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lgli/D:\!genesis\library.nu\a5\_45466.a569d81d4bb1be2868345bba2670494a.pdf
The Specialty Shop : How to Create Your Own Unique and Profitable Retail Business 🔍
Dorothy Finell AMACOM/American Management Association, HarperCollins Christian Publishing (AMACOM titles), New York, 2007
英语 [en] · PDF · 2.2MB · 2007 · 📘 非小说类图书 · 🚀/lgli/lgrs/nexusstc/zlib · Save
描述
This is a lively, informative guide to starting and running a specialty shop - a small retail shop carrying a particular type of merchandise and with only a few employees (sometimes only the owner). Dorothy Finell covers more than 100 niche categories and gives specific examples of 37 successful shops in the US, UK, Australia, Italy, and France. She personally visited all 37 and gives advice from their owners based on her interviews. Shops include bakeries, gift shops, apparel, toys, china, linens, hats, dolls, candles, coffee, tea, books - even a papier mache shop specializing in masks (Venice, Italy).The examples were chosen because the author considers them "fascinating, imaginative, creative shops with a remarkable ambience." In addition to the vignettes, the author provides practical information on key business needs, e.g., pre-planning, decor and display, finances, customer service, marketing, community relations. The appendices include lists of major trade and gift shows, e-commerce sites, and a resource guide to the 37 profiled shops. It also includes many photos.
备用文件名
lgrsnf/D:\!genesis\library.nu\a5\_45466.a569d81d4bb1be2868345bba2670494a.pdf
备用文件名
nexusstc/The Specialty Shop: How to Create Your Own Unique and Profitable Retail Business/a569d81d4bb1be2868345bba2670494a.pdf
备用文件名
zlib/Business & Economics/Industries/Dorothy Finell/The Specialty Shop: How to Create Your Own Unique and Profitable Retail Business_938494.pdf
备选作者
Finell, Dorothy
备用出版商
Presidents Association
备用出版商
Amacom Books
备用版本
United States, United States of America
备用版本
1st ed, New York, ©2007
备用版本
1st ed, New York, c2007
备用版本
February 27, 2007
元数据中的注释
до 2011-01
元数据中的注释
lg513950
元数据中的注释
{"isbns":["0814400620","081447442X","9780814400623","9780814474426"],"last_page":240}
备用描述
<p>At some point in their lives, many people fantasize about running a shop of their own. But while many of them actually do open their own shop, only about a quarter of them will succeed. Every year, nearly two million small specialty shops open in the U.S. alone, and more than 500,000 go out of business. The Specialty Shop shows readers how they can establish a business that they are passionate about and that will also be profitable for years to come.<p>Dorothy Finell has traveled the world in search of fascinating, creative, and successful shops. In <i>The Specialty Shop</i>, she describes more than 37 of them, including bakeries, gift shops, toy stores, book shops, tea houses, clothing boutiques, and even unique shops like Papier-Mach&#233;, a mask shop in Venice, Italy and The Carmel Doll Shop in Carmel, California. Based on interviews with shop owners, Finell offers advice on everything new shopowners need to know, from pre-planning, d&#233;cor and display, finance, and customer service to marketing and community relations. She also includes appendices on trade and gift shows where shop owners can find the merchandise they need. Filled with lively vignettes and beautiful photographs, <i>The Specialty Shop</i> will show prospective owners how to open the shop of their dreams and nurture their business into a success.</p>
备用描述
At some point in their lives, many people fantasize about running a shop of their own. But while many of them actually do open their own shop, only about a quarter of them will succeed. Every year, nearly two million small specialty shops open in the U.S. alone, and more than 500,000 go out of business. The Specialty Shop shows readers how they can establish a business that they are passionate about and that will also be profitable for years to come. Dorothy Finell has traveled the world in search of fascinating, creative, and successful shops. In The Specialty Shop , she describes more than 37 of them, including bakeries, gift shops, toy stores, book shops, tea houses, clothing boutiques, and even unique shops like Papier-Mach, a mask shop in Venice, Italy and The Carmel Doll Shop in Carmel, California. Based on interviews with shop owners, Finell offers advice on everything new shopowners need to know, from pre-planning, dcor and display, finance, and customer service to marketing and community relations. She also includes appendices on trade and gift shows where shop owners can find the merchandise they need. Filled with lively vignettes and beautiful photographs, The Specialty Shop will show prospective owners how to open the shop of their dreams and nurture their business into a success.
备用描述
Nearly 2 million small specialty shops start up yearly in the US alone; more than 1.2 million already exist. More than 585,000 go out of business yearly. 900,000 shops are owned by women. These figures from the US Census Bureau point to the huge number of individuals entering this market and how desperately many of them need help to succeed. They also show that both men and women are a strong audience for the book. This book is presented in a very attractive package, with great photos. It is written in a warm, personal writing style. Interviews with and advice from 37 successful shop owners are unique
备用描述
"You have fantasized about it for years. Maybe it's a sumptuous boutique filled with glorious antiques, a hip designer clothing store, or an intimate, inviting neighborhood bakery replete with homemade cupcakes and delectable apple tarts. Author Dorothy Finell knows that there is nothing more satisfying or joyous than owning a shop of one's own. In The Specialty Shop, she invites you into some of the most creative and successful shops in the world."
备用描述
A guide to starting and running a specialty shop - a small retail shop carrying a particular type of merchandise and with only a few employees. It provides information on business needs such as pre-planning, decor and display, finances, customer service, marketing, community relations.
开源日期
2011-06-04
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