Strategy Plain and Simple's uniquely powerful, successful and practical framework will show you how to quickly develop a strategy to get your business from where it is today to where you want it to be tomorrow. With vivid examples, practical solutions and a jargon-free approach, Vaughan Evans cuts to the very essence of what you need to know about strategy, simplifying it for anyone wanting to guide their business to success. He sets out a plain, simple, 3-step process: Understand your market – how to forecast demand and supply. Gain competitive advantage – how to target the strategic gap and bridge it. Managing business risk – how to balance risk and opportunity. Read it in 60 minutes, follow the three steps and transform your business prospects. The full text downloaded to your computer With eBooks you can: search for key concepts, words and phrases make highlights and notes as you study share your notes with friends eBooks are downloaded to your computer and accessible either offline through the Bookshelf (available as a free download), available online and also via the iPad and Android apps. Upon purchase, you'll gain instant access to this eBook. Time limit The eBooks products do not have an expiry date. You will continue to access your digital ebook products whilst you have your Bookshelf installed.

Evans, Vaughan, 1951- author

Harlow: Pearson Education Limited

Financial Times Prentice Hall

Pearson Longman

FT Press

First edition, Harlow, United Kingdom, 2018

United Kingdom and Ireland, United Kingdom

First edition., England, 2018

1, PT, 2018

Includes bibliographical references and index.

Strategy Plain and Simple s uniquely powerful, successful and practical framework will show you how to quickly develop a strategy to get your business from where it is today to where you want it to be tomorrow. With vivid examples, practical solutions and a jargon-free approach, Vaughan Evans cuts to the very essence of what you need to know about strategy, simplifying it for anyone wanting to guide their business to success. He sets out a plain, simple, 3-step Understand your market how to forecast demand and supply. Gain competitive advantage how to target the strategic gap and bridge it. Managing business risk how to balance risk and opportunity. Read it in 60 minutes, follow the three steps and transform your business prospects. This fast-moving book gives a proven, practical approach that you can apply immediately to start a successful business or build your current business into a lean, mean profit machine. Brian Tracy, success guru, speaker and author of Now Build a Better Business! A concise and compelling insight into strategy development, one of the key success factors in every business, large or small. Mike Garland, former Partner and Head of Portfolio Group, Permira Advisers LLP "Bite-sized strategy for the small businessperson - crisp, concise and easily digested on one plane journey" David Williamson, Managing Partner, Nova Capital Management "Vaughan Evans does what he says on the tin - he Keeps It Simple, Successfully!" Stephen Lawrence, CEO, Protocol Education "Strategy in a nutshell, tailor-made for the small businessperson" James Pitt, Partner, Lexington Partners "A must-read for the small businessperson" Grahame Hughes, founding director, Haven Power Short and sweet this is strategy far removed from convoluted theory, ready to be applied to any small business to help it grow" Andrew Ferguson, Managing Director, Baird Capital At last! A book on business strategy I can read!" Fidelis Fernandez, small businessman

xxxi, 120 pages : 20 cm
"Strategy Plain and Simple's uniquely powerful, successful and practical framework will show you how to quickly develop a strategy to get your business from where it is today to where you want it to be tomorrow."--Provided by publisher
Includes bibliographical references and index

2024-08-23