Proven techniques for coming up with creative and profitable ideas every time! Everyone is naturally creative; the key lies in knowing how to tap into that inner creativity anytime, anywhere, and for any reason. Secrets from the Innovation Room explains how the creative process is learnable, just like any other skill. It debunks long-held myths and mysteries, replacing them with a step-by-step process for coming up with innovative, hero-making, and profitable ideas on demand.

lgli/Mcgraw-Hill - Secrets From The Innovation Room - How To Create High-Voltage Ideas That Make Money, Win Business, And Outwit The Competition, 2005ISBN0071443754.pdf

lgrsnf/Mcgraw-Hill - Secrets From The Innovation Room - How To Create High-Voltage Ideas That Make Money, Win Business, And Outwit The Competition, 2005ISBN0071443754.pdf

zlib/Computers/Databases/Kay Allison/Secrets from the Innovation Room: How to Create High-Voltage Ideas That Make Money, Win Business, and Outwit the Competition_636032.pdf

SQL: полное руководство: [включает полное описание синтаксиса соединений SQL, полное описание возможностей SQL, стандарта ANSI, вопросов применения и программирования, включает историю, рыночные тенденции и сравнение возможностей ведущих СУБД, обновленная информация о XML, корпоративных и специализированных базах данных (базы данных в памяти, потоковые и встраиваемые базы данных): перевод с английского]

SQL : the complete reference, [comprehensive coverage of SQL capabilities, ANSI standards, usage, and programming

SQL: The Complete Reference, 3rd Edition

Джеймс Грофф, Пол Вайнберг, Эндрю Оппель; [пер. с англ. и ред. И. В. Красикова]

Paul N. Weinberg, James R. Groff, Paul Weinberg, Andy Oppel

James R. Groff, Paul N. Weinberg, Andrew J. Oppel

Paul N. Weinberg, James R. Groff, Andrew J. Oppel

Грофф, Джеймс Р

Allison, Kay

McGraw-Hill/Osborne ; McGraw-Hill [distributor

McGraw-Hill School Education Group

Irwin Professional Publishing

Диалектика; Диалектика

McGraw-Hill Companies

б. и.; Диалектика

Oracle Press

Вильямс

McGraw Hill LLC Professional Division, New York, 2005

3-е изд., Москва, Санкт-Петербург, Russia, 2020

3-е изд., Москва, Санкт-Петербург, Russia, 2019

3rd ed., San Francisco, California, 2010

3rd ed, Emeryville, Calif., London, 2009

3rd ed., New York, New York State, 2010

United States, United States of America

3-е изд., Москва [и др.], Russia, 2015

New York, New York State, 2005

3. ed, New York, NY[u.a, 2010

New York ; London, 2005

New York, NY, c 2005

1, FR, 2004

lg208286

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On t.p. of previous ed., James R. Groff's name appeared first.

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Includes index.
On t.p. of previous ed., James R. Groff's name appeared first.

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<p><P><b>Learn how to generate innovative ideas with "break the board" thinking</b><P> Whether you believe it or not, you are naturally creative; the secret lies in knowing how to tap into your inner creativity. <i>Secrets from the Innovation Room</i> takes the mystery out of the creative process, describing a new way of thinking you can use to produce fresh, practical, money-making ideas guaranteed to revolutionize your firm's strategies and products and drive its growth.<P> <i>Secrets from the Innovation Room</i> details proven techniques for producing high-voltage concepts from your right brain, then using your left brain to shape them into useful solutions. This thought-stimulating guidebook features&#58;<P><ul> <li>Pages meant to be scribbled on, ripped out, rearranged&#151;whatever it takes to get your creative juices flowing <li>Self-tests, exercises, and other tools designed to help you isolate and eliminate your barriers to creativity <li>The 10 Enemies of Innovation&#173;&#173;&#151;How to recognize and avoid them <P></ul><P>You've spent your entire life struggling against the notion that only other people are creative and the time has come to break away. Let <i>Secrets from the Innovation Room </i> show you how to bring your natural creativity to the forefront by implementing a step-by-step process for producing profitable, hero-making ideas&#151;whenever, wherever, and "whyever" you need them.<P><b>Kay Allison</b> is founder of The Energy Annex, a marketing innovation and consulting firm that shows clients including Avon, Kraft Foods, Nestle, and others how to create new, revenue-generating ideas. Allison is the executive in residence for Northwestern University's graduate Integrated Marketing Communications program, and has been quoted in leading publications including the <i>Los Angeles Times</i>, <i>Investor's Business Daily</i>, the <i>Chicago Sun-Times</i>, and the <i>Economist</i>.</p> <h3>Soundview Executive Book Summaries</h3> <p>What makes an idea a good idea? How do you make an idea stand out? How do you consistently generate good ideas? To help readers answer these questions, marketing consultant Kay Allison has written <i>Secrets From the Innovation Room</i>. In it, she shows readers how to develop creative solutions by fostering a positive attitude toward creativity and taking action. By providing a number of lessons from creativity experts and presenting many exercises that encourage creativity, Allison offers many ways to turn logic, emotion and energy into exciting new ideas. Copyright &copy; 2005 Soundview Executive Book Summaries</p>

<p><P><b>The Definitive Guide to SQL</b><P>Get comprehensive coverage of every aspect of SQL from three leading industry experts. Revised with coverage of the latest RDBMS software versions, this one-stop guide explains how to build, populate, and administer high-performance databases and develop robust SQL-based applications. <P><b>SQL&#58; The Complete Reference, Third Edition</b> shows you how to work with SQL commands and statements, set up relational databases, load and modify database objects, perform powerful queries, tune performance, and implement reliable security policies. Learn how to employ DDL statements and APIs, integrate XML and Java scripts, use SQL objects, build web servers, handle remote access, and perform distributed transactions. Techniques for managing in-memory, stream, and embedded databases that run on today's mobile, handheld, and wireless devices are included in this in-depth volume.<P><ul><li>Build SQL-based relational databases and applications<P></li><li>Create, load, and modify database objects using SQL<P></li><li>Construct and execute simple, multitable, and summary queries<P></li><li>Implement security measures with authentication, privileges, roles, and views<P></li><li>Handle database optimization, backup, recovery, and replication<P></li><li>Work with stored procedures, functions, extensions, triggers, and objects<P></li><li>Extend functionality using APIs, dynamic SQL, and embedded SQL<P></li><li>Explore advanced topics such as DBMS transactions, locking mechanisms, materialized views, and two-phase commit protocol <P></li><li>Understand the latest market trends and the future of SQL<P></li></ul></p>

Whether you believe it or not, you are naturally creative; the secret lies in knowing how to tap into your inner creativity. Secrets from the Innovation Room takes the mystery out of the creative process, describing a new way of thinking you can use to produce fresh, practical, money-making ideas guaranteed to revolutionize your firm's strategies and products and drive its growth.Secrets from the Innovation Room details proven techniques for producing high-voltage concepts from your right brain, then using your left brain to shape them into useful solutions. This thought-stimulating guidebook features: The 10 Enemies of Innovation-how to recognize and avoid them, Brainstorming techniques for "graphing" proposals and ideas in order to evaluate which address the stated problem and which fall by the wayside, Tangible steps for going beyond market research to determine what could be-and what you could do to help your organization make it happen, A new innovation process for identifying valuable brand imagery and then for coming up with tangible product features that bring it to life.Secrets from the Innovation Room shows you how to bring your natural creativity to the forefront by implementing a step-by-step process for producing exceptional and profitable ideas-whenever, wherever, and "whyever" you need them.

Proven techniques for coming up with creative and profitable ideas--every time Everyone is naturally creative; the key lies in knowing how to tap into that inner creativity anytime, anywhere, and for any reason. Secrets from the Innovation Room explains how the creative process is learnable, just like any other skill. It debunks long-held myths and mysteries, replacing them with a step-by-step process for coming up with innovative, hero-making, and profitable ideas on demand. Author Kay Allison has years of firsthand experience drawing creativity from others. She uses this knowledge to deliver a results-focused book that stops the'I'm not creative'argument in its tracks. Work sheets, self-tests, examples, and more show you how to consistently come up with ideas that make money--and drive careers forward-- as you: Recognize and avoid the 10 Enemies of Ideas and Innovation Learn and use proven problem-solving techniques in any situation Loosen up creative juices to get ideas flowing

Proven techniques for coming up with creative and profitable ideas--every timeEveryone is naturally creative; the key lies in knowing how to tap into that inner creativity anytime, anywhere, and for any reason. Secrets from the Innovation Room explains how the creative process is learnable, just like any other skill. It debunks long-held myths and mysteries, replacing them with a step-by-step process for coming up with innovative, hero-making, and profitable ideas on demand.Author Kay Allison has years of firsthand experience drawing creativity from others. She uses this knowledge to deliver a results-focused book that stops the "I'm not creative" argument in its tracks. Work sheets, self-tests, examples, and more show you how to consistently come up with ideas that make money--and drive careers forward-- as you:Recognize and avoid the 10 Enemies of Ideas and InnovationLearn and use proven problem-solving techniques in any situationLoosen up creative juices to get ideas flowing

Proven techniques for coming up with creative and profitable ideas--every time Everyone is naturally creative; the key lies in knowing how to tap into that inner creativity anytime, anywhere, and for any reason. Secrets from the Innovation Room explains how the creative process is learnable, just like any other skill. It debunks long-held myths and mysteries, replacing them with a step-by-step process for coming up with innovative, hero-making, and profitable ideas on demand. Author Kay Allison has years of firsthand experience drawing creativity from others. She uses this knowledge to deliver a results-focused book that stops the "I'm not creative" argument in its tracks. Work sheets, self-tests, examples, and more show you how to consistently come up with ideas that make money--and drive careers forward-- as you:

Part 1 : An overview of SQL.
Introduction
A quick tour of SQL
SQL in perspective
Relational databases
Part 2 : Retrieving data.
SQL basics
Simple queries
Multitable queries (Joins)
Summary queries
Subqueries and query expressions
Part 3 : Updating data.
Database updates
Data integrity
Transaction processing
Part 4 : Database structure.
Creating a database
Views
SQL security
The system catalog
Part 5 : Programming with SQL.
Embedded SQL
Dynamic SQL*
SQL APIs
Part 6 : SQL today and tomorrow.
Database processing and stored procedural SQL
SQL and data warehousing
SQL and application servers
SQL Networking and distributed databases
SQL and objects
SQL and XML
Specialty databases
The future of SQL
Part 7 : Appendixes.
The sample database
DBMS vendor profiles
SQL syntax reference

Defining the undefinable
Enemies of ideas and innovation
Asking questions
Releasing potential energy
Open the aperture
Break the board
Measuring the voltage.

2010-02-18