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lgli/F:\twirpx\_10\_0\296378\1markoni_dzh_pr_polnoe_rukovodstvo.doc
PR: полное руководство 🔍
Маркони, Джо South-Western Educational Pub; South-Western; American Marketing Association, Mason, Ohio, [Place of publication not identified, ©2004
英语 [en] · 俄语 [ru] · DOC · 2.0MB · 2004 · 📘 非小说类图书 · 🚀/lgli/lgrs/nexusstc/zlib · Save
描述
Джо Маркони; Пер. с англ. Д. Р. Геренава, Ю. П. Леоновой. — М.: Вершина, 2006. — 256 с.: табл. — ISBN 5-9626-0007-Х. ISBN 0-324-20304-7 (англ. ) Агентство CIP РГБ
Моделирование, поддержание и изменение внешнего имиджа, формирование и развитие информационного поля, мониторинг общественного мнения — такова роль сегодняшнего PR.
Книга знакомит практикующих PR-профессионалов, маркетологов, а также других читателей с основами и профессиональными секретами Public Relations как коммуникационного менеджмента.
备用文件名
lgrsnf/F:\twirpx\_10\_0\296378\1markoni_dzh_pr_polnoe_rukovodstvo.doc
备用文件名
nexusstc/PR: полное руководство/487b668a287d1e388ca792f2c7c97e70.doc
备用文件名
zlib/Business & Economics/Sales & Marketing/Маркони Дж./PR: полное руководство_2959650.doc
备选标题
The executive's guide to public relations
备选标题
Public relations : the complete guide
备选作者
Джо Маркони; под общ. ред. Б. Л. Еремина; пер. с англ. Д. Р. Геренава, Ю. П. Леоновой
备选作者
Marconi, Joe
备选作者
Joe Marconi
备用出版商
South-Western ; Thomson Learning
备用出版商
Cengage South-Western
备用出版商
Racom Communications
备用出版商
Vershina
备用出版商
Вершина
备用版本
United States, United States of America
备用版本
Cincinnati, Ohio, London, 2004
备用版本
Russia, Russian Federation
备用版本
1 edition, May 26, 2004
备用版本
Москва, Russia, 2006
备用版本
1, PS, 2004
元数据中的注释
296378
元数据中的注释
twirpx
元数据中的注释
lg1717271
元数据中的注释
Библиогр. в конце разд.
Пер.: Marconi, Joe Public Relations Thomson, 2004 0-324-20304-7
元数据中的注释
РГБ
元数据中的注释
Russian State Library [rgb] MARC:
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备用描述
With the rise of integrated marketing communications (IMC) and the decline of paid media, the importance of public relations is on the upswing. Companies are realizing the benefit of speaking with "one voice" in both paid media and nonpaid efforts. And as media rates continue to rise though response rates fall - and potential buyers are less moved by what they view as "sales messages" - effective PR will only grow more vital. An excellent resource for professionals in every field, Public The Complete Guide provides a valuable hands-on reference for professionals ranging from midlevel marketing and sales managers to senior-level executives.
备用描述
[This book] shows all the most effective planning techniques; how to execute the entire range of programming possibilities, from investor relations and employee relations to cause marketing programs; and all of the important skills, including speech writing, image management and crisis management. [It] gives you ... examples of how the masters have done it profitably for themselves and for their clients. [It also] gives you fingertip access to additional information sources.-Dust jacket
备用描述
In the evolving business education environment, South-Western leverages its learning materials across all forms of media, from traditional textbooks to web-based formats. Top scholars, business authorities and thought leaders offer expertise in a broad range of subjects
备用描述
Public relations seems like a self-explanatory term, yet after more than a century as a profession, a business, and a process, controversy and confusion might be greater than ever about what public relations is and what it does.
开源日期
2017-08-07
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