SMART RETAIL IS THE HOW-TO RETAIL BIBLE. Smart Retail reveals what the most successful retailers in the world know and how you can apply their secrets to your own business. Fully revised and updated, this new edition includes the latest success stories, new ideas and strategic and tactical thinking to help grow your sales. Based on one simple question, which Richard Hammond posed to the world's leading retailers: ‘What makes you so good?', Smart Retail shows you how to use some of the best winning ideas, strategies and tactical thinking. Discover the secrets of great retailing Boost sales with practical advice from the best retailers in the world Learn how to delight customers and keep them coming back for more Covering everything from creating the ultimate retail experience to understanding your customer and the importance of a motivated team, this is the book that will equip managers, ambitious team-workers, retail entrepreneurs and indeed anybody who sells direct to customers, with practical winning ideas and strategies. ‘The heart of every retail success is the delivery of a great customer experience. In mapping out how to do that, this book is worth its weight in gold'Ian Shepherd, Chief Commercial Officer, Odeon & UCI'I highly recommend Smart Retail as part of any retailer's essential toolkit.'Rowan Gormley, CEO Majestic Wine PLC'A really practical and helpful guide, essential reading for anyone involved in retailing.'Charles Dunstone, Founder and Chairman - The Carphone Warehouse ‘The heart of every retail success is the delivery of a great customer experience. In mapping out how to do that, this book is worth its weight in gold.'Ian Shepherd, Chief Commercial Officer, Odeon & UCI'Clear thinking with practical retail insight to get to innovative yet pragmatic ideas.'Alex Windle – Marketing Director BP'A toolkit of retailing skills to take you beyond survival, to super-performance.'Angus Thirlwell, Founder - Hotel Chocolat'Congratulations on pulling together such a comprehensive list of essential learnings.'Cliff Burrows, Group President USA & Americas – Starbucks'This book is full of practical good things to make running stores that bit easier to get right.'Julian Richer, Chairman and Founder - Richer Sounds'A wonderful insight into the world of retailing. A fun and inspiring read.'Vittorio Radice, Saviour of Selfridges

Hammond, Richard (Retail management consultant), author

Harlow, England: Pearson Education

Financial Times Prentice Hall

Pearson Education Limited

Pearson Longman

FT Press

United Kingdom and Ireland, United Kingdom

Fourth edition., England, 2017

4th ed, Harlow [etc, 2017

4, 2017-01-19

Obscured text on front cover due to sticker attached.

Includes index.

This retail manual uncovers the key elements that separate the great retailers from the average, the killer brands from the also-rans. Covering everything from creating the ultimate retail experience to understanding your customer, the book provides practical ideas and strategies. SMART RETAIL IS THE HOW-TO RETAIL BIBLE. Smart Retail reveals what the most successful retailers in the world know and how you can apply their secrets to your own business. Fully revised and updated, this new edition includes the latest success stories, new ideas and strategic and tactical thinking to help grow your sales. Based on one simple question, which Richard Hammond posed to the world's leading retailers: 'What makes you so good?', Smart Retail shows you how to use some of the best winning ideas, strategies and tactical thinking. Discover the secrets of great retailing Boost sales with practical advice from the best retailers in the world Learn how to delight customers and keep them coming back for more Covering everything from creating the ultimate retail experience to understanding your customer and the importance of a motivated team, this is the book that will equip managers, ambitious team-workers, retail entrepreneurs and indeed anybody who sells direct to customers, with practical winning ideas and strategies

xix, 329 pages : 24 cm
Includes index
The seven secrets of modern retail. Introduction: how customers have taken charge -- Retail secret one: low friction and high reward -- Retail secret two: what's the big idea? -- Retail secret three: want? Got. Need! -- Retail secret four: "I'm just looking" -- Retail secret five: I choose stories -- Retail secret six: the everywhere store -- Retail secret seven: "we love working here" -- A bit of doing it. Introduction: practical people. How to build great teams -- How to get people to give a damn -- A little better ever time -- Love shopping! -- Price and value -- Cutting through the marketing -- Promote or die -- The great big theatre of shop -- Detail, detail, detail -- the store environment

2024-07-01