This timely do-it-yourself resource will help businesses and individuals maneuver through the intricacies of trademark law with ease and at little cost. Coverage includes what can and cannot be protected, duration and scope of protection, notice and registration, how to avoid and evaluate infringement, and how trademarks are used and exploited in the marketplace.
The book has been extensively revised throughout to reflect recent court decisions and changes in the law. The section about Internet and e-commerce features a new Internet trademark resources list, information about Trademark Office online capabilities for trademark applicants and owners, and updated and expanded information on trademarks in cyberspace. In the appendix, readers will find an updated list of state trademark agencies and extended lists with resources on legal institutions, counselors, and websites/newsgroups on trademark law.
Whether one-man business or corporate marketing manager, this is the definitive handbook for understanding and benefitting from trademarks.

The Trademark Guide: The Friendly Handbook for Protecting and Profiting from Trademarks (Business and Legal Forms)

Lee Wilson

New York: Allworth Press

United States, United States of America

2 edition, November 1, 2004

2nd ed, New York, ©2004

This guide for entrepreneurs and attorneys explains the basics of trademark law. Coverage includes such topics as the selection of a trustworthy attorney, the registration process, and the impact of the Internet on trademark protection. A sample "cease-and-desist" letter, a glossary, and a directory of state trademark offices are found at the back of the volume. Intellectual property lawyer Wilson is the author of ten nonfiction books published by Allworth. Annotation : 2004 Book News, Inc., Portland, OR (booknews.com)

This is a short chapter because, beyond knowing what a trademark is (as you must already know if you live in the United States) and how trademark ownership arises (which is not a very long story) the main thing you need to know about trademarks is how not to infringe them.

Includes index
Understanding trademarks -- Trademark infringement -- Trademark clearance -- Trademark selection -- Trademark protection -- Trademark lawyers -- Trademark usage -- Trademark licensing -- Other people's trademarks -- Trademarks in cyberspace

2023-06-28