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UX strategy : how to devise innovative digital products that people want 🔍
Jaime Levy; foreword by Jason Calacanis O'Reilly Media, Incorporated, 1 (2nd Release), 2015
英语 [en] · MOBI · 27.4MB · 2015 · 📘 非小说类图书 · 🚀/lgli/lgrs/nexusstc/upload/zlib · Save
描述
User experience (UX) strategy requires a careful blend of business strategy and UX design, but until now, there hasn’t been an easy-to-apply framework for executing it. This hands-on guide introduces lightweight strategy tools and techniques to help you and your team craft innovative multi-device products that people want to use.
Whether you’re an entrepreneur, UX/UI designer, product manager, or part of an intrapreneurial team, this book teaches simple-to-advanced strategies that you can use in your work right away. Along with business cases, historical context, and real-world examples throughout, you’ll also gain different perspectives on the subject through interviews with top strategists.
* Define and validate your target users through provisional personas and customer discovery techniques
* Conduct competitive research and analysis to explore a crowded marketplace or an opportunity to create unique value
* Focus your team on the primary utility and business model of your product by running structured experiments using prototypes
* Devise UX funnels that increase customer engagement by mapping desired user actions to meaningful metrics
备用文件名
nexusstc/UX Strategy: How to Devise Innovative Digital Products that People Want/25847a027a1a829290b04b0ee14e5c83.mobi
备用文件名
lgli/UX Strategy.mobi
备用文件名
lgrsnf/UX Strategy.mobi
备用文件名
zlib/Computers/Programming/Jaime Levy/UX Strategy: How to Devise Innovative Digital Products that People Want_2581852.mobi
备选作者
Levy, Jaime
备用出版商
O鈥橰eilly Media (as-gbk-encoding)
备用出版商
Oreilly & Associates Inc
备用版本
First edition, Beijing ; Sebastopol, 2015
备用版本
United States, United States of America
备用版本
First edition, Sebastopol, CA, 2015
备用版本
First edition., California, 2015
备用版本
First, US, 2015
元数据中的注释
0
元数据中的注释
lg1387819
元数据中的注释
{"edition":"1 (2nd release)","isbns":["1449372864","9781449372866"],"last_page":312,"publisher":"O'Reilly Media"}
元数据中的注释
Includes bibliographical references and index.
备用描述
How do you bridge the large knowledge gap between user experience design and business strategy? This practical book introduces lightweight strategy tools and techniques that will help both your design team and your client come to a shared understanding of the digital product you want to build.
With this step-by-step guide, you'll learn how to achieve online success by focusing on customer discovery techniques and disruptive innovation that offers more value than existing market alternatives. You'll get several case studies, including Airbnb, along with interviews with UX strategists from different work environments (startup, agency, and enterprise) about their roles and experience.
With this book, UX designers, product stakeholders, and startup founders will learn how to:
Conduct a competitive analysis on the online marketplace
Perform guerrilla user research for your MVP
Design for conversion and develop a funnel matrix for understanding customer acquisition
Extract innovative online opportunities from market research
Validate customer research with continuous feedback loops
Adapt traditional and contemporary business approaches (such as Lean Startup) to implement a successful strategy
备用描述
"User experience (UX) strategy requires a careful blend of business strategy and UX design, but until now, there hasn't been an easy-to-apply framework for executing it. This hands-on guide introduces lightweight strategy tools and techniques to help you and your team craft innovative digital products that people want"--Back cover.
备用描述
What Is UX Strategy?; The Four Tenets of UX Strategy; Validating the Value Proposition; Conducting Competitive Research; Conducting Competitive Analysis; Storyboarding Value Innovation; Creating Prototypes for Experiments; Conducting Guerrilla User Research; Designing for Conversion; Strategists in the Wild; Dénouement.
开源日期
2015-08-23
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