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Place branding : glocal, virtual and physical identities, constructed, imagined and experienced 🔍
Robert Govers, Frank Go (auth.) Palgrave Macmillan UK, 1st ed. 2009, 2009
英语 [en] · 中文 [zh] · PDF · 2.1MB · 2009 · 📘 非小说类图书 · 🚀/lgli/lgrs/nexusstc/zlib · Save
描述
The topic of place branding is moving from infancy to adolescence. Many cities, and nations have already established their place brand and this well documented new book brings the fundamentals of place branding together in an academic format but is at the same time useful for practice.
Erscheinungsdatum: 23.07.2009
备用文件名
lgrsnf/K:\springer\10.1007%2F978-0-230-24702-4.pdf
备用文件名
nexusstc/Place Branding: Glocal, Virtual and Physical Identities, Constructed, Imagined and Experienced/5af1ec83fec53178d7678ea61fb735ff.pdf
备用文件名
zlib/Business & Economics/Sales & Marketing/Robert Govers, Frank Go (auth.)/Place Branding: Glocal, Virtual and Physical Identities, Constructed, Imagined and Experienced_2666447.pdf
备选作者
Govers, R., Go, F.
备用出版商
Macmillan Publishers Limited
备用出版商
Palgrave Macmillan Limited
备用出版商
Macmillan Education UK
备用出版商
Campbell Books Ltd
备用出版商
Springer Nature
备用出版商
Scholars Portal
备用出版商
Red Globe Press
备用版本
United Kingdom and Ireland, United Kingdom
备用版本
Basingstoke [United Kingdom, 2009
备用版本
1, 20160118
备用版本
2019
元数据中的注释
lg1456970
元数据中的注释
{"edition":"1","isbns":["0230245595","0230247024","1349311677","9780230245594","9780230247024","9781349311675"],"last_page":324,"publisher":"Palgrave Macmillan"}
备用描述
The topic of place branding is moving from infancy to adolescence. Many cities, and nations have already established their place brand and this well documented new book brings the fundamentals of place branding together in an academic format but is at the same time useful for practice. How will places continue to compete for the attention of potential investors, migrant workers, traders, students or tourists in an overcrowded, globalised and increasingly online market? This book provides a new perspective on the subject of Place Branding. In particular, it capitalizes on gaps across the virtual and physical global economy and builds a comprehensive and structured overview of the relevant principles, philosophies, fundamentals and models. Beyond logos and slogans, spin and gloss, it links concepts of place identity, projected image, product offering, consumption experience and perceived image in full coverage and in an orderly, theoretically modelled manner, dividing the book into relevant parts and chapters. Each part consists of a theoretical chapter and relevant research based case studies. A unique, recurring and scrupulously analyzed, best-practice, signature case study is Dubai, but also examined are Flanders (Belgium), Florida, Morocco and Singapore, the Canary Islands, The Netherlands (and its province of Zeeland), and Wales. The concluding part of the book then provides a practical, but comprehensive model that guides practitioners, students and researchers in the application of place branding
备用描述
"This book makes a very useful addition to the rather scarce literature on the subject. What I always look for, and what I'm particularly gratified to find in this book, is a prominent acknowledgement of the 'deeds not words' school of thought which I devote most of my energies to communicating."--Simon Anholt, Government Advisor; Author of the Anholt Nation Brands Index and Competitive Identity (Palgrave); Member of the UK Foreign Office's Public Diplomacy Board 'Robert Govers and Frank Go's new book brings a new level of intellectual rigour to the often misunderstood subject of place branding.' - Nicholas Ind, Managing Partner of Equilibrium Consulting; Author of Living the Brand (Kogan Page) and Branding Governance (Wiley) 'This book is a valuable addition to current thinking on the subject of place branding. It offers fresh insights and perspectives. I thoroughly recommend it for practioners and students of place marketing' -- Roger Pride, Marketing Director of Visit Wales and co-author of Destination Branding, Creating the Unique Destination Proposition (Elsevier) 'I truly appreciate this book's attempt to approach the practice of place branding from an (applied- ) academic perspective.' - Sicco van Gelder, Founder of Placebrands and author of Global Brand Strategy-Unlocking Branding Potential Across Countries, Cultures and Markets (Kogan Page)
备用描述
"How will places continue to compete for the attention of potential investors, migrant workers, traders, students or tourists in an overcrowded, globalised and increasingly online market? This book provides a new perspective on the subject of Place Branding. In particular, it capitalizes on gaps across the virtual and physical global economy and builds a comprehensive and structured overview of the relevant principles, philosophies, fundamentals and models. Beyond logos and slogans, spin and gloss, it links concepts of place identity, projected image, product offering, consumption experience and perceived image in full coverage and in an orderly, theoretically modelled manner, dividing the book into relevant parts and chapters. Each part consists of a theoretical chapter and relevant research based case studies. A unique, recurring and scrupulously analyzed, best-practice, signature case study is Dubai, but also examined are Flanders (Belgium), Florida, Morocco and Singapore, the Canary Islands, The Netherlands (and its province of Zeeland), and Wales. The concluding part of the book then provides a practical, but comprehensive model that guides practitioners, students and researchers in the application of place branding."--Publisher's website
备用描述
Front Matter....Pages i-xiv
Introdution....Pages 1-21
Front Matter....Pages 23-24
The Origins of Place Branding....Pages 25-33
Immediate Discipline....Pages 34-42
Front Matter....Pages 45-47
Strategic Place Branding Elements....Pages 49-72
Signature Case Dubai: Brand Strategy....Pages 73-107
Case Zeeland (The Netherlands): Place Identity Research....Pages 108-116
Case Flanders (Belgium): Place Identity Research....Pages 117-129
Front Matter....Pages 133-134
Place Brand Performance Elements....Pages 135-150
Signature Case Dubai: Projected Image Research....Pages 151-167
Mini Case Zeeland (The Netherlands): Place Experience....Pages 168-174
Front Matter....Pages 177-178
Place Brand Satisfaction Elements....Pages 179-193
Case The Netherlands: Perceived Image Research....Pages 194-207
Signature Case Dubai: Perceived Image Research....Pages 208-240
Front Matter....Pages 243-244
The 3-Gap Place Branding Model....Pages 245-249
Signature Case Dubai: Research Conclusions....Pages 250-253
How to Build Strong Place Brands that Bridge Gaps....Pages 254-269
Back Matter....Pages 270-324
开源日期
2016-03-14
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