Discover how to use managerial economics to both diagnose and solve business problems with this breakthrough text, designed specifically for MBA students. Froeb/McCann/Ward/Shor's MANAGERIAL ECONOMICS, 5E offers a succinct, fast-paced, yet challenging, approach full of invaluable insights. This edition incorporates less math and fewer technical models, graphs and figures than traditional managerial economics texts, while emphasizing the real decisions that today's managers face daily. You'll find this learning guide useful both now and throughout your business career. The latest economic updates keep you abreast of the most recent economic developments and current economic challenges worldwide. You learn how to apply economic theory to even the most formidable business challenges.

Managerial Economics (MindTap Course List)

Froeb, Luke M., author; McCann, Brian T., author; Shor, Mikhael, author; Ward, Michael R. (Michael Robert), 1961- author

Luke M Froeb; Brian T McCann; Mikhael Shor; Michael Robert Ward

Froeb, Luke M., McCann, Brian T., Ward, Michael R., Shor

Boston, MA: Cengage Learning

Cengage South-Western

United States, United States of America

Fifth edition, Boston, MA, 2018

5th edition, Boston, MA, 2020

5, 2017-09-19

Inherent obscured text
This book contains pen markings.

xvi, 332 pages : 24 cm
This book covers traditional material using a problem-based approach built around common business mistakes. Models are used sparingly, and then only to the extent that they assist readers in determining why mistakes are made and how to fix them. This edition's succinct, fast-paced presentation and challenging, interactive applications place the reader in the role of a decision maker who has to not only identify profitable decisions, but also implement them. The lively book and new corresponding online MindTap learning resources provides an excellent ongoing reference for future or current professionals pursuing business careers. -- publisher's description
Includes bibliographical references and index
Section I. Problem solving and decision making -- Section II. Pricing, costs, and profits -- Section III. Pricing for greater profit -- Section IV. Strategic decision making -- Section V. Uncertainty -- Section VI. Organizational design -- Section VII. Wrapping up -- Epilogue : can those who teach, do?

2023-10-09