Using case studies and best practices as examples of success this book helps managers understand why and how they can embed behavioral insights into the structure and operations of any organization.

lgli/10.3138_9781487537166.pdf

lgrsnf/10.3138_9781487537166.pdf

Mathieu Audet; Shirley Chen; Lauryn Conway; Daniel Cowen; Abigail Dalton; Sophie Duncan; J Eric; Bing Feng; Rebecca Friesdorf; Varun Gauri; Emilie Eve Gravel; Elizabeth Hardy; Alex Henderson; Matthew Hilchey; Jane Howe; Derek Ireland; Niketana Kannan; Haris Khan; Melanie Kim; Kim Ly; Kyle Murray; Jennifer Nachshen; Shannon O'Malley; Kelly Peters; Hasti Rahbar; Sarah Reid; Jennifer Robson; Dilip Soman; Cass R Sunstein; T Taylor; Sharon Tham; Renos Vakis; Melaina Vinski; Catherine Yeung

Dilip Soman; Catherine Yeung (editors)

Catherine Yeung; Dilip Soman

Rotman-UTP Publishing

Behaviourally Informed Organizations, Toronto, Ontario, 2021

University of Toronto Press, Toronto, 2021

Canada - English Language, Canada

1, 20201216

degruyter.com

{"isbns":["1487537166","9781487537166"],"last_page":328,"publisher":"University of Toronto Press","series":"Behaviourally Informed Organizations"}

"Every organization is fundamentally in the business of behavior change. Whether it be a government trying to get business to comply with environmental regulation, a business trying to get its customers to be loyal to their products, or a financial advisor encouraging a client to start saving for retirement, behavior change is critical to organizational success. Despite its centrality to organizations, we do not have a good scientific framework for behavior change or a good understanding of how organizations can embed insights from behavioral science into their operations. To overcome this void, this book develops an overarching framework for using behavioral science. It shows how behavioral insights (BI) can be embedded in organizations to achieve better outcomes, improve the efficiency of processes, and maximize stakeholder engagement. This edited volume will provide an enterprise-wide strategic perspective of how governments, businesses, and other organizations have embedded BI into their operations. It is based on research by academics and practitioners from the Behaviourally Informed Organizations Partnership and will highlight ideas, pragmatic frameworks, and prescriptive outcomes, based on illustrative case studies. Featuring a foreword by Cass Sunstein, this book investigates key findings from BI, with an eye toward how it can be used to solve problems and seize opportunities in diverse organizations."-- Provided by publisher

<P>Every organization is fundamentally in the business of behavior change, whether it be a government trying to get a business to comply with environmental regulations, a business persuading its customers to be loyal to its products, or a financial institution encouraging a client to start saving for retirement. Behavior change is critical to organizational success, but despite its centrality to organizations, we do not have a good understanding of how organizations can successfully employ insights from behavioral science in their operations. To address this gap, this book develops an overarching framework for using behavioral science. It shows how behavioral insights (BI) can be embedded in organizations to achieve better outcomes, improve the efficiency of processes, and maximize stakeholder engagement.</P> <P>This edited volume provides an enterprise-wide strategic perspective on how governments, businesses, and other organizations have embedded BI into their operations. Contributions by academics and practitioners from the Behaviourally Informed Organizations partnership highlight pragmatic frameworks and prescriptive outcomes via illustrative case studies. Featuring a foreword by Cass R. Sunstein, this book investigates key findings from BI, with an eye toward how it can be used to solve problems and seize opportunities in diverse organizations.</P>

2023-11-01