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lgli/DVD-016/Lewis_H.G._Effective_E-Mail._The_Complete_Guide_to_Creating_Successful_Campaigns_(2002)(en)(287s).pdf
Effective E-mail Marketing : The Complete Guide to Creating Successful Campaigns 🔍
Herschell Gordon Lewis AMACOM/American Management Association; AMACOM, 1st edition, May 2002
英语 [en] · PDF · 2.8MB · 2002 · 📘 非小说类图书 · 🚀/lgli/lgrs/nexusstc/zlib · Save
描述
E-mail is today's most powerful marketing medium. It is also the most misunderstood. This dynamic book dispenses with incomprehensible theories and conflicting rules to explore real-life examples of e-mail campaign successes and failures -- explaining exactly why each soared or sank. Over-mailing \* Under-testing \* Poorly constructed messages \* Effective E-Mail Marketing shows marketers how to avoid these and hundreds of other problems, and how to craft messages that build rapport -- and sales -- to consumers worldwide. All marketers using the Web will want to look here first to learn the truth about: \* Adapting mass-market messages to this one-to-one medium \* Strategies for increasing mailing frequency without increasing ""opt-outs"" \* Techniques that reach through the screen to grab the reader \* Words and phrases that drive response -- and those that guarantee rejection At last, a book full of hard-boiled e-marketing tips to replace unproven theories!
备用文件名
lgrsnf/DVD-016/Lewis_H.G._Effective_E-Mail._The_Complete_Guide_to_Creating_Successful_Campaigns_(2002)(en)(287s).pdf
备用文件名
nexusstc/Effective E-Mail Marketing: The Complete Guide to Creating Successful Campaigns/81d0c2b4e68cd7cba49d9c68d77ec2a6.pdf
备用文件名
zlib/Business & Economics/Sales & Marketing/Herschell Gordon Lewis/Effective e-mail marketing: the complete guide to creating successful campaigns_462873.pdf
备选作者
Lewis, Herschell Gordon
备用出版商
New York : Amacom, C2002.
备用出版商
Presidents Association
备用出版商
Amacom Books
备用版本
HarperCollins Christian Publishing (AMACOM titles), New York, 2002
备用版本
United States, United States of America
备用版本
New York, New York State, 2002
备用版本
1st, First Edition, FR, 2008
元数据中的注释
mexmat -- 16
元数据中的注释
lg26601
元数据中的注释
{"edition":"1","isbns":["0814426484","0814471471","9780814426487","9780814471470"],"last_page":284,"publisher":"AMACOM"}
元数据中的注释
Includes index.
Description based on print version record.
备用描述
<p>E-mail is today's most powerful marketing medium. It is also the most misunderstood. This dynamic book dispenses with<P>incomprehensible theories and conflicting rules to explore real-life examples of e-mail campaign successes and failures &#151; explaining exactly why each<P> soared or sank.<P> Over-mailing * Under-testing * Poorly constructed messages * <i>Effective E-Mail Marketing</i> shows marketers how to avoid these and hundreds of<P> other problems, and how to craft messages that build rapport &#151; and sales &#151; to consumers worldwide. All marketers using the Web will want to look here<P> first to learn the truth about&#58;<P> * Adapting mass-market messages to this one-to-one medium<P> * Strategies for increasing mailing frequency without increasing "opt-outs"<P> * Techniques that reach through the screen to grab the reader<P> * Words and phrases that drive response &#151; and those that guarantee rejection<P> At last, a book full of hard-boiled e-marketing tips to replace unproven theories!<P> <P>Author Biography&#58; Herschell Gordon Lewis (Fort Lauderdale, FL) is the author of over two dozen books, including <i>On The Art of Writing Copy</i> and<P> <i>The Complete Advertising and Marketing Handbook</i>. He is currently head of Lewis Enterprises, and is former chairman of Communicomp, a global<P> full-service direct marketing service agency.<P></p> <h3>Money Maker's Monthly</h3> <p>A goldmine of quick and easy rules that have already been proven to maximize results</p>
备用描述
E-mail is the first force-communication phenomenon of the twentyfirst century.In a single package, we have total "one-to-one"-that is, total command of the recipient's attention. We also have complete capability of message testing and an unprecedented ease of transmission. (In fact, e-mail is an easier form of communication than speech, because the e-mail sender can catch and repair errors that readily slip out between the lips.)
备用描述
Let's start with a quick question: "How many different media do you need to personalize, adapt to individual groups, test price, determine whether straight text generates more response than a produced message, test message lenght, be able to read results within one or two days, test incentives, differentiate messages to business from messages to consumers, and provide hundreds of demographic splits?"
备用描述
This marketing text provides proven strategies and tools for increasing response - and revenue - with every e-mail message
开源日期
2009-07-20
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