反馈文件质量
ia/buildingbrandaut0000beve.pdf
Building Brand Authenticity : 7 Habits of Iconic Brands 🔍
Michael Beverland Palgrave Macmillan UK, Springer Nature, Basingstoke, 2009
英语 [en] · PDF · 14.1MB · 2009 · 📗 未知类型的图书 · 🚀/ia · Save
描述
xiv, 219 p. : 24 cm
"The projection of authenticity is one of the key pillars of marketing. Research reveals that consumers seek authenticity through the brands they choose. This book proposes to do so. Based on extensive research with consumers and brand managers this book offers seven guiding principles for building brand authenticity"--Provided by publisher
Includes bibliographical references (p. 191-201) and indexes
Machine generated contents note: Introductionthe crisis of branding and the demand for authenticity * What is authenticity? * Principle 1Tell compelling brand stories * Principle 2Appear as artisanal amateurs * Principle 3Stick to your roots * Principle 4Love of product and production * Principle 5Market Immersion * Principle 6Cultural contribution * Principle 7Indoctrinate staff into the cult * A call to actionbuilding brand authenticity Introductionthe crisis of branding and the demand for authenticity * What is authenticity? * Principle 1Tell compelling brand stories * Principle 2Appear as artisanal amateurs * Principle 3Stick to your roots * Principle 4Love of product and production * Principle 5Market Immersion * Principle 6Cultural contribution * Principle 7Indoctrinate staff into the cult * A call to actionbuilding brand authenticity
备选作者
Beverland, Michael
备用出版商
Houndmills, Basingstoke, Hampshire ; New York: Palgrave Macmillan
备用出版商
Macmillan Publishers Limited
备用出版商
Macmillan Education UK
备用出版商
Campbell Books Ltd
备用版本
Houndmills Basingstoke Hampshire ; New York, 2009
备用版本
United Kingdom and Ireland, United Kingdom
备用版本
New York, New York State, 2009
备用版本
1. publ, Basingstoke, 2009
备用版本
2009, PT, 2009
元数据中的注释
Obscured text on back cover due to sticker attached.
元数据中的注释
Includes bibliographical references and index.
备用描述
The projection of authenticity is one of the key pillars of marketing. Research reveals that consumers seek authenticity through the brands they choose. Based on extensive research with consumers and brand managers this book offers seven guiding principles for building brand authenticity.
Erscheinungsdatum: 22.10.2009
开源日期
2024-07-01
更多信息……

🚀 快速下载

成为会员以支持书籍、论文等的长期保存。为了感谢您对我们的支持，您将获得高速下载权益。❤️
如果您在本月捐款，您将获得双倍的快速下载次数。

🐢 低速下载

由可信的合作方提供。 更多信息请参见常见问题解答。 （可能需要验证浏览器——无限次下载！）

所有选项下载的文件都相同，应该可以安全使用。即使这样，从互联网下载文件时始终要小心。例如，确保您的设备更新及时。
显示外部下载
  • 对于大文件，我们建议使用下载管理器以防止中断。
    推荐的下载管理器：JDownloader
  • 您将需要一个电子书或 PDF 阅读器来打开文件，具体取决于文件格式。
    推荐的电子书阅读器：Anna的档案在线查看器、ReadEra和Calibre
  • 使用在线工具进行格式转换。
    推荐的转换工具：CloudConvert和PrintFriendly
  • 您可以将 PDF 和 EPUB 文件发送到您的 Kindle 或 Kobo 电子阅读器。
    推荐的工具：亚马逊的“发送到 Kindle”和djazz 的“发送到 Kobo/Kindle”
  • 支持作者和图书馆
    ✍️ 如果您喜欢这个并且能够负担得起，请考虑购买原版，或直接支持作者。
    📚 如果您当地的图书馆有这本书，请考虑在那里免费借阅。