Put these words to work for you! Learn the gift of gab and get closer to your dream job This latest addition to the bestselling Perfect Phrases series is a must-read for anyone who dreads networking or who has ever fumbled or frozen during important and possibly career-changing conversations. Perfect Phrases for Professional Networking arms readers with foolproof and versatile phrases that help them take advantage of virtually any professional networking opportunity. KNOW WHAT TO SAY IN ANY SITUATION From cocktail parties to industry conferences, association meetings, and even unexpected run-ins on the street, this book has all the tools you need to feel comfortable striking up a conversation, steering it in the right direction, and following up effectively. Whether you're looking for a promotion, considering a career change, or just hoping to update that rolodex for a rainy day, this handy resource has you covered--including new-media tactics such as e-mail etiquette, rules for social networking, and the proper way to leave a blog comment. Author Susan Benjamin shows you how to: Break the ice Use personal connections to create a conversation Steer the conversation toward leads Ask for an invitation to an exclusive gathering Get through to someone who's putting you off Get new leads from an old contact Perfect your elevator pitch Send a cold e-mail that gets a response Make the most of online networking functions No matter how tough networking is for you, the Perfect Phrases format makes it simple for you to start building connections today.

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nexusstc/Perfect Phrases for Professional Networking: Hundreds of Ready-to-Use Phrases for Meeting and Keeping Helpful Contacts Everywhere You Go (Perfect Phrases Series)/5895eee4fc0c7b9ad2f964de17a30a65.pdf

zlib/Business & Economics/Susan Benjamin/Perfect Phrases for Professional Networking_863466.pdf

Benjamin, Susan

McGraw-Hill Professional Publishing

McGraw-Hill School Education Group

Irwin Professional Publishing

McGraw Hill LLC

Oracle Press

McGraw Hill LLC Professional Division, New York, 2010

Perfect phrases series, New York, ©2010

United States, United States of America

Perfect phrases series, New York, 2008

Perfect Phrases, New York, USA, 2009

New York, New York State, 2009

New York, New York State, 2010

Perfect Phrases, 1, 2010

New York : London, 2009

1, PS, 2009

до 2011-01

lg438580

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McGraw-Hill
Contents 6
Acknowledgments 12
Part 1 Perfect Phrases for Networking in Any Situation 14
Chapter 1 The Basics 15
Networking: The List 15
A Quick Look at Networking Dos and Don'ts 18
Address the Person, Not the Opportunity 23
Give Them a Chance to Respond Honestly 27
Follow Up, Follow Up, Follow Up 28
Chapter 2 The First Hello 30
Leverage Relationships 30
Get Personal 33
Use Humor to Break the Ice 36
Cut Through Coldness to Break the Ice 38
Chapter 3 Asking for Leads 41
Steering the Conversation to Leads 42
Asking for Leads Directly 43
Asking for Leads Indirectly 47
Asking for Leads a Second Time 48
Letting Them Know When a Lead Is Not Appropriate (Without Sounding Ungrateful) 50
Asking for Leads That You Would Otherwise Have to Pay For 51
Getting Inside Information 52
Chapter 4 Following Up 54
Determining When to Follow Up 55
Following Up Immediately After Your Request 59
Several Weeks After the Initial Contact 61
When the Contact Didn't Follow Through with a Promise 65
When the Contact Sent You to the Wrong Person 67
When the Contact Agreed to Approach Someone on Your Behalf 69
Chapter 5 Cold Contacts 71
When You Heard About the Person Directly 72
You Know the Person by Reputation 77
You Read About the Person or Organization in a Publication 81
You Heard the Person on a Webinar or Other Talk 86
You Found the Person in the Blogosphere 88
Chapter 6 Getting New Leads from an Old Contact 90
When the Previous Leads Worked Out 90
When the Previous Leads Didn't Work Out 92
When You Were in Touch with the Contact Recently 93
When You Haven't Been in Touch with the Contact 95
When a Project or Job Has Ended and You Need New Leads 96
Part 2 Networking in Groups 100
Chapter 7 The Big Venue: Conferences, Conventions, and Training Centers 102
Chance Meetings in the Halls 102
At a Luncheon or Dinner 103
Making Contacts in Training Sessions 105
Connecting with a Presenter 107
Connecting with Visitors at Your Booth 109
Making Meaningful Connections at Other People's Booths 113
Chapter 8 Networking at the Networking Event 115
Creating the Perfect Three-Minute Description of Your Business 115
Creating the Perfect Three-Minute Description of Your Qualifications 118
Creating the Perfect Ten-Second Elevator Speech 119
Determining if the Contact Is Worthwhile 121
Setting Expectations 122
Getting the Names of Decision Makers 124
Chapter 9 Networking When You're the Star 126
Discreet Networking During a Talk 127
Discreet Networking After a Talk 130
Getting Leads from Other Presenters 133
Getting Leads from the Event Planners 134
Part 3 Online Networking 138
Chapter 10 E-Mails 139
Subject Lines to People Who Know You 140
Subject Lines to People Who Don't Know You 141
Subject Lines When You Briefly Met Face-to-Face 142
Subject Lines When You've Already E-Mailed Them 143
Getting Them to Respond to Your E-Mail 146
Getting Them to Contact Someone on Your Behalf 147
Getting Them to Follow Up on a Previous Request 148
Chapter 11 Networking Through the Social Network 149
Online Social Etiquette 149
Creating a Message That Invites Leads 153
Getting Online Friends to Have Links to Your Site 154
Creating Comments That Imply Your Ability to Give Advice 155
Creating Comments That Inspire Other Comments 156
Using a Blog as a Networking Tool 157
Chapter 12 Websites 160
Website Basics and Beyond 160
Getting Leads Through Your Website 163
Creating Buzz (the Ultimate Networking Opportunity) from Your Website 166
Becoming an Authority Through Your Website So People Will Network with You 166
Part 4 The Networking-Marketing Marriage 170
Chapter 13 Marketing Essentials 171
Making That First (and Possibly Only) Impression 171
Building Credibility 176
Engaging the Contact 178
Creating a Message That Encourages a Response 180
Getting a Direct Response 181
Chapter 14 Brochures, Invitations, Sales Calls, and Letters 184
Using Brochures to Get People to Call or E-Mail 184
Creating Networking Opportunities Through Sales Letters 186
Creating Networking Opportunities Through Cold Calls 188
Reaching the Decision Maker Through a Cold Call 191
Chapter 15 Buried Networking Opportunities 195
Send Invitations No One (and Their Friends) Can Resist 195
Use Text Messaging 198
Use Surveys to Open Doors 199
Host Contests and Challenges—They Work! 202
Create a Club with Special Advantages 205
0071629165,9780071629164

Whether it's making a sale, managing a business, or handling any tough scenario, the Perfect Phrases series has the tools for precise, effective communication in any situation. With Perfect Phrases books, readers have all the phrases they need to get things done, right at their fingertips!

2011-06-04