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lgli/Philip Kotler - Marketing: An Introduction (Pearson).pdf
Marketing : An Introduction 🔍
Gary Armstrong; Gary M. Armstrong; Philip Kotler Pearson Education, Limited, Pearson Education (US), [N.p.], 2019
英语 [en] · PDF · 0.1MB · 2019 · 📘 非小说类图书 · 🚀/lgli/zlib · Save
描述
This is the eBook of the printed book and may not include any media, website access codes, or print supplements that may come packaged with the bound book. NOTE: Before purchasing, check with your instructor to ensure you select the correct ISBN. Several versions of the MyLabTMand MasteringTM platforms exist for each title, and registrations are not transferable. To register for and use MyLab or Mastering, you may also need a Course ID, which your instructor will provide. Used books, rentals, and purchases made outside of Pearson If purchasing or renting from companies other than Pearson, the access codes for the MyLab platform may not be included, may be incorrect, or may be previously redeemed. Check with the seller before completing your purchase. For undergraduate principles of marketing courses. This ISBN is for the MyLab access card. Pearson eText is included. An introduction to marketing using a practical and engaging approach Marketing: An Introduction shows students how customer value -- creating it and capturing it -- drives effective marketing strategies. The 14th Edition reflects the major trends and shifting forces that impact marketing in this digital age of customer value, engagement, and relationships, leaving students with a richer understanding of basic marketing concepts, strategies, and practices. Through updated company cases, Marketing at Work highlights, and revised end-of-chapter exercises, students are able to apply marketing concepts to real-world company scenarios. Personalize learning with MyLab Marketing By combining trusted author content with digital tools and a flexible platform, MyLab personalizes the learning experience and improves results for each student.
备用文件名
zlib/no-category/Philip Kotler/Marketing: An Introduction_6161423.pdf
备选作者
GARY KOTLER, PHILIP ARMSTRONG
备用出版商
Globe Fearon Educational Publishing
备用出版商
Longman Publishing
备用出版商
Cengage Gale
备用版本
Place of publication not identified, 2019
备用版本
United States, United States of America
备用版本
Fourteenth edition, Hoboken, NJ, 2020
备用版本
14 edition, Hoboken, NJ, 2018
备用版本
14th edition, 2018
开源日期
2020-11-15
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