1 (p1): 1 E-Commerce and E-Commerce Strategy 1 (p1-1): 1.1 Fundamentals of E-Commerce 2 (p1-1-1): 1.1.1 Definition of E-Commerce 6 (p1-1-2): 1.1.2 Origin and Development of E-Commerce 16 (p1-1-3): 1.1.3 Research Contents of E-Commerce 17 (p1-2): 1.2 Strategy 17 (p1-2-1): 1.2.1 Definition of Strategy 20 (p1-2-2): 1.2.2 Main Features of Strategy 22 (p1-3): 1.3 Strategic Environment 22 (p1-3-1): 1.3.1 Significance of the Strategic Environment 26 (p1-3-2): 1.3.2 Strategic Environment and Strategy 27 (p1-4): 1.4 E-Commerce Strategy 27 (p1-4-1): 1.4.1 E-Commerce Strategy Outline 29 (p1-4-2): 1.4.2 Research Methods for E-Commerce 33 (p1-5): References 35 (p2): 2 National E-Commerce Strategy 36 (p2-1): 2.1 The United States 36 (p2-1-1): 2.1.1 Economic Conditions 39 (p2-1-2): 2.1.2 Background to U.S.E-Commerce Strategy 41 (p2-1-3): 2.1.3 Orientation of U.S.E-Commerce Strategy 42 (p2-1-4): 2.1.4 Contents of U.S.E-Commerce Strategy 44 (p2-1-5): 2.1.5 Effects of U.S.E-Commerce Strategy 49 (p2-2): 2.2 European Union 49 (p2-2-1): 2.2.1 EU Basic Conditions 50 (p2-2-2): 2.2.2 Background to EU E-Commerce Strategy 52 (p2-2-3): 2.2.3 Orientation of EU E-Commerce Strategy 53 (p2-2-4): 2.2.4 Contents of EU E-Commerce Strategy 56 (p2-2-5): 2.2.5 Internet Use and E-Commerce in the EU 59 (p2-3): 2.3 Japan 59 (p2-3-1): 2.3.1 Introduction to Japan 60 (p2-3-2): 2.3.2 Japan's Information Industry Strategy 63 (p2-3-3): 2.3.3 Background to the Japanese E-Commerce Strategy 64 (p2-3-4): 2.3.4 Strategic Orientation of Japanese E-Commerce 65 (p2-3-5): 2.3.5 Contents of Japanese E-Commerce Strategy 71 (p2-3-6): 2.3.6 Strategic Efforts 73 (p2-4): 2.4 China 73 (p2-4-1): 2.4.1 Basic Situation of China 74 (p2-4-2): 2.4.2 Background to Chinese E-Commerce Strategy 78 (p2-4-3): 2.4.3 Orientation of Chinese E-Commerce Strategy 78 (p2-4-4): 2.4.4 Details...

zlibzh/no-category/覃征，常杨，李顺东著, Zheng Qin, Shundong Li, Yang Chang, Fengxiang Li, 覃征.. [et al]著, 覃征, 覃征, author/电子商务战略 英文版_38718772.pdf

E-commerce Strategy

Fengxiang Li Zheng Qin; Shundong Li; Yang Chang; Fengxiang Li

Dr. Zheng Qin; Shundong Li; Yang Chang; Dr Fengxiang Li

Qin, Zheng; Chang, Yang; Li, Shundong; Li, Fengxiang

Zheng Qin; Yang Chang; Shundong Li; Fengxiang Li

Qin, Zheng (author.)

Spektrum Akademischer Verlag. in Springer-Verlag GmbH

Springer Berlin Heidelberg : Imprint : Springer

Zhejiang University Press ; Springer

Steinkopff. in Springer-Verlag GmbH

Springer-Verlag New York Inc

Springer London, Limited

Springer Nature

Advanced topics in science and technology in China, Hangzhou, Heidelberg, 2014

China, People's Republic, China

New York, New York State, 2013

Berlin, Heidelberg, 2014

Di 1 ban, Hangzhou, 2013

Germany, Germany

2014, US, 2014

3, 20141030

Bookmarks: p1 (p1): 1 E-Commerce and E-Commerce Strategy
p1-1 (p1): 1.1 Fundamentals of E-Commerce
p1-1-1 (p2): 1.1.1 Definition of E-Commerce
p1-1-2 (p6): 1.1.2 Origin and Development of E-Commerce
p1-1-3 (p16): 1.1.3 Research Contents of E-Commerce
p1-2 (p17): 1.2 Strategy
p1-2-1 (p17): 1.2.1 Definition of Strategy
p1-2-2 (p20): 1.2.2 Main Features of Strategy
p1-3 (p22): 1.3 Strategic Environment
p1-3-1 (p22): 1.3.1 Significance of the Strategic Environment
p1-3-2 (p26): 1.3.2 Strategic Environment and Strategy
p1-4 (p27): 1.4 E-Commerce Strategy
p1-4-1 (p27): 1.4.1 E-Commerce Strategy Outline
p1-4-2 (p29): 1.4.2 Research Methods for E-Commerce
p1-5 (p33): References
p2 (p35): 2 National E-Commerce Strategy
p2-1 (p36): 2.1 The United States
p2-1-1 (p36): 2.1.1 Economic Conditions
p2-1-2 (p39): 2.1.2 Background to U.S.E-Commerce Strategy
p2-1-3 (p41): 2.1.3 Orientation of U.S.E-Commerce Strategy
p2-1-4 (p42): 2.1.4 Contents of U.S.E-Commerce Strategy
p2-1-5 (p44): 2.1.5 Effects of U.S.E-Commerce Strategy
p2-2 (p49): 2.2 European Union
p2-2-1 (p49): 2.2.1 EU Basic Conditions
p2-2-2 (p50): 2.2.2 Background to EU E-Commerce Strategy
p2-2-3 (p52): 2.2.3 Orientation of EU E-Commerce Strategy
p2-2-4 (p53): 2.2.4 Contents of EU E-Commerce Strategy
p2-2-5 (p56): 2.2.5 Internet Use and E-Commerce in the EU
p2-3 (p59): 2.3 Japan
p2-3-1 (p59): 2.3.1 Introduction to Japan
p2-3-2 (p60): 2.3.2 Japan's Information Industry Strategy
p2-3-3 (p63): 2.3.3 Background to the Japanese E-Commerce Strategy
p2-3-4 (p64): 2.3.4 Strategic Orientation of Japanese E-Commerce
p2-3-5 (p65): 2.3.5 Contents of Japanese E-Commerce Strategy
p2-3-6 (p71): 2.3.6 Strategic Efforts
p2-4 (p73): 2.4 China
p2-4-1 (p73): 2.4.1 Basic Situation of China
p2-4-2 (p74): 2.4.2 Background to Chinese E-Commerce Strategy
p2-4-3 (p78): 2.4.3 Orientation of Chinese E-Commerce Strategy
p2-4-4 (p78): 2.4.4 Details of Chinese E-Commerce Strategy
p2-4-5 (p83): 2.4.5 Effect of Chinese E-Commerce Strategy
p2-5 (p87): 2.5 Australia
p2-5-1 (p87): 2.5.1 Basic Condition of Australia
p2-5-2 (p88): 2.5.2 E-Commerce Background of Australia
p2-5-3 (p90): 2.5.3 Orientation of Australian E-Commerce Strategy
p2-5-4 (p90): 2.5.4 Contents of Australian E-Commerce Strategy
p2-5-5 (p92): 2.5.5 Effects of Australian E-Commerce Strategy
p2-6 (p96): 2.6 The United Arab Emirates
p2-6-1 (p96): 2.6.1 Introduction to the United Arab Emirates
p2-6-2 (p98): 2.6.2 Strategic Background of E-Commerce
p2-6-3 (p99): 2.6.3 E-Commerce Strategic Orientation of the UAE
p2-6-4 (p99): 2.6.4 E-Commerce Strategy in the UAE
p2-6-5 (p101): 2.6.5 Implementations
p2-7 (p103): 2.7 India
p2-7-1 (p103): 2.7.1 Overview of India
p2-7-2 (p104): 2.7.2 Background to Indian E-Commerce Strategy
p2-7-3 (p107): 2.7.3 Orientation of E-Commerce Strategy in India
p2-7-4 (p108): 2.7.4 Details about India's E-Commerce Strategy
p2-7-5 (p110): 2.7.5 Implementation of E-Commerce Strategy
p2-8 (p112): 2.8 Ireland
p2-8-1 (p112): 2.8.1 Introduction to Ireland
p2-8-2 (p115): 2.8.2 E-Commerce Strategic Background
p2-8-3 (p119): 2.8.3 E-Comrnerce Strategic Orientation
p2-8-4 (p120): 2.8.4 E-Commerce Strategy in Ireland
p2-8-5 (p124): 2.8.5 Implementation Achievement of E-Commerce Strategy
p2-9 (p125): 2.9 Singapore
p2-9-1 (p125): 2.9.1 Overview of Singapore
p2-9-2 (p126): 2.9.2 Strategic Background
p2-9-3 (p128): 2.9.3 Strategic Orientation
p2-9-4 (p128): 2.9.4 Detailed E-Commerce Strategy
p2-9-5 (p132): 2.9.5 Implementation Achievement of the Strategy
p2-10 (p134): 2.10 Republic of Korea
p2-10-1 (p134): 2.10.1 Basic Conditions
p2-10-2 (p135): 2.10.2 Background to ROK's E-Commerce Strategy
p2-10-3 (p136): 2.10.3 Orientation of ROK's E-Commerce Strategy
p2-10-4 (p137): 2.10.4 ROK's E-Commerce Strategy
p2-10-5 (p138): 2.10.5 Measures
p2-10-6 (p139): 2.10.6 Current Situation and Prospects
p2-11 (p142): 2.11 Features of Each Nation
p2-11-1 (p142): 2.11.1 Common Features
p2-11-2 (p144): 2.11.2 National Strategic Personalities
p2-12 (p146): References
p3 (p151): 3 E-Commerce Strategy of Industries
p3-1 (p152): 3.1 Construction Industry
p3-1-1 (p152): 3.1.1 Overview of the Construction Industry
p3-1-2 (p153): 3.1.2 Advantages of E-Commerce in the Construction Industry
p3-1-3 (p155): 3.1.3 Implementations of E-Commerce in U.S. Construction Industry
p3-1-4 (p158): 3.1.4 Construction Industry in China Needs E-Commerce
p3-2 (p159): 3.2 Transportation Industry
p3-2-1 (p160): 3.2.1 Impacts of E-Commerce on Transportation
p3-2-2 (p161): 3.2.2 Emergence and Development of Transportation E-Commerce
p3-2-3 (p164): 3.2.3 China:The Development of Transportation Informatization
p3-2-4 (p166): 3.2.4 Prospects for the Transport Industry
p3-3 (p167): 3.3 Financial Sector
p3-3-1 (p167): 3.3.1 Financial Industry
p3-3-2 (p168): 3.3.2 Impact of E-Commerce in the Financial Industry
p3-3-3 (p169): 3.3.3 Finance Services in E-Commerce
p3-3-4 (p171): 3.3.4 E-Commerce Application in the Financial Industrv in China
p3-4 (p173): 3.4 Manufacturing
p3-4-1 (p173): 3.4.1 Manufacturing Industry and E-Commerce
p3-4-2 (p175): 3.4.2 Necessity of Adopting E-Commerce in the Manufacturing Industry in China
p3-4-3 (p176): 3.4.3 E-Commerce Strategy of China's Manufacturing Industry
p3-4-4 (p178): 3.4.4 Snapshot and Foresight of E-Commerce in China's Manufacturing Industry
p3-4-5 (p180): 3.4.5 A Technical Perspective:E-Commerce Solution for Manufacturing Industry
p3-5 (p182): 3.5 Textiles andApparel
p3-5-1 (p182): 3.5.1 Textiles in China
p3-5-2 (p184): 3.5.2 E-Commerce in Textiles
p3-5-3 (p187): 3.5.3 Current Situation of China's Textile E-Commerce
p3-5-4 (p191): 3.5.4 E-Commerce Strategy in China's Textile Industry
p3-6 (p194): 3.6 Telecommunications Industry
p3-6-1 (p194): 3.6.1 Telecommunications Industry in China
p3-6-2 (p196): 3.6.2 E-Commerce:The Driving Force of China's Telecommunications Industry
p3-6-3 (p197): 3.6.3 E-Commerce Strategy of China's Telecommunications Industry
p3-6-4 (p200): 3.6.4 E-Commerce Practice in China Telecom
p3-7 (p203): 3.7 Comparisons
p3-8 (p205): References
p4 (p207): 4 E-Commerce Strategy in Enterprises
p4-1 (p208): 4.1 IBM:Are You Ready for E-Commerce?
p4-1-1 (p209): 4.1.1 History of IBM
p4-1-2 (p211): 4.1.2 Background of IBM's E-Commerce Strategy
p4-1-3 (p212): 4.1.3 Contents of IBM's E-Commerce Strategy
p4-1-4 (p214): 4.1.4 Measures
p4-1-5 (p218): 4.1.5 Strategic Positioning and Implementation
p4-2 (p220): 4.2 GE:Revolution in Traditional Industry
p4-2-1 (p220): 4.2.1 GE:the Giant inTraditional Industry
p4-2-2 (p222): 4.2.2 Background of GE's E-Commerce Strategy
p4-2-3 (p224): 4.2.3 GE's E-Commerce Strategy
p4-2-4 (p225): 4.2.4 Implementation of GE's E-Commerce Strategy
p4-2-5 (p227): 4.2.5 Benefits to GE's E-Commerce Strategy
p4-3 (p232): 4.3 Googlism
p4-3-1 (p233): 4.3.1 Google:A Rising Star in the InternetAge
p4-3-2 (p234): 4.3.2 E-Commerce Strategy of Google
p4-3-3 (p236): 4.3.3 Technologies Behind Google's Great Results
p4-3-4 (p240): 4.3.4 Google'sAchievements
p4-3-5 (p241): 4.3.5 Effects on People's Daily Life
p4-4 (p242): 4.4 Haier's Legend
p4-4-1 (p242): 4.4.1 Introduction to Haier
p4-4-2 (p243): 4.4.2 Haier's Development Phases
p4-4-3 (p245): 4.4.3 Contents of Haier's E-Commerce Strategy
p4-4-4 (p247): 4.4.4 Effects of Haier's E-Commerce Strategy
p4-5 (p248): 4.5 Taobao:The Largest Online Trading Platform in Asia
p4-5-1 (p248): 4.5.1 What is Taobao?
p4-5-2 (p249): 4.5.2 Background of Taobao's Establishment and Development
p4-5-3 (p250): 4.5.3 Taobao's E-Commerce Strategy
p4-5-4 (p254): 4.5.4 Effects of Taobao's E-Commerce Strategy
p4-6 (p259): 4.6 Growth of Industrial and Commercial Bank of China
p4-6-1 (p260): 4.6.1 Basic Condition of ICBC
p4-6-2 (p260): 4.6.2 E-Commerce Development Background of ICBC
p4-6-3 (p262): 4.6.3 E-Commerce Strategy and Implementation
p4-6-4 (p264): 4.6.4 Benefits of ICBC E-Commerce Strategy
p4-7 (p268): 4.7 Rise of Lenovo
p4-7-1 (p268): 4.7.1 Introduction to Lenovo
p4-7-2 (p270): 4.7.2 E-Commerce History of Lenovo
p4-7-3 (p273): 4.7.3 Strategic Background
p4-7-4 (p274): 4.7.4 Details of Lenovo's E-commerce Strategy
p4-7-5 (p278): 4.7.5 What Lenovo Gets
p4-8 (p279): 4.8 Conclusions
p4-9 (p281): References
p5 (p285): 5 E-Commerce Strategies in Specific Strategic Environments
p5-1 (p285): 5.1 Howto Fight Against Financial Crises
p5-1-1 (p285): 5.1.1 Financial Crisis
p5-1-2 (p287): 5.1.2 Impact of Financial Crisis on B2C E-Commerce in U.S
p5-1-3 (p291): 5.1.3 Opportunities Brought about by the Financial Crisis to China's E-Commerce
p5-1-4 (p293): 5.1.4 China's B2B Websites in the Financial Crisis
p5-2 (p295): 5.2 Unexpected Natural Disasters
p5-2-1 (p296): 5.2.1 Serious Influences on Human Society
p5-2-2 (p297): 5.2.2 Emergent Materials and Emergency Logistics
p5-2-3 (p299): 5.2.3 E-Commerce in Emergency Logistics
p5-2-4 (p300): 5.2.4 Weakening Negative Influences of Natural Disasters Using E-Commerce
p5-3 (p303): 5.3 ToP Ten Industrial Revitalization Plans
p5-3-1 (p303): 5.3.1 Background
p5-3-2 (p304): 5.3.2 Opportunities of E-Commerce in Top Ten Industrial Revitalization Plans
p5-3-3 (p311): 5.3.3 Summary
p5-4 (p311): References
p6 (p313): 6 Technical E-Commerce Strategy
p6-1 (p314): 6.1 E-Commerce Fundamental Technology
p6-1-1 (p314): 6.1.1 Web Technology
p6-1-2 (p318): 6.1.2 Electronic Data Interchange
p6-1-3 (p319): 6.1.3 RFID,GPS,and GIS Technologies
p6-1-4 (p322): 6.1.4 Security and Other Implementation Issues
p6-2 (p326): 6.2 Mobile Communication Technology
p6-2-1 (p326): 6.2.1 Mobile Communication
p6-2-2 (p331): 6.2.2 Wireless Telecommunications Networks
p6-2-3 (p332): 6.2.3 Technical Limitation of Mobile Communication
p6-3 (p332): 6.3 E-Commerce Emerging Technology
p6-3-1 (p333): 6.3.1 IPTV
p6-3-2 (p334): 6.3.2 SNS (Social Network Service)
p6-3-3 (p338): 6.3.3 Cloud Computing
p6-3-4 (p339): 6.3.4 The Internet of Things
p6-4 (p342): 6.4 Technology:Strategic Issue of E-Commerce
p6-5 (p346): References
p7 (p349): Index

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E-commerce Strategy Builds Awareness And Sharpens Readers' Understanding Of The Key Issues About E-commerce Strategies. To Link Theory Of E-commerce Strategy With Practice In The Real World, It Brings Together Theoretical Perspectives Based On Academic Research, Integrated Use Of Technologies And Large Amount Of Cases, Especially Those Of China. With Regard To The Innovative Technical Standards And Frameworks, It Proposes Strategic Analysis From A Technical Point Of View. The Book Is Intended For Postgraduate Students In E-commerce And Computer Science As Well As Government Officials, Entrepreneurs And Managers. Prof. Zheng Qin Is The Director Of Software Engineering And Management Research Institute, Tsinghua University, China; Dr. Shundong Li Is A Professor At The School Of Computer Science, Shaanxi Normal University, China; Dr. Yang Chang And Dr. Fengxiang Li Are Both Research Assistants At The School Of Software, Tsinghua University, China. E-commerce And E-commerce Strategy -- National E-commerce Strategy -- E-commerce Strategy Of Industries -- E-commerce Strategy In Enterprises -- E-commerce Strategy Under Specific Strategic Environments -- E-commerce Technical Strategy -- The Present Situation And Outlook Of E-commerce Strategy. By Zheng Qin, Yang Chang, Shundong Li, Fengxiang Li.

"E-Commerce Strategy builds awareness and sharpens readers' understanding of the key issues about e-commerce strategies. To link theory of e-commerce strategy with practice in the real world, it brings together theoretical perspectives based on academic research, integrated use of technologies and large amount of cases, especially those of China. With regards to innovative technical standards and frameworks, it proposes strategic analysis from a technical point of view. The book is intended for postgraduate students in e-commerce and computer science as well as government officials, entrepreneurs and managers."--Page 4 of cover

This book helps deepen understanding of key e-commerce strategies. It brings together theoretical perspectives based on academic research, integrated use of technologies and a large amount of cases, especially those of China.

2024-06-13