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The AMA guide to the globe : managing the international marketing research process 🔍
Holly Edmunds; American Marketing Association.; Racom Communications South-Western Educational Pub; Thomson Texere, 1 edition, July 17, 2006
英语 [en] · PDF · 11.8MB · 2006 · 📗 未知类型的图书 · 🚀/ia · Save
描述
This book is designed to help research buyers make sound decisions regarding international research. Research buyers, as used in this book, could also be a researcher working internally for their own corporate clients. Through a step-by-step discussion of the basic issues and tasks involved in the global research process, this book will help you initiate an international research project, and manage the process from the questionnaire development through the project completion.
备选标题
The AMA guide to the globe : how to manage international marketing research
备选作者
Edmunds, Holly; American Marketing Association; Racom Communications
备用出版商
Mason, Ohio: Thomson Texere
备用出版商
Cengage South-Western
备用出版商
Cengage Learning
备用版本
United States, United States of America
备用版本
Mason, Ohio, ©2006
备用版本
Australia, 2006
备用描述
314 p. ; 24 cm
"American Marketing Association; Racom Communications."
Includes bibliographical references and index
When to knock on foreign doors : domestic versus global research--do you need it at all? -- Getting the process started -- Selecting vendors for international research -- The proposal process -- What type of research works where? -- Cultural issues -- Crossing language barriers -- On your mark-- get set -- Coordinating the international research project -- Unusual suspects : problems with your project -- Reporting: who, what, when, where, why, how -- Ethics in international research
备用描述
"Through a step-by-step discussion of the basic issues and tasks involved in the global research process, this book will help you initiate an international research project, manage the process from the questionnaire development through the completion of the project, and ensure that the results of your project are presented internally in the most effective manner. It will help you make research decisions that are educated, well-informed and, above all, in the best interests of your company."--Jacket
开源日期
2023-06-28
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