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ia/marketingconverg0000jone.pdf
Marketing convergence : how the leading companies are profiting from integrating online and offline marketing strategies 🔍
Susan K. Jones, Ted Spiegel South-Western Educational Pub, 1 edition, September 30, 2002
英语 [en] · PDF · 12.1MB · 2002 · 📗 未知类型的图书 · 🚀/ia · Save
描述
The Internet isn't a catchall marketing solution. It's simply another marketing channel. Marketing Convergence illustrates that the real key to success is "convergence." This resourceful book helps executives from virtually every industry take a more intelligent approach to Web- and Internet-based marketing activities by treating the Internet as a separate channel and effectively integrating it into the overall marketing communications strategy. That's called convergence. Six basic strategic platforms and issues are illustrated through examples of companies that put the Internet to work for them and their customers - and made a profit. Packed with proven strategies and innovative insight, Marketing Convergence helps marketers make better decisions by using the Internet in a variety of ways to enhance their existing programs.
备选作者
Jones, Susan K., 1949-; Spiegel, Ted
备用出版商
Mason, OH: South-Western
备用出版商
Cengage South-Western
备用出版商
Racom Communications
备用出版商
Cengage Learning
备用出版商
Thomson
备用版本
United States, United States of America
备用版本
Mason, OH, Ohio, 2003
备用版本
Evanston, Ill, 2003
备用版本
Australia, ©2003
元数据中的注释
Includes bibliographical references.
备用描述
With the exponential growth of the Internet in the past few years, this tool has become a powerful venue for marketing products to consumers. This book is engineered for professionals looking to gain a better understanding of the integration of technologies and marketing strategies. By understanding the key elements of converging various marketing channels and strategies, professionals will be well on the way to marketing success beating the competition.
备用描述
232 p. : 24 cm
Includes bibliographical references
开源日期
2023-06-28
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