Why do smart people make irrational decisions every day? The answers will surprise you. Predictably Irrational is an intriguing, witty and utterly original look at why we all make illogical decisions.Why can a 50p aspirin do what a 5p aspirin can't? If an item is "free" it must be a bargain, right? Why is everything relative, even when it shouldn't be? How do our expectations influence our actual opinions and decisions?In this astounding book, behavioural economist Dan Ariely cuts to the heart of our strange behaviour, demonstrating how irrationality often supplants rational thought and that the reason for this is embedded in the very structure of our minds.Predicatably Irrational brilliantly blends everyday experiences with a series of illuminating and often surprising experiments, that will change your understanding of human behaviour. And, by recognising these patterns, Ariely shows that we can make better decisions in business, in matters of collective welfare, and in our everyday lives from drinking coffee to losing weight, buying a car to choosing a romantic partner.Review‘A marvelous book that is both thought provoking and highly entertaining, ranging from the power of placebos to the pleasures of Pepsi. Ariely unmasks the subtle but powerful tricks that our minds play on us, and shows us how we can prevent being fooled.’ Jerome Groopman, New York Times bestselling author of How Doctors Think‘PREDICTABLY IRRATIONAL is wildly original. It shows why—much more often than we usually care to admit—humans make foolish, and sometimes disastrous, mistakes. Ariely not only gives us a great read; he also makes us much wiser.’ George Akerlof, Nobel Laureate in Economics, 2001 Koshland Professor of Economics, University of California at Berkeley‘Dan Ariely is one of the most original and consistently interesting social scientists I know. His research covers an unusually broad range of topics, and in every one of them he has produced some distinctive findings and ideas. His methodological inventiveness is remarkable.’ Daniel Kahneman, Nobel Prize in Economics, 2002"Predictably Irrational is a charmer – filled with clever experiments, engaging ideas, and delightful anecdotes. Dan Ariely is a wise and amusing guide to the foibles, errors, and bloopers of everyday decision-making." – Daniel Gilbert, Professor of Psychology, Harvard University and author of Stumbling on Happiness"Predictably Irrational is going to be the most influential, talked-about book in years. It is so full of dazzling insights – and so engaging – that once I started reading I couldn't put it down." – Daniel McFadden, Nobel Laureate in Economics, 2000 Morris Cox Professor of Economics, University of California at Berkeley"Dan Ariely's ingenious experiments explore deeply how our economic behaviour is influenced by irrational forces and social norms. In a charmingly informal style that makes it accessible to a wide audience, Predictably Irrational provides a standing criticism to the explanatory power of rational egotistic choice." – Kenneth Arrow, Nobel Laureate in Economics 1972, Professor of Economics Stanford University."A delightfully brilliant guide to our irrationality – and how to overcome it - in the marketplace and everyplace." – Geoffrey Moore, author of Crossing the Chasm and Dealing with Darwin"After reading this book, you will understand the decisions you make in an entirely new way." – Nicholas Negroponte, founder of MIT's Media Lab and founder and chairman of the One Laptop per Child non-profit association."This entertaining yet brilliant book helps us recognize the foibles that underlie the decisions we make in our life – large and small, profound and banal. More than just pointing our mistakes, Ariely helps us understand and appreciate the complex beauty of human nature. It's nothing less than a witty survival manual for the early 21st century." – David A. Ross Director emeritus, San Francisco Museum of Modern Art and Director emeritus, Whitney Museum of American Art"Dan Ariely is a genius at understanding human behaviour: no economist does a better job of uncovering and explaining the hidden reasons for the weird ways we act, in the marketplace and out. Predictably Irrational will reshape the way you see the world, and yourself, for good." – James Surowiecki, author of The Wisdom of Crowds"Predictably Irrational is a solidly scientific, eminently readable, and remarkably insightful look into why we do what we do every day ... and why it's so hard to change, even when we 'know better.'" – Wenda Harris Millard, President, Media, Martha Stewart Living Omnimedia"One of the best books this year, or any year. A towering contribution that helps us better understand how much un-thinking we do most of the time, and how to counteract it. Everyone who has to make decisions (and has to deal with decisions of others) must read this book." – Alan Kay, President of Viewpoints Research, winner of the Turing, Draper, and Kyoto PrizesFrom the Inside FlapIf the behaviours that skew our judgements were random or senseless, we'd be hard put to sort them out and make better decisions. But as the research described in this book shows, our irrationalities are, in fact, systematic. People will make the same types of mistakes over and over, in a predictive manner, because the causes of these behaviours are embedded in the very structure of our minds. This is why recognizing these mistakes and understanding them offers us a way to do better.And that's the aim of this book: to leave the reader with new knowledge of human nature derived from a wide range of scientific experiments and findings, knowledge that will help all of us make better decisions in our personal life, our business life, and in the choices we all need to make about our collective welfare.

zlib/Business & Economics/Management & Leadership/Dan Ariely/Predictably Irrational: The Hidden Forces That Shape Our Decisions_17696287.epub

Predictably Irrational: The Hidden Forces That Shape Our Decisions by Dan Ariely9780007256532

The upside of irrationality : the unexpected benefits of defying logic at work and at home

怪诞行为学 = Predictably irrational = Guaidan xingwei xue

怪诞行为学 : 升级版 = Predictably irrational

怪诞行为学 : 可预测的非理性, 升级版

Dan Ariely; 艾瑞里; 赵德亮; 夏蓓洁

(美)丹·艾瑞里著

CITIC Press Corporation

CITIC Publishing House

Harper Collins

Harper; imusti

Mills & Boon

北京:中信出版社

Thorsons

Pavilion

Tian tian jing ji xue, Di 1 ban, Beijing, 2011

Tian tian jing ji xue, Di 1 ban, Beijing, 2010

United Kingdom and Ireland, United Kingdom

Rev. and expanded ed, New York, NY, ©2009

Business book summary, New York, 2010

Rev. and expanded ed, London, 2009

Zeng ding ban, Beijing Shi, 2010

China, People's Republic, China

1st ed, New York, NY, ©2008

1. publ, London, 2010

Oct 14, 2009

2010-01-09

2018

Source title: Predictably Irrational: The Hidden Forces That Shape Our Decisions

Bookmarks: p1 (p1): 第一章 相对论的真相 为什么我们喜欢比较和攀比？
p2 (p3): 我们生活中的价格“诱饵”
p3 (p7): 巴黎和罗马，你选择去哪里度蜜月？
p4 (p10): 3个人中，你想跟哪一个约会？
p5 (p13): 富人嫉妒比自己更富有的人
p6 (p16): 打破相对论的怪圈
p7 (p19): 第二章 供求关系的失衡 为什么珍珠无价？
p8 (p21): 黑珍珠如何从无人问津变为稀世珍宝？
p9 (p22): “幼鹅效应”与“锚定”
p10 (p30): “羊群效应”与星巴克咖啡
p11 (p32): 任意的一致”与消费习惯
p12 (p37): 自由市场与宏观调控
p13 (p39): 第三章 免费的代价 为什么赠品反而让我们花费更多？
p14 (p41): “零”的历史与传奇
p15 (p42): 免费的诱惑不可抵挡
p16 (p45): 我们为什么疯抢根本不需要的东西？
p17 (p46): 买书免运费与免费换机油
p18 (p49): 政府可以尝试推出免费的政策
p19 (p51): 是什么导致结果大相径庭？
p20 (p53): 第四章 社会规范的成本 为什么我们白干活高兴，干活赚钱反而不高兴？
p21 (p55): 你需要为了晚餐付费给你的岳母吗？
p22 (p56): 社会规范Vs．市场规范
p23 (p60): 不要向你的约会伴侣提钱
p24 (p61): 罚款对杜绝迟到有效吗？
p25 (p61): 极易被打破的微妙平衡
p26 (p63): 涨工资可以解决“血汗工厂”的痼疾吗？
p27 (p66): 金钱买不来优质的教育
p28 (p67): “火人节”：纯社会规范的回归
p29 (p69): 第五章 性兴奋的影响 为什什“热烈”比我们想的还热？
p30 (p71): 两个“我”：杰基尔博士与海德先生
p31 (p77): “你只需说不”Vs．“没问题”
p32 (p79): 预防青少年发生驾驶事故的干预措施
p33 (p79): 了解情绪的两面性——冷静与激情
p34 (p81): 性兴奋实验的问题清单
p35 (p83): 第六章 拖沓的恶习与自我控制 为什么我们信誓旦旦的事情却总是做不到？
p36 (p85): 过度消费是明智之举吗？
p37 (p86): 设定自我控制的底线
p38 (p90): 让全身检查像买份麦当劳套餐一样简单
p39 (p93): 拥有“自我控制”功能的智能信用卡
p40 (p97): 第七章 所有权的个性 为什么我们会依恋自己拥有的一切？
p41 (p99): 为什么卖主的估价总比买主高？
p42 (p103): 人类本性中的三大非理性怪癖
p43 (p104): 宜家效应与虚拟所有权
p44 (p105): 如何治疗所有权依恋症？
p45 (p109): 第八章 多种选择的困境 为什么我们希望所有的门都开着？
p46 (p111): 留有余地的“傻瓜游戏”
p47 (p112): 新欢与旧爱，应该选择哪一个？
p48 (p113): 让每个人都疲于奔命的“三扇门”
p49 (p117): 果断地关上该关的门
p50 (p119): 饿死在谷堆间的驴子
p51 (p121): 第九章 预期的效应 为什么我们可以心想事成？
p52 (p123): 费城老鹰队Vs．纽约巨人队
p53 (p124): 添加香醋的百威啤酒
p54 (p126): 特制咖啡味道如何？
p55 (p127): 赝品也可以卖出名画的价钱
p56 (p129): 美食不如美器，预期改变品位
p57 (p131): 你更喜欢百事可乐还是可口可乐？
p58 (p132): 偏见与第三方
p59 (p137): 第十章 价格的魔力 为什么我们喜欢买贵的东西？
p60 (p139): 神奇的安慰疗法
p61 (p143): 价格越贵的药越有效吗？
p62 (p148): 安慰疗法的去与留
p63 (p150): 应该让烧伤病人穿紧身衣吗？
p64 (p153): 第十一章 人性的弱点 为什么我们不诚实？
p65 (p155): 考试中你会作弊吗？
p66 (p159): 政府法令能杜绝不诚实吗？
p67 (p162): 道德准则和就职誓言的力量
p68 (p164): 各行各业中的“灰色地带”
p69 (p166): 谁是世界上最诚实的国家？
p70 (p169): 第十二章 企业的特权 为什么现金可以阻止我们作弊？
p71 (p171): 可乐不见了，现金还在
p72 (p172): 非现金引发的作弊现象
p73 (p175): 诚实与不诚实的临界点
p74 (p178): “最终解释权”也是一种不诚实的表现吗？
p75 (p179): 现金时代的终结与舞弊行为的泛滥
p76 (p181): 第十三章 啤酒与免费午餐 什么是行为经济学，哪里有免费午餐？
p77 (p183): 个人需求与群体属性的矛盾
p78 (p187): “免费午餐”是可以实现的
p79 (p193): 附录1：关于正文部分章节的补充说明及趣闻逸事
p80 (p215): 附录2：用行为经济学解读美国的次贷危机
p81 (p247): 政谢

How do we think about money?What caused bankers to lose sight of the economy?What caused individuals to take on mortgages that were not within their means?What irrational forces guided our decisions?And how can we recover from an economic crisis? In this revised and expanded edition of the New York Times and Wall Street Journal bestseller Predictably Irrational, Duke University's behavioral economist Dan Ariely explores the hidden forces that shape our decisions, including some of the causes responsible for the current economic crisis. Bringing a much-needed dose of sophisticated psychological study to the realm of public policy, Ariely offers his own insights into the irrationalities of everyday life, the decisions that led us to the financial meltdown of 2008, and the general ways we get ourselves into trouble.Blending common experiences and clever experiments with groundbreaking analysis, Ariely demonstrates how expectations, emotions, social norms, and other invisible, seemingly illogical forces skew our reasoning abilities. As he explains, our reliance on standard economic theory to design personal, national, and global policies may, in fact, be dangerous. The mistakes that we make as individuals and institutions are not random, and they can aggregate in the market—with devastating results. In light of our current economic crisis, the consequences of these systematic and predictable mistakes have never been clearer.Packed with new studies and thought-provoking responses to readers' questions and comments, this revised and expanded edition of Predictably Irrational will change the way we interact with the world—from the small decisions we make in our own lives to the individual and collective choices that shape our economy.

Why can large bonuses make CEOs less productive? How can confusing directions actually help us? Why is revenge so important to us? Why is there such a big difference between what we think will make us happy and what really makes us happy? In his grounbreaking book Predictably Irrational, social scientist Dan Ariely revealed the multiple biases that lead us into making unwise decisions. Now, in The Upside of Irrationality, he exposes the surprising negative and postive effects irrationality can have on our lives. Focusing on our behaviors at work and in relationships, he offers new insights and eye-opening truths about what really motivates us on the job, how one unwise action can become a long-term habit, how we learn to love the ones we're with, and more. Drawing on the same experimental methods that made Predictably Irrational one of the most talked-about bestsellers of the past few years, Ariely uses data from his own original and entertaining experiments to draw arresting conclusions about how--and why--we behave the way we do. From our office attitudes, to our romantic relationships, to our search for pupose in life, Ariely explains how to break through our negative patterns of though and behavior to make better decisions. The Upside of Irrationality will change the way we see ourselves at work and at home--and cast our irrational behaviors in a more nuanced light. -- From dust jacket

This evaluation of the sources of illogical decisions explores the reasons why irrational thought often overcomes level-headed practices, offering insight into the structural patterns that cause people to make the same mistakes repeatedly. In a series of illuminating, often surprising experiments, the author, a MIT behavioral economist, refutes the common assumption that we behave in fundamentally rational ways. Blending everyday experience withgroundbreaking research, he explains how expectations, emotions, social norms, and other invisible, seemingly illogical forces skew our reasoning abilities. Not only do we make astonishingly simple mistakes every day, but we make the same types of mistakes, he discovers. We consistently overpay, underestimate, and procrastinate. We fail to understand the profound effects of our emotions on what we want, and we overvalue what we already own. Yet these misguided behaviors are neither random nor senseless. They are systematic and predictable, making us predictably irrational. From drinking coffee to losing weight, from buying a car to choosing a romantic partner, he explains how to break through these systematic patterns of thought to make better decisions. This book offers ways to change the way we interact with the world one small decision at a time

How can confusing directions actually help us? Why can large bonuses make CEOs less productive? Why is there such a big difference between what we think will make us happy and what really makes us happy? In his groundbreaking book Predictably Irrational, social scientist Dan Ariely revealed the multiple biases that lead us into making unwise decisions. Now, in The Upside of Irrationality, he exposes the surprising negative and positive effects irrationality can have on our lives. Focusing on our behaviors at work and in relationships, he offers new insights about how one unwise action can become a long-term habit, how we learn to love the ones we're with, and more. From our office attitudes, to our romantic relationships, to our search for purpose in life, Ariely explains how to break through our negative patterns of thought and behavior to make better decisions.--From publisher description

本书共分为十三章, 包括相对论的真相, 供求关系的失衡, 免费的代价, 社会规范的成本, 性兴奋的影响等内容

2021-10-23