A designer in New York creates a beautiful design but when she prints it the colors become muddy. An art director in Seattle sends a file to the print shop, and they call him to say the job won't printing The editor of a college paper can't figure out why all the pictures in the paper are jagged. And a freelance designer is Chicago needs to bid on her first print job. Linescreen, DPI, CMYK, RIPs, bleeds, spots, and spreads: Why didn't they teach this stuff in design school? Sandee Cohen comes to the rescue, whether you're producing your first newsletter or you're an experienced graphic designer who needs to come up to speed on professional-level printing. She'll tell you how to make your desktop printer behave, and will take the mystery out of dealing with print providers. You'll learn all the necessary techniques, the terminology, and the rules of printing (and when you can break them). It's like having your own production manager standing over your shoulder. The copious information in From Design Into Print will have your designs looking as stunning in print as they do on your monitor. This book will help you: Choose the right desktop printer for your needs Finally understand resolution Get the results you want from page-layout and image-editing applications Find the best stock images Know what to expect when RGB colors convert to CMYK Figure out your fonts Preflight your work Sound smart when talking to a print shop

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0321492293.pdf

Peachpit ; Pearson Education [distributor

Addison-Wesley Longman, Incorporated

Longman Publishing

Adobe Press

Rev. and updated ed, Berkeley, Calif., London, 2007

United States, United States of America

Pearson Education (US), [N.p.], 2010

1 edition, April 29, 2008

1, PT, 2009

lg2604757

producers:
Acrobat Distiller 7.0.5 for Macintosh

Table of Contents 14
Introduction 6
The Non-Designer's Books 7
The Non-Designer's Scan and Print Book 7
Showing its age 8
Updating for the twenty-first century 8
How to read this book 9
Quizzes and projects 10
From Design Into Print: The podcast 10
Thanking those who have helped 11
SECTION I: START AT THE END 22
Chapter 1: Know Where You're Going 23
What are the questions? 23
What kind of job is it? 25
Who's printing it? 25
What's the size of the paper? 26
How many pieces of paper? 27
How many folds? 30
How many copies? 31
How many colors? 31
Using any graphics? 32
What kind of paper? 33
What holds it together? 37
Project preparation list 40
Chapter 2: Desktop Printing 43
General printer considerations 44
Types of printers 48
Summary 49
Printer quiz 49
Printer quiz answers 51
Chapter 3: The Basics of Commercial Printing 54
Print shops, copy shops, and online printing 55
To copy or to print? 57
Different printing processes 58
How to find a print shop 63
Printing on a budget 65
Commercial printing projects 66
SECTION II: WHAT IS THE COMPUTER DOING? 69
Chapter 4: Understanding the Types of Computer Applications 70
Choose your software 71
Word processing applications 71
Spreadsheet applications 74
Presentation programs 75
Image editing programs 76
Vector drawing programs 79
Page layout programs 82
Installing and managing fonts 86
Summary of applications 88
Chapter 5: Computer Color Modes 89
Bit depth 89
Bitmap color mode 90
Grayscale mode 92
RGB mode 94
CMYK mode 96
Which modes for photography and scanning? 98
Converting from color to grayscale 99
Color mode and depth chart 101
Chapter 6: Raster Images and Resolutions 102
Monitor resolution 103
Image resolution 104
Output resolution 106
Print resolution for grayscale or color images 107
Resolution for specialty printers 111
Resolution for 1-bit raster images 112
Changing resolution 113
Finding and fixing missing pixels 116
Can you have too much resolution? 118
Chapter 7: Vector Images 119
Types of vector art 119
Advantages of vector art 120
Challenges of vector art 122
Transparent and opaque shapes in vector art 124
Placing vector images in layouts 125
Vector/pixel quiz 126
Vector/pixel quiz answers 129
Chapter 8: File Formats 131
Native file formats 132
Non-native file formats 133
TIFF files 134
EPS files (vector) 136
DCS files 137
PICT files (Macintosh) 137
BMP files (Windows) 137
WMF files (Windows) 138
GIF files 138
PNG files 138
JPEG files 139
PDF files 140
PostScript files 141
Which format to choose? 141
Format quiz 142
Format quiz answers 143
SECTION III: THE WORLD OF COLOR 145
Chapter 9: Process Color Printing 146
What are process colors? 146
What are separations? 149
Choosing screen angles 153
Tints of process colors 154
4-color black and other colors 155
Process color projects 158
Color quiz 159
Color quiz answers 159
Chapter 10: Spot Colors and Duotones 160
Why use spot colors? 160
Using spot color guides 164
Spot color effects 165
Colorizing photos 166
Spotting spot colors 167
Duotones 167
Spot color projects 169
Chapter 11: How Many Colors to Print 171
Number of colors on a printing press 171
Separations 175
Counting color projects 177
SECTION IV: GETTING STUFF INTO THE COMPUTER 179
Chapter 12: Digital Cameras 180
How digital cameras work 180
Types of digital cameras 181
Resolution of digital cameras 185
Types of image sensors 186
File size and compression 187
Viewing and sorting digital images 188
Digital camera projects 190
Chapter 13: Scanners and Scanning 192
Principles of scanners 193
Types of scanners 195
Preparing to scan 199
Scanner software 200
Scanning printed artwork 204
Descreening printed art 207
A legal note about scanning 208
Scanning projects 209
Chapter 14: Stock Photos and Clip Art 210
History of stock photos and clip art 211
How to get them 212
Comp images 212
Stock photo formats 213
Clip art 215
Legal stuff 216
Stock photo and clip art projects 218
Chapter 15: Fonts, Strokes, and Outlines 221
Font formats 222
Styling fonts 224
Coloring text 226
Converting text to outlines 226
Hairlines 228
Scaling vector lines 229
Fonts and outlines projects 229
SECTION V: GETTING YOUR WORK PRINTED AND PUBLISHED 231
Chapter 16: High-Resolution Output 232
What is a print service provider? 233
How to find a print service provider 234
What to send to the print shop 234
Trapping 237
Imposing your files 238
Sending Acrobat files (PDF) for output 238
Sending files for advertising 239
High-resolution quiz 240
High-resolution quiz answers 241
Chapter 17: Acrobat and PDF Files 242
Glossary of Acrobat terms 243
A little background 243
Benefits of creating PDF files 244
Ways to create PDF files 245
Setting the PDF controls for print 248
Non-printable PDF elements 254
Chapter 18: Output Specifications 255
Filling out the form 256
Client information 257
Job details 257
Delivery options 258
Page information 259
Output details 259
Separations (colors) details 260
Production details 261
Proof details 264
Delivery details 264
Output project 264
Chapter 19: Trapping 265
What is it and why do it? 266
Color knockouts 266
Trapping the color 267
Avoiding the need for trapping 267
Should you trap? 269
Trapping quiz 270
Trapping quiz answers 271
Chapter 20: Preflight and Proofing 273
Spelling, prices, and proofreading 274
Preflight 275
Monitor proofing 276
Proofing text 276
Proofing separations 277
Digital color proofs 277
Overlay proofs 278
Blueline proofs 279
Laminate proofs 279
Press proofs and press checks 280
Proofing direct-to-plate 281
Fixing film and plates 281
And after it's printed? 282
Appendix A: Preflight Checklist 283
Your preflight checklist 284
Materials to be sent 284
Page layout file 285
Colors 285
Placed or inserted images 286
Text and outlines 286
Appendix B: Glossary 287
A 287
B 288
C 289
D 290
E 291
F 291
G 292
H 292
I 293
J 294
K 295
L 295
M 296
N 297
O 297
P 298
Q 300
R 300
S 302
T 303
V 305
W 305
X 305
SECTION VI: INDEX 306
A 306
B 307
C 308
D 312
E 313
F 313
G 315
H 316
I 316
J 317
K 317
L 318
M 319
N 320
O 320
P 321
Q 328
R 328
S 329
T 332
U 334
V 334
W 335
X 335
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Table of Contents 14
Introduction 6
The Non-Designer's Books 7
The Non-Designer's Scan and Print Book 7
Showing its age 8
Updating for the twenty-first century 8
How to read this book 9
Quizzes and projects 10
From Design Into Print: The podcast 10
Thanking those who have helped 11
SECTION I: START AT THE END 22
Chapter 1: Know Where You're Going 23
What are the questions? 23
What kind of job is it? 25
Who's printing it? 25
What's the size of the paper? 26
How many pieces of paper? 27
How many folds? 30
How many copies? 31
How many colors? 31
Using any graphics? 32
What kind of paper? 33
What holds it together? 37
Project preparation list 40
Chapter 2: Desktop Printing 43
General printer considerations 44
Types of printers 48
Summary 49
Printer quiz 49
Printer quiz answers 51
Chapter 3: The Basics of Commercial Printing 54
Print shops, copy shops, and online printing 55
To copy or to print? 57
Different printing processes 58
How to find a print shop 63
Printing on a budget 65
Commercial printing projects 66
SECTION II: WHAT IS THE COMPUTER DOING? 69
Chapter 4: Understanding the Types of Computer Applications 70
Choose your software 71
Word processing applications 71
Spreadsheet applications 74
Presentation programs 75
Image editing programs 76
Vector drawing programs 79
Page layout programs 82
Installing and managing fonts 86
Summary of applications 88
Chapter 5: Computer Color Modes 89
Bit depth 89
Bitmap color mode 90
Grayscale mode 92
RGB mode 94
CMYK mode 96
Which modes for photography and scanning? 98
Converting from color to grayscale 99
Color mode and depth chart 101
Chapter 6: Raster Images and Resolutions 102
Monitor resolution 103
Image resolution 104
Output resolution 106
Print resolution for grayscale or color images 107
Resolution for specialty printers 111
Resolution for 1-bit raster images 112
Changing resolution 113
Finding and fixing missing pixels 116
Can you have too much resolution? 118
Chapter 7: Vector Images 119
Types of vector art 119
Advantages of vector art 120
Challenges of vector art 122
Transparent and opaque shapes in vector art 124
Placing vector images in layouts 125
Vector/pixel quiz 126
Vector/pixel quiz answers 129
Chapter 8: File Formats 131
Native file formats 132
Non-native file formats 133
TIFF files 134
EPS files (vector) 136
DCS files 137
PICT files (Macintosh) 137
BMP files (Windows) 137
WMF files (Windows) 138
GIF files 138
PNG files 138
JPEG files 139
PDF files 140
PostScript files 141
Which format to choose? 141
Format quiz 142
Format quiz answers 143
SECTION III: THE WORLD OF COLOR 145
Chapter 9: Process Color Printing 146
What are process colors? 146
What are separations? 149
Choosing screen angles 153
Tints of process colors 154
4-color black and other colors 155
Process color projects 158
Color quiz 159
Color quiz answers 159
Chapter 10: Spot Colors and Duotones 160
Why use spot colors? 160
Using spot color guides 164
Spot color effects 165
Colorizing photos 166
Spotting spot colors 167
Duotones 167
Spot color projects 169
Chapter 11: How Many Colors to Print 171
Number of colors on a printing press 171
Separations 175
Counting color projects 177
SECTION IV: GETTING STUFF INTO THE COMPUTER 179
Chapter 12: Digital Cameras 180
How digital cameras work 180
Types of digital cameras 181
Resolution of digital cameras 185
Types of image sensors 186
File size and compression 187
Viewing and sorting digital images 188
Digital camera projects 190
Chapter 13: Scanners and Scanning 192
Principles of scanners 193
Types of scanners 195
Preparing to scan 199
Scanner software 200
Scanning printed artwork 204
Descreening printed art 207
A legal note about scanning 208
Scanning projects 209
Chapter 14: Stock Photos and Clip Art 210
History of stock photos and clip art 211
How to get them 212
Comp images 212
Stock photo formats 213
Clip art 215
Legal stuff 216
Stock photo and clip art projects 218
Chapter 15: Fonts, Strokes, and Outlines 221
Font formats 222
Styling fonts 224
Coloring text 226
Converting text to outlines 226
Hairlines 228
Scaling vector lines 229
Fonts and outlines projects 229
SECTION V: GETTING YOUR WORK PRINTED AND PUBLISHED 231
Chapter 16: High-Resolution Output 232
What is a print service provider? 233
How to find a print service provider 234
What to send to the print shop 234
Trapping 237
Imposing your files 238
Sending Acrobat files (PDF) for output 238
Sending files for advertising 239
High-resolution quiz 240
High-resolution quiz answers 241
Chapter 17: Acrobat and PDF Files 242
Glossary of Acrobat terms 243
A little background 243
Benefits of creating PDF files 244
Ways to create PDF files 245
Setting the PDF controls for print 248
Non-printable PDF elements 254
Chapter 18: Output Specifications 255
Filling out the form 256
Client information 257
Job details 257
Delivery options 258
Page information 259
Output details 259
Separations (colors) details 260
Production details 261
Proof details 264
Delivery details 264
Output project 264
Chapter 19: Trapping 265
What is it and why do it? 266
Color knockouts 266
Trapping the color 267
Avoiding the need for trapping 267
Should you trap? 269
Trapping quiz 270
Trapping quiz answers 271
Chapter 20: Preflight and Proofing 273
Spelling, prices, and proofreading 274
Preflight 275
Monitor proofing 276
Proofing text 276
Proofing separations 277
Digital color proofs 277
Overlay proofs 278
Blueline proofs 279
Laminate proofs 279
Press proofs and press checks 280
Proofing direct-to-plate 281
Fixing film and plates 281
And after it's printed? 282
Appendix A: Preflight Checklist 283
Your preflight checklist 284
Materials to be sent 284
Page layout file 285
Colors 285
Placed or inserted images 286
Text and outlines 286
Appendix B: Glossary 287
A 287
B 288
C 289
D 290
E 291
F 291
G 292
H 292
I 293
J 294
K 295
L 295
M 296
N 297
O 297
P 298
Q 300
R 300
S 302
T 303
V 305
W 305
X 305
SECTION VI: INDEX 306
A 306
B 307
C 308
D 312
E 313
F 313
G 315
H 316
I 316
J 317
K 317
L 318
M 319
N 320
O 320
P 321
Q 328
R 328
S 329
T 332
U 334
V 334
W 335
X 335

<p><P>A designer in New York creates a beautiful design but when she prints it the colors become muddy. An art director in Seattle sends a file to the print shop, and they call him to say the job won&rsquo;t print. The editor of a college paper can&rsquo;t figure out why all the pictures in the paper are jagged. And a freelance designer is Chicago needs to bid on her first print job. Linescreen, DPI, CMYK, RIPs, bleeds, spots, and spreads&#58; Why didn&rsquo;t they teach this stuff in design school?<p>Sandee Cohen comes to the rescue, whether you&rsquo;re producing your first newsletter or you&rsquo;re an experienced graphic designer who needs to come up to speed on professional-level printing. She&rsquo;ll tell you how to make your desktop printer behave, and will take the mystery out of dealing with print providers. You&rsquo;ll learn all the necessary techniques, the terminology, and the rules of printing (and when you can break them). It&rsquo;s like having your own production manager standing over your shoulder. The copious information in From Design Into Print will have your designs looking as stunning in print as they do on your monitor.<p>This book will help you&#58;<br><ul><li>Choose the right desktop printer for your needs</ul><ul><li>Finally understand resolution</ul><ul><li>Get the results you want from page-layout and image-editing applications </ul><ul><li>Find the best stock images</ul><ul><li>Know what to expect when RGB colors convert to CMYK</ul><ul><li>Figure out your fonts</ul><ul><li>Preflight your work</ul><ul><li>Sound smart when talking to a print shop </ul></p>

2022-02-20