Your organization can save and thrive in the cloud with this first non-technical guide to cloud computing for business leaders In less than a decade Google, Amazon, and Salesforce.com went from unknown ideas to powerhouse fixtures in the economic landscape; in even less time offerings such as Linkedin, Youtube, Facebook, Twitter and many others also carved out important roles; in less than five years Apple's iTunes became the largest music retailer in North America. They all share one key strategic decision – each of these organizations chose to harness the power of cloud computing to power their drives to dominance. With roots in supercomputing and many other technical disciplines, cloud computing is ushering in an entirely new economic reality – technology-enabled enterprises built on low cost, flexible, and limitless technical infrastructures. The Executive's Guide to Cloud Computing reveals how you can apply the power of cloud computing throughout your enterprise, giving members of the C-suite a detailed look at: Why cloud computing must be a top priority on your company's IT roadmaps How the drive for scale, lower costs and greater agility is making cloud computing a fiscal and technological imperative The relationship between cloud computing and other relevant IT initiatives The strategic implications of cloud computing for the enterprise Where to begin and how to get started integrating cloud computing into your existing operations Now you can harness cloud computing's potential for your organization. Executive's Guide to Cloud Computing shows you how.

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Adobe Acrobat 8.1 Combine Files

Marks, Eric A., Lozano, Bob

Spectrum Publications

Halsted Press

United States, United States of America

Hoboken, N.J, New Jersey, 2010

1, US, 2010

0

lg276316

producers:
Acrobat Distiller 8.1.0 (Windows)

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Includes bibliographical references and index.

Executive's Guide to Cloud Computing 5
Contents 9
Preface 13
Chapter 1: The Sound of Inevitability 17
A Persistent Vision 21
A Little History 22
Three Ages of Computing 22
Broad Enablers 31
Big Contributions 36
Limitations 37
I Want One of Those 38
Back to the Future? 38
Chapter 2: Concepts, Terminology, and Standards 41
Basic Concepts: The Big Stuff 43
Major Layers 50
Where They Live (Deployment Models) 52
Geographic Location 55
Datacenter Innovation 55
The Quest for Green 56
Standards 57
Much Sound and Fury ... 58
Parting Thoughts 58
Chapter 3: Cloud Computing and Everything Else 61
The Neighborhood 61
Parting Thoughts 82
Chapter 4: Strategic Implications of Cloud Computing 85
A Survey of Cloud Implications 86
Business Benefits of Cloud Computing 94
Cloud-Based Business Models 98
Cloud-Enabled Business Models 99
Strategic Implications of Cloud Computing 102
Evolving from SOA into the Cloud 107
When to Do SOA versus Cloud? 114
Cloud Computing Adoption Obstacles 123
Parting Thoughts: Things to Do Tomorrow 125
Chapter 5: Cloud Adoption Lifecycle 127
Cloud Adoption Lifecycle and Cloud Modeling Framework: Two Necessary Tools for Cloud Success 128
Cloud Adoption Lifecycle 130
Cloud Adoption Lifecycle Summary 160
Parting Thoughts 161
Chapter 6: Cloud Architecture, Modeling, and Design 163
Cloud Adoption Lifecycle Model: Role of Cloud Modeling and Architecture 163
Cloud Industry Standards 165
Standards Monitoring Framework 170
A Cloud Computing Reference Model 171
Exploring the Cloud Computing Logical Architecture 173
Developing a Holistic Cloud Computing Reference Model 178
Cloud Deployment Model 186
Cloud Governance and Operations Model 190
Cloud Ecosystem Model (Supporting the Cloud Reference Model) 195
Consumption of Cloud-Enabled and Cloud Enablement Resources 200
Cloud Computing Reference Model Summary 203
Cloud Computing Technical Reference Architecture 204
Parting Thoughts 208
Chapter 7: Where to Begin with Cloud Computing 211
Cloud Adoption Lifecycle 211
Where to Begin with Cloud: Using the Cloud Adoption Lifecycle 215
Where to Begin with Cloud: Deployment Model Scenarios 216
Cloud Business Adoption Patterns 220
Where to Begin with Cloud: Consumers and Internal Cloud Providers 225
Cloud Patterns Mapped to Common Cloud Use Cases 229
Parting Thoughts 240
Chapter 8: All Things Data 243
The Status Quo 244
Cracks in the Monolith 246
Cloud Scale 248
The Core Issues 250
Lessons Learned 253
Solutions and Technologies: A Few Examples 255
A Look Below: Need for Combined Computation/Storage 258
Parting Thoughts 259
Chapter 9: Why Inevitability Is ... Inevitable 261
Driving Scale 263
Objections and Concerns 264
Overwhelming Rationality 269
A Natural Evolution 273
Parting Thoughts 275
Appendix: The Cloud Computing Vendor Landscape 279
Infrastructure as a Service (IaaS) 280
Platforms as a Service (PaaS) 280
Software as a Service (SaaS) 281
Systems Integrators 281
Analysts and Service Providers 282
Parting Thoughts 282
About the Authors 283
Index 285
0470521724,9780470521724

<p>Praise for Executive's Guide to Cloud Computing</p>
<p>"A very timely and invaluable resource for CIOs, CTOs, and enterprise architects . . . extremely relevant information that will serve readers well now and far into the future." -Bob Flores, President and CEO Applicology Inc.; former CTO, Central Intelligence Agency</p>
<p>"The authors have done a great job in explaining the cloud concepts. They give historical and technical background to show that cloud computing is really an evolution of numerous technologies and business strategies. It is the combination of these that enables cloud and these new business strategies to happen. This makes the fuzziness of the concept come into focus. The 'technical' chapters show the CIO and technical architect a model for building your own strategy within the business and a path from concept to deployment with governance and business models thrown in. Darn, I keep hoping for 'the answer.' Now my questions can dig into the real value for our enterprise and a strategy for moving forward. Great book!" -Dave Ploch, CIO, Novus International</p>
<p>"'Executive's Guide' is not a code-phrase for an introductory text, but a comprehensive guide for the CIO, IT decision-maker, or project leader. The authors, both entrepreneurs and pioneers in the field, speak from substantial real-world project experience. They introduce the topic and related technologies, highlight cloud drivers and strategy, address relationships to existing initiatives such as Service-Oriented Architectures, detail project phases in the implementation of and evolution to cloud-based enterprise architectures, and offer many reasoned insights along the way." -Joe Weinman, Strategy and Business Development, AT&amp;T Business Solutions</p>
<p>"Executive's Guide to Cloud Computing is a crystal ball into the future of business. Not a technical treatise but an insightful explanation of how cloud computing can quickly deliver real business value. This book is an instruction manual on how to win business in this 'born on the Web' world." -Kevin L. Jackson, Engineering Fellow, NJVC, and author of Cloud Musings (kevinljackson.blogspot.com)</p>
<p>"There's cloud computing for dummies and cloud computing for rocket scientists. This book is for the rest of us. Great book!" -John Willis, VP of Services, Opscode, Inc. / JohnMWillis.com, co-host Redmonk's IT Management Guys podcast</p>
<p>The first widely-accessible guide to cloud computing-for business leaders and more</p>

This guide reveals to readers how they can apply the power of cloud computing throughout their enterprise. It gives a detailed look at why cloud computing should be a top priority and how the drive for scale, lower costs and greater agility is making cloud computing a fiscal and technological imperative

2010-06-26