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ia/publicrelationsc0000marc.pdf
The executive's guide to public relations 🔍
Marconi, Joe South-Western Educational Pub; South-Western; American Marketing Association, Mason, Ohio, [Place of publication not identified, ©2004
英语 [en] · PDF · 15.9MB · 2004 · 📗 未知类型的图书 · 🚀/ia · Save
描述
With the rise of integrated marketing communications (IMC) and the decline of paid media, the importance of public relations is on the upswing. Companies are realizing the benefit of speaking with "one voice" in both paid media and nonpaid efforts. And as media rates continue to rise though response rates fall - and potential buyers are less moved by what they view as "sales messages" - effective PR will only grow more vital. An excellent resource for professionals in every field, Public The Complete Guide provides a valuable hands-on reference for professionals ranging from midlevel marketing and sales managers to senior-level executives.
备选标题
Public relations : the complete guide
备选作者
Joe Marconi
备用出版商
Mason, Ohio: South-Western ; [S.l.]: American Marketing Association
备用出版商
South-Western ; Thomson Learning
备用出版商
Cengage South-Western
备用出版商
Racom Communications
备用版本
United States, United States of America
备用版本
Cincinnati, Ohio, London, 2004
备用版本
1 edition, May 26, 2004
备用版本
1, PS, 2004
备用描述
[This book] shows all the most effective planning techniques; how to execute the entire range of programming possibilities, from investor relations and employee relations to cause marketing programs; and all of the important skills, including speech writing, image management and crisis management. [It] gives you ... examples of how the masters have done it profitably for themselves and for their clients. [It also] gives you fingertip access to additional information sources.-Dust jacket
备用描述
In the evolving business education environment, South-Western leverages its learning materials across all forms of media, from traditional textbooks to web-based formats. Top scholars, business authorities and thought leaders offer expertise in a broad range of subjects
备用描述
Public relations seems like a self-explanatory term, yet after more than a century as a profession, a business, and a process, controversy and confusion might be greater than ever about what public relations is and what it does.
备用描述
386 p. : 24 cm
Includes bibliographical references (p. 377-378) and index
开源日期
2023-06-28
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