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lgli/Doing Media Research - Michael Stevenson.pdf
Doing Media Research 🔍
Michael Stevenson, Misha Kavka SAGE Publications, Limited, 1, 2025
英语 [en] · PDF · 4.3MB · 2025 · 📘 非小说类图书 · 🚀/lgli/lgrs · Save
描述
What is media research and how is it done? This book offers detailed introductions and practical guidance for all aspects of media research, from developing a research question and choosing sources to interpreting media texts, applying qualitative and quantitative methods, conducting interviews, and much more.
You will encounter:
A ′Fundamentals′ section covering eight big topics like ′what is method?′ A global perspective reflected in case studies of media research in Asia, Africa and South America Practical examples on topics from crafting a thesis statement to conducting an analysis and presenting the outcomes Integrated discussion of contemporary issues like the ethics of social media research This essential companion will empower any media student to tackle their research with confidence and skill.
备用文件名
lgrsnf/Doing Media Research - Michael Stevenson.pdf
备用出版商
Sage Publications Ltd (Digital)
备用版本
United Kingdom and Ireland, United Kingdom
备用描述
About the authors
Preface: What is Media Research?
Acknowledgements
Section I. Fundamentals
1. What is research?
2. What is an idea?
3. What is a media research topic?
4. What is a research question?
5. What is a theoretical framework?
6. What is method?
7. What is analysis?
8. What is ethical research?
Section II. The Research Process
9. Choosing sources and collecting data
10. Picking apart and piecing together: Interpreting media texts
11. Sorting and counting: Structured analysis of media content
12. Asking and listening: Researching with producers, audiences and users
13. Mapping and visualizing: Illustrating ideas and exploring data
Section III. The Writing Process
14. Genres of research writing
15. Argumentation
16. Responsible citation
17. Giving and receiving feedback
References
Glossary
Index
开源日期
2025-02-04
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