Retailing Management , 11th Edition, highlights the many ways the retail industry has transformed and evolved over the past several years. In keeping with market-leading tradition, the eleventh edition, focuses on key strategic issues with an emphasis on financial considerations and implementation through merchandise and store management. Strategic and tactical issues are examined for a broad spectrum of retailers, both large and small, domestic and international, selling both merchandise and services.
The authors focused on five important factors that delineate outstanding retailers:
- Use of big data and analytical methods for decision making
- Social media and mobile channels for communicating with customers and enhancing their shopping experience
- Issues involved in providing a seamless multichannel experience for customers
- Engagement in the overarching emphasis on conscious marketing and corporate social responsibility when making business decisions
- Impact of globalization on the retail industry.
The 11th edition features new chapter content exploring “Digital Retailing” by introducing the 7C framework, influencer marketing and discussing AI in retailing analytics. Coverage on the impact of COVID-19 pandemic specifically retailing strategy, customer buying behavior and supply chain management have also been added to showcase industry disrupters. Additionally, new cases exploring Amazon’s Just Walk Out checkout technology, Wayfair's new technology to connect with its customers, and H&M’s digital strategy and has been incorporated to ensure currency.
This text is the only retail management educational product in the market that offers an integrated digital learning platform, McGraw Hill - Connect. Connect allows students an interactive experience to demonstrate understanding of the key elements through our application-based activities, video cases, case analyses, marketing analytics toolkits and matching questions. Keep your course current by subscribing to the Levy/Weitz/Grewal Retailing Management blog (http://www.theretailingmanagement.com ), which brings current retailing management issues to your class, complete with discussion questions.

lgli/1265072469.pdf

lgrsnf/1265072469.pdf

zlib/Business & Economics/Sales & Marketing/Michael Levy, Dhruv Grewal/Retailing Management, 11e ISE_24340501.pdf

Retailing Management: Ional Experien: ce

ISE Retailing Management

Levy, Michael, Weitz, Barton A., Grewal Professor, Dhruv

McGraw Hill LLC

Eleventh edition. International student edition, New York, 2023

Eleventh edition, international student edition, Dubuque, 2023

McGraw-Hill Education (UK) Limited (ISE), [S.l.], 2023

United States, United States of America

{"edition":"11","isbns":["1265072469","9781265072469"],"publisher":"McGraw Hill"}

Cover
Title Page
Copyright Page
Dedications
About the Authors
Preface
Acknowledgments
Brief Contents
Contents
SECTION I THE WORLD OF RETAILING
CHAPTER 1 INTRODUCTION TO THE WORLD OF RETAILING
What Is Retailing?
The Retailer’s Role in a Supply Chain
Retailers Create Value
Costs of Channel Activities
Retailers Perform Wholesaling and Production Activities
Differences in Distribution Channels around the World
Economic and Social Significance of Retailing
Role in Developed Economies
Role in Developing Economies—The Base of the Pyramid
Retailing View 1.1: Seeing Opportunities at the Base of the Pyramid
Role in Society
Retailing View 1.2: Whole Foods and John Mackey: The Birth of the Organic Supermarket
The Growing Importance of Retailing and Retailers
Evolution of the Retail Industry
Growth of Retail Analytics
Retailing View 1.3: Home Depot Is Winning on Nearly Every Metric. How Is It Doing So?
Accelerated Shifts Due to the COVID-19 Pandemic
Management and Entrepreneurial Opportunities
Management Opportunities
Entrepreneurial Opportunities
Retailing View 1.4: Jeff Bezos, Founder of Amazon
The Retail Management Decision Process
Understanding the World of Retailing—Section I
Developing a Retail Strategy—Section II
Implementing the Retail Strategy—Sections III and IV
Summary
Key Terms
Get Out and Do It!
Discussion Questions and Problems
Appendix 1A Careers in Retailing
Chapter Endnotes
CHAPTER 2 TYPES OF RETAILERS
Retailer Characteristics
Type of Merchandise
Variety and Assortment
Services Offered by Retailers
Prices and Cost of Offering Breadth and Depth of Merchandise and Services
Food Retailers
Supermarkets
Retailing View 2.1: Grocery Shopping as . . . ?
Supercenters
Warehouse Clubs
Convenience Stores
Online Grocery Retailers
General Merchandise Retailers
Department Stores
Retailing View 2.2: Experience Marketplaces as Today’s Department Store
Full-Line Discount Stores
Category Specialists
Specialty Stores
Drugstores
Retailing View 2.3: High-End Hand-Me-Downs: The Diverse Drivers of Modern Resale Markets
Extreme-Value Retailers
Off-Price Retailers
Retailing View 2.4: Loving the Deals, the Fun, and the Convenience of Off-Price Retailers
Service Providers That Use Retailing Principles
Intangibility
Simultaneous Production and Consumption
Perishability
Inconsistency
Types of Ownership
Independent, Single-Store Establishments
Corporate Retail Chains
Franchising
Summary
Key Terms
Get Out and Do It!
Discussion Questions and Problems
Chapter Endnotes
CHAPTER 3 DIGITAL RETAILING
The 7C Framework of Digital Retailing
Core Goals
Retailing View 3.1: The H&M Website, Designed for Selling Fast but Also Communicating Transparently
Context Elements
Content
Communication
Community
Commerce
Retailing View 3.2: Lemons Are to Lemonade as Distressed Retailers Are to Success for Retail E-commerce Ventures
Connection
Mobile and Social Retailing
Mobile Retailing
Social Media–Based Retailing
Retailing View 3.3: Something for Everyone: Shopping through Facebook Shops
TYPES OF MEDIA
Paid Media
Owned Media
Retailing View 3.4: TikTok Provides Both a Candy Challenge and a Candy Solution for One Small Retailer
Earned Media
Influencer Marketing
Assessing the Efficacy of Influencers
Types of Influencers
Ethical Considerations for Influencer Marketing
How Retailers Engage Their Customers
Listen–Analyze–Do Framework
Retailing View 3.5: Does I and Love and You Love Amazon Attribution?
Summary
Key Terms
Get Out and Do It!
Discussion Questions and Problems
Chapter Endnotes
CHAPTER 4 MULTICHANNEL AND OMNICHANNEL RETAILING
Relative Strengths of Retail Channels
In-Store Retailing
Internet Retailing
Retailing View 4.1: Selling Lululemon through Mirror Devices
Retailing View 4.2: H&M Introduces Real-Time Product Selling
Mobile Retailing
Social Retailing
Catalog and Other Nonstore Channels
Retailing View 4.3: Avon’s App-Driven Digital Strategy
Opportunities Facing Multichannel and Omnichannel Retailers
Challenges Facing Multichannel and Omnichannel Retailers
Multichannel and Omnichannel Supply Chains and Information Systems
Consistent Brand Image across Channels
Merchandise Assortment
Pricing
Retailing View 4.4: How Direct-to-Consumer Brands Limit Showrooming
Reduction of Channel Migration
Summary
Key Terms
Get Out and Do It!
Discussion Questions and Problems
Chapter Endnotes
CHAPTER 5 CONSUMER BEHAVIOR
The Buying Process
Need Recognition
Information Search
Retailing View 5.1: Ensuring That Best Buy Also Is the Best Information Source
Retailing View 5.2: Consumers Are Learning How to Cope with Sales Strategies
Evaluation of Alternatives: The Multiattribute Attitude Model
Purchasing the Merchandise or Service
Postpurchase Evaluation
Types of Buying Decisions
Extended Problem Solving
Limited Problem Solving
Habitual Decision Making
Social Factors Influencing the Buying Process
The Economy
Family
Reference Groups
Culture
Retailing View 5.3: How Influencers Became the Face of Retail Safety
Market Segmentation
Criteria for Evaluating Market Segments
Retailing View 5.4: Making a Fairy-Tale Wedding a Reality for Fashionable, Plus-Size Brides
Approaches for Segmenting Markets
Composite Segmentation Approaches
Summary
Key Terms
Get Out and Do It!
Discussion Questions and Problems
Appendix 5A Consumer Buying Behavior and Fashion
Chapter Endnotes
SECTION II RETAILING STRATEGY
CHAPTER 6 RETAIL MARKET STRATEGY
What Is a Retail Strategy?
Definition of Retail Market Strategy
Central Concepts in a Retail Market Strategy
Target Market and Retail Format
Building a Sustainable Competitive Advantage
Relationships with Customers—Customer Loyalty
Retailing View 6.1: Burger King’s Growing Appeal to Non-Burger Eaters
Relationships with Suppliers
Efficiency of Internal Operations
Retailing View 6.2: Making Technology Personal: How Wayfair Is Leveraging High-Tech Tools to Connect with Consumers
Location
Retailing View 6.3: Madewell’s Multipart, Denim-Led Success
Multiple Sources of Advantage
Growth Strategies
Growth Opportunities
Growth Opportunities and Competitive Advantage
Global Growth Opportunities
Attractiveness of International Markets
Keys to Success in Global Retailing
Entry Strategies
The Strategic Retail Planning Process
Step 1: Define the Business Mission
Step 2: Conduct a SWOT Analysis
Retailing View 6.4: Hot Topic Is Still Hot
Step 3: Identify Strategic Opportunities
Step 4: Evaluate Strategic Opportunities
Step 5: Establish Specific Objectives and Allocate Resources
Step 6: Develop a Retail Mix to Implement the Strategy
Step 7: Evaluate Performance and Make Adjustments
Strategic Planning in the Real World
Summary
Key Terms
Get Out and Do It!
Discussion Questions and Problems
Chapter Endnotes
CHAPTER 7 FINANCIAL STRATEGY
Objectives and Goals
Financial Objectives
Societal Objectives
Personal Objectives
Strategic Profit Model
Profit Margin Management Path
Retailing View 7.1: Target and Walmart: Examining the Retail Strategies of Two Very Successful Retailers
Retailing View 7.2: Calculating the Costs and Profits of Online Channels
Asset Turnover Management Path
Retailing View 7.3: Multilevel Marketing: A Lesson in Merchandise Management
Combining the Profit Margin and Asset Turnover Management Paths
Retailing View 7.4: The Bottom Line of Best Buy’s Progressive Lending Program
Implications for Improving Financial Performance
Evaluating Growth Opportunities
Profit Margin Management Path
Asset Turnover Management Path
Using the Strategic Profit Model to Analyze Other Decisions
Setting and Measuring Performance Objectives
Top-Down versus Bottom-Up Process
Who Is Accountable for Performance?
Performance Objectives and Measures
Types of Measures
Assessing Performance: The Role of Benchmarks
Summary
Key Terms
Get Out and Do It!
Discussion Questions and Problems
Chapter Endnotes
CHAPTER 8 RETAIL LOCATIONS
Types of Retail Locations
Unplanned Locations
Freestanding Sites
Retailing View 8.1: Food Trucks Follow Customers to Work
Urban Locations
Main Street
Shopping Centers and Planned Retail Locations
Convenience, Neighborhood, and Community Shopping Centers
Power Centers
Malls
Lifestyle Centers
Outlet Centers
Theme/Festival Centers
Mixed-Use Developments
Larger, Multiformat Developments
Nontraditional Locations
Pop-Up Stores and Other Temporary Locations
Retailing View 8.2: Luxury Pop-Ups in Rarified Settings
Store-within-a-Store
Merchandise Kiosks
Location and Retail Strategy
Shopping Behavior of Consumers in Retailer’s Target Market
Retailing View 8.3: Clustering Together to Appeal to Fitness Shoppers
Density of Target Market
Uniqueness of Retail Offering
Societal and Legal Considerations
Urban Sprawl
Opposition to Big-Box Retailers
Zoning
Building Codes
Summary
Key Terms
Get Out and Do It!
Discussion Questions and Problems
Chapter Endnotes
CHAPTER 9 RETAIL SITE LOCATION
Evaluating Areas for Locations and Determining the Number of Stores in an Area
Metropolitan Statistical Area
Considerations in Evaluating Store Locations
Number of Stores in an Area
Evaluating Specific Sites
Site Characteristics
Retailing View 9.1: No Flights, No Passengers, No Retail?
Locations within a Shopping Center
Defining Trade Areas
Trade Area Definition
Factors Affecting the Size of the Trade Area
Measuring the Trade Area for a Retail Site
Sources of Information about Trade Areas
Retailing View 9.2: How Lululemon’s Flagship Store Reflects Its Location Strategy
Competition in the Trade Area
Estimating Potential Sales for a Store Site
Regression Analysis
Analog Approach
Illustration of Site Selection: Edward Beiner Purveyor of Fine Eyewear
Step 1: Conduct a Competitive Analysis
Step 2: Define the Present Trade Area
Step 3: Analyze the Trade Area Characteristics
Step 4: Match Characteristics of the Present Trade Area with Potential Sites
Negotiating a Lease
Types of Leases
Retailing View 9.3: High-Tech Options to Support Location Choices
Terms of the Lease
Retailing View 9.4: A Different Kind of Buyer’s Market: Retail Tenants Still in Business Demand New Lease Agreements from Landlords
Summary
Key Terms
Get Out and Do It!
Discussion Questions and Problems
Chapter Endnotes
CHAPTER 10 INFORMATION SYSTEMS AND SUPPLY CHAIN MANAGEMENT
Creating Strategic Advantage through Supply Chain Management and Information Systems
Strategic Advantage
Improved Product Availability
Retailing View 10.1: When a Differentiation Advantage Becomes a Supply Detriment: Wendy’s Limited Fresh Beef Supplies
Higher Return on Assets
The Flow of Information through a Supply Chain
Data Warehouse
Vendor-Managed Inventory and Collaborative Planning, Forecasting, and Replenishment
The Flow of Merchandise through a Supply Chain
Distribution Centers versus Direct Store Delivery
The Distribution (or Fulfillment) Center
Retailing View 10.2: The IKEA Way
Inventory Management through Just-in-Time Inventory Systems
System Design Issues and Trends
Outsourcing Supply Chain Functions
Pull and Push Supply Chains
Radio Frequency Identification Devices
Supply Chain for Fulfilling Catalog and Internet Orders
Retailing View 10.3: Collaborating More Widely to Provide Expanding Shipping
Drop Shipping
Customer Store Pickup
Reverse Supply Chain
Retailing View 10.4: Amazon Returns Are Getting Easier—and More Environmentally Friendly
Summary
Key Terms
Get Out and Do It!
Discussion Questions and Problems
Chapter Endnotes
CHAPTER 11 CUSTOMER RELATIONSHIP MANAGEMENT
The CRM Process
Retailing View 11.1: At Wegmans, Love Equals Loyalty
Overview of the CRM Process
Collecting Customer Shopping Data
Data Warehouse
Identifying Information
Privacy and CRM Programs
Analyzing Customer Data and Identifying Target Customers
Identifying the Best Customers
Retail Analytics
Developing CRM through Frequent-Shopper Programs
Effectiveness of Frequent-Shopper Programs
Making Frequent-Shopper Programs More Effective
Retailing View 11.2: More Ways to Earn and Pay with the Starbucks Loyalty App
Implementing CRM Programs
Customer Pyramid
Customer Retention
Retailing View 11.3: Chatbots Respond Just in Time
Retailing View 11.4: Etsy Enhancing Community Relationships
Customer Conversion: Making Good Customers into Best Customers
Dealing with Unprofitable Customers
Summary
Key Terms
Get Out and Do It!
Discussion Questions and Problems
Chapter Endnotes
SECTION III MERCHANDISE MANAGEMENT
CHAPTER 12 MANAGING THE MERCHANDISE PLANNING PROCESS
Merchandise Management Overview
The Buying Organization
Merchandise Category—The Planning Unit
Evaluating Merchandise Management Performance
Retailing View 12.1: In Cutting Out Category Captains, Grocers Are Making Their Own Shelf Decisions
Improving GMROI
Merchandise Planning Processes
Types of Merchandise Management Planning Systems
Retailing View 12.2: Casually Reshaping Fashion Merchandising
Forecasting Category Sales
Forecasting Staple Merchandise
Forecasting Fashion Merchandise Categories
Retailing View 12.3: Wrapping AI in a Comfy Quilt of Reassurance and Information
Sales Forecasting for Service Retailers
Developing an Assortment Plan
Category Variety and Assortment
Determining Variety and Assortment
Retailing View 12.4: Expanding the Product Line, Condensing Storefronts: The Gap Brands’ Plan
Setting Inventory and Product Availability Levels
Model Stock Plan
Product Availability
Establishing a Control System for Managing Inventory
Control System for Managing Inventory of Staple Merchandise
Control System for Managing Inventory of Fashion Merchandise
Allocating Merchandise to Stores
Amount of Merchandise Allocated
Type of Merchandise Allocated
Timing of Merchandise Allocation
Analyzing Merchandise Management Performance
Evaluating the Merchandise Plan Using Sell-Through Analysis
Evaluating the Assortment Plan Using ABC Analysis
Summary
Key Terms
Get Out and Do It!
Discussion Questions and Problems
Appendix 12A Merchandise Budget Report and Open-to-Buy System for a Fashion Merchandise Category
Chapter Endnotes
CHAPTER 13 BUYING MERCHANDISE
Brand Alternatives
National Brands
Store Brands
Generic Brands
National Brands or Store Brands?
Retailing View 13.1: You Might Find Lots at Costco, but You Won’t Find Kirkland Signature Anywhere Else
Buying National-Brand Merchandise
Meeting National-Brand Vendors
National-Brand Buying Process
Developing and Sourcing Store-Brand Merchandise
Developing Store Brands
Sourcing Store-Brand Merchandise
Retailing View 13.2: Making Made in America into a Viable Retail Strategy
Negotiating with Vendors
Knowledge Is Power
Negotiation Issues
Tips for Effective Negotiating
Strategic Relationships
Defining Strategic Relationships
Retailing View 13.3: Walgreens and Kroger Create a Procurement Alliance
Building Partnering Relationships
Maintaining Strategic Relationships
Legal, Ethical, and Social Responsibility Issues for Buying Merchandise
Legal and Ethical Issues
Retailing View 13.4: Beautiful, Sustainable, and Conscious: Setting New Standards for Cosmetics at Ulta
Corporate Social Responsibility
Summary
Key Terms
Get Out and Do It!
Discussion Questions and Problems
Chapter Endnotes
CHAPTER 14 RETAIL PRICING
Pricing Strategies
High/Low Pricing
Everyday Low Pricing
Advantages of the Pricing Strategies
Setting Retail Prices
Customer Price Sensitivity
Retailing View 14.1: Panera Bread: Subscribing to Your Daily Dose of Caffeine
Competition
Pricing of Services
Using Analytical Tools to Set Prices
Retailing View 14.2: The Motives for Managing Merchandise and Marking Down Money
Markdowns
Reasons for Taking Markdowns
Retailing View 14.3: Is Crazy Cazboy’s Really Crazy, or Does Its Pricing Method Make All the Sense in the World?
Pricing Techniques for Increasing Sales and Profits
Dynamic Pricing
Retailing View 14.4: Disney: Dynamically Pricing the Happiest Place on Earth
Promotional Markdowns
Clearance Markdowns for Fashion Merchandise
Coupons
Price Bundling
Quantity Discounts
Zone Pricing
Leader Pricing
Price Lining
Odd Pricing
Legal and Ethical Pricing Issues
Deceptive Reference Prices
Predatory Pricing
Resale Price Maintenance
Horizontal Price Fixing
Bait-and-Switch Tactics
Summary
Key Terms
Get Out and Do It!
Discussion Questions and Problems
Chapter Endnotes
CHAPTER 15 RETAIL COMMUNICATION MIX
New Media Elements
Online Media
Retailing View 15.1: Unboxing Communication Potential on Walmart’s Websites
Social Media
Retailing View 15.2: Sharing, Shopping, Sustaining: Retail Bazaars and Social Communities
Traditional Media Elements
Mass Media Advertising
Sales Promotions
Retailing View 15.3: Cutting Coupons? Nope, Cutting Paper Coupons out of Promotional Strategies
In-Store Marketing/Design Elements
Retailing View 15.4: Pop-Ups as Digital POP Displays on Amazon
Personal Selling
Public Relations
Planning the Retail Communication Program
Establish Objectives
Determine the Communication Budget
Allocate the Promotional Budget
Implement and Evaluate Communication Programs—Three Illustrations
Summary
Key Terms
Get Out and Do It!
Discussion Questions and Problems
Chapter Endnotes
SECTION IV HUMAN RESOURCES AND STORE MANAGEMENT
CHAPTER 16 HUMAN RESOURCES AND MANAGING THE STORE
Acquire and Retain Human Resources
Recruit Retail Employees
Retailing View 16.1: A Retail Performance Analysis, Based on Recruiting and Hiring Efforts
Train and Acculturate Employees
Motivate Employees
Retailing View 16.2: Especially Thankful for a Job This Year
Evaluate Employees
Reward and Compensate Employees
Leadership
Leader Decision-Making Style
Retailing View 16.3: A Team-Oriented Employment Model in Walmart Stores
Maintaining Morale
Controlling Costs
Labor Scheduling
Retailing View 16.4: Deep Brew and Deep Insights into Scheduling
Store Maintenance
Inventory Shrinkage
The Organization Structure for a Retail Firm
Organization of a Single-Store Retailer
Organization of a National Retail Chain
Human Resource Management Legal Issues
Equal Employment Opportunity
Compensation
Labor Relations
Employee Safety and Health
Sexual Harassment
Retailing View 16.5: Avoiding Labor Laws by Using Technology to Replace Human Cashiers
Employee Privacy
Summary
Key Terms
Get Out and Do It!
Discussion Questions and Problems
Chapter Endnotes
CHAPTER 17 STORE LAYOUT, DESIGN, AND VISUAL MERCHANDISING
Store Design Objectives
Implement the Retail Strategy
Build Loyalty
Retailing View 17.1: The Protections and Problems of a Cashless Market Economy
Retailing View 17.2: Goosing the Store Design for More Fun and Adventure
Increase Sales on Visits
Control Costs to Increase Profits
Meet Legal Considerations—Americans with Disabilities Act
Design Trade-Offs
Store Design Elements
Layouts
Signage and Graphics
Feature Areas
Store Exteriors
Space Management
Space Allocated to Merchandise Categories
Location of Merchandise Categories
Retailing View 17.3: Getting Consumers into the TerraCycle Loop by Designing Stores for Container Returns
Determining Store Size
Visual Merchandising
Fixtures
Presentation Techniques
Creating an Appealing Store Atmosphere
Lighting
Color
Music
Scent
Taste
Just How Exciting Should a Store Be?
Retailing View 17.4: What Is Amazon Trying to Achieve with Its Newest Experiment, a Hair Salon?
Summary
Key Terms
Get Out and Do It!
Discussion Questions and Problems
Chapter Endnotes
CHAPTER 18 CUSTOMER SERVICE
Balancing Customer Service: Personalization versus Standardization
Personalized Service
Standardized Service
Customer Evaluations of Service Quality
Perceived Service
Role of Expectations
Retailing View 18.1: Won’t You Visit Your Neighbor? Staycations and Travel Services in the Pandemic
The Gaps Model for Improving Retail Customer Service Quality
Retailing View 18.2: How Appealing to Women Has Helped Home Depot
Knowing What Customers Want: The Knowledge Gap
Retailing View 18.3: Gaining Insights in the Moment, Using It on the Site
Setting Service Standards: The Standards Gap
Meeting and Exceeding Service Standards: The Delivery Gap
Communicating the Service Promise: The Communication Gap
Use Technology
Retailing View 18.4: Service-Providing Retail Robots
Service Recovery
Listening to Customers
Providing a Fair Solution
Resolving Problems Quickly
Summary
Key Terms
Get Out and Do It!
Discussion Questions and Problems
Chapter Endnotes
SECTION V CASES
1. Get It, Go, Just Walk Out: Amazon’s Proposed
Reinvention of the Checkout Process
2. Making Technology Personal: How Wayfair Is
Leveraging High-Tech Tools to
Connect with Consumers
3. Making Macy’s Meaningful: Moves by the Retail
Chain to Maintain Its Competitiveness
4. Find “Good Stuff Cheap” at Ollie’s Bargain
Outlet
5. Tractor Supply Company Targets the Part-Time
Rancher
6. Fast Fashion and Fast Digital Upgrades by
H&M
7. Home Depot Is Winning on Nearly Every Metric. How Is It Doing So?
8. Walmart and Grocery Delivery
9. “A Blooming Company"
10. Blue Tomato: Internationalization of a Multichannel Retailer
11. Staples, Inc.
12. Daily Table
13. Remixing a Green Business: The Green Painter
14. Ashley Stewart
15. The Decision-Making Process for Buying a
Bicycle
16. McDonald’s—A Global Giant
17. The Coffee Wars
18. A True Platform for Sellers: How Alibaba Is Trying
to Take Over the World
19. Parisian Patisserie “Maison Ladurée” Goes
Global
20. Retailing in India: The Impact of
Hypermarkets
21. Diamonds: From Mine to Market
22. Starbucks’s Expansion into China
23. Planet Fitness: Pricing for Success
24. Tiffany and TJX: Comparing Financial
Performance
25. Choosing a Store Location for a Boutique
26. Hutch: Locating a New Store
27. Understanding Grubhub’s Service Quality
28. Zara Delivers Fast Fashion
29. Avon Embraces Diversity
30. Sephora Loyalty Programs: A Comparison
between France and the United States
31. Attracting Generation Y to a Retail Career
32. Active Endeavors Analyzes Its Customer
Database
33. Pizza Players, Pizza Prices
34. Mel’s Department Store under New
Management
35. Developing an Assortment Plan for Hughes
36. Preparing a Merchandise Budget Plan
37. American Furniture Warehouse Sources
Globally
38. How Much for a Good Smell
39. Promoting a Sale
40. Target Marketing with Google AdWords
41. A Stockout at Discmart
42. Yankee Candle: Product Management and
Innovation
43. Interviewing for a Management Trainee
Position
Glossary
Company Index
Name Index
Subject Index

2022-11-29