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upload/degruyter/Degruyter Imprints v2 [09-06-23]/OffSeries/10.1515_9783110366778.pdf
Handbook Event Market China 🔍
Schwägermann, Helmut (editor);Mayer, Peter (editor);Ding, Yi (editor) De Gruyter De Gruyter Oldenbourg, 2015 jan 27
英语 [en] · 中文 [zh] · PDF · 7.0MB · 2015 · 📘 非小说类图书 · 🚀/lgli/lgrs/nexusstc/upload/zlib · Save
描述
China’s event market is full of dynamic and exciting developments, innovation, new players and novel ideas, but at the same time of certain shortcomings. This new and huge market is drawing increasing attention from the event industry worldwide. The aim of this handbook is to analyse the Chinese event market, reflect on emerging trends, scrutinise the key players and identify the implica-tions for the education of future professionals in this industry.
This handbook is the first of its kind on the Chinese event market written in English. It is a collection of 27articles written by 39 authors from China, Germany, Malaysia, South Africa, the United Kingdom and the United States. The contributions embrace a mix of theoretical and practical reflections, written by academics/lecturers and practitioners alike. The focus lies on business events, such as trade fairs, conventions and corporate events. Some very specifically describe a certain trend or development; others focus on overall trends.
The handbook is divided into four chapters. Following an introductory chapter on the event market, the second chapter focuses on the event market in China from a global perspective. The third chapter reflects on management aspects in China’s event industry. The fourth and final chapter addresses the issue of educating professionals for the event industry.
* First handbook on the Chinese Event Market in English language
* International aspects of the Chinese Event Market
备用文件名
nexusstc/Handbook Event Market China/47e94d87403e19fe93e0610a506dbb4b.pdf
备用文件名
lgli/10.1515_9783110366778.pdf
备用文件名
lgrsnf/10.1515_9783110366778.pdf
备用文件名
zlib/no-category/Helmut Schwägermann (editor); Peter Mayer (editor); Yi Ding (editor)/Handbook Event Market China_25555108.pdf
备选标题
untitled
备选作者
Helmut Schwägermann (editor); Peter Mayer (editor); Yi Ding (editor)
备选作者
Helmut Schwägermann; Peter Mayer; Yi Ding; De Gruyter Oldenbourg
备选作者
Helmut Schwägermann; Peter Mayer; DIng Yi
备选作者
Peter Mayer; Helmut Schwägermann; Yi Ding
备选作者
Helmut Schwägermann; Peter Mayer; Ting Yi
备选作者
Rebekka Nöcker
备选作者
Word 2003
备用出版商
Saur, K. G., Verlag. ein Imprint der Walter de Gruyter GmbH
备用出版商
düsseldorf university press. in Walter de Gruyter GmbH
备用出版商
de Gruyter, Walter, GmbH
备用出版商
de Gruyter GmbH, Walter
备用版本
Berlin/Boston, UNKNOWN, 2016
备用版本
De Gruyter, Berlin, 2016
备用版本
Berlin, Germany, 2016
备用版本
Germany, Germany
备用版本
Berlin, 2017
备用版本
1, 20151214
备用版本
1, 2017
元数据中的注释
degruyter.com
元数据中的注释
producers:
Acrobat Distiller 11.0 (Windows)
元数据中的注释
{"isbns":["3110366770","3110372363","3110578565","9783110366778","9783110372366","9783110578560"],"last_page":416,"publisher":"De Gruyter"}
备用描述
Table of Contents
Preface
Editorial
Introduction
The event market: An introduction
The event market China: A global view
The development of Asia-Pacificâ€TMs meetings industry
Chinaâ€TMs MICE industry: Advancement through reform and opening
Raising the level of market-orientation in the Chinese exhibition industry – based on international experience
The role of China in Germanyâ€TMs exhibition industry
Chinaâ€TMs meetings industry: A future market for Germany
Externalities, market potential and tourism development: Empirical evidence from China
Internationalisation of trade fair organisers – Theoretical considerations and practical implications
The role of the state in the exhibition industry in Germany and China – A reflection based on the varieties of capitalism-approach
Green economy and tourism
China outbound: How China will affect the international meetings industry
Management aspects in China’s event industry
Green meeting standards: A conceptual review
Probe into the Chinese event venue market – From an outside perspective
The Role of a Destination Management Organisation (DMO) in China, taking the example of Shanghai
Opportunities and challenges for Shanghai Disneyland – A stakeholder analysis
The challenges posed by international trade fair projects
Chinese companies at European trade fairs
Why China needs more Professional Congress Organisers (PCOs)
How to organise successful meetings in China
The evolution of the Chinese events market – An agency perspective
A City Brand Personality Model for international event marketing: An empirical research across multiple cultures
Education for China‘s event industry
Fit for the future? Some thoughts on event education in a changing world
The event industry and its human resources: A view based on the characteristics of the industry
Education of event management in Germany and China: A comparison
Where do they want to go? Expectations of Chinese talents from their future employer
Learning style of Chinese event management students
Lecturing key competencies in China and the challenge of transnational education
Authors
备用描述
<P>China’s event market is full of dynamic and exciting developments, innovation, new players and novel ideas, but at the same time of certain shortcomings. This new and huge market is drawing increasing attention from the event industry worldwide. The aim of this handbook is to analyse the Chinese event market, reflect on emerging trends, scrutinise the key players and identify the implica-tions for the education of future professionals in this industry. </P> <P><BR>This handbook is the first of its kind on the Chinese event market written in English. It is a collection of 27articles written by 39 authors from China, Germany, Malaysia, South Africa, the United Kingdom and the United States. The contributions embrace a mix of theoretical and practical reflections, written by academics/lecturers and practitioners alike. The focus lies on business events, such as trade fairs, conventions and corporate events. Some very specifically describe a certain trend or development; others focus on overall trends. </P> <P><BR>The handbook is divided into four chapters. Following an introductory chapter on the event market, the second chapter focuses on the event market in China from a global perspective. The third chapter reflects on management aspects in China’s event industry. The fourth and final chapter addresses the issue of educating professionals for the event industry.<BR></P>
备用描述
China’s event market is full of dynamic and exciting developments, innovation, new players and novel ideas, but at the same time of certain shortcomings. This new and huge market is drawing increasing attention from the event industry worldwide. The aim of this handbook is to analyse the Chinese event market, reflect on emerging trends, scrutinise the key players and identify the implica-tions for the education of future professionals in this industry. This handbook is the first of its kind on the Chinese event market written in English. It is a collection of 27articles written by 39 authors from China, Germany, Malaysia, South Africa, the United Kingdom and the United States. The contributions embrace a mix of theoretical and practical reflections, written by academics/lecturers and practitioners alike. The focus lies on business events, such as trade fairs, conventions and corporate events. Some very specifically describe a certain trend or development; others focus on overall trends. The handbook is divided into four chapters. Following an introductory chapter on the event market, the second chapter focuses on the event market in China from a global perspective. The third chapter reflects on management aspects in China’s event industry. The fourth and final chapter addresses the issue of educating professionals for the event industry.
Erscheinungsdatum: 07.11.2017
备用描述
Events, such as trade fairs, conferences and corporate events, are effective communication tools, which have positive effects for the regions they are held in. China realised this fact years ago and has invested massively in the event infrastructure, becoming one of the global hotspots of the event business. This publication highlights the development of China's event industry as well as the changing role of China in the global event market
备用描述
Keine Beschreibung vorhanden.
Erscheinungsdatum: 27.11.2015
开源日期
2023-07-26
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