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结果集 1-19（总计 19）

ia/directdigitaldat0000spil.pdf

Direct, Digital, and Data-Driven Marketing, Fourth Edition Spiller, Lisa D. Chicago: Racom Communications, Fourth edition, Chicago, 2018

Digital. Mobile. Social media. The marketing world has been forever changed by these communication channels. They are the latest weapons in the arsenal of the tech-savvy organization. Through them, twenty-first century marketers can establish and nurture customer relationships, communicate with customers one to one, promote and build brandsthe same objectives as the old corner grocer. The difference? These interactive mediums are lightning fast, allow for immediate customer response, and provide users with unprecedented tools to measure and analyze the effectiveness of their campaigns. Direct, Digital, and Data-Driven Marketing recognizes the growth of these various digital formats as the newest interactive channels for conducting modern marketing. But it does not overlook the traditional principles of direct marketing still relevant today. This fourth edition takes an insightful, in-depth look at contemporary marketing concepts, strategies, and techniques and the dynamic innovations that continue to drive and shape this multi-faceted, multi-dimensional field.

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英语 [en] · PDF · 40.4MB · 2018 · 📗 未知类型的图书 · 🚀/ia · Save

base score: 11068.0, final score: 17485.467

ia/marketingmetrics0000patt.pdf

Marketing metrics in action : creating a performance-driven marketing organization Patterson, Laura; Pauwels, Koen Chicago, IL: Racom Books/Racom Communications, Chicago, IL, ©2009

Talk about marketing accountability has become almost commonplace. Most marketing executives understand the need to know the numbers. The real question is, ""Which numbers?"" Marketing Metrics in Action: Creating a Performance-Driven Marketing Organization answers those questions and addresses those problems with a balance of sound theory and technique and practical application. The author, a veteran of marketing on both ""sides""the client side and the consultant sideexplains how you need to begin by identifying the elements of the right culture. First, every companys product makeup, competitive situation, resources, and internal strengths and weaknesses differ. So do its needs for particular metrics. It is necessary to be able to identify which metrics matter to your organizations circumstances. Next it is necessary to create a culture of accountability. Everyone in the organization has to be and be seen as beingon the same side and n the same page. Finance cant be seen as ""the enemy,"" and Sales and Marketing need work especially hard to coordinate their efforts. But this sense of accountability needs to extend from the C-Suite to the customer service and order entry people. Quality approaches and sophisticated ideas then become much more productive in the marketplace. A metrics audit will help establish where you are now, and mapping will enable you to align processes to better develop your dashboard. This book provides wise counsel for identifying which metrics matter most to your organization and practical guidance for putting all the sophisticated marketing tools to profitable use in your company.

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英语 [en] · PDF · 9.0MB · 2009 · 📗 未知类型的图书 · 🚀/ia · Save

base score: 11068.0, final score: 17474.33

ia/mediastrategypla0000dldi.pdf

Media strategy & planning workbook : how to create a comprehensive media plan Dickinson, D. L. Racom Communications, Place of publication not identified, 2013

英语 [en] · PDF · 24.8MB · 2013 · 📗 未知类型的图书 · 🚀/ia · Save

base score: 11065.0, final score: 17473.764

ia/newmediadriversl0000cole.pdf

New Media Driver's License: Using Social Media for More Productive Business and Marketing Communications Cole Ph.D., Richard T., Mehraban, Derek Chicago, IL: Racom Communications, Chicago, IL, c2012

If you are looking to understand social media marketing, search engine optimization, blogging, digital public relations, Google, and more, then this book is for you. Whatever your job title, these skills will help you go far in this new world of digital media. After reading this new media resource, you will be better equipped to build your personal brand through new media and position yourself for success; use digital marketing to help sell products or find new volunteers; start a new blog or develop content for blogs that already exist but are dead in the water; write digital public relations (PR) news releases; be a master of social media sites like Facebook, LinkedIn, Twitter and YouTube; build communities of interest with customers or other audiences; practice search engine optimization and search engine marketing; understand how Google and Yahoo search rankings have an impact on your business's bottom line, and prove it with Google Analytics.

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英语 [en] · PDF · 16.3MB · 2012 · 📗 未知类型的图书 · 🚀/ia · Save

base score: 11068.0, final score: 17472.914

ia/isbn_9781933199368.pdf

The catalyst : how you can become an extraordinary growth leader Liedtka, Jeanne, Rosen, Robert Racom Communications, 1st ed, New York, cop. 2009

This book will help every executive--especially those middle managers caught in the middle, between bureaucratic structures and the need for profitability--deliver the organic growth that is demanded of them. It also will help their bosses--the C-Suite executives--unleash the corporate creativity lying dormant with the organization.

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英语 [en] · PDF · 13.2MB · 2009 · 📗 未知类型的图书 · 🚀/ia · Save

base score: 11068.0, final score: 17472.748

ia/creativestrategy0000jone_o9q0.pdf

Creative Strategy In Direct & Interactive Marketing (fourth Edition) Jones, Susan K., 1949- Chicago, Ill.: Racom Communications, 4th ed, Chicago, Ill, c2012

xiv, 421 p. : 24 cm Includes bibliographical references (p. 389-394) and index 1: Laying the groundwork -- A profitable blend of art and science -- The discipline of direct and interactive marketing creativity -- Research in direct and interactive marketing -- Databases, privacy, ethics, and customer relationship management -- How creative strategy fits into the direct and interactive marketing plan -- A creative person's view of direct and interactive marketing media -- Who should do the creative work and what do they need to know? -- The offer in direct and interactive marketing -- The science of creative testing -- 2: Creative direct marketing -- Direct mail marketing -- How to create effective direct response print ads -- Catalogs and multichannel marketing -- Broadcast direct marketing -- Building long-term customer value through back-end marketing -- Other consumer direct and interactive marketing media -- Business-to-business direct and interactive marketing -- E-commerce marketing -- 3: Creating and producing the work -- Copywriting and graphic design -- Preparing artwork for printing -- Printing and personalization -- Print production planning/working with suppliers -- Lists, service bureaus, the post office, and lettershops

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英语 [en] · PDF · 33.3MB · 2012 · 📗 未知类型的图书 · 🚀/ia · Save

base score: 11068.0, final score: 17472.748

ia/imchandbookreadi0000unse.pdf

IMC Handbook: Readings & Cases in Integrated Marketing Communications (2nd Edition) editors, J. Steven Kelly, Susan K. Jones [Chicago]: Racom Communications, Second edition, Chicago, IL, 2012

509 pages : 23 cm A collection of essay and cases on customer-centered marketing by educators and practitioners in the field. "As long as there have been buyers, makers and sellers, there have been marketing challenges and opportunities. Historically ... the seller had immediate and personal contact with the buyer in the market [or] the bazaar ... While the system was personal, it wasn't very efficient ... As the marketplace evolved, it became more complex, [and] the makers and sellers invented what we now call "marketing" to solve the lack of maker/buyer closeness. In its simplest form, marketing is ... a number of activities makers/sellers use in an attempt to close the gap between themselves and the buyer. For example, the maker/seller now uses tools such as customer research, logistics, and distribution, marketing communication, and the like." From Part I, Reading 1 Includes bibliographical references and index

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英语 [en] · PDF · 34.5MB · 2012 · 📗 未知类型的图书 · 🚀/ia · Save

base score: 11068.0, final score: 17472.268

ia/marketingperform0000raab.pdf

Marketing Performance Measurement Toolkit, The David M. Raab Rācom Communications, Chicago, Illinois, 2009

viii, 291 p. : 23 cm Reviews the complete process of a successful marketing measurement project Includes bibliographical references and index

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英语 [en] · PDF · 14.2MB · 2009 · 📗 未知类型的图书 · 🚀/ia · Save

base score: 11068.0, final score: 17472.12

ia/managingyourbusi0000kush.pdf

Managing your business data : from chaos to confidence Theresa Kushner, Maria Villar Chicago: Racom Communications, Chicago, cop. 2009

As a businessperson, you probably have more data available than ever before. For many, more data just fuels the fire of their love/hate relationship with it. You love it when it gives you good information about how to compete more effectively. But, you hate it when you cant get sales figures in time. This book was written for those who want to understand the lifeblood of their company, who want to be able to make better decisions, and who know that managing information is the best way to protect and grow a business. This book is designed to help you think about the use of data and its impact on your daily operation. It provides practical guidance to balance the use of hard facts and professional instincts; how to identify and focus on the numbers that matter; how to meet risk and security standards; and how to grow a data culture and make it work for you.

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英语 [en] · PDF · 9.9MB · 2009 · 📗 未知类型的图书 · 🚀/ia · Save

base score: 11068.0, final score: 17471.58

ia/howtojumpstartyo0000hemm.pdf

How to jump-start your career : discover the secrets of how to become a master communicator Robert Hemmings; Robert L. Hemmings Chicago, Ill.: Racom Communications, Chicago, Ill, Illinois, 2011

xi, 175 p. ; 23 cm Includes index Everybody does it -- Master communicators -- Using words to communicate -- Using words to motivate -- How to listen -- How to be a winner -- The power of words -- Body language: the "sidekick" to words -- Barriers to communication -- It's been done before -- Wanted: people who want to earn money and have fun, too -- How to jump-start your career...and your life -- Fun, Change your life: become a communicator and have fun doing it

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英语 [en] · PDF · 10.8MB · 2011 · 📗 未知类型的图书 · 🚀/ia · Save

base score: 11068.0, final score: 17471.393

ia/brandingironbran0000hugh.pdf

Branding iron : branding lessons from the meltdown of the US auto industry Charlie Hughes; William Jeanes; David E. Davis Jr. Racom Communications ; Gazelle [distributor, Chicago, Ill., Lancaster, 2008

Toyota will soon displace General Motors as the worlds largest automaker. Since 2000, GMs market cap fell from $66 billion to $15 billion. In 1980 GM sold 45 of every 100 cars that rolled out of showrooms in the U.S. It now sells 26. By any yardstick, that is a crisis. The root cause of this financial cataclysm mystifies many of the players in the industry. But the numbers tell a clear story. The headlines offer a simplistic interpretation. Or, worse, incomplete and myopicthe same kind of myopia that created the problem in the first place. Like many a crisis, this one has been brewing for decades. And the cost-cutting quick fixes proposed by many industry ""experts"" wont solve it. Why not? Because its not the root cause. What is killing US automakers is their inability to attract growing numbers of customers to its numerous brands, many of which seem almost irrelevant today. In a few words: bad brand management. What makes a world-class brand? The authors describe great brands as ""a promise wrapped in an experience."" The best brands make a strong, clear commitment to stand for something, to do it better than anyone else, and orchestrate the entire ownership experience. This requires a level of courage beyond most executives. With wit and humor, Branding Iron uses lessons from the car business to guide readers in every business on a quest to build a world-beating brand that leaves a real mark, one made the old-fashioned wayburned in with a red hot iron. The authors do the tough analysis and ask tough questions that most Boards of Directors should be asking, and they give even tougher answers.

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英语 [en] · PDF · 15.8MB · 2008 · 📗 未知类型的图书 · 🚀/ia · Save

base score: 11068.0, final score: 17471.393

ia/followthatcustom0000bele.pdf

Follow That Customer! : The Event-Driven Marketing Handbook Egbert Jan van Bel, Ed Sander, Alan Weber Chicago, Illinois: RACOM COMMUNICATIONS, Chicago, Illinois, Unknown, 2011

For as long as there has been commerce, sellers have tried to predict what people, and their customers in particular, wanted to buy. In the nineteenth century there were direct mailers, followed by the database and CRM revolutions. This book is about the next revolution. Event-driven marketing (EDM) adds the important dimension of the right time. Marketers now have the ability to make the right offer to the right customer at the right time-at exactly the moment that customer develops a need for your product or service. The result is the same as each of the preceding revolutions: increased response and conversion rates and improved profitability of marketing investments. Follow That Customer! is the first complete handbook of EDM. It covers everything from theory to process management to profitability calculations, database analyses, and legislation. It also has seven real-world cases that bring EDM concepts to life.

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英语 [en] · PDF · 13.3MB · 2011 · 📗 未知类型的图书 · 🚀/ia · Save

base score: 11068.0, final score: 17470.816

ia/successfulemailm0000hugh.pdf

Successful e-mail marketing strategies : from hunting to farming by Arthur Middleton Hughes & Arthur Sweetser Audio-Tech Business Book Summaries, Audio-Tech Business Book Summaries (Series), Abridged, Willowbrook, IL, 2013

<p><br>Email marketing began as a serious marketing discipline in the late 1990s. Since then, there has been a major seismatic shift in the entire email marketing industry. The standard approach to email marketing—“batch and blast”-- is serious trouble. It simply no longer performs. Subscriber inboxes are overflowing with irrelevant permission-based emails that only annoy. Research shows that 60% of subscribers simply ignore the emails. There are two basic ways to approach email marketing today. First is the traditional way—“fishing”: massive numbers of identical emails—and dozens of campaigns handled the same way--are sent to relatively unknown subscribers…and analyzed by opens, clicks, conversions, and unsubscribes. Second is “farming”: personalized, relevant email communications to individual subscribers based on a database of demographic and behavioral information. It is possible today to send a different promotional email to every single customer tailored to customer’s preferences, behavior and lifestyle. Furthermore, marketing emails can be interactive. This book goes deeply into the entire business of email marketing based on farming of subscribers. It covers triggered messages, interactivity, retention and loyalty building, relevance, lifetime value, segmentation, viral marketing and testing. It shows how you can combine offline and online purchasing history into a single database to create a 360-degree picture of each individual subscriber in order to speak to him or her with personal knowledge. The methods present here are both very old and very new. Email marketing based on farming brings to today’selectronic age marketing methods that worked when the world was much smaller, and personal loyalty was important in marketing. Email marketing based on farming makes it possible to build and maintain one-on-one relationships with thousands of customers that create bonds of loyalty that keep customers buying for a lifetime. This book shows how to do it profitably.</p>

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英语 [en] · PDF · 18.9MB · 2013 · 📗 未知类型的图书 · 🚀/ia · Save

base score: 11068.0, final score: 17470.762

ia/socialcurrentmon0000siar.pdf

The social current : monitoring and analyzing conversations in social media Allie Siarto, Richard T. Cole; foreword by Richard Edelman Chicago, IL: Racom Communications, Chicago, IL, Illinois, 2013

xvi, 167 p. : 23 cm "With the rise of social media, listening is more vital to business than ever ... Whether you work in small boutique, a bank, a PR or ad agency, or are a private consultant, this book provides a simple, actionable guide to what it take to set up a social media listening program that enables you to: monitor conversations around your brand and industry; seek out opportunities and threats; respond to customers around the issues that matter to you; drive insights for creative marketing and product development; evaluate what content is resonating with your audience and measure program success"--P. [4] of cover Includes index

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英语 [en] · PDF · 12.5MB · 2013 · 📗 未知类型的图书 · 🚀/ia · Save

base score: 11068.0, final score: 17470.572

ia/creativestrategy0000jone_d0a9.pdf

Creative Strategy in Direct & Interactive Marketing: Third Edition Jones, Susan K., 1949-; Jones, Susan K., 1949- Creative strategy in direct marketing; Direct Marketing Association (U.S.) Racom Communicatons and Direct Marketing Association, 3Rev Ed edition, December 5, 2005

x, 502 p. : 25 cm Rev. ed. of: Creative strategy in direct marketing. 2nd ed. c1998 "Published ... inconjunction with the Direct Marketing Association"--T.p. verso Includes bibliographical references and index

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英语 [en] · PDF · 30.2MB · 2005 · 📗 未知类型的图书 · 🚀/ia · Save

base score: 11068.0, final score: 17470.572

ia/businessofdataba0000took.pdf

The Business Of Database Marketing Richard N. Tooker; Arthur Middleton Hughes Racom Communications ; Gazelle [distributor, Chicago, Ill., Lancaster, 2008

Dozens of books have been written by database marketing and customer relationship management experts covering various aspects of the disciplines, but there isnt a single book or article that shows how to incorporate all of this wisdom into a coherent, overarching business strategy that includes both the database marketing strategy and the technology ""build."" Whats missingand whats neededis a clear, non-technical explanation of how all the parts should fit together to create a dynamic, customer-centric, productive businesswithout the endless acronyms and murky pools of technical jargon. Also, there is a crying need for a book that approaches the problem the way business people live and work: by defining the problems and objectives and then identifying the technology that will fix those problems and achieve those objectives, not the other way around. In addition, the book provides inside information about the actual business of database marketing, including knowing how to get the maximum benefit from working with an agency or supplier and, on the other side, how to work with a client. The Business of Database Marketing covers all the bases for the typical business reader.

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英语 [en] · PDF · 12.5MB · 2008 · 📗 未知类型的图书 · 🚀/ia · Save

base score: 11068.0, final score: 17470.572

ia/thisyearpogostic0000kobs.pdf

This year a Pogo stick -- next year a Unicycle! : my journey through life and the advertising business Kobs, Jim Chicago, Illinois: Racom Communications, Chicago, Illinois, ©2011

Unicycle tells the story of Jim Kobs, who came from modest circumstances, but played a key role in building one of the greatest direct marketing agencies in the work and then goes on to grow one of the foremost ad agencies in the world. Here are his secrets for success, along with his personal experiences-from managing messages, to meeting celebrities, to chasing the Chicago Cubs. Kobs discusses the college activities that pointed him to an advertising career, what he learned while working for others, the mailing that produced attractive job offers and immediate income, how Kobs & Brady became a leading direct marketing ad agency, the negotiation strategy that led to one of the best-orchestrated agency sales in history, and a behind-the-scenes look at celebrity trips with Frank Sinatra and President Jimmy Carter. Jim Kobs is a retired advertising agency executive and an accomplished author and speaker.

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英语 [en] · PDF · 9.1MB · 2011 · 📗 未知类型的图书 · 🚀/ia · Save

base score: 11068.0, final score: 17470.525

ia/googlethisnewmed0000cole.pdf

Google this : the new media driver's license Richard T. Cole, Derek Mehraban; foreword by Michal Lorenc Racom Communications, Racom communications, Chicago, IL, [Place of publication not identified, 2013

This book gives the business reader a license to navigate the confusing but profitable paths of social media. Written in easy-to-understand language that can be the basis of profitable action

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英语 [en] · PDF · 14.3MB · 2013 · 📗 未知类型的图书 · 🚀/ia · Save

base score: 11068.0, final score: 17470.197

ia/reliabilityrules0000pric.pdf

Reliability rules : the ground-breaking manual for using promises management to keep your customers, build your brand and grow your business Reg F. Price, Don E. Schultz Chicago, IL: Racom Communications, Chicago, IL, Illinois, 2009

vii, 244 p. : 24 cm "Business is in serious trouble. Just when business needs it most, polls and surveys show that public trust and confidence in business is at its lowest level in more than 15 years. Savvy executives know this, but they tend to react in the typical, but wrong, way. The answer to this problem isn't found in the typical PR program or employee or motivation team-building initiative. The answer lies in better promise making and keeping. Business in general and marketing in particular are about making and keeping promises-- making clearly stated promises that mean something and keeping them in spirit as well as literal fact. Internally, it means building a better corporate culture by making promises that are clear and that align with the needs of co-workers and of the company's mission and brand. Externally, it means making promises that fit the organisation's abilities and mission and keeping those promises in a way that delivers real value to the customer. But the authors provide more than generalities. They provide a common-sense system-- Promises Management -- that makes it possible, practical, and profitable for executives in organisations large and small to lead, monitor, evaluate, and align the promises making and keeping ability"--Gazelle Book Services website Includes bibliographical references and index

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英语 [en] · PDF · 13.5MB · 2009 · 📗 未知类型的图书 · 🚀/ia · Save

base score: 11068.0, final score: 17469.895

12 部分匹配

lgli/Total Tattoo - February 2022.pdf

Total Tattoo - February 2022 Craig; Professor Albert M Craig; Donald Kagan; Steven Ozment; Frank M. Turner Pearson Education, Limited, Total Tattoo Magazin, 2022 feb

英语 [en] · PDF · 46.8MB · 2022 · 📰 杂志 · 🚀/lgli/zlib · Save

base score: 10992.0, final score: 2.5931118

lgli/Michèle Freud [Freud, Michèle] - Mincir et se réconcilier avec soi (2010, Albin Michel).epub

Mincir et se réconcilier avec soi Michèle Freud [Freud, Michèle] Albin Michel, 3, 20120412

Nombreux sont les régimes qui font perdre du poids, mais qui, une fois terminés, laissent aussitôt revenir les kilos. Car mincir n'est pas seulement une affaire de diététique ; la nourriture comble souvent des besoins dont nous ne sommes pas toujours conscients. Pour Michèle Freud, perdre du poids implique avant tout de conditionner son mental sans pour autant s'astreindre à un régime trop sévère. Sa méthode propose de nombreux exercices et conseils pratiques qui nous apprennent à : identifier nos véritables besoins pour ne plus nous réfugier dans la nourriture ; mettre des mots sur les émotions qui nous submergent et nous poussent à manger ; chasser nos démons intérieurs (peurs, dépendance affective, honte) qui nous incitent à manger en excès ; en finir avec la culpabilité, ce « passager clandestin » qui sabote tous nos efforts ; nous réconcilier avec notre corps grâce à différentes techniques très simples, applicables au quotidien. Porter un regard différent sur notre corps pour mincir durablement Car c'est en recréant des liens plus intimes et plus sains entre soi et la nourriture que l'on portera un regard différent sur notre corps et que l'on pourra enfin mincir durablement.

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法语 [fr] · EPUB · 0.3MB · 2012 · 📕 小说类图书 · 🚀/lgli/zlib · Save

base score: 11053.0, final score: 2.5744398

lgli/Freud, Michèle [Freud, Michèle] - Mincir et se réconcilier avec soi (2016, Albin Michel).pdf

Mincir et se réconcilier avec soi Freud, Michèle [Freud, Michèle] Albin Michel, 2016

Nombreux sont les régimes qui font perdre du poids, mais qui, une fois terminés, laissent aussitôt revenir les kilos. Car mincir n'est pas seulement une affaire de diététique ; la nourriture comble souvent des besoins dont nous ne sommes pas toujours conscients. Pour Michèle Freud, perdre du poids implique avant tout de conditionner son mental sans pour autant s'astreindre à un régime trop sévère. Sa méthode propose de nombreux exercices et conseils pratiques qui nous apprennent à : identifier nos véritables besoins pour ne plus nous réfugier dans la nourriture ; mettre des mots sur les émotions qui nous submergent et nous poussent à manger ; chasser nos démons intérieurs (peurs, dépendance affective, honte) qui nous incitent à manger en excès ; en finir avec la culpabilité, ce « passager clandestin » qui sabote tous nos efforts ; nous réconcilier avec notre corps grâce à différentes techniques très simples, applicables au quotidien. Porter un regard différent sur notre corps pour mincir durablement Car c'est en recréant des liens plus intimes et plus sains entre soi et la nourriture que l'on portera un regard différent sur notre corps et que l'on pourra enfin mincir durablement.

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法语 [fr] · PDF · 1.3MB · 2016 · 📕 小说类图书 · 🚀/lgli/zlib · Save

base score: 11063.0, final score: 2.5735092

zlib/no-category/Unknown/Messages.csv_17914816.pdf

Messages.csv Unknown Jove Publications, Incorporated, United Kingdom and Ireland, United Kingdom

英语 [en] · PDF · 1.3MB · 📗 未知类型的图书 · 🚀/zlib · Save

base score: 11062.0, final score: 2.5729938

lgli/Z:\magz\kat_mag\40 Assorted Magazines - April 27 2020\Campervan – March 2020.pdf

Campervan – March 2020 Campervan IRL Press at Oxford University Press, Campervan, 2020 mar

英语 [en] · PDF · 46.3MB · 2020 · 📰 杂志 · 🚀/lgli/zlib · Save

base score: 10992.0, final score: 2.5713859

nexusstc/Gateway To Adventure (Catalog)/0082156ea7df82e14c06f30cb55924e9.pdf

Gateway To Adventure (Catalog) TSR Hobbies, 1981

英语 [en] · PDF · 21.7MB · 1981 · 📘 非小说类图书 · 🚀/lgli/lgrs/nexusstc/zlib · Save

base score: 11060.0, final score: 2.5694056

lgli/aMaDEUS - Quick Reference Guide; Training and Support (aMaDEUS).pdf

Quick Reference Guide; Training and Support aMaDEUS aMaDEUS, Sweden, Sweden

英语 [en] · PDF · 0.8MB · 📘 非小说类图书 · 🚀/lgli/zlib · Save

base score: 11060.0, final score: 2.569341

nexusstc/Mincir et se réconcilier avec soi/e9cf674fbef198487d8a3ad068994dd9.epub

Mincir et se réconcilier avec soi Michèle Freud Albin Michel, 3, 20120412

Nombreux sont les régimes qui font perdre du poids, mais qui, une fois terminés, laissent aussitôt revenir les kilos. Car mincir n'est pas seulement une affaire de diététique ; la nourriture comble souvent des besoins dont nous ne sommes pas toujours conscients. Pour Michèle Freud, perdre du poids implique avant tout de conditionner son mental sans pour autant s'astreindre à un régime trop sévère. Sa méthode propose de nombreux exercices et conseils pratiques qui nous apprennent à : identifier nos véritables besoins pour ne plus nous réfugier dans la nourriture ; mettre des mots sur les émotions qui nous submergent et nous poussent à manger ; chasser nos démons intérieurs (peurs, dépendance affective, honte) qui nous incitent à manger en excès ; en finir avec la culpabilité, ce « passager clandestin » qui sabote tous nos efforts ; nous réconcilier avec notre corps grâce à différentes techniques très simples, applicables au quotidien. Porter un regard différent sur notre corps pour mincir durablement Car c'est en recréant des liens plus intimes et plus sains entre soi et la nourriture que l'on portera un regard différent sur notre corps et que l'on pourra enfin mincir durablement.

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法语 [fr] · EPUB · 0.4MB · 2012 · 📗 未知类型的图书 · 🚀/nexusstc/zlib · Save

base score: 11053.0, final score: 2.5676055

zlib/no-category/Unknown/untitled_17276005.pdf

untitled Unknown Ladybird Books Ltd, 2015

法语 [fr] · PDF · 2.6MB · 2015 · 📗 未知类型的图书 · 🚀/zlib · Save

base score: 11057.0, final score: 2.5674324

nexusstc/Стержни переменного момента инерции в жестких рамах ребристого сечения/49a7ccc8398769b25e88de2b8bd5bed3.pdf

Стержни переменного момента инерции в жестких рамах ребристого сечения Мальчиковский Н. United States Government Printing Office, United Kingdom and Ireland, United Kingdom

俄语 [ru] · PDF · 7.3MB · 📘 非小说类图书 · 🚀/lgli/lgrs/nexusstc/zlib · Save

base score: 11057.0, final score: 2.5659

lgli/리처드 할러웨이 - 세계 종교의 역사 (2018, 소소의책).epub

세계 종교의 역사 리처드 할러웨이 소소의책, 2018

韩语 [ko] · EPUB · 24.5MB · 2018 · 📘 非小说类图书 · 🚀/lgli/zlib · Save

base score: 11060.0, final score: 2.5654025

lgli/Fondation Napoléon - Correspondance générale - Tome 12 (2012, Fayard).epub

Correspondance générale - Tome 12 Fondation Napoléon Fayard, Divers Histoire, 2012

Ce nouveau volume de la Correspondance générale de Napoléon couvre une année cruciale et dramatique de l’épisode napoléonien : celle d’une nouvelle guerre franco-russe qui conduit certes les Aigles du Niémen à Moscou, mais c'est aussi celle de la retraite, première étape d’un formidable effondrement. La campagne de Russie, de sa préparation à son échec, occupe la majeure partie de cet ensemble de 2538 lettres dont 64 % d'entre elles qui ne figuraient pas dans la Correspondance publiée sous le Second Empire. Si elles sont majoritairement issues des grands centre d’archives français (Archives nationales, Service historique de la défense, Archives du ministère des Affaires étrangères), il faut souligner l’apport des centres d’archives russes qui ont contribué à enrichir cet ensemble. Comme les précédents, ce volume est complété d’une chronologie, d’index, de cartes et de trois études éclairant des aspects éparses de la Correspondance : François Houdecek, « La Grande Armée en 1812 » ; V. Bezotosnyi, « L’armée Russe 1810-1812 » ; M. Roucaud, « La correspondance en chiffrée ».

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法语 [fr] · EPUB · 36.9MB · 2012 · 📕 小说类图书 · 🚀/lgli/zlib · Save

base score: 11063.0, final score: 2.564189

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