Redesigning identity : graphic design strategies for success 🔍
Catharine M Fishel
Gloucester, Mass.: Rockport ; Hove: RotoVision, Gloucester, Mass., Hove, 2002
英语 [en] · PDF · 11.9MB · 2002 · 📗 未知类型的图书 · 🚀/ia · Save
描述
"If the brand is the anchor, all communication must reflect this, both in terms of positioning and core values.
备选作者
Fishel, Catharine
备用出版商
Rockport/Vitae Publishing
备用出版商
Rockport Publishers
备用出版商
Quarry Books
备用版本
United States, United States of America
备用版本
Gloucester, Mass, ©2000
备用版本
October 1, 2002
备用描述
160 pages : 28 cm
In this work ten case studies plus an international showcase of work illustrate how a new visual identity can define a company and communicate its goals. Visual identity is a signature. Learn how top firms redesign graphic signatures with success
Originally published: 1999
In this work ten case studies plus an international showcase of work illustrate how a new visual identity can define a company and communicate its goals. Visual identity is a signature. Learn how top firms redesign graphic signatures with success
Originally published: 1999
备用描述
Branding a new identity is a daunting challenge, but redesigning identity is even more difficult. This book analyses 25 successful graphic redesign projects created by leading designers from around the world.
开源日期
2023-06-28
ISBN-13978-1-56496-624-7
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