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lgli/马丁·林斯特龙（Martin Lindstrom） - 品牌洗脑 (2014, 中信出版社).epub
品牌洗脑:世界著名品牌只做不说的营销秘密 🔍
马丁·林斯特龙(Martin Lindstrom) Doubleday Business; 中信出版社, 2014
英语 [en] · 中文 [zh] · EPUB · 0.6MB · 2014 · 📘 非小说类图书 · 🚀/duxiu/lgli/zlib · Save
描述
NEW YORK TIMES BESTSELLER • “A fascinating look at how consumers perceive logos, ads, commercials, brands, and products.”—TimeHow much do we know about why we buy? What truly influences our decisions in today's message-cluttered world? In Buyology, Martin Lindstrom presents the astonishing findings from his groundbreaking three-year, seven-million-dollar neuromarketing study—a cutting-edge experiment that peered inside the brains of 2,000 volunteers from all around the world as they encountered various ads, logos, commercials, brands, and products. His startling results shatter much of what we have long believed about what captures our interest—and drives us to buy. Among the questions he explores:• Does sex actually sell? • Does subliminal advertising still surround us? • Can “cool” brands trigger our mating instincts? • Can our other senses—smell, touch, and sound—be aroused when we see a product? Buyology is a fascinating and shocking journey into the mind of today's consumer that will captivate anyone who's been seduced—or turned off—by marketers'relentless attempts to win our loyalty, our money, and our minds.
备用文件名
zlib/Business & Economics/Small Business/马丁·林斯特龙（Martin Lindstrom）/品牌洗脑_21917554.epub
备选标题
Buyology: Truth and Lies About Why We Buy and the New Science of Desire
备选标题
Buyology: увлекательное путешествие в мозг современного потребителя
备选标题
Buy ology : how everything we believe about why we buy is wrong
备选标题
Buy ology : truth and lies about why we buy
备选标题
Buyology: the new science of why we buy
备选作者
Мартин Линдстром; [пер. с англ. Е. Фалюк]
备选作者
Martin Lindstrom; Paco Underhill
备选作者
Forward by Paco Underhill
备选作者
by Martin Lindstrom
备选作者
Lindström, Martin
备选作者
Lindstrom, Martin
备选作者
Линдстром, Мартин
备选作者
Martin Lindström
备用出版商
Bantam Doubleday Dell Books for Young Readers
备用出版商
Random House, Incorporated
备用出版商
RH Business Books
备用出版商
Delacorte Press
备用出版商
Crown Currency
备用出版商
Эксмо
备用版本
Мартин Линдстром: маркетинг, Москва, Russia, 2010
备用版本
Мартин Линдстром: маркетинг, Москва, Russia, 2009
备用版本
Penguin Random House LLC, New York, 2008
备用版本
United States, United States of America
备用版本
New York, New York State, 2008
备用版本
1st, First Edition, PS, 2008
备用版本
1st ed, New York, ©2008
备用版本
Pbk. ed, London, 2009
备用版本
New York, USA, 2008
备用版本
New York, cop. 2008
元数据中的注释
Includes bibliographical references (p. 217-229) and index.
元数据中的注释
topic: Neuromarketing; Consumer behavior; Shopping; Marketing
元数据中的注释
Type: 英文图书
元数据中的注释
Bookmarks:
1. (p11) FOREWORD PACO UNDERHILL
2. (p19) INTRODUCTION
3. (p25) 1 A RUSH OF BLOOD TO THE HEAD THE LARGEST NEUROMARKETING STUDY EVER CONDUCTED
4. (p55) 2 THIS MUST BE THE PLACE PRODUCT PLACEMENT, AMERICAN IDOL, AND FORD'S MULTIMILLION-DOLLAR MISTAKE
5. (p71) 3 I'LL HAVE WHAT SHE'S HAVING MIRROR NEURONS AT WORK
6. (p86) 4 I CAN'T SEE CLEARLY NOW SUBLIMINAL MESSAGING, ALIVE AND WELL
7. (p106) 5 DO YOU BELIEVE IN MAGIC? RITUAL, SUPERSTITION, AND WHY WE BUY
8. (p125) 6 I SAY A LITTLE PRAYER FAITH, RELIGION, AND BRANDS
9. (p146) 7 WHY DID I CHOOSE YOU? THE POWER OF SOMATIC MARKERS
10. (p159) 8 A SENSE OF WONDER SELLING TO OUR SENSES
11. (p184) 9 AND THE ANSWER IS...NEUROMARKETING AND PREDICTING THE FUTURE
12. (p195) 10 LET'S SPEND THE NIGHT TOGETHER SEX IN ADVERTISING
13. (p212) 11 CONCLUSION BRAND NEW DAY
14. (p225) APPENDIX
15. (p229) ACKNOWLEDGMENTS
16. (p235) NOTES
17. (p243) BIBLIOGRAPHY
18. (p249) INDEX
元数据中的注释
theme: Neuromarketing; Consumer behavior; Shopping; Marketing
元数据中的注释
Пер.: Lindstrom, Martin Buyology 978-0-385-52388-2
元数据中的注释
РГБ
元数据中的注释
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元数据中的注释
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备用描述
How much do we know about why we buy? What truly influences our decisions in todays message-cluttered world? An eye-grabbing advertisement, a catchy slogan, an infectious jingle? Or do our buying decisions take place below the surface, so deep within our subconscious minds, were barely aware of them?
In BUYOLOGY, Lindstrom presents the astonishing findings from his groundbreaking, three-year, seven-million-dollar neuromarketing study, a cutting-edge experiment that peered inside the brains of 2,000 volunteers from all around the world as they encountered various ads, logos, commercials, brands, and products. His startling results shatter much of what we have long believed about what seduces our interest and drives us to buy. Among his
Gruesome health warnings on cigarette packages not only fail to discourage smoking, they actually make smokers want to light up.
Despite government bans, subliminal advertising still surrounds us from bars to highway billboards to supermarket shelves.
"Cool brands, like iPods trigger our mating instincts.
Other senses smell, touch, and sound - are so powerful, they physically arouse us when we see a product.
Sex doesn't sell. In many cases, people in skimpy clothing and suggestive poses not only fail to persuade us to buy products - they often turn us away .
Companies routinetly copy from the world of religion and create rituals like drinking a Corona with a lime to capture our hard-earned dollars.
Filled with entertaining inside stories about how we respond to such well-known brands as Marlboro, Nokia, Calvin Klein, Ford, and American Idol, BUYOLOGY is a fascinating and shocking journey into the mind of todays consumer that will captivate anyone whos been seduced or turned off by marketers relentless attempts to win our loyalty, our money, and our minds. Includes a foreword by Paco Underhill.
备用描述
How much do we know about why we buy? What truly influences our decisions in today's message-cluttered world? An eye-grabbing advertisement, a catchy slogan, an infectious jingle? Or do our buying decisions take place below the surface, so deep within our subconscious minds, we're barely aware of them?In BUYOLOGY, Lindstrom presents the astonishing findings from his groundbreaking, three-year, seven-million-dollar neuromarketing study, a cutting-edge experiment that peered inside the brains of 2,000 volunteers from all around the world as they encountered various ads, logos, commercials, brands, and products. His startling results shatter much of what we have long believed about what seduces our interest and drives us to buy. Among the questions he explores:Does sex actually sell? To what extent do people in skimpy clothing and suggestive poses persuade us to buy products? Despite government bans, does subliminal advertising still surround us -- from bars to highway billboards to supermarket shelves? Can "Cool" brands, like iPods, trigger our mating instincts? Can other senses -- smell, touch, and sound - be so powerful as to physically arouse us when we see a product? Do companies copy from the world of religion and create rituals -- like drinking a Corona with a lime -- to capture our hard-earned dollars? Filled with entertaining inside stories about how we respond to such well-known brands as Marlboro, Nokia, Calvin Klein, Ford, and American Idol, BUYOLOGY is a fascinating and shocking journey into the mind of today's consumer that will captivate anyone who's been seduced -- or turned off -- by marketers' relentless attempts to win our loyalty, our money, and our minds.
备用描述
How Much Do We Know About Why We Buy? What Truly Influences Our Decisions In Today's Message-cluttered World? An Eye-grabbing Advertisement, A Catchy Slogan, An Infectious Jingle? Or Do Our Buying Decisions Take Place Below The Surface, So Deep Within Our Subconscious Minds That We're Barely Aware Of Them? Marketing Guru Lindstrom Presents The Startling Findings From His Three-year, Seven-million-dollar Neuromarketing Study, A Cutting-edge Experiment That Peered Inside The Brains Of 2,000 Volunteers From All Around The World As They Encountered Various Ads, Logos, Commercials, Brands, And Products. His Startling Results Shatter Much Of What We Have Long Believed About What Seduces Our Interest And Drives Us To Buy.--from Publisher Description. A Rush Of Blood To The Head : The Largest Neuromarketing Study Ever Conducted -- This Must Be The Place : Product Placement, American Idol, And Ford's Multimillion Dollar Mistake -- I'll Have What She's Having : Mirror Neurons At Work -- I Can't See Clearly Now : Subliminal Messaging, Alive And Well -- Do You Believe In Magic? : Ritual, Superstition, And Why We Buy -- I Say A Little Prayer : Faith, Religion, And Brands -- Why Did I Choose You? : The Power Of Somatic Markers -- A Sense Of Wonder : Selling To Our Senses -- And The Answer Is : Neuromarketing And Predicting The Future -- Let's Spend The Night Together : Sex In Advertising -- Conclusion : Brand New Day. Martin Lindstrom. Includes Bibliographical References (p. 217-229) And Index.
备用描述
How much do we know about why we buy? What truly influences our decisions in today's message-cluttered world? An eye-grabbing advertisement, a catchy slogan, an infectious jingle? Or do our buying decisions take place below the surface, so deep within our subconscious minds, we're barely aware of them? In Buy-ology, Martin Lindstrom Presents the astonishing findings from his groundbreaking, three-year, seven-million-dollar neuromarketing study, a cutting-edge experiment that peered inside the brains of two thousand volunteers from all around the world as thy encountered various ads, logos, commercials, brands, and products. His startling results shatter much of what we have long believed about what seduces our interest and drives us to buy.
备用描述
A rush of blood to the head : the largest neuromarketing study ever conducted
This must be the place : product placement, American Idol, and Ford's multimillion dollar mistake
I'll have what she's having : mirror neurons at work
I can't see clearly now : subliminal messaging, alive and well
Do you believe in magic? : ritual, superstition, and why we buy
I say a little prayer : faith, religion, and brands
Why did I choose you? : the power of somatic markers
A sense of wonder : selling to our senses
And the answer is? : neuromarketing and predicting the future
Let's spend the night together : sex in adversting
Winner takes all : neuromarketing and the presidential election
Conclusion.
备用描述
Lindstrom presents the findings from his three-year, seven-million-dollar neuromarketing study, an experiment that peered inside the brains of 2,000 volunteers from around the world as they encountered various ads, logos, commercials, brands, and products. His results alter much of what we have long believed about what seduces our interest and drives us to buy. Filled with inside stories about how we respond to well-known brands.
备用描述
Introduction
1: A Rush of Blood To The Head
2: This Must Be The Place
3: I'll Have What She's Having
4: I Can't See Clearly Now
5: Do You Believe In Magic?
6: I Say A Little Prayer
7: Why Did I Choose You?
8: A Sense of Wonder?
9: And The Answer Is...
10: Let's Spend The Night Together
11: Conclusion
开源日期
2022-07-10
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