Coping with Retail Giants : Gaining an Edge Over Discounters 🔍
A. Coskun Samli (auth.)
Palgrave Macmillan US : Imprint : Palgrave Macmillan, 10.1057/97, 2015
英语 [en] · PDF · 8.3MB · 2015 · 📘 非小说类图书 · 🚀/lgli/scihub/zlib · Save
描述
Coping with Retail Giants critically analyzes the modern retail market and identifies how businesses gain the competitive edge over the major retailers that currently control the market. Dr. Samli argues that as society advances economically, consumers will seek better values generated by the retailing sector.
备用文件名
zlib/no-category/Samli, A. Coskun/Coping with Retail Giants ||_72580383.pdf
备选作者
Samli, A. Coskun
备用出版商
Macmillan Education UK
备用出版商
Springer Nature
备用出版商
Red Globe Press
备用版本
United Kingdom and Ireland, United Kingdom
备用版本
First edition, New York, New York, 2015
备用版本
Springer Nature, [Basingstoke], 2015
备用版本
2015, FR, 2015
备用版本
1, 20150423
元数据中的注释
sm40282302
备用描述
In the retail jungle dominated by giants like Walmart and Costco, survival for small and medium sized retailers will require a major shift from the traditional strategy of merchandise management to focus on generating customer value. Coping with Retail Giants critically analyzes the modern retail market and identifies how businesses gain the competitive edge over the major retailers that currently control the market. Samli argues that as society advances economically, consumers will seek better values generated by the retailing sector. This powerful stimulus will accelerate the retail revolution and be primarily carried out by entrepreneurial retailers-managers in small and medium sized retailing. Samli blends retail theory and practice to present a new model for retailing that delivers customer value, and ultimately, retail success
开源日期
2015-08-04
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DOI10.1057/9781137476340
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