反馈文件质量
upload/degruyter/Degruyter Imprints v2 [09-06-23]/OffSeries/10.1515_9783110366778.epub
Handbook Event Market China 🔍
Schwägermann, Helmut (editor);Mayer, Peter (editor);Ding, Yi (editor) De Gruyter De Gruyter Oldenbourg, 2015 jan 27
英语 [en] · 中文 [zh] · EPUB · 14.8MB · 2015 · 📘 非小说类图书 · 🚀/lgli/lgrs/nexusstc/upload/zlib · Save
描述
China’s event market is full of dynamic and exciting developments, innovation, new players and novel ideas, but at the same time of certain shortcomings. This new and huge market is drawing increasing attention from the event industry worldwide. The aim of this handbook is to analyse the Chinese event market, reflect on emerging trends, scrutinise the key players and identify the implica-tions for the education of future professionals in this industry.
This handbook is the first of its kind on the Chinese event market written in English. It is a collection of 27articles written by 39 authors from China, Germany, Malaysia, South Africa, the United Kingdom and the United States. The contributions embrace a mix of theoretical and practical reflections, written by academics/lecturers and practitioners alike. The focus lies on business events, such as trade fairs, conventions and corporate events. Some very specifically describe a certain trend or development; others focus on overall trends.
The handbook is divided into four chapters. Following an introductory chapter on the event market, the second chapter focuses on the event market in China from a global perspective. The third chapter reflects on management aspects in China’s event industry. The fourth and final chapter addresses the issue of educating professionals for the event industry.
* First handbook on the Chinese Event Market in English language
* International aspects of the Chinese Event Market
备用文件名
nexusstc/Handbook Event Market China/16e39d69d0a356c7772289ec13279a6b.epub
备用文件名
lgli/10.1515_9783110366778.epub
备用文件名
lgrsnf/10.1515_9783110366778.epub
备用文件名
zlib/no-category/Helmut Schwägermann (editor); Peter Mayer (editor); Yi Ding (editor)/Handbook Event Market China_25632333.epub
备选标题
Volume 5 2015 International Yearbook of Futurism Studies
备选作者
Helmut Schwägermann (editor); Peter Mayer (editor); Yi Ding (editor)
备选作者
Helmut Schwägermann; Peter Mayer; Yi Ding; De Gruyter Oldenbourg
备选作者
Helmut Schwägermann; Peter Mayer; DIng Yi
备选作者
Peter Mayer; Helmut Schwägermann; Yi Ding
备选作者
Helmut Schwägermann; Peter Mayer; Ting Yi
备选作者
Rebekka Nöcker
备用出版商
Saur, K. G., Verlag. ein Imprint der Walter de Gruyter GmbH
备用出版商
düsseldorf university press. in Walter de Gruyter GmbH
备用出版商
de Gruyter, Walter, GmbH
备用出版商
de Gruyter GmbH, Walter
备用版本
Berlin/Boston, UNKNOWN, 2016
备用版本
De Gruyter, Berlin, 2016
备用版本
Berlin, Germany, 2016
备用版本
Germany, Germany
备用版本
Berlin, 2017
备用版本
1, 20151214
备用版本
1, 2017
元数据中的注释
degruyter.com
元数据中的注释
{"isbns":["3110366770","3110372363","3110578565","9783110366778","9783110372366","9783110578560"],"last_page":416,"publisher":"De Gruyter"}
备用描述
<P>China’s event market is full of dynamic and exciting developments, innovation, new players and novel ideas, but at the same time of certain shortcomings. This new and huge market is drawing increasing attention from the event industry worldwide. The aim of this handbook is to analyse the Chinese event market, reflect on emerging trends, scrutinise the key players and identify the implica-tions for the education of future professionals in this industry. </P> <P><BR>This handbook is the first of its kind on the Chinese event market written in English. It is a collection of 27articles written by 39 authors from China, Germany, Malaysia, South Africa, the United Kingdom and the United States. The contributions embrace a mix of theoretical and practical reflections, written by academics/lecturers and practitioners alike. The focus lies on business events, such as trade fairs, conventions and corporate events. Some very specifically describe a certain trend or development; others focus on overall trends. </P> <P><BR>The handbook is divided into four chapters. Following an introductory chapter on the event market, the second chapter focuses on the event market in China from a global perspective. The third chapter reflects on management aspects in China’s event industry. The fourth and final chapter addresses the issue of educating professionals for the event industry.<BR></P>
备用描述
China’s event market is full of dynamic and exciting developments, innovation, new players and novel ideas, but at the same time of certain shortcomings. This new and huge market is drawing increasing attention from the event industry worldwide. The aim of this handbook is to analyse the Chinese event market, reflect on emerging trends, scrutinise the key players and identify the implica-tions for the education of future professionals in this industry. This handbook is the first of its kind on the Chinese event market written in English. It is a collection of 27articles written by 39 authors from China, Germany, Malaysia, South Africa, the United Kingdom and the United States. The contributions embrace a mix of theoretical and practical reflections, written by academics/lecturers and practitioners alike. The focus lies on business events, such as trade fairs, conventions and corporate events. Some very specifically describe a certain trend or development; others focus on overall trends. The handbook is divided into four chapters. Following an introductory chapter on the event market, the second chapter focuses on the event market in China from a global perspective. The third chapter reflects on management aspects in China’s event industry. The fourth and final chapter addresses the issue of educating professionals for the event industry.
Erscheinungsdatum: 07.11.2017
备用描述
Events, such as trade fairs, conferences and corporate events, are effective communication tools, which have positive effects for the regions they are held in. China realised this fact years ago and has invested massively in the event infrastructure, becoming one of the global hotspots of the event business.This publication highlights the development of China{u2019}s event industry as well as the changing role of China in the global event market
备用描述
Events, such as trade fairs, conferences and corporate events, are effective communication tools, which have positive effects for the regions they are held in. China realised this fact years ago and has invested massively in the event infrastructure, becoming one of the global hotspots of the event business. This publication highlights the development of China's event industry as well as the changing role of China in the global event market
备用描述
Keine Beschreibung vorhanden.
Erscheinungsdatum: 27.11.2015
开源日期
2023-07-26
更多信息……

🚀 快速下载

成为会员以支持书籍、论文等的长期保存。为了感谢您对我们的支持，您将获得高速下载权益。❤️
如果您在本月捐款，您将获得双倍的快速下载次数。

🐢 低速下载

由可信的合作方提供。 更多信息请参见常见问题解答。 （可能需要验证浏览器——无限次下载！）

所有选项下载的文件都相同，应该可以安全使用。即使这样，从互联网下载文件时始终要小心。例如，确保您的设备更新及时。
显示外部下载
  • 对于大文件，我们建议使用下载管理器以防止中断。
    推荐的下载管理器：JDownloader
  • 您将需要一个电子书或 PDF 阅读器来打开文件，具体取决于文件格式。
    推荐的电子书阅读器：Anna的档案在线查看器、ReadEra和Calibre
  • 使用在线工具进行格式转换。
    推荐的转换工具：CloudConvert和PrintFriendly
  • 您可以将 PDF 和 EPUB 文件发送到您的 Kindle 或 Kobo 电子阅读器。
    推荐的工具：亚马逊的“发送到 Kindle”和djazz 的“发送到 Kobo/Kindle”
  • 支持作者和图书馆
    ✍️ 如果您喜欢这个并且能够负担得起，请考虑购买原版，或直接支持作者。
    📚 如果您当地的图书馆有这本书，请考虑在那里免费借阅。