Supercharge your success by answering the one question everyone cares about, So What?: How to Communicate What Really Matters to Your Audience contains practical techniques, examples, and exercises proven with thousands of winning salespeople, straight from Mark Magnacca, one of the world's leading sales consultants. It's tough, but true–the people you're trying to communicate with, sell to, or convince don't really care about you. Nor do they care what you're offering them–until they understand exactly how it'll benefit them. If you recognize that one hard, cold fact–and you know what to do about it–you'll make more money, achieve greater success, and even have more fun! Magnacca shows you how to answer the “So What?” question brilliantly, every time–no matter who's asking it or what you're trying to achieve. This book will transform the way you communicate: You'll use it every day to get what you want–in business and in life!

Magnacca, Mark, 1969-

Financial Times/Prentice Hall ; Pearson Education [distributor

Globe Fearon Educational Publishing

Longman Publishing

Cengage Gale

1st ed., Upper Saddle River, NJ, New Jersey, 2009

Upper Saddle River, N.J., London, ©2009

United States, United States of America

<p><p>so What?<p>how To Communicate What Really Matters To Your Audience<p>mark Magnacca<p>supercharge Your Success By Answering The One Question That Everyone Cares About&#58;<p>answer The &ldquo;so What?&rdquo; Question Quickly, Succinctly, Convincingly&ndash;every Time!<p>practical Techniques, Examples, And Exercises Proven With Thousands Of Winning Salespeople.<p>straight From Mark Magnacca, One Of The World&rsquo;s Leading Sales Consultants.<p>for All Your Personal Interactions&ndash;in Business And In Life!<p>it&rsquo;s Tough, But True&ndash;the People You&rsquo;re Trying To Communicate With, Sell To, Or Convince Don&rsquo;t Really Care About You. Nor Do They Care What You&rsquo;re Offering Them&ndash;until They Understand Exactly How It&rsquo;ll Benefit Them. If You Recognize That One Hard, Cold Fact&ndash;and You Know What To Do About It&ndash;you&rsquo;ll Make More Money, Achieve Greater Success, And Even Have More Fun!<p>in This Book, World-renowned Sales Consultant Mark Magnacca Shows You How To Answer The &ldquo;so What?&rdquo; Question Brilliantly, Every Time&ndash;no Matter Who&rsquo;s Asking It Or What You&rsquo;re Trying To Achieve. This Book Will Transform The Way You Communicate&#58; You&rsquo;ll Use It Every Day To Get What You Want&ndash;in Business And In Life!<p>about The Author X<p>foreword Xi<p>chapter 1 What You Need To Know In 850 Words 2<p>chapter 2 Change Your Thinking, Change Your Life 8<p>chapter 3 How I Learned To Think This Way&ndash;you Can, Too! 14<p>chapter 4 Your World View&ndash;making The Invisible Visible 26<p>chapter 5 What&rsquo;s In It For Them? 36<p>chapter 6 Who You Always Wanted To Be&ndash;yourself 52<p>chapter 7 Winging It Versus Orchestration 72<p>chapter 8 Getting Your Audience Engaged 86<p>chapter 9 Tie A String Around Your Finger 104<p>chapter 10 Getting From Where You Are To Where You Want To Be 120<p>so What? A Final Word 128<p>glossary 134<p>acknowledgments 140<p>index 144</p>

What you need to know - in 850 words
Mindset- change your thinking, change your life
"Origin" how I learned to think this way you can too
"Filter" your world view
"Benefit" what's in it for them
Communicator-who you always wanted to be "yourself"
"Anticipating" winging it versus orchestration
"Positioning" getting your audience engaged
Reminder- tie a string around your finger
"Now what"! getting from where you are to where you want to be.

xii, 147 p. ; 21 cm
Includes index
What you need to know in 850 words -- Change your thinking, change your life -- How I learned to think this way- you can, too! -- Your world view-making the invisible visible -- What's in it for them? -- Who you always wanted to be-yourself -- Winging it versus orchestration -- Getting your audience engaged -- Tie a string around your finger -- Getting from where you are to where you want to be

Argues that the key to successful communication is focusing on the needs of the audience and how they will benefit, and describes how to leverage this principle to communicate effectively, attain goals, and succeed.

2023-06-28