Type Tells Tales Focuses On Typography That Is Integral To The Message Or Story It Is Expressing. This Is Type That Speaks - That Is Literally The Voice Of The Narrator. And The Narrator Is The Typographer. This Can Be Quite Literal, For Example When Letters Come From The Mouth Of A Person Or Thing, As In A Comics Balloon. It Can Be Hand Lettering, Drawn With Its Own Distinctive Peculiarities That Convey Personality And Mood. Precedents For Contemporary Work Might Be In Apollinaire's Calligram 'il Pleut' Or Kurt Schwitters' Children's Picture Book 'the Scarecrow', Or In Concrete Poetry, Futurist 'words In Freedom' Or Dadaist Collage. Seeking Out Examples In The Furthest Reaches Of Graphic Design, Steven Heller And Gail Anderson Uncover Work That Reveals How Type Can Be Used To Render A Particular Voice Or Multiple Conversations, How Letters Can Be Used In Various Shapes And Sizes To Create A Kind Of Typographic Pantomime, And How Type Can Become Both Content And Illustration As In, For Example Paul Rand's 'roarrrrr'. Letters Take The Shape And Form Of Other Things, Such As People, Faces, Animals, Cars Or Planes. There Are Examples Of How Typographic Blocks, Paragraphs, Sentences And Blurbs Can Be Used To Guide The Eye Through Dense Information. This Exciting, Fresh Take On Typography Goes Far Beyond The Letter And Word, Exploding The Boundaries Of Typographic Expression. It Will Enthral Designers And Illustrators, Wordsmiths And Literati: Anyone, In Short, Who Loves The Medium Of The Message.

Type tells the story

Heller, Steven

New York, NY: Thames & Hudson

Hansjorg Mayer

United Kingdom and Ireland, United Kingdom

Abstract: "Stretching the boundaries of typographic expression, Type Tells Tales is a sensational showcase of type that is integral to the message it conveys, with the capacity to emote, engage, and guide the reader from one thought to the next. Navigating the far reaches of graphic design, Steven Heller and Gail Anderson reveal how type can render a particular voice or multiple conversations, how letters in various shapes and sizes can guide the eye through dense information, and how type can become both content and illustration, as letters take the form of people, animals, cars, or planes. The book's 332 illustrations - including 290 in color - feature historical examples by T.T. Marinetti, Bruno Munari, and Francis Picabia, among others, as well as by contemporary designers such as Richard Eckersley, John Hendrix, Maira Kalman, and Corita Kent. The book firmly locates the letter in the realm of artistry, finding exciting common ground among the pursuits of design, illustration, writing, and typography"--From jacket flap

An extensive collection of typographic compositions that celebrate the ability of letterforms to express narratives and voice.

2024-11-05