twenty lessons, where each lesson provides a thematic overview of key issues and illustrates them via a comprehensive case study. The examples are all internationally known retail companies, to facilitate an understanding of what is involved in strategic retail management and illustrate best practices. In the third edition, all chapters were revised and updated. Two new chapters were added to treat topics like corporate social responsibility as well as marketing communication. All case studies were replaced by new ones to reflect the most recent developments. Well-known retail companies from different countries, like Tesco, Zalando, Hugo Boss, Carrefour, Amazon, Otto Group, are now used to illustrate particular aspects of retail management. Contents Functions, Formats and Players in Retailing Strategic Marketing in Retailing Marketing Mix in Retailing Buying, Logistics and Performance Measurement Target Groups Advanced undergraduate students and graduate students majoring in Business Administration, Marketing or Management Practitioners who wish to obtain compact and practice-oriented information on current concepts The Authors Joachim Zentes is Professor Emeritus of Management and Marketing at the Saarland University, Saarbrücken, Germany. Dirk Morschett is Professor of International Management at the University of Fribourg, Switzerland. Hanna Schramm-Klein is Professor of Marketing at the University of Siegen, Germany

Demonstrating the complex and manifold questions of retail management, this book features 18 examples from companies such as Best Buy, IKEA, TK Maxx, Tesco and Decathlon in order to illustrate particular aspects of retail management

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Erscheinungsdatum: 18.10.2016

2020-06-01